LinkedIn Riches

John Nemo

Discover the secrets to generating high-quality leads, attracting 5-6 figure clients, and mastering LinkedIn for business growth – all without resorting to sleazy, spammy, or salesy tactics! The LinkedIn Riches Podcast, hosted by bestselling author John Nemo, is your essential guide to unlocking the full potential of LinkedIn for lead generation, marketing, and sales. Learn proven LinkedIn strategies for Small Business Owners, Consultants, and Business Coaches to build authority, expand your network, and drive consistent revenue. John Nemo, author of the bestselling book "LinkedIn Riches," shares actionable insights and expert advice, drawing from his features in The New York Times, Inc. Magazine, LinkedIn's official marketing blog, The Huffington Post, Business Insider, and top podcasts like Entrepreneur On Fire and Social Media Examiner. Whether you're looking for LinkedIn lead generation, LinkedIn sales strategies, or LinkedIn marketing tips, this podcast provides the practical steps you need to achieve LinkedIn success and build your LinkedIn Riches! Visit https://linkedinriches.com/ to learn more and access exclusive resources.

  1. LinkedIn Lead Generation from Scratch: First Client in 60 Days

    10H AGO

    LinkedIn Lead Generation from Scratch: First Client in 60 Days

    What happens when you’re an expert… but nobody in your new industry knows who you are? In this episode of LinkedIn Riches, I sit down with Eric Ward, a former SaaS founder and CTO who exited after 24 years and decided to build an entirely new consulting business from scratch - in an industry where he had zero LinkedIn connections. Eric didn’t try to “look busy” on LinkedIn. He didn’t spray cold pitches. And he didn’t rely on hope. Instead, we used a focused LinkedIn strategy to help him build credibility, start real conversations, and land his first client in under 60 days - all while learning exactly what his new market wanted. If you’re a consultant, coach, or small business owner trying to break into a new niche (or feeling invisible on LinkedIn), this conversation will hit close to home. WHAT YOU'LL DISCOVER: 03:20 - Why Eric chose to niche down after exiting a SaaS company 10:12 - The 19-hour airport delay that changed his business direction 15:34 - How we positioned Eric's LinkedIn profile to attract his ideal prospects 18:22 - Why story-driven content builds trust faster than authority posts 22:52 - What Eric learned from his first booked LinkedIn sales calls 26:48 - How continuous improvement beats "set-it-and-forget-it" outreach 29:34 - Why LinkedIn success feels like pushing a snowball at first This episode is a real-world LinkedIn case study - not theory, not hype - showing how patient, intentional LinkedIn lead generation actually works when you’re starting from zero. (Note: You can also watch this episode as a video here. 📺) Connect with Eric Ward on LinkedIn: https://www.linkedin.com/in/eric-ward-greenville/ ADDITIONAL RESOURCES 🎁 Free LinkedIn Lead Generation Tips & Resources 📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter 🤝 Connect with John Nemo on LinkedIn 🎯 "Done For You" LinkedIn Lead Generation Services

    29 min
  2. LinkedIn Case Study: How To Raise Your Rates 300% WITHOUT Losing Clients

    FEB 2

    LinkedIn Case Study: How To Raise Your Rates 300% WITHOUT Losing Clients

    Most coaches & consultants know they’re undercharging. Very few ever fix it. In this episode of LinkedIn Riches, I sit down with Robert Hernandez, President & CEO of Influens, to unpack how he increased his workshop and consulting rates by 300% - without pushback, awkward conversations, or losing clients. Robert works with Fortune 500 companies like TripAdvisor, HSBC Bank, and Dover Corporation. Yet for years, his pricing didn’t reflect his credentials, experience, or results. What changed wasn’t just a number - it was how he saw his value, the market, and the story he told clients. If you’re a consultant, coach, or service provider who knows you’re leaving money on the table, this conversation will challenge how you think about pricing, positioning, and confidence. (Note: You can also watch a video version of this episode here.) WHAT YOU’LL DISCOVER: 00:29 – The moment Robert realized his consulting rates were way too low 04:32 – The hidden mindset trap that keeps experts underpriced 06:54 – Why market data (not confidence) gave Robert permission to charge more 10:22 – How to justify higher fees without “selling harder” 15:36 – Why customization and language matter more than credentials 18:45 – How premium pricing actually attracts better clients 22:36 – The belief you must adopt before submitting a high-ticket proposal If you’ve ever said, “I can’t charge that much” - this episode is for you!

    26 min
  3. Case Study - Too Many Clients Too Quickly

    JAN 26

    Case Study - Too Many Clients Too Quickly

    Within 60 days, Kathryn Bishop called us in a panic - she had too many new clients! In fact, her husband, Brian, quit his day job to come work for Kathryn because of all the new business she'd generated from our LinkedIn lead generation campaigns. Even crazier, Kathryn is still getting new clients more than 2 years(!) after we turned off her LinkedIn lead generation campaigns. If you’re a Small Business Owner, Coach or Consultant, this episode will completely change how you think about niching, LinkedIn profiles, and 1-on-1 outreach.  Even better, you'll see exactly how we helped Kathryn go from almost closing her CPA firm and going back into teaching to building a thriving practice that’s still attracting clients more than two years after we stopped working together. WHAT YOU’LL DISCOVER: 00:00 – The best email ever: “Turn it off - I have too many clients!” 2:03 – Why LinkedIn lead generation rewards specialists, not generalists 3:14 – The personal story that instantly positioned Kathryn as the go-to CPA for contractors 4:35 – How to find an unfair advantage hiding in plain sight 5:42 – The exact LinkedIn “What I Do” profile formula that stops the scroll 7:29 – How to position yourself as unique, different, and better (without hype) 10:31 – How to turn LinkedIn conversations into paying clients 12:20 – Kathryn explains in her own words why LinkedIn finally worked for her 13:51 – The step-by-step LinkedIn lead generation system behind her success If you’ve ever worried that niching down means “leaving money on the table,” this episode will change your mind.  (Note: You can also watch a video of Kathryn's story here.)

