PERSONAL BRAND TALK Cam Roberts Podcast Show

Cameron Roberts

Voted Australia's #1 Brand Podcast by FeedSpot. Insights from Cam Roberts, and his guests from around the globe on Personal Branding, Marketing & High Ticket Coaching. Subscribe now on iTunes, Spotify, Amazon Music or at https://camroberts.com.au/

  1. FEB 4

    The 4 Advertising Campaigns Agencies Don't Want You To Know About! - #279

    Uncover the top 4 advertising campaigns agencies don't want you to know about! Learn how to boost your business growth with these secret marketing strategies.   If you're not using all four of these advertising campaigns in your business right now…   You're missing out on hundreds of thousands of dollars in revenue and thousands of high-quality leads every single month.   Hi, I'm Cameron Roberts, Fractional CMO & Founder of Bubblegum Marketing — and in this video, I break down the 4 must-run advertising campaigns that top agencies don't want you to know about.   These four campaigns form a full-funnel advertising ecosystem that helps you launch, grow, and scale your business with predictable, high-quality leads and customers.   🔥 The 4 Advertising Campaigns That Actually Work: 1️⃣ Search Advertising (Google/Bing/AI Search) People searching right now are in the buying cycle. They're actively looking for solutions — making these the highest-quality, highest-intent leads you can generate.   People are actively searching Highest intent, highest quality leads Keyword + intent targeting More expensive but best conversion   2️⃣ Social Media Advertising (Meta, TikTok, Instagram) Interruptive marketing that builds brand awareness and generates large volumes of cheaper leads.   Scroll-stopping creative Direct-response copywriting Video-view funnels Retargeting warm audiences Cheaper than Google, perfect for list-building   3️⃣ Retargeting Campaigns (The Profit Recovery System) 86–90% of people don't take action on your first touchpoint. Retargeting brings them back at a fraction of the cost.   Website retargeting Funnel retargeting Cross-channel retargeting (Google → Meta, Meta → Google) Multiple touch points = higher conversions   4️⃣ Programmatic Advertising (The "Open Web") The most ignored opportunity — covering 96% of the internet.   Brand awareness everywhere Retargeting across thousands of publisher sites Banner ads, video ads, native ads Perfect for scaling your omnipresence   This is how big brands follow you around the internet—even after just a single search. FAQ'S:   1. What are the four advertising campaigns every business should run? The four must-run advertising campaigns are:   Search Advertising Social Media Advertising Retargeting Campaigns Programmatic (Open Web) Advertising   Together they create a full-funnel system that attracts, nurtures, and converts high-quality leads.   2. Why is search advertising considered the highest-quality lead source? Because people on Google, Bing, and AI search are already in the buying cycle. They're actively looking for solutions, which makes them high-intent and more likely to convert into customers.   3. How does social media advertising help grow a business? Social media is interruptive marketing. It builds brand awareness, generates cheaper leads, and lets you retarget viewers who engaged with your content. It's perfect for list-building, nurturing, and moving prospects deeper into your funnel.   4. Why is retargeting called the "profit recovery system"? Because 86–90% of visitors leave your website or funnel without taking action. Retargeting brings those lost leads back at a fraction of the cost. It also allows cross-platform retargeting (Google → Meta, Meta → Google), increasing conversion rates.   5. What makes programmatic (open web) advertising so powerful? Programmatic advertising covers 96% of the entire internet. It allows your brand to appear across thousands of websites, news sites, blogs, and apps, creating omnipresence. This is how large brands "follow" you around the internet after just one search or click.   🚀 Want Help Launching or Scaling Your Ads? Work with me and my team at Bubblegum Marketing.   👉 Visit: https://camroberts.com.au/ 📅 Book a call → Let's build a full-funnel advertising system that helps you launch, grow & scale quickly: https://camroberts.com.au/chat/

