Business Brain – The Entrepreneurs’ Podcast

Shannon Jean & Dave Hamilton

Two long-time small-business owners, Dave Hamilton and Shannon Jean, come to you each week to talk through the trials, success, pitfalls and tips it takes to successfully run a small business in today’s world. Hear real-world folks talk about real-world problems, letting you know not only what it takes to get it done but that you’re not alone in doing it!

  1. 9h ago

    FridAI - Agents talking to Agents

    In this episode of Business Brain, we look at a future where most internet traffic is agents talking to agents, and what that means for you. When your customer’s AI agent hits a roadblock trying to book or buy from you, it simply goes somewhere else. Dave shares how he had Claude build an MCP connector for his company’s backend in about 30 minutes while he sat through a conference session. We break down why agents are becoming store-agnostic, why Amazon is resisting while Shopify and Salesforce are opening the doors, and why the time to make your business agent-ready is now. Then we turn to the single move that could level up your entire AI world: a chief of staff agent. Shannon explains how his GrokBot chief of staff spins up specialized helpers like a DM manager and a YouTube desk, while Dave compares notes on building his own inside Claude. We also cover Project Mini-Me, an app that watches your screen and listens all day, with a clear-eyed warning about what you should block from it. Hand off the busywork, choose how you spend your time, and keep living that Charmed Life. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #799 for Casual FridAI, October 23rd, 2026 October 23rd: National Slap Your Coworker Day 00:01:36 Agents talking to agents Instinct Muse Grok Bot Somos Salsa Shopify is well-poised to let your agent buy (amazon is not) 00:11:41 SPONSOR: Perplexity Computer. Start your free trial of Perplexity Computer today at https://PPLX.ai/brain and experience the next phase of AI. #ad 00:13:07 SPONSOR: NordLayer AI Scout helps organizations understand, govern, and protect AI usage by making AI activity visible across the entire workforce – web and desktop. https://nordlayer.com/ai-scout/businessbrain 00:14:38 Build yourself a Chief-of-Staff agent Start with your Chief of Staff first 00:18:52 Be very aware what you share with new ambient capture apps like minimi Project minimi 00:21:53 Managing Your Chief-of-Staff 00:24:31 Business Brain 799 Outtro This Episode’s Big Takeway: Prepare your business for agents…and get yourself a Chief-of-Staff agent Check out Business Brain Blueprints Tell Your Friends! Business Blueprints Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain Facebook: Dave Hamilton, Shannon Jean, & Business Brain The post FridAI – Agents talking to Agents – Business Brain 799 appeared first on Business Brain - The Entrepreneurs' Podcast.

    FridAI - Agents talking to Agents
  2. 2d ago

    Getting Comfortable in Front of the Camera

    In this episode of Business Brain, we put a classic tension on the table: are you experiencing your life, or just sharing it? Dave admits he’d rather soak in the moment than post it, from New England fall foliage to the days of live-typing Steve Jobs keynotes. Shannon pushes back, arguing that small snippets of your everyday life build a credibility funnel that accelerates trust and growth faster than business content alone. We dig into batching and scheduling posts so you stay consistent without living on your phone, feeding the algorithm, and why there’s no single right answer, only what works for you and your audience. Then we get practical about getting comfortable in front of the camera. You’ll hear Shannon’s three-step path from recording privately, to sharing with a small trusted group, to posting publicly, plus why imperfect lighting and typos actually prove you’re real. We share the 60-second video assignment that will rewire how you think about content, how framing new efforts as an experiment lowers the stakes, and why building in public with intention helps people find you and tell you what your lane is. Shift from consumer to producer, hit record, and keep leveling up that Charmed Life. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #798 for Wednedsay Casual FridAI, October 21st, 2026 October 21st: Back To The Future Day 00:01:40 Are you a life-experiencer or a life-sharer? 00:12:28 SPONSOR: Perplexity Computer. Start your free trial of Perplexity Computer today at https://PPLX.ai/brain and experience the next phase of AI. #ad makeup 00:13:54 SPONSOR: NordLayer AI Scout helps organizations understand, govern, and protect AI usage by making AI activity visible across the entire workforce – web and desktop. https://nordlayer.com/ai-scout/businessbrain 00:15:26 The importance of getting comfortable on camera The power of Founder-led content CapCut OpusClip The Alter Ego Effect 00:23:48 Record a 60-second video 00:25:42 Business Brain 798 Outtro This Episode’s Big Takeway: Build in public…with intention Check out Business Brain Blueprints Tell Your Friends! Business Blueprints Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain Facebook: Dave Hamilton, Shannon Jean, & Business Brain The post Getting Comfortable in Front of the Camera – Business Brain 798 appeared first on Business Brain - The Entrepreneurs' Podcast.

