Authority Marketing Roadmap

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The Authority Marketing Roadmap podcast from authoritymarketing.com includes discussions about what authority marketing is, how companies can use authority marketing to gain trust and authority in their industry, and interviews with leading marketers.

  1. 05/05/2021

    Trends in Digital Marketing for 2021

    On this episode of Legal Marketing Review, John McDougall talks with John Maher about 2021 digital marketing trends and how law firms can use these tactics to improve their digital marketing. They discuss how to prepare your website for Google's upcoming Page Experience update and how to use social media effectively, and they also look at changes in pay-per-click advertising.

    23 min

  2. 06/06/2017

    Digital Marketing Madmen Style

    John McDougall speaks with his father Dan McDougall, founder of the McDougall Associates advertising agency, about his days as a madmen-style advertiser in the 1970s and 80s. They talk about the changes in advertising since the rise of digital, and what aspects of marketing and running an agency never change.

    13 min
  3. Flair: Energize Your Customers, Colleagues, and Audiences (with Jim Poage)

    10/07/2016

    Flair: Energize Your Customers, Colleagues, and Audiences (with Jim Poage)

    Jim Poage, co-author of Flair, talks with John McDougall about how adding flair to your product or service can make the experience of your customers more engaging and valuable to your business overall.

    32 min
  4. Get Speaking Engagements: The Speaker's Edge with Ken Lizotte

    05/13/2016

    Get Speaking Engagements: The Speaker's Edge with Ken Lizotte

    Learn how to get speaking engagements to build your authority and your business in this podcast with author and speaker Ken Lizotte. Ken explains why speaking to groups is important, how to obtain speaking engagements, why having a book matters, and common mistakes that people make when finding speaking engagements.

    29 min
  5. The Pillars of Thought Leadership with Ken Lizotte

    05/04/2016

    The Pillars of Thought Leadership with Ken Lizotte

    Thought leadership is a very important part of authority marketing and being seen as an authority. Here are five critical ways you can position yourself as a thought leader in your industry, from publishing a book or an article to harnessing the power of social media.

    27 min
  6. How To Get Booked on Local TV with Clint Arthur

    04/20/2016

    How To Get Booked on Local TV with Clint Arthur

    John McDougall talks with Clint Arthur of Status Factory about his method for becoming an authority and celebrity by booking yourself on TV shows around the country, including local TV vs national TV, the biggest mistakes that people make, and what makes a good TV guest.

    40 min
  7. How To Become a Successful Blogger with Christa Terry

    04/13/2016

    How To Become a Successful Blogger with Christa Terry

    John McDougall talks with Christa Terry of Hello Mamas about how she got started blogging, and tips on how to become a successful blogger. Christa’s blog for Manolo for the Brides had 80,000 views per month and resulted in a book publishing deal.

    30 min
  8. How To Publish A Book And Build Authority (with Adam Witty)

    02/10/2016

    How To Publish A Book And Build Authority (with Adam Witty)

    Publishing a book can help you build authority and credibility in your niche, however, there are many steps that you’ll need to take to get there. Learn how to publish a book that positions you as a knowledgeable resource for others in your industry.

    42 min
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About

The Authority Marketing Roadmap podcast from authoritymarketing.com includes discussions about what authority marketing is, how companies can use authority marketing to gain trust and authority in their industry, and interviews with leading marketers.

Information

  • Creator
    Unknown
  • Years Active
    2014 - 2021
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © copyright 2015 authoritymarketing.com
  • Show Website
    Authority Marketing Roadmap