The Pete Primeau Show

Pete Primeau

Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.

  1. 3h ago

    Inside Confessions of a Marketing Madman - Bill Napier: Episode 301

    In this episode, we sit down with Bill Napier, Owner of Napier Marketing Group, brand strategist, author, and “strategic instigator,” to explore what it takes for businesses to stand out in a crowded marketplace. With more than 40 years of marketing experience, Bill has worked with iconic brands including General Mills, PepsiCo, Gerber, and Pillsbury, and served as Chief Marketing Officer of Ashley Furniture. Since founding Napier Marketing Group in 2005, he has helped businesses build stronger brands, connect meaningfully with consumers, and win customers beyond price. Bill also shares insights from his book, The Confessions of a Marketing Madman, offering a fresh perspective on brand strategy, customer engagement, and the power of differentiated marketing.  👤Connect with Bill Napier: ✅ Website: https://www.napiermkt.com/  ✅ LinkedIn: https://www.linkedin.com/in/bill-napier/    ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

    Inside Confessions of a Marketing Madman - Bill Napier: Episode 301
  2. Oct 26

    NO MORE SMOKE & MIRRORS: Four Voices. Zero Filters. One Industry That Needs to Wake Up.: Episode 300

    In this milestone 300th episode of The Pete Primeau Show, guest host RJ Williams leads a candid, no-holds-barred conversation with Pete Primeau and three industry leaders about the challenges, realities, and future of the mattress and furniture industry. Joining the discussion are Jeff Giagnocavo, co-owner of Gardner’s Mattress & More; Tambra Jones, Executive Director of the Specialty Sleep Association (SSA); and Fawad Zavary, VP of Operations at Exclusive Furniture. Alongside Pete Primeau, President of Primeau Furniture Sales, the group brings together four distinct perspectives for an honest conversation about an industry that needs to take a closer look at itself. As the show celebrates its 300th episode, this conversation goes beyond the milestone to tackle important industry issues, challenge conventional thinking, and encourage greater transparency, accountability, and meaningful change. With four voices, zero filters, and one shared industry in focus, this is an episode you won't want to miss. 👤Connect with RJ, Jeff, Tambra and Fawad : ✅ LinkedIn (RJ Williams): https://www.linkedin.com/in/vernon-williams-150a11320/  ✅ LinkedIn (Jeff Giagnocavo): https://www.linkedin.com/in/jeffgiagnocavo/  ✅ LinkedIn (Tambra Jones): https://www.linkedin.com/in/tambra-jones-73b567a/ ✅ LinkedIn  (Fawad Zavary): https://www.linkedin.com/in/fawad-zavary-8459109  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

    NO MORE SMOKE & MIRRORS: Four Voices. Zero Filters. One Industry That Needs to Wake Up.: Episode 300
  3. Oct 19

    Build a Mattress Floor That Sells - Andrew Burt: Episode 299

    In this episode, we sit down with Andrew Burt, Vice President of Sales at Heritage Sleep Concepts, to explore the power of creativity, collaboration, and relationship-building in the sleep industry. With deep connections across the industry, Andrew brings a unique combination of strategic vision, innovative thinking, and a genuine passion for building lasting partnerships. He shares insights on driving growth, creating meaningful business relationships, and developing strategies that lead to long-term success. Tune in for an engaging conversation with an industry leader who understands that strong relationships and fresh ideas can make all the difference. 👤Connect with Andrew Burt: ✅ Website: https://heritagesleep.com/  ✅ Facebook: https://www.facebook.com/HeritageSleepMattress  ✅ Instagram: https://www.instagram.com/heritagesleepmattress  ✅ LinkedIn: https://www.linkedin.com/in/aburt2503/    ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

    Build a Mattress Floor That Sells - Andrew Burt: Episode 299
  4. Oct 12

    BEYOND BAMBOO: There’s More to the Story - Kristin Sugar: Episode 298

    In this episode, RJ Williams, Owner of Jacksonville Bedding, steps into the host chair for a conversation with Kristin Sugar, Senior Vice President of Wholesale at Cariloha. Kristin is a dynamic sales executive and strategic leader with a proven track record of building strong partnerships, developing high-performing teams, and driving sustainable growth. Known for her sharp business insight and relationship-focused approach, Kristin brings a unique perspective on what it takes to create meaningful partnerships and turn opportunities into long-term results. RJ and Kristin dive into the business of building relationships, creating value for customers and partners, developing successful teams, and navigating the opportunities and challenges facing today's wholesale and bedding industry. 👤Connect with Kristin Sugar and Cariloha: ✅ Website: https://www.cariloha.com/wholesale  ✅ Facebook: https://www.facebook.com/Cariloha/  ✅ Instagram: https://www.instagram.com/cariloha  ✅ LinkedIn: https://www.linkedin.com/in/kristin-sugar-4061072/    ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

