Standout Creatives: Business, marketing, and creativity tips for solopreneurs launching their ideas

Kevin Chung

Feel stuck in the endless juggle of running a creative business? I'm Kevin Chung, your creative business host, and this podcast is your guide to thriving without losing your spark. This podcast is for you if you find yourself asking questions like: - Are you juggling creative work and the demands of running a business? - Do you feel overwhelmed by launching a product or course? - Struggling to find a marketing strategy that feels authentic to you? - Looking for ways to grow without burning out? - Wondering how to balance business success with your creative passion? Each episode dives into practical strategies, inspiring stories, and actionable tips from fellow creative business owners—whether you’re prepping for a big launch, scaling your business, or simply trying to sell with integrity. Learn how to stand out, grow with intention, and build a business that feels as good as it looks. (Formerly known as Cracking Creativity Podcast)

  1. 5D AGO

    27: How to Write Your Book Without Burning Out with Jennifer Locke

    What if the book you want to write isn’t waiting for the “perfect time” but for a version of you who’s willing to start messy? Jennifer Locke helps people turn ideas into books. Not someday books. Real books that get written in the middle of family life, busy schedules, self-doubt, and the very normal fear of being seen. In this conversation, Jennifer shares what it really looks like to follow through on a writing life, how nonfiction and fiction require completely different muscles, why marketing can’t be an afterthought, and why community might be the thing that keeps you going when motivation disappears. Highlights Mastery comes from consistency, not perfectionJennifer offers one of the simplest, and hardest, truths about writing. You don’t finish a book by waiting for the perfect conditions. You finish it by showing up. “Writing a little each day, even if it’s just 10 minutes, accumulates into a completed book. Consistency outpaces perfectionism in long-term growth.”Ten minutes doesn’t sound impressive. But it’s how books get built. Your unique voice is your greatest differentiatorSo many writers spend years trying to sound like someone else. Jennifer gently pulls you back to what actually matters. The thing that makes your work stand out is you. “Focus on what makes you feel alive and true to yourself, because no one else can replicate your authenticity, making it your most powerful asset.”Your voice is your advantage. Rejections and revisions are part of the jobJennifer doesn’t sugarcoat the creative process. Books don’t come out fully formed. Drafts get rejected and ideas get reshaped. The people who finish don’t avoid setbacks, they learn from them. “My experiences with multiple rejections led to stronger drafts. Setbacks often precede breakthroughs when approached with curiosity and resilience.”Rejection isn’t the end. Sometimes it’s the edit that makes the work better. Marketing should start earlier than you want it toThis is the part writers love to avoid. But Jennifer makes it clear: Marketing isn’t something you add on at the end. It’s something you build alongside the writing. “Identify where you enjoy showing up and dedicate your efforts there, instead of chasing every trend or platform.”You don’t need to be everywhere. You just need to be somewhere that’s enjoyable. The core of a creative business is self-knowledgeJennifer keeps coming back to alignment. The writers who last are the ones who know what matters to them. “Focusing inward, what excites and energizes you, rather than external metrics or comparisons, is the key to long-term differentiation.”Your work grows when it’s rooted in who you actually are. Creativity is meant to feel joyfulRevision doesn’t have to be misery. Writing doesn’t have to be constant pressure. Jennifer reframes the creative process as something that can still be playful even when it’s hard. “Turning edit and revision into playful opportunities for discovery, not solely tasks to be endured, keeps the joy in crafting.” Community makes the writing life possibleJennifer pushes back against the myth of the lone genius writer. Books are personal but writing doesn’t have to be lonely. Feedback, support, and people matter. “Critique groups and collaborative relationships foster resilience and inspire continuous improvement.”Community keeps you going...

