Next On Scene: The Human Behind The Brand

NEXTonSCENE Media, LLC

What does it really take to build a legacy that lasts? Hosted by award-winning publicist and visibility expert Jaclyn Zukerman Delory, Next On Scene: The Human Behind The Brand goes beyond the headlines to reveal the real stories, struggles, and breakthroughs of the people shaping our world. From entrepreneurs and creatives to media personalities and industry disruptors, each episode dives into the human side of success the mindset shifts, messy middles, and defining moments that turn vision into visibility. Through raw conversations, personal reflections, and insider PR insights, Jaclyn bridges the gap between purpose and publicity helping listeners connect, grow, and shine in their own unique way. Whether you’re building a brand, leading a movement, or reinventing yourself, this show reminds you that your story is your superpower… and when you share it, you become Next On Scene. 🎙️ New episodes Tuesdays at 8:30 PM EST starting November 11, 2025! Watch on YouTube or listen on your favorite podcast app.

  1. APR 21

    How to Build a Brand That Sells: Strategy, Story & Visibility

    If your brand looks good but isn’t converting into sales, clients, or real growth, this episode will shift how you think about branding. In this episode of Next On Scene: The Human Behind the Brand, Jaclyn Zukerman Delory sits down with branding expert Laura Viola Macarrone, founder of Rizbee Studio, to break down what actually makes a brand stand out, connect, and sell. We go beyond aesthetics and into the real drivers of brand success: strategy, psychology, storytelling, and intentional design. Inside this conversation: → Why most brands fail to connect with their audience → How color psychology influences buying behavior → The difference between “pretty” brands and profitable brands → When it’s time to elevate your brand identity → What it really takes to build and scale a product-based business This episode is for founders, creatives, and entrepreneurs who are ready to stop guessing and start building brands that actually perform. — 🍽️ Episode Partner: Feast & Fettle Quick note for busy founders—when you're building a business, even basic things like meals can feel overwhelming. Feast & Fettle has been a game changer for simplifying my week with chef-prepared, ready-to-eat meals that save time without sacrificing quality. ✨ Get 50% off your first week: 👉 https://www.feastandfettle.com/membership/NEXTONSCENE Use code: NEXTONSCENE — 💼 Ready to elevate your brand? Work with Laura + Rizbee Studio: https://www.rizbeestudio.com 🛍️ Shop Pretties (luxury, sustainable hair essentials): https://theprettypretties.com/ — 🎧 Listen to the full conversation on Spotify, Apple Podcasts, or iHeartRadio. — 📲 Follow Next On Scene for weekly conversations on branding, visibility, and building a business with intention. Because your brand isn’t just what it looks like… It’s how it connects, converts, and creates impact.

    24 min
5
out of 5
66 Ratings

About

What does it really take to build a legacy that lasts? Hosted by award-winning publicist and visibility expert Jaclyn Zukerman Delory, Next On Scene: The Human Behind The Brand goes beyond the headlines to reveal the real stories, struggles, and breakthroughs of the people shaping our world. From entrepreneurs and creatives to media personalities and industry disruptors, each episode dives into the human side of success the mindset shifts, messy middles, and defining moments that turn vision into visibility. Through raw conversations, personal reflections, and insider PR insights, Jaclyn bridges the gap between purpose and publicity helping listeners connect, grow, and shine in their own unique way. Whether you’re building a brand, leading a movement, or reinventing yourself, this show reminds you that your story is your superpower… and when you share it, you become Next On Scene. 🎙️ New episodes Tuesdays at 8:30 PM EST starting November 11, 2025! Watch on YouTube or listen on your favorite podcast app.