Influence Global Podcast - shining a spotlight on influencer marketing

Gordon Glenister
  • 5.0 (11)
  • BUSINESS
  • UPDATED MONTHLY

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

  1. S9 Ep13: Why Creator Briefs And Contracts Are So Important Ft. Bunmi Jenfa

    3D AGO

    S9 Ep13: Why Creator Briefs And Contracts Are So Important Ft. Bunmi Jenfa

    In this episode, Bunmi Jenfa, founder of The Fashion Law Edit shares practical, no-nonsense guidance on the realities of creator–brand relationships, with a strong focus on contracts, legal protection and professional negotiation. Drawing on deep operational experience in influencer marketing, she reframes creator work as a commercial service, not a casual collaboration, and explains why understanding contracts is now essential. Bunmi highlights that many creators still sign agreements without fully reading or questioning the terms, leaving them vulnerable to lost income, misuse of content or restrictive clauses that limit future opportunities. She outlines the most common mistakes creators make, including agreeing to overly broad usage rights, missing exclusivity restrictions, undervaluing deliverables and assuming contracts are non-negotiable. The episode breaks down the core components of a solid influencer contract, covering scope of work, payment terms, usage rights, exclusivity, cancellation clauses and content ownership. Particular emphasis is placed on licensing and copyright, where creators often give away long-term value without fair compensation. Bunmi also addresses legal compliance, moral clauses and reporting requirements, explaining how vague or poorly understood terms can create risk. Overall, the episode equips creators with a clear, grounded framework to protect themselves, negotiate confidently and approach brand partnerships with professionalism and long-term sustainability in mind. Learn more about your ad choices. Visit megaphone.fm/adchoices

    21 min
  2. S9 Ep12: Gen Z Culture And The Future Of Social Influence Ft. ‘The Black Sparrow’ aka Anesu Malisa

    DEC 12

    S9 Ep12: Gen Z Culture And The Future Of Social Influence Ft. ‘The Black Sparrow’ aka Anesu Malisa

    This episode of the Influence Global Podcast features an insightful conversation between host Gordon Glenister and TikTok creator The Black Sparrow aka Anesu Malisa, centred on Gen Z culture, content creation, and the future of social influence. The discussion opens with a relaxed introduction before moving into Sparrow’s journey as a creator and his observations about digital behaviour, platforms, and audience dynamics. The conversation offers a real, unfiltered look at how young creators view digital influence today. Sparrow’s insights demonstrate how authenticity, experimentation, and understanding platform culture are crucial for modern creator success. Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min
  3. S9 Ep11: Building Your Personal Brand On LinkedIn - The Best Strategies Shared Ft. Fatima Khan aka LinkedIn Tea

    NOV 19

    S9 Ep11: Building Your Personal Brand On LinkedIn - The Best Strategies Shared Ft. Fatima Khan aka LinkedIn Tea

    Gordon speaks with LinkedIn strategist and creator Fatima Khan about how she built the LinkedIn Tea brand and helps founders and professionals turn content into qualified leads. The conversation covers audience-first positioning, consistent posting, hooks that stop the scroll, storytelling that builds authority, smart use of DMs, and realistic expectations of the algorithm. Fatima shares practical steps for moving from “chasing views” to designing offers, CTAs and conversations that convert. Fatima Khan (LinkedIn Tea) — LinkedIn coach/strategist known for “spilling LinkedIn tea”: actionable insights on personal branding, community-led growth and lead generation for founders and operators. She advises to lean into video when it serves the point. Repurpose story-led clips; watch emerging creator incentives (00:20:33–00:20:50). Connect with Fatima here on Linkedin https://www.linkedin.com/in/fatima-rasheed-khan/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    23 min
  4. S9 Ep10: Social Commerce Is The Future Ft. Dmitry Olerinskiy

    NOV 4

    S9 Ep10: Social Commerce Is The Future Ft. Dmitry Olerinskiy

    Dmitry Olerinskiy, Digital Strategy Director, Decathlon. Decathlon’s Digital Evolution: How one of the world’s largest sports retailers is embracing digital strategy to enhance customer experience both online and in-store. Data-Driven Insights: The role of analytics and AI and influencer marketing in understanding consumer behaviour and tailoring product offerings. Omni-channel Strategy: Integrating physical retail with e-commerce to create seamless brand experiences. Leadership and Culture: Dmitry’s insights on driving innovation through culture, collaboration, and empowering teams. Key Takeaway: Digital transformation isn’t about technology alone — it’s about people, purpose, and progress. Dmitry emphasises the importance of agility, sustainability, and customer-centred thinking in shaping the future of retail. Learn more about your ad choices. Visit megaphone.fm/adchoices