    12 min
  2. Win This Day Chris Champion - #277

    JAN 28

    Win This Day Chris Champion - #277

    SHOW NOTES Welcome to another episode of Personal Brand Talk, the podcast where we break down the secrets of world-class branding and marketing so YOU can apply them to grow, scale, and dominate in your niche.   Today's topic is about Winning The Day with Chris Champion ✔ The transformational shift that's happening with AI ✔ Why you need to be using AI now or your business will die ✔ The crossroads of Crypto and Bitcoin - what you need to know ✔ How to win ONE DAY AT A TIME 🎙️ Enjoyed this episode? Don't forget to: ✅ Subscribe to the Personal Brand Talk Podcast ✅ Leave a 5-star review on Apple Podcasts & Spotify ✅ Share this episode with a friend who needs to hear it! 💬 Got questions or insights? DM Cam or drop a comment. #SalesFunnels #FractionalCMO #SalesTechniques #BusinessGrowth #branding #BusinessMarketing #PersonalBrandTalkPodcast #CamRoberts   📌 Work with Cam Roberts: https://camroberts.com.au/ 📌 Book a Free Strategy Call: https://camroberts.com.au/chat/ 📌 Visit Cam's Agency: https://bubblegummarketing.com/   Warm Regards, Cam Roberts Sales & Marketing Consultant | Fractional CMO | Project Management |🔥30+ years of "real-life" results🔥 | Bubblegum Marketing Founder & Director | =============== Chris Bio: www.wearechampionai.com Chris Champion—aka Chris Sweis—is a f*****g juggernaut: a veteran investor who's participated in over 120 software and crypto ventures and carved out an empire in Las Vegas. His razor-sharp instincts make him the go-to badass for entrepreneurs and investors who want to win big. He doesn't mess around—he delivers. He is a values based investor and looks for individuals who have amazing leadership qualities to support and help grow their business and vision. His grandmother dropped a truth bomb on him long ago: "People pay attention to 75% of what you say when you don't swear, 100% when you do." Damn right. Chris lives that lesson, cutting through the noise with a voice that grabs you by the throat. As founder of the Champion Connections Community, a text based community that connects high value individuals via text messages. He's also thrown over 268 world-class dinners, lunches, and breakfasts, linking business titans, celebrities, and high value individuals to connect over killer meals. It's a f*****g powerhouse network—now just a text away. His livestream interviews are straight fire—kicking off high-profile events with thought leaders and icons, serving up raw, unfiltered talks that stick. But Chris doesn't stop there.  He's the brains behind *Champion Introductions* and *Champion AI*, a game-changing tool that lands people on targeted podcasts like clockwork. It's AI with teeth, doing 40,000+ man-hours of work every 24 hours—putting rocket fuel in the hands of the average human to build their brand or business. In 2025, his philosophy is crystal clear: "It's AI or die." If you're not leveraging artificial intelligence, you're f*****g dead in the water—left behind while the world moves at warp speed. Faith drives him hard. Raised on his grandmother's no-b******t values, Chris channels that grit into everything. His book *Win This Day* is a kick-ass playbook for sober, successful living—proof you can rise from anything. Then there's *Faith Matters*, his gut-punch personal journey, showing anyone how to write their own damn comeback story. It's about unshakable faith—in God and in yourself, the way He sees you. #FaithMatters isn't a tagline; it's a war cry. He has always had a passion for dogs and currently his squad includes Theo, Gracie and Jesse James, who are his dogs that he loves very much. One of his missions in life is to help dogs trapped in shelters find forever homes that give them a quality of life with somebody that they can love and watch over. One of his favorite sayings is God sends us angels in the form of dogs to watch over us as we watch over them. A dog-loving, in-your-face trailblazer, Chris stands out in a sea of soft-ass wannabes. Whether he's decoding markets, forging connections, or unleashing AI to level the playing field, Chris Champion is the real f*****g deal—here to make sure you Win This Day and Make Today Count.