    15 min
  4. LinkedIn Sales: Why Acting Like an Annoying Toddler Works

    JAN 12

    LinkedIn Sales: Why Acting Like an Annoying Toddler Works

    Ever had a LinkedIn lead say “yes”… then hit you with: “I just need 30 days to close some deals first”?  In this episode of LinkedIn Riches, I break down why this keeps happening in LinkedIn sales and LinkedIn lead generation - and the simple (but uncomfortable) shift I’m making to close more deals without getting pushy, discounting, or damaging trust. If you sell high-ticket services as a coach, consultant, or small business owner, this is about learning to hear what’s really being said - plus using sales psychology to find the real objection hiding under the polite stall. WHAT YOU’LL DISCOVER: 🧠 01:33 - How I started using AI to spot patterns in my sales calls 🧩 04:30 - The “final question” I ask before I talk investment (and why it matters) 🚧 05:34 - The recurring stall: “Yes, but I need 30 days…” in LinkedIn sales 🎭 07:26 - What that stall usually really means (and why it’s emotional) 👶 09:25 - The “annoying toddler” analogy that changed how I handle objections 🤐 11:20 - The exact move: “Help me understand…” then shutting up 💳 12:39 - The "money story" layer you must understand 🎯 16:34 - Why LinkedIn lead generation can’t fix this prospect problem  If you want to get better at LinkedIn lead generation, LinkedIn messaging, and closing high-ticket deals, you’ll love this episode! ADDITIONAL RESOURCES 🎁 Free LinkedIn Lead Generation Tips & Resources 📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter 🤝 Connect with John Nemo on LinkedIn 🎯 "Done For You" LinkedIn Lead Generation Services

    21 min
  5. LinkedIn Lead Generation - The FASTEST Way To Lose a Lead 😬

    JAN 5

    LinkedIn Lead Generation - The FASTEST Way To Lose a Lead 😬

    I got an email from a very famous consultant and business coach … and the way they tried to “sell” me was so bad it pushed me into recording this rant! In this episode, I break down the WRONG way to do LinkedIn lead generation and LinkedIn messaging - and the approach I use instead to consistently find 5-6 figure clients on LinkedIn. WHAT YOU'LL DISCOVER: 🚫 02:15 - The “celebrity coach” email that instantly disqualified them from ever working with me (and what it reveals about bad LinkedIn lead generation) 🧭 05:30 - The turning point where I stopped copying “gurus” and started selling on LinkedIn in a way that didn’t feel sleazy or salesy 🧠 09:45 - The simple headline and positioning shift you can make on your LinkedIn profile prospects immediately feel like “this is for me!”  🙋 12:05 - The one-sentence, permission-based LinkedIn message you can send to prospects BEFORE sharing any content or booking any calls ... and why it works like crazy ⏳ 16:40 - How to filter out tire kickers, protect your calendar, and avoid wasting 30–60 minutes on “free consulting” calls with the wrong people 🏗️ 21:20 - The pre-call filters, forms, and content you can ask people to go through so only serious, qualified LinkedIn leads ever make it onto your calendar  If you’re tired of spammy LinkedIn messages, random calendar links, and chasing bad-fit prospects, this episode will show you a different way to approach LinkedIn lead generation! ADDITIONAL RESOURCES 🎁 Free LinkedIn Lead Generation Tips & Resources 📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter 🤝 Connect with John Nemo on LinkedIn 🎯 "Done For You" LinkedIn Lead Generation Services

    27 min
4.9
out of 5
75 Ratings

About

Discover the secrets to generating high-quality leads, attracting 5-6 figure clients, and mastering LinkedIn for business growth – all without resorting to sleazy, spammy, or salesy tactics! The LinkedIn Riches Podcast, hosted by bestselling author John Nemo, is your essential guide to unlocking the full potential of LinkedIn for lead generation, marketing, and sales. Learn proven LinkedIn strategies for Small Business Owners, Consultants, and Business Coaches to build authority, expand your network, and drive consistent revenue. John Nemo, author of the bestselling book "LinkedIn Riches," shares actionable insights and expert advice, drawing from his features in The New York Times, Inc. Magazine, LinkedIn's official marketing blog, The Huffington Post, Business Insider, and top podcasts like Entrepreneur On Fire and Social Media Examiner. Whether you're looking for LinkedIn lead generation, LinkedIn sales strategies, or LinkedIn marketing tips, this podcast provides the practical steps you need to achieve LinkedIn success and build your LinkedIn Riches! Visit https://linkedinriches.com/ to learn more and access exclusive resources.

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