154 episodes

Teaching sales and marketing professionals, entrepreneurs, and small business owners to build, leverage, and monetize their influence in digital and social media. This podcast helps businesses and professionals maximize their sales and marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, and Social Selling to help reach a broad variety of business objectives.

Maximize Your Social Influence with Neal Schaffer Neal Schaffer

    • Marketing

Teaching sales and marketing professionals, entrepreneurs, and small business owners to build, leverage, and monetize their influence in digital and social media. This podcast helps businesses and professionals maximize their sales and marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, and Social Selling to help reach a broad variety of business objectives.

    154: COVID-19 What Your Business Needs to Do to Survive During the Coronavirus Pandemic

    154: COVID-19 What Your Business Needs to Do to Survive During the Coronavirus Pandemic

    Today's episode is a special edition broadcast because so many clients and others have asked what our businesses should do in the midst of the current coronavirus COVID-19 pandemic. I want to offer my own perspectives not because I am an expert per se...

    • 15 min
    153: How to Create and Implement an Instagram Strategy to Grow Your Brand [Christy Laurence Interview]

    153: How to Create and Implement an Instagram Strategy to Grow Your Brand [Christy Laurence Interview]

    Instagram requires a very different strategy compared to other social networks in order to be successful. I had the pleasure of interviewing Christy Laurence, CEO and Founder of the leading Instagram scheduling app Plann, to discuss all things Instagram...

    • 38 min
    152: Getting Started with B2B Influencer Marketing

    152: Getting Started with B2B Influencer Marketing

    Today I want to share with you a real-life example of how I am rationalizing my client's marketing spend and the different options we are considering for B2B influencer marketing. If you are looking to create fans for your business, why wouldn't you...

    • 26 min
    151: How Every Small Business Can Increase Sales with Video [Jayson Duncan Interview]

    151: How Every Small Business Can Increase Sales with Video [Jayson Duncan Interview]

    Are you looking to do more with video in social media? Join me for this interview with video marketing expert Jayson Duncan as we discuss how can businesses get into a groove of creating video on a regular basis, how to get people to watch your videos...

    • 51 min
    150: How to Know When It's Time to Monetize Your Influence

    150: How to Know When It's Time to Monetize Your Influence

    As you try to build more digital influence, you might start wondering when and how to begin monetizing your efforts. This episode provides you a number of different scenarios for both the different triggers which might indicate why you should begin to...

    • 20 min
    149: How to Become a Published Author [Lee Constantine from Publishizer Interview]

    149: How to Become a Published Author [Lee Constantine from Publishizer Interview]

    Did you know that my new book on influencer marketing, The Age of Influence, began as a test market on a crowdsourcing platform for authors called Publishizer? It's true! You can even see my original proposal page here:...

    • 57 min

Customer Reviews

CallMeJoe123 ,

Great show

Hey Neal, I just started listening to your podcast on the train to and from work and I’m loving it! Thanks for everything you’re sharing! Love all things about Instagram!

Lee Constantine ,

Fresh new insights that work

Neal takes a fresh approach to providing real insight that he KNOWS to work. This is not regurgiated content for neal to push a lot of content. Instead, it's clear Neal puts his real tips and tricks to grow influence, visibility and maximize your social. Great!

DrVogelmann ,

Totally Blown Away!

I have been following Neal Schaffer for many years now. He has always been a shining example how to sincerly engage wth people across all manner of social media. I had no idea that Neal had a podcast until I found it today. Just one episode in and I realize that I'm going to be doing a lot of "bnge listening" for weeks to come. I'm totally blown away by the high quality of this content. If you depend upon using social media for your business, this podcast is not a "nice to have." It's a "Must Have."

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