    1h 22m
  2. FEB 4

    26: Beyond the Book: Building a Writing Ecosystem with Andy Hodges

    What if the thing you thought was pulling you away from writing was actually preparing you for it? Andy Hodges didn’t set out to follow a single creative lane. His path winds through anthropology, academia, fiction editing, and now novel writing, all held together by curiosity and a deep respect for story. In this conversation, Andy and I talk about what it really means to balance structure and freedom in your creative work, why genre expectations matter more than many writers want to admit, and how building a sustainable creative life often requires letting go of the paths that once felt “safe.” This episode is for writers who love the craft, feel pulled in multiple directions, and are trying to figure out how to make creativity fit into real life, not an idealized version of it. HighlightsCreative freedom is intentionalAndy speaks candidly about choosing creative work because because it felt necessary. Writing fiction became a way to reclaim time and energy for the work that made him feel most alive. “I just thought, well, you only live once. And I really, really want to spend some of the time that I have on this Earth doing this kind of creative work, like writing a novel, writing short stories, learning the craft of all of that.” Genre tropes aren’t creative limitsAndy breaks down why understanding genre expectations isn’t selling out, it’s showing respect for your audience. Readers come to a book with emotional expectations, and ignoring that can break trust fast. “There’s expected tropes when you’re writing for certain genres, especially, like you said, the mystery and the romance and people are expecting what they expect and that’s the reason they picked it and that’s reason that they like it.”You can still surprise readers. Just don’t surprise them by giving them the wrong book. There is no single “right” way to writeAndy pushes back hard on the idea that writers need to follow one approved process. His early fiction work was intuitive, unpolished, and deeply influenced by everyday life, and that wasn’t a weakness. It was the point. “There’s no one right or wrong way of doing things. I think it’s important to lean into your intuition and do things in a way that just sits right with you.”The goal isn’t to copy someone else’s system. It’s to build one that actually fits how your brain works. Sustainability protects your creative workAndy is clear that balancing editing, consulting, and writing wasn’t about diluting his passion. It was about protecting it. Financial stability gave his fiction room to grow instead of forcing it to perform. “My route into that in a way that was sustainable for me was to strike a balance between doing this sort of academic editing and consulting work and the fiction stuff. The fiction stuff is the stuff I’m really passionate about.” Originality comes from combination, not inventionAndy reminds us that no story exists in a vacuum. Every book is both familiar and new, shaped by what the writer loves, reads, and notices. “Every new novel is not a completely novel invention. It’s very familiar in some way and it’s new in some way.” Building an audience is about ownership, not platformsAfter stepping away from social media, Andy refocused on what he could actually control. His takeaway is simple but powerful: your book doesn’t stand alone. It lives inside a bigger ecosystem. “Your book is not just a book by itself, but it’s part of a wider platform that you cultivate.”“Loads of people actually do make a decent living, not from the book by...

    1h 20m
  3. JAN 23

    25: Why Creatives Struggle with Self-Worth and How to Reclaim It with Julia Carmen

    What if the thing you’ve been taught to ignore is actually the thing guiding you? In this episode, I talked with Julia Carmen, a curandera, spiritual healer, and founder of the School Without Walls. Julia has spent her life walking between the physical and non-physical worlds. Seeing, sensing, listening. Not as a party trick, but as a way of being. Julia talks about presence, self-worth, grief, choice, and the courage it takes to listen to your soul in a very loud world. Walking Between WorldsJulia was born into a lineage of healers. Seeing spirits, hearing guides, sensing the unseen wasn’t something she learned. It was always there. “I don’t know what it feels like not to see things.”But walking in both the spiritual and physical worlds came with real challenges. Confusion. Fear. Being misunderstood. Learning how to stay grounded while holding what most people can’t see. Actionable Insight: You don’t need to escape the human experience to be spiritual. Take a moment that is especially chaotic and ground yourself. Bonus: Today, pause once. Put your feet on the floor and notice where you are. The Container of Unconditional LoveAt the heart of Julia’s work is one idea: the container of unconditional love. Just hold space for yourself and for others. This is the foundation of the School Without Walls, where learning happens through relationship, soul care, and deep listening rather than rigid systems. Actionable Insight: Growth requires a container. Ask yourself where you feel safe enough to tell the truth. Bonus: Identify one relationship or space where you can show up without performing. Intuition vs. the Soul SelfOne of my favorite moments in this conversation is when Julia separates intuition from the soul self. Intuition, she says, is human. The soul self is eternal. Your brain matters. Logic matters. But so does the quiet voice underneath all of it. “Shhh. Be still. Get quiet.”That’s where clarity lives. Actionable Insight: Stop asking for louder signs. Start listening more carefully. Bonus: Before making one decision this week, sit in silence for two minutes. Self-Worth, Creativity, and ValueToward the end of the conversation, Julia drops something creatives especially need to hear. Your work has value. Your presence has value. You don’t need to give yourself away to be worthy. Self-worth is quiet. Steady. Rooted. Actionable Insight: Stop underpricing your energy, time, or creativity. Bonus: Ask yourself where you’re overgiving to earn belonging. Key TakeawaysBeing present is a spiritual practiceYou can walk both worlds and still be humanHealing requires unconditional loveIntuition is human, the soul self is eternalGrief can deepen, not derail, your growthSelf-worth is something you practice dailyspan class="ql-ui"...