    29 min
  3. 07/14/2025

    Funnels That Print Money in 2025 (And the Ones You Should Bury)#274

    SHOW NOTES   Not all funnels are created equal—and in 2025, some are making millions while others are wasting your time and ad budget.   In this episode, I break down which funnels still print money… and which ones you should bury for good. Whether you're running a consulting business, selling digital courses, or building an eCommerce brand—this is your no-BS guide to what's working now.   You'll learn the modern funnel strategies my team and I are using across high-performing campaigns—plus why strategy always beats tools.    Inside this episode: EOI Funnels that qualify and convert high-ticket leads eCommerce Funnels that blend content + conversion AI-Powered Quiz Funnels that segment and sell Lead Magnet Funnels that actually build a list of buyers The difference between "trendy" tactics and timeless strategy   Skip the guesswork and build a funnel that works in today's omnichannel, AI-powered landscape.    Want help building a funnel that prints money (and doesn't waste it)?  https://bubblegummarketing.com  Work with me directly as your Fractional CMO  https://camroberts.com.au/fractional-cmo    Apply to join the CMO Boardroom – 10 business owners. Weekly strategy calls. Plug-and-play campaigns.   https://camroberts.com.au/boardroom    Like, comment, and subscribe for more real-world marketing strategies, funnel breakdowns, and high-level thinking for consultants, founders, and growth-focused business owners.   #funnels2025 #salesfunnels #digitalmarketing #fractionalcmo #bubblegummarketing #marketingstrategy #leadgenerationfunnels #aiquizfunnel #ecommercefunnels #consultingfunnels

    22 min
  4. 06/19/2025

    The $3K/Month Paid Ads MACHINE That Scales Itself — Omnichannel Ads That Convert! #271

    SHOW NOTES This isn't your average paid ads tutorial. In this PODCAST, I break down a 12-minute masterclass on Omnichannel Paid Advertising Strategies — straight from a live mindmap I created. 🚀 Whether you're spending $3K/month or scaling beyond $30K/month, this episode will show you how to: ✅ Build a self-improving ad machine using Meta Ads, TikTok Ads, Google Ads, Pinterest, YouTube, AND Open Web Ads ✅ Understand when you're ready to expand from single-channel to multi-channel ✅ Align your paid media strategy with your buyer persona, product type, offer, and pricing ✅ Set up data feedback loops that amplify your conversions ✅ Re-engage leads and boost LTV with CRM remarketing & automation This is how modern brands grow using paid media — not by chasing trends, but by building omnichannel ecosystems that compound over time. 🚀 Resources & Links Mentioned in the Episode: 📌 Engage Cam as a Fractional CMO: https://camroberts.com.au/fractional-cmo/ 📌 Get coaching via Boardroom: https://camroberts.com.au/boardroom/ 📌 Book a Free Strategy Call: https://camroberts.com.au/chat/ 📌 Visit Cam's Agency, Bubblegum Marketing: https://bubblegummarketing.com/ 🧠 Subscribe for weekly videos on: Paid Advertising & Funnels CRM & Automation Omnichannel Marketing AI Marketing Strategies Business Growth Tactics 👍 Like this PODCAST if you learned something new 💬 Comment below with questions or your current ad strategy 🔔 Subscribe and turn on notifications so you don't miss the next one! #OmnichannelMarketing #PaidAdvertising #MetaAds #TikTokAds #GoogleAds #YouTubeAds #OpenWebAds #MarketingStrategy #DigitalMarketing #CRMMarketing #BubblegumMarketing #CamRoberts #PersonalBrandTalkPodcast

    19 min
5
out of 5
39 Ratings

About

Voted Australia's #1 Brand Podcast by FeedSpot. Insights from Cam Roberts, and his guests from around the globe on Personal Branding, Marketing & High Ticket Coaching. Subscribe now on iTunes, Spotify, Amazon Music or at https://camroberts.com.au/