    Getting Comfortable in Front of the Camera
  3. Oct 16

    AI Tunnel Vision and Data Access

    In this episode of Business Brain, we take on AI tunnel vision. Dave spent weeks letting a frontier model troubleshoot a nasty Mac Mail slowdown, only to discover the answer was available the whole time once he asked the question a different way. We break down why agents get locked into the path they’ve already taken, and share practical fixes: ask what you’re missing, ask where you’d look if you started over knowing what you know now, spin up a fresh agent for a second opinion, or have the AI explain where things stand like you’re five. Then we shift to something exciting, better access to our own data. Shannon walks through how GrokBot can now read her X history to surface top posts and coach her voice, and Dave shares how an MCP connection let Claude sift through a mountain of social comments to find hundreds of listener questions worth answering. We also share an inspiring story about a musician whose consistent posting landed him a spot in the Beach Boys touring band, a reminder that showing up publicly pays off. Agents are breaking down old gatekeepers, and that’s a big win for building a Charmed Life around the data that’s already ours. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #797 for Casual FridAI, October 16th, 2026 October 16th: Global Cat Day (also National Boss’s Day) 00:01:12 Beware AI tunnel vision 00:10:06 SPONSOR: Whatnot is the largest dedicated live shopping platform. Just search Whatnot in the app store and start selling today 00:11:34 Giving your AI better access to your own data GrokBot has access to X Google Workspace MCP servers @ShannonJJean on YouTube 00:19:23 Business Brain 797 Outtro Gig Gab 554 with Chris Cron and Beach Boys Harmonies This Episode’s Big Takeway: Give your AI better access to your own data Check out Business Brain Blueprints Tell Your Friends! Business Blueprints Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain Facebook: Dave Hamilton, Shannon Jean, & Business Brain The post AI Tunnel Vision and Data Access – Business Brain 797 appeared first on Business Brain - The Entrepreneurs' Podcast.

    AI Tunnel Vision and Data Access
  4. Oct 14

    Business Expenses and To Do Lists

    In this episode of Business Brain, we dig into a to-do list rethink that’s saving a ton of mental energy. Dave realized his business-by-business categories were forcing him into dozens of tiny decisions all day long, so he moved that decision to the front end with two lists: Must Do and Might Do. The Must Do list is ruthlessly gatekept, and the Might Do list stays switched off until the essentials are handled and there’s room to wander. We also talk through Shannon’s take on calendars, reminders, and the to-did list, plus why the names you give your lists actually matter. Then we tackle a listener question about the tax benefits of owning a small business. We cover why a great expense account can beat a big paycheck, how having two accountants with different risk tolerances helps you make smarter calls, and the gut-check questions we ask before taking a deduction, including whether it’s a penalty decision or a prison decision. From vehicles and tech to travel, conferences, and accelerated depreciation, the real takeaway is building an ongoing relationship with your accountant and planning before December, not after, so you can keep building your Charmed Life with fewer surprises at tax time. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #796 for Wednesday, October 14th, 2026 October 14th: World Standards Day 00:01:45 Business Brain Blueprints 00:03:25 Creating two to-do lists: Must do, Might Do. The names are important. The To-Did List 00:15:30 SPONSOR: Whatnot is the largest dedicated live shopping platform. Just search Whatnot in the app store and start selling today 00:16:58 Deductions, Depreciations, Write-Offs are the reasons to own multiple businesses! ​​@Norcalmensnetwork asks: what are the tax benefits of owning a small business? Living a pre-tax lifestyle Is this decision penalty or prison? Accelerate Depreciation 00:22:25 Expense items Travel Conferences Curriculum Vehicles Cell Phone service Technology 00:26:42 Business Brain 796 Outtro This Episode’s Big Takeway: Be Ruthless with your To-Do List, and get a good accountant! Check out Business Brain Blueprints Tell Your Friends! Business Blueprints Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain Facebook: Dave Hamilton, Shannon Jean, & Business Brain The post Business Expenses and To Do Lists – Business Brain 796 appeared first on Business Brain - The Entrepreneurs' Podcast.