    1h 28m
  4. Why Authentic Stories Create Loyal Readers with Leigh Carron - Standout Authors Unbound

    JAN 9 · BONUS

    Why Authentic Stories Create Loyal Readers with Leigh Carron - Standout Authors Unbound

    What if writing the story you’re afraid to tell is the exactly what your readers have been waiting for? Leigh Carron, author of Fat Girl and other body positive romance novels, didn’t set out to follow trends, chase algorithms, or fit neatly into what the publishing world expects. She set out to tell her truth. And in doing so, she’s built stories centered on body diversity, biracial identity, desire, and authenticity, even when it felt risky or uncomfortable. In this conversation, Leigh opens up about choosing self-publishing, navigating imposter syndrome, writing spicy romance that centers fat and marginalized bodies, and learning how to market without losing herself in the process. HighlightsDiversity in writing as lived experienceFor Leigh, diversity is personal. Her stories are shaped by who she is and who her readers are, and she writes with the intention of reflecting real bodies and real identities on the page. “I write spicy, diverse, body positive romance. That’s sort of my niche, my brand, and I love doing that, bringing body diversity and racial diversity to my stories. I want them to reflect me and the people that read my books.”Empowerment through characters who take up spaceLeigh is intentional about who gets centered in her stories. Her characters aren’t there to support someone else’s arc. They get to be seen, desired, and fully human. “I want to show fat characters being loved on, being desired, feeling good about themselves, not being the side characters in stories, but being their own leads.”Choosing the indie path without a roadmapTraditional publishing wasn’t the only option, and Leigh chose to take the leap without having everything figured out. What mattered more was resonance and momentum. “I decided I’ll just venture out into this wild world of indie publishing. And I didn’t have a clue what I was doing, but… it sort of resonated.”Marketing as an ongoing experimentMarketing isn’t something you master once and move on from. Leigh talks honestly about the trial-and-error nature of showing up, learning, and staying curious without burning out. “You have to be your own marketer and you have to figure that out... I’m still learning those things. Why do some posts hit? Why do some books resonate and others don’t?”Writing authentically even when it feels riskyChasing trends might feel safer, but Leigh chose alignment instead. That decision comes with risk, but it also comes with clarity. “I have stayed true to what I want to tell and haven’t followed what’s popular in tropes, and I know that can also be a risk.”Writing through cultural and racial identityLeigh shares how early experiences shaped her understanding of identity and belonging, and how those experiences continue to influence her storytelling today. “I learned very quickly that being biracial was not a good thing then. Like that was not something to be proud of. That was something to be worried about and to fear what people would think.” Balancing creativity with real lifeWriting doesn’t happen in a vacuum. Leigh balances her creative work with a demanding professional career, and some days are harder than others. “It’s a challenge some days, especially because I’m a change management consultant. So I work with companies in helping them kind of reframe their culture.” Reader connection over perfectionNot every conversation has to end in...

    1h 2m
  5. 12/24/2025

    24: Stop Hiding Your Weird. Authentic Personal Branding with Rachel Lee

    What if the thing you’ve been trying hide is actually the reason people remember you? Rachel Lee is a brand stylist and designer who built her business by doing the opposite of what she thought “serious” creatives were supposed to do. From growing up as an imaginative art kid to hiding parts of herself in traditional design roles, Rachel spent years trying to fit in before realizing that belonging to herself mattered more. In this conversation, she shares what happened when she quit a stable job, stopped performing professionalism, and let her real personality lead, cat ears and all. From Art Kid to Self-TrustRachel’s story starts the way many creative stories do: curiosity, imagination, and a slow drift away from those instincts in order to be accepted. The farther she moved from herself, the harder it became to feel fulfilled. “I spent so long thinking that fitting in was the safer option, but over time I realized it was costing me way more than it was giving me.”That realization didn’t arrive all at once. It came through frustration, burnout, and the quiet feeling that something was off. Actionable Insight: Pay attention to where your work feels heavier than it should. Bonus: Name one part of yourself you’ve been muting to feel more legitimate. Choosing Alignment Over SafetyRachel left a steady job because she refused to keep living out of alignment. She talks openly about fear, family expectations, and learning business without a roadmap. “Walking away from something stable was terrifying, but staying would’ve meant ignoring the part of me that knew this wasn’t it.” Actionable Insight: You don’t need certainty to move forward, just clarity on what you’re done carrying. Bonus: Identify one small step toward work that feels more like you. Personal Branding That Feels HumanFor Rachel, personal branding stopped being about aesthetics the moment she stopped pretending. Her brand worked when she did. “Personal branding isn’t about looking polished or put together. It’s about letting people see who you actually are when you’re not performing.”The cat ears weren’t a tactic. They were a signal. And people remembered her because she felt real. Actionable Insight: Make your brand feel like you. Bonus: Ask yourself where you’re trying to sound like someone else. Attracting the Right People by Being ClearWhen Rachel showed up as herself, the right clients leaned in and the wrong ones drifted away. “The moment I stopped trying to appeal to everyone was the moment the right people started finding me.” That clarity made everything simpler. Actionable Insight: You’re allowed to be specific, even if it means being less universal. Bonus: Remove one message from your site or bio that feels watered down. Staying Human in a Noisy WorldAs Rachel moves into content creation, her focus stays the same. Connection over polish. Practice over perfection. “With everything becoming faster and more automated, the thing people are craving most is something that feels human.”Let yourself evolve without abandoning who you are. Actionable Insight: Growth comes from repetition, not reinvention. Bonus: Show up once this week without overthinking the outcome. Key Takeawaysli...