    BEYOND BAMBOO: There’s More to the Story - Kristin Sugar: Episode 298
  5. Sep 28

    Leadership Changes You Need To Make Now! - Brent Batterman: Episode 296

    In this episode, we sit down with Brent Batterman, Sales and Leadership Consultant at Batterman Consulting, to explore how individuals and organizations can unlock their potential and achieve measurable results. A high-energy motivational speaker, Brent shares practical insights on leading with confidence, selling with purpose, and performing at your highest level. Tune in for an engaging conversation packed with actionable strategies, motivation, and leadership and sales perspectives designed to help you elevate your performance.  👤Connect with Brent Batterman: ✅ LinkedIn: https://www.linkedin.com/in/brent-batterman/      ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

    Leadership Changes You Need To Make Now! - Brent Batterman: Episode 296
  6. Sep 21

    ASK ALEX - Alex Milstein: Episode 295

    In this episode, we sit down with Alex Milstein, Editor in Chief at Bedding News Now, to explore the evolving bedding industry and the power of independent retail. As a creative leader and influential industry voice, Alex shares his perspective on innovation, emerging insights, and the importance of giving retailers a stronger platform to tell their stories. Discover how independent retailers can connect, collaborate, and help shape the future of the bedding industry.  👤Connect with Alex Milstein: ✅ Website: https://beddingnewsnow.com/  ✅ LinkedIn: https://www.linkedin.com/in/alex-milstein-5883b17a/      ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

    ASK ALEX - Alex Milstein: Episode 295
  7. Sep 14

    ASK PETE: Episode 294

    In this episode, Pete Primeau, President of Primeau Furniture Sales and a 44-year veteran of the furniture and mattress industry, takes the spotlight for a special LIVE Labor Day conversation. Joining veteran podcast producer Chris Stone, Pete tackles today’s retail challenges, from slower sales and increased competition to the key decisions shaping the future of the industry. With questions prepared in advance—and LIVE questions from the audience—Pete shares hard-earned insights, practical strategies, and honest perspectives drawn from decades as an award-winning sales representative, author, mentor, and industry leader. Tune in for an engaging conversation packed with real-world advice, industry wisdom, and a few laughs as Pete answers your questions LIVE on The Pete Primeau Show.   👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

    ASK PETE: Episode 294
5
out of 5
13 Ratings

About

Step inside the mind of a retail and wholesale veteran who’s spent four decades turning struggling businesses into profit powerhouses. Pete Primeau doesn’t just talk theory – he delivers battle-tested strategies from the trenches of the furniture and mattress industry that translate into explosive growth for ANY business. What You’ll Discover: • Advanced sales psychology and customer conversion techniques refined through $millions in transactions • Marketing strategies that work in today’s hyper-competitive marketplace • Leadership insights from someone who’s built teams, scaled operations, and navigated every economic storm • Vendor relationship mastery that creates sustainable competitive advantages Why This Show Is Different: While Pete’s roots run deep in furniture and mattress retail, his expertise transcends industries. The psychological triggers that sell a $3,000 mattress work just as powerfully for software, consulting, real estate, or any high-consideration purchase. The operational excellence that drives furniture showroom success applies to restaurants, service businesses, and e-commerce ventures alike. Meet Extraordinary Minds: Each episode features game-changing conversations with industry disruptors, serial entrepreneurs, marketing innovators, and business leaders who’ve cracked the code in their respective fields. From tech startup founders to manufacturing moguls, from retail revolutionaries to digital marketing masters – you’ll gain insider access to the strategies driving today’s most successful enterprises. Your Host’s Credentials: Pete Primeau brings unmatched authenticity to every conversation. As author of ”Miles & Miles of Retail Selling Greatness” and ”Sell A Million,” and founder of Primeau Furniture Sales, he’s not just interviewing successful people – he’s one of them. His track record of transforming underperforming sales teams and optimizing vendor partnerships speaks louder than any diploma. Subscribe now and join thousands of ambitious business professionals who refuse to settle for average results. New episodes drop weekly, each packed with immediately actionable insights you can implement before your next customer interaction.