    Business Expenses and To Do Lists
  5. Oct 9

    FridAI - Muse and AI Dumbing Down

    In this episode of Business Brain, we dive into Muse, the new agent-first AI platform that does things for you instead of just answering questions. You’ll hear why QuickBooks and Shopify are opening their doors to it while Amazon is shutting it out, how we think about security when connecting an agent to your email, and why you own every mistake your agent makes, just like you would with a human assistant. Connect it to Slack, Zoom, and Notion, and your morning dashboard practically builds itself. Then Dave raises a concern that’s not the one you’d expect: he’s learning less now than he was six months ago, and he can draw a straight line to AI. We debate whether that’s a real problem or just the calculator argument all over again, what it means for the people who won’t adapt, and whether we’re headed for a new renaissance. The question for your Charmed Life: are we learning less with AI, or just learning differently? 00:00:00 Business Brain – The Entrepreneurs’ Podcast #795 for Casual FridAI, October 9th, 2026 October 9th: Curious Events Day 00:01:56 Muse (vs. Instinct) Amazon blocks Muse Shopify lets Muse in 00:11:12 SPONSOR: Eleven Labs: ElevenAgents can help build experiences that your customers will actually love. If you handle customer interactions, you can start with a demo at https://elevenlabs.io/businessbrain 00:13:25 SPONSOR: Hims. With Wegovy® at Hims, lose up to 20% of your body weight when combined with diet and exercise. Visit https://hims.com/businessbrain to get a personalized, affordable plan that gets you. 00:14:56 Dave has some concerns about AI Mark Cuban says there are 2 types of AI users: you’re either using it to ‘learn everything’ or ‘so you don’t have to learn anything’ Optimus Robots 00:30:58 Business Brain 795 Outtro This Episode’s Big Takeway: Are we learning less with AI? Or just learning differently? Check out Business Brain Blueprints Tell Your Friends! Business Blueprints Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain Facebook: Dave Hamilton, Shannon Jean, & Business Brain The post FridAI – Muse and AI Dumbing Down – Business Brain 795 appeared first on Business Brain - The Entrepreneurs' Podcast.

    FridAI - Muse and AI Dumbing Down
  6. Oct 7

    Review Inflation + Intentional Deprioritization

    In this episode of Business Brain, we tackle the broken five-star review system and why it holds your business hostage. You’ll hear how Airbnb can pull a listing that dips below 4.3 stars, why five stars has become the baseline instead of the ceiling, and why responsiveness, not perfection, is what earns you those top marks. We also dig into Airbnb shifting fees onto hosts, the growing push to book direct, and why the contractor who never calls back is about to get their lunch eaten by competitors using AI to respond instantly. Then we get into intentional deprioritization. You can’t grow everything at once, so why not choose what lives in maintenance mode instead of letting it happen by accident? We share how a monthly check-in on what gets your focus, and an honest look back at the last 30 days, can lift the mental load that wakes you up at 2 a.m. Make room to think, wander through your projects, and get back to living your Charmed Life. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #794 for Wednesday, October 7th, 2026 October 7th: National LED Light Day 00:03:41 Revisiting 5-Star Reviews on AirBnB On AirBnB anything less than 4.3 stars gets you delisted 5-Star Reviews on Business Brain 00:07:29 Responsive hosts are the key Elk View at Tahoe 00:13:57 SPONSOR: Eleven Labs: ElevenAgents can help build experiences that your customers will actually love. If you handle customer interactions, you can start with a demo at https://elevenlabs.io/businessbrain 00:16:07 SPONSOR: Hims. With Wegovy® at Hims, lose up to 20% of your body weight when combined with diet and exercise. Visit https://hims.com/businessbrain to get a personalized, affordable plan that gets you. 00:17:40 Intentional de-prioritization Managing your own mental load Leave some free time for creative business thinking Pebble Ring 00:25:57 feedback@businessbrain.show 00:26:21 Business Brain 794 Outtro This Episode’s Big Takeway: Learn to lesson your mental load with intentional deprioritization Check out Business Brain Blueprints Tell Your Friends! Business Blueprints Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain Facebook: Dave Hamilton, Shannon Jean, & Business Brain The post Review Inflation + Intentional Deprioritization – Business Brain 794 appeared first on Business Brain - The Entrepreneurs' Podcast.

