Everything Coworking Jamie Russo

Sam Pickering is the head of the sustainability practice at Incendium Consulting which is part of the Instant Group.
Sam shares:
What their Sustainability Index tracks and how it helps operators make better decisions about their environmental impact and changes they can make to improve their score.
Incendium’s partnership with the International WELL Building Institute (IWBI) to create a simplified/approachable coworking version of the Well Certification.
Resources Mentioned in this Episode:
Sam's LinkedIn profile
Incendium Consulting website
The Instant Group website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Coworking Startup School
Community Manager University
Follow Us on YouTube

Felicia founded HAYVN to support local women in business and make an impact in the community. Being a B Corp Certified business is an external signal of the values she leads at HAYVN from recruiting practices to vendor selection, to the programming she hosts to drive local economic development. 
She and her B-Corp Certification consultant, Kerrie McDevitt, share what it means to be B-Corp certified, why a business might want to become certified, how much time it takes, and what it costs. 
Resources Mentioned in this Episode:
Felicia's LinkedIn profile
Hayvn website
Connect with Kerrie at Impact Growth Partners: kerrie@impactgrowthpartners.com
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Coworking Startup School
Community Manager University
Follow Us on YouTube

Wes Walker, Laura Fisher, and Ashleigh Ramsay share the details on their virtual service revenue - what they offer, how they price, lead sources, how long it takes them to process the mail, the impact it has on their revenue, and more.

Deadline: May 12: Register for the Everything Coworking Club's Quarterly Revenue Challenge: Start or Grow your Virtual Mailbox Service
Get on your email address to learn more about the quarterly revenue challenge.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Coworking Startup School
Community Manager University
The Everything Coworking Academy
Follow Us on YouTube

Virtual Mailbox demand is growing - see our "Why Mail" video. Virtual Mailbox services can create a significant revenue stream for coworking spaces. This video walks through a simple forecasting model for how virtual mail adds revenue to your coworking business over time.
 
Resources Mentioned in this Episode:
The video version of this episode on YouTube
Get on your email address to learn more about the challenge.

Deadline: May 12: Register for the Everything Coworking Club's Quarterly Revenue Challenge: Start or Grow your Virtual Mailbox Service

 
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Coworking Startup School
Community Manager University
The Everything Coworking Academy
Follow Us on YouTube

Is it a head-scratcher to you as to why someone might buy a virtual mailbox at a coworking space?
Or do you get it but you just think it’s got to be too much work to make it worth it?
Have you launched a mail program half-heartedly and had lukewarm results?
In this episode, we dive into why people buy mail packages, why you should consider launching a mail program, and how our upcoming challenge will help you start or optimize a money-making mail program. 
Resources Mentioned in this Episode:
Get on your email address to learn more about the challenge.

Deadline: May 12!! Register for the May Mail Money Maker Challenge
 
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Coworking Startup School
Community Manager University
The Everything Coworking Academy
Follow Us on YouTube

Welcome to another episode of the Everything Coworking Podcast! Today, I’m joined by Tracy Beavers, a business visibility and strategy coach who specializes in turning strategies into actionable success. We dive into a crucial topic for any coworking space owner looking to boost their business—email marketing.
Want to join Tracy’s FREE, live masterclass coming up next week? https://www.tracybeavers.com/masterclass
What We Discuss:
The Power of Email Marketing: Tracy explains why email marketing remains a powerful tool for coworking spaces, helping to promote memberships, event spaces, meeting rooms, and special events effectively.
Building Your Email List: We cover strategies for not just creating but also growing a marketing email list—a vital asset for any business. Tracy shares insights on how to attract the right subscribers who are genuinely interested in what your coworking space offers.
Consistency is Key: Tracy emphasizes the importance of consistency in emailing, recommending that coworking owners send out communications at least twice a month. We talk about how regular updates can keep your community engaged and informed.
Content That Converts: Learn what types of emails have been most successful in converting inquiries into memberships and event participants. Tracy provides examples of content that resonates with audiences and drives engagement.

Resources Mentioned in this Episode:
Tracy’s Free, live masterclass (week of 4/15 and 4/22)
 
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
Coworking Startup School
Community Manager University
The Everything Coworking Academy
Follow Us on YouTube