Social Media Schoolhouse Jason A. Wheeler

Clubhouse is the newest social media platform sweeping the world (if you don’t count Dispo), to be embraced by marketers and other business professionals. With currently one million users on the platform, there are several rooms that will probably fit the niche you are looking for.
I have been on the platform for almost a month, mainly as a listener. In this podcast episode, I thought I would share my thoughts about the app on this episode.

The best advice I can give any marketing client is "Know Your Audience." He more you know the audience, the better your messages and content will become.
The best thing you can do before you start any campaign is to gather as much information you can about your audience and build an audience persona.
You goal should be to know what your audience loves and what they hate, and then build content around that.
Thank you for tuning in. You can learn more about audiences and marketing by visiting my website at www.jasonawheeler.com

In marketing, your customer is in control. They have so much information at their fingertips, they are making decisions before they see your content. That is why Customer Experience is so very important.
In this episode of the Social Media Schoolhouse podcast, I talk about the importance of developing an awesome customer experience and how that will transform your school marketing.
Topics in the podcast include:
Brand and Experiences
Developing a Customer Focus
Defining Your Audience
Touchpoint Mapping
Word of Mouth Marketing
Social Listening
You can find more of my podcasts and blog posts at my website at www.jasonawheeler.com

Across the internet and on social media, I have seen many school districts and companies wondering how to hide or delete comments from their audiences. Although I advocate deleting any hate speech or derogatory comments, I am not in favor of turning off our audiences' words. 
 
The Power of Social Listening
 
The power and knowledge comments bring to our district far outweighs any negative brand image it might convey. I believe comments are a powerful tool to tap into our audience's mind and improve customer experience in our district.
 
Social listening allows brands to follow and examine conversations about them on social media platforms. In the past, I have said this in many presentations and consultations, knowing your audience is one of the most critical aspects of your companies or school district's marketing efforts. Researching your audience should be one of the first things you do as you start a new marketing campaign. 
 
The Benefits of Social Listening
 
There are many benefits to comments and social listening; here are five that I feel are vital to improving your customer experience:
 
1. Positive Customer Experience
2. Discover New Opportunities
3. Heighten Your Marketing
4. FAQs Experts
5. Monitoring Competitors
 

Generation Z has more influence over their parent’s decisions than any other generation before them. Their impacts over purchases include car purchases, home purchases, and selecting an educational institution.
That is why it is so important to engage your students on social media. Your content influences them. Especially on platforms like Instagram, Snapchat and TikTok.
In this podcast, I will give you and your school district 14 social media hacks to engage your students, and influence them to look at your schools and programs.
Topics Include:
Instagram Hacks
TikTok Hacks
YouTube Hacks
Twitch Hacks
Reddit Hacks
SnapChat Hacks
Spotify Hacks
See more of my content at www.jasonawheeler.com/blog

Before there were Facebook and Instagram, there was MySpace. At the height of its popularity in 2006, Myspace surpassed Google as the most visited website in the United States.
Despite its fall from grace, could MySpace be resurrected from the dead? In a time where Facebook is considered uncool by the younger generation, could MySpace make a comeback?
In this podcast, I talk about how a media company could purchase MySpace and flip the platform to become a Generation Z darling.
You can read my blog post on the subject here:
http://jasonawheeler.com/2020/02/26/could-myspace-ever-be-resurrected-from-the-dead/