    Review Inflation + Intentional Deprioritization
  7. Oct 2

    FridAI - The What am I Missing Prompt

    In this Casual FridAI episode of Business Brain, we kick off National Body Language Day with a reminder that your business should keep evolving until its current version is its best one. Then Shannon shares his favorite prompt for getting beyond your own brain: what am I missing? Left alone, AI inherits your biases and tells you what you want to hear. Push it past your blind spots and it will surface things like sponsor categories you’d never considered, or a consulting contract where everyone was indemnified except you. Dave takes it a step further: hire yourself an AI agent. Give it a name and its own inbox, then forward it the maybe-opportunities you’d normally delete. It follows up on your behalf and only pulls you in when it matters. If it speaks out of turn, you step in and smooth things over, just like you would with a human hire. You chase down more leads without spending more of your time, and that’s the Charmed Life. Get Business Blueprints on both ideas at businessbrain.show/blueprints. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #793 for Casual FridAI, October 2nd, 2026 October 2nd: National Body Language Day 00:02:31 Always be your favorite version 00:03:24 Beyond Your BrAIn Ask your LLM: Are you Sure? Also ask: What am I missing? 00:09:40 SPONSOR: Shopify: Own your customer relationships. Own your revenue. Start with a free trial at Shopify.com/BusinessBrain. 00:11:01 SPONSOR: Factor, America’s #1 Ready-To-Eat Meal Kit, can help you fuel up fast with ready-to-eat meals delivered straight to your door. Head to FACTORMEALS.com/businessbrain50off and use code businessbrain50off to get 50% off your first box. 00:12:45 “Hire” an AI Employee, give it an inbox, and a name! 00:18:45 Business Brain 793 Outtro This Episode’s Big Takeway: Ask your LLM, “What am I missing?”…and Hire an AI employee! Check out Business Brain Blueprints Tell Your Friends! Business Blueprints Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain Facebook: Dave Hamilton, Shannon Jean, & Business Brain The post FridAI – The What am I Missing Prompt – Business Brain 793 appeared first on Business Brain - The Entrepreneurs' Podcast.

  8. Sep 30

    Building in Reverse

    In this episode of Business Brain, we celebrate International Podcast Day by talking about building your business in reverse. Before you build the app, the community, or the program, talk to the people you want to serve. Shannon launched his first cohort after conversations with more than a hundred people who told him what they needed, how they wanted to get it, and what they’d pay. It was far more successful than he expected. Dave spots the secret ingredient: a well-managed ego that lets you admit you don’t know and lets your customers shape the vision. Then ask the hard question about your existing business: who wants this? You’re probably not your customer anymore, and when you really listen, the answer is usually about service, not price. We close with a quick tip that’s really a mindset shift. Get a tall tripod for your phone and get comfortable on camera, because unpolished, founder-led video beats AI slop every time. That’s how you show up, connect, and keep living the Charmed Life. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #792 for Wednesday, September 30th, 2026 00:01:27 September 30th: International Podcast Day 00:03:05 Building in Reverse Vision combined with beginner’s mind …with a well-managed ego Who wants this? 00:14:33 SPONSOR: Shopify: Own your customer relationships. Own your revenue. Start with a free trial at Shopify.com/BusinessBrain. 00:15:55 SPONSOR: Factor, America’s #1 Ready-To-Eat Meal Kit, can help you fuel up fast with ready-to-eat meals delivered straight to your door. Head to FACTORMEALS.com/businessbrain50off and use code businessbrain50off to get 50% off your first box. 00:17:38 Buy a tripod for your phone ShiftCam SnapStand Max 00:22:35 Business Brain 792 Outtro This Episode’s Big Takeway: Get Comfortable In Front of a Video Camera and Record Check out Business Brain Blueprints Tell Your Friends! Business Blueprints Review Business Brain Subscribe to the show feedback@businessbrain.show Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain Facebook: Dave Hamilton, Shannon Jean, & Business Brain The post Building in Reverse – Business Brain 792 appeared first on Business Brain - The Entrepreneurs' Podcast.

    Building in Reverse
5
out of 5
66 Ratings

About

Two long-time small-business owners, Dave Hamilton and Shannon Jean, come to you each week to talk through the trials, success, pitfalls and tips it takes to successfully run a small business in today’s world. Hear real-world folks talk about real-world problems, letting you know not only what it takes to get it done but that you’re not alone in doing it!

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