    22 min
  5. S9 Ep9: How Carlsberg Britvic Uses TikTok Affiliates And Creators To Drive Sales Ft. Rohan Kotecha

    OCT 28

    S9 Ep9: How Carlsberg Britvic Uses TikTok Affiliates And Creators To Drive Sales Ft. Rohan Kotecha

    The E-commerce Evolution: Rowan discusses how Carlsberg has adapted to changing consumer habits and the rapid growth of online retail in the drinks industry. Digital Transformation: Insights into how Carlsberg integrates digital strategies across its brand portfolio to improve customer experience and operational efficiency. Influencer and Partnership Marketing: How Carlsberg leverages partnerships and storytelling to strengthen consumer engagement and brand loyalty. Sustainability and Purpose: The company’s focus on sustainable practices and responsible marketing. Future Trends: The potential of AI, personalisation, and data analytics in shaping the future of e-commerce within the drinks sector. Key Takeaway: Success in modern marketing comes from balancing heritage with innovation — staying true to brand values while embracing digital transformation and consumer-centric thinking. Learn more about your ad choices. Visit megaphone.fm/adchoices

    18 min
  6. S9 Ep8: How Dell Leverages Its Employees As Ambassadors Ft. Anita Verma

    OCT 7

    S9 Ep8: How Dell Leverages Its Employees As Ambassadors Ft. Anita Verma

    Anita Verma is Senior Advisor at Dell Technologies. The discussion centres around employee influence, thought leadership, and how organisations can harness their people as authentic brand advocates. With over 25 years of experience in learning and development, she has successfully managed global programs, developed strategic partnerships, and created engaging content to drive a sales pipeline that serves all IT audiences, at all levels too. Anita is certified in Generative AI and Prompt Engineering and hold a National Diploma in Business Administration and Management from Richmond upon Thames College, and a Level 4 qualification in Adult Teaching from City & Guilds of London Art School. Trained by the Association of Talent Development, Boston, USA in the art of Creative Training Techniques under the instruction of Bob Pyke. Learn more about your ad choices. Visit megaphone.fm/adchoices

    22 min
  7. S9 Ep7: Why IBM Leads The World In Employee Advocacy Ft. Nada Alkutbi

    SEP 24

    S9 Ep7: Why IBM Leads The World In Employee Advocacy Ft. Nada Alkutbi

    On the podcast today is Nada Alkutbi, she talks extensively about how IBM have leveraged their 200 IBMers to being real thought leaders in the business.  Nada Alkutbi, recently appointed as Global Social Media Strategy and Orchestration manager at IBM, has been working in digital and social media for over ten years. Nada leads the social media strategy across 16 markets and shares her experience and best practices on leading social advocacy programmes across countries and cultures. https://www.linkedin.com/in/nadaalkutbi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    32 min
  8. S9 Ep6: Global Head Influencer Shares Campaign Successes With 6m Organic Reach Ft. Christophe Tavlaridis

    SEP 10

    S9 Ep6: Global Head Influencer Shares Campaign Successes With 6m Organic Reach Ft. Christophe Tavlaridis

    Christophe Tavlaridis is a seasoned professional in social media and digital marketing with extensive experience across various industries. Currently serving as the Global Social Media & Influence Marketing Manager at Groupe SEB since September 2019, Christophe leads social media strategies for brands such as Tefal, Rowenta, Krups, and Seb. Previous roles include consultant digital at H&F Consulting, social media manager at public actif, and web marketing manager at the Office de Tourisme de Leucate. Notable achievements encompass enhancing digital strategies for prominent clients, executing large-scale events, and developing comprehensive social media plans. Christophe holds multiple degrees, including a Master 2 in Ingénierie Touristique and a professional certificate in culinary arts from L'atelier des Chefs. Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min
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5
out of 5
11 Ratings

About

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

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