251 episodes

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network

    • Marketing
    • 4.9 • 47 Ratings

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

    Content Lessons from Joe Rogan and Accidentally Wes Anderson

    Content Lessons from Joe Rogan and Accidentally Wes Anderson

    Content Inc. businesses fail when they diversify too quickly. The Joe Rogan Experience and Accidentally Wes Anderson are two amazing examples that did it the right way.
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    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
     

    • 5 min
    Resist the Urge to Cut and Hold On

    Resist the Urge to Cut and Hold On

    Joe shares a couple stories about media companies that cut costs and held on during past recessions. The results were not good.
    -------
    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
     

    • 4 min
    Two Key Creativity Strategies from John Cleese

    Two Key Creativity Strategies from John Cleese

    In John Cleese's new book, creativity, he talks about the biggest killer of creativity, interruption, and two distinct strategies to overcome it.
    -------
    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
     

    • 4 min
    You Need to Go All-In with Website Investing

    You Need to Go All-In with Website Investing

    I'm way down the rabbit hole right now, learning about the art and science of website investing...maybe the best opportunity to make money during this economic crisis.
    -------
    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
     

    • 4 min
    Finding Your Sweet Spot (A Case Study Featuring Teach Better)

    Finding Your Sweet Spot (A Case Study Featuring Teach Better)

    Teach Better is an extremely successful Content Inc. example. Why? They perfected their sweet spot from the start. Here's their case study.
    -------
    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
     

    • 6 min
    $5 Million Dollar Valuation. How Long Does It Take with Content?

    $5 Million Dollar Valuation. How Long Does It Take with Content?

    After interviewing over 100 different content-first, audience-first business models, how long does it take to get to a five-million-dollar valuation? There is an answer.
    -------
    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
     

    • 6 min

Customer Reviews

4.9 out of 5
47 Ratings

47 Ratings

contentdoc ,

Golden nuggets on content strategies!

I just discovered that Joe Pulizzi is back with his podcast! I love these bite size golden nuggets of amazing information. Everything is actionable and easy to listen to. So happy to have rediscovered this podcast.

Fernando Labastida ,

It’s my map to success

It suddenly dawned on me: what Joe has laid out here - and is laying out - is a treasure map. A treasure map to the content marketing treasure that he followed with Content Marketing Institute, from its founding in April of 2007 to its acquisition by UBM (now Informa) in 2016, and what hundreds of others have followed to successful exits or resounding success. It really should be a paid podcast because the information here is too valuable to be free, frankly. Please keep on laying out the knowledge Joe!

tlo004 ,

Go out and change the world

Quick, thoughtful and relevant ideas to change the world (and your content strategy). Highly recommend

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