Brand Perfect

Brand Perfect

Brand Perfect® by Monotype helps brands understand how technology and design influence people. Visit http://brandperfect.org for free features and reports.

  1. 03/17/2015

    Origin stories – growing ideas

    Every brand starts as an idea. There’s no such thing as a clear path from that idea to global success, but origin stories, from Angry Birds to Zumba, hold a particular interest for everyone who has ever thought up a product or sketched a design…

  2. 02/24/2015

    Brands, tech and celebrities: perfect partners?

    Today's major tech launches abound with brand tie-ins and celebrity speakers. A good fit between technology brand and partner makes sense, but the strategy is not without its pitfalls. By David Nield, read by Gwendolyn Steele.

  3. 02/05/2015

    What can branding learn from Lady Chatterley?

    "Sherlock Holmes may be a genius, but his staff training programme leaves a lot to be desired." Aliya Whiteley considers what lessons big brands in the digital age can pick up from some literary classics…

  4. 01/21/2015

    The responsive web should go beyond design

    The responsive web should go beyond design, and the concept should be embraced by content producers and brands themselves, with adaptive experiences driven by functionality and written communication as well as aesthetics…

  5. 11/25/2014

    Promoting Happiness

    Pharrell Williams told us all recently that happiness is the truth. It is also a really good thing for brands if they can get themselves associated with it…

    Promoting Happiness

  6. 11/18/2014

    YouTube: Awakening the sleeping giant

    YouTube has been a fixture of the internet since its formation back in 2005. Its astonishing growth has been just the beginning. As active monthly users hit one billion, Google has decided to awaken its sleeping giant…

  7. 11/13/2014

    Graphic displays in flight

    In this Brand Perfect feature originally published on Wired.co.uk, Dave Cochrane leans on his experiences as a navigator in the RAF and Royal Navy, and on his current work as a design lecturer to consider the importance of graphic displays and type in aviation piloting systems…

    Graphic displays in flight

  8. 11/12/2014

    Stunt advertising

    The ice-bucket challenge was just the latest in a long line of stunt-led ad campaigns that have been supercharged by social media. In this essay read by Kathryn Ayres, advertising journalist Eliza Williams traces their development…

See All (16)

About

Brand Perfect® by Monotype helps brands understand how technology and design influence people. Visit http://brandperfect.org for free features and reports.

Information

  • Creator
    Brand Perfect
  • Years Active
    2014 - 2015
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Brand Perfect