    1h 25m
  6. Come Join Us at the Book Summit with Marc Cordon

    12/11/2025 · BONUS

    Come Join Us at the Book Summit with Marc Cordon

    What if the story you’ve been holding onto is the one someone else has been waiting to hear? Marc Cordon and I had a great conversation about the upcoming Book Summit. It will be a creative space built for writers, not-yet-writers, and anyone who feels a tug to put their story into the world. If you’ve ever felt like your experiences aren’t “big enough,” or you’re nervous about sharing something personal, this conversation might shift something for you. We talk about why storytelling is such a powerful form of liberation, how writing in community can dissolve fear, and why personal stories, especially the ones about transition, liminality, and rebirth, resonate universally. We also dig into the anthology we’re creating together, the therapeutic nature of writing, and the collaborative energy that makes this summit feel different from anything else. This episode is an invitation to stop waiting for permission and start exploring the story that’s already living inside you. If you are interested in coming to the Book Summit. It is this Saturday December 13th at 1pm ET. You can read all about it here. Highlights Stories are a form of freedomWriting isn’t just an art. It’s a way to reclaim your voice. “Books, storytelling… that’s the new form of freedom and liberation.”Everyone is a storyteller (even if you don’t believe it yet)You don’t need a title to begin. You only need curiosity. “Everybody is a writer and a storyteller.”Community makes your writing strongerWhen you share in a circle, something shifts in you and in the people listening. “The fact that we can all hear and experience these stories together is what really makes it powerful.” Feedback forms connectionWhen people lean in to your story, you can feel it. “It’s really cool to see people at the edge of their seats leaning forward when it comes to you and your story.”Specific stories create universal resonanceThe more personal you get, the more people see themselves in your words. “The more specific you are… the more people will say, I see myself in your story.”Creation is a transformationSomething magical happens when you start with nothing and end with something only you could have made. “There’s an ebullience that happens when you leave with something you created.” Closing ReflectionIf you’ve been telling yourself you’re not a writer… consider this your gentle interruption. You don’t need a polished story. You don’t need a plan. You just need a spark. And if you’re feeling that nudge, the Book Summit and the Story Circle are the places to explore it. These spaces are designed to help you uncover your voice, shape your story, and feel supported every step of the way. If you’re curious about writing a book someday… come. If you want to share a personal story but don’t know where to start… come. If you want community, feedback, and

    29 min
  7. 12/10/2025 · BONUS

    Navigating Business as an Introverted Creative with Aicila from Business as Unusual

    What if the thing that makes you feel “different” in business is actually the thing that makes you magnetic? In this special conversation, I sit down with Aicila from the Business as Unusual, where we talked about what it’s like to build a business as an introvert. If you’ve ever felt drained by networking, overwhelmed by visibility, or unsure how to show up without feeling fake… this one will feel like a deep exhale. We talk about what it really means to be an introverted creative in a world that wants you to be “on” all the time. The pressure. The awkwardness. The energy dips. But also the parts we don’t talk about enough: the power of authenticity, the ease that comes from true connection, and how collaboration can actually give introverts energy when it’s rooted in trust. This episode is an invitation to stop forcing yourself into strategies that don’t fit, and to start building your creative business in a way that feels like you. HighlightsYou’re not broken — you’re wired differently, and that’s a strengthMany creatives are introverts, and the business world wasn’t built with you in mind. “Creatives are often introverts.” — Aicila Authenticity makes networking tolerable — even enjoyableWhen you stop performing, conversations get easier. “Authenticity leads to genuine connections.” — Aicila Relationships matter more than the transactionNetworking isn’t a sales funnel — it’s a human one. “Networking isn't just about sales.” — Kevin Energy awareness is a form of self-trustYou get to honor your limits without apologizing for them. “Energy management is crucial.” — Aicila Collaboration doesn’t have to drain youWhen you’re with the right people, co-creation feels nourishing. “Co-creation fulfills introverts.” — Aicila Your lived experience is your creative advantageAI can help, but it can’t replace your perspective. “AI lacks the human touch.” — Kevin Authenticity lands because it’s humanWhen you show up as yourself, your work resonates more deeply. “Presence enhances creative impact.” — Kevin Real success is built on reciprocityPositive, generous relationships carry you further than any strategy. “Positive relationships drive success.” — Kevin Closing ReflectionIf you’ve ever felt like you had to push, perform, or “be more extroverted” to succeed… this conversation is your permission slip to stop. You just need to learn how you work best and build from there. If you want support creating a book or creative business that honors your energy, I'm here to help. Sign up for a free consultation at TheStandoutCreatives.com. Let’s build something that feels true to you.

