Influence Global Podcast - shining a spotlight on influencer marketing

Gordon Glenister
  • 5.0 (11)
  • BUSINESS
  • UPDATED BIWEEKLY

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

  1. S9 Ep17: Creator-led Brands Will Be The Legacy Brands Of The Future Ft. Jennifer Powell

    2D AGO

    S9 Ep17: Creator-led Brands Will Be The Legacy Brands Of The Future Ft. Jennifer Powell

    In this episode of the Influence Global Podcast, host Gordon Glenister speaks with pioneering talent manager and licensing specialist Jennifer Powell, Founder and CEO of Jennifer Powell Inc. Based in Los Angeles, Jennifer has been at the forefront of the creator economy since its infancy, having transitioned from a successful career in modelling agencies to becoming one of the first representatives of fashion bloggers. Jennifer shares how the earliest creators like Rumi Neely (Fashion Toast) unexpectedly drove product sell-outs in the late 2000s, and how she helped shift brands’ thinking—treating creators with the same commercial value as professional