    27 min
  8. 12/03/2025

    23: Grow Your Business by Slowing Down with Heidi Weiland

    What if growing your business didn’t require grinding harder, but actually slowing down, tending to your nervous system, and building something that feels human and sustainable? Heidi Weiland is a holistic business coach and strategist who went from burned-out freelance web designer to someone helping entrepreneurs blend smart strategy with real self-care. Her work sits at the intersection of nervous system support, authentic marketing, and human-centered business. In this episode, she shares the turning points, hard lessons, and gentle reminders that helped her rebuild her business from the inside out. From Burnout to Real BalanceHeidi’s story starts where so many creative businesses hit a wall: doing everything, being everything, and pretending it’s fine until it isn’t. Burnout pushed her into yoga, deep self-care, and eventually a whole new way of supporting clients. “I got to a point where I was just so burned out. I didn’t know what to do with myself.”Try this: Check in with your body before you check in with your to-do list. Bonus: List three tasks draining your energy right now. What can be paused, delegated, or simplified? Human-Centered Business Isn’t OptionalFor Heidi, business work is human work. Your energy, your nervous system, your values are all the foundations. “Business should be human-centered. We are the foundation of everything we do.” Try this: Before taking on a new project, ask: Does this support the version of me I’m becoming? Bonus: Rewrite one boundary that needs strengthening in your business. Authenticity as the StrategyOne of my favorite things about Heidi is how simple she makes authenticity feel. It's not a branding exercise or a persona. It's just… you. “I’m me and that’s enough. That’s great, actually.” Try this: Notice a moment today where you filtered yourself. How would it feel to soften that filter? Bonus: Share something real with your audience this week: a story, a lesson, a moment. Blending Smart Strategy with Nervous System SupportHeidi’s approach is part intuitive, part tactical. She’ll talk funnels, then ask what your body is telling you. She’ll map your plan, then help you regulate so you can actually follow through. “Blend strategy with nervous system support.” Try this: Before planning your week, take three deep breaths and let your shoulders drop. Bonus: Choose one strategic task and break it into the smallest next step. Your body will thank you. Energy + Task AlignmentThis is where so many creatives get stuck. You can do the work. But should you? “What is sucking your energy? Are there tasks outside your zone of genius that we can shift?” Try this: Highlight everything in your business: green for energizing, yellow for neutral, red for draining. Bonus: Delegate or delete just one red task this week. Relationships, Referrals, and Being a Real HumanHeidi builds her business the same way she lives her life—through genuine connection. “Referrals are just what I call being in the world.” Try this: Reach out to one person you appreciate in your creative circle. Bonus: Share your work in one community space where you already feel comfortable. Key TakeawaysBurnout is often the doorway to a more...

    1h 17m
5
out of 5
25 Ratings

About

Feel stuck in the endless juggle of running a creative business? I'm Kevin Chung, your creative business host, and this podcast is your guide to thriving without losing your spark. This podcast is for you if you find yourself asking questions like: - Are you juggling creative work and the demands of running a business? - Do you feel overwhelmed by launching a product or course? - Struggling to find a marketing strategy that feels authentic to you? - Looking for ways to grow without burning out? - Wondering how to balance business success with your creative passion? Each episode dives into practical strategies, inspiring stories, and actionable tips from fellow creative business owners—whether you’re prepping for a big launch, scaling your business, or simply trying to sell with integrity. Learn how to stand out, grow with intention, and build a business that feels as good as it looks. (Formerly known as Cracking Creativity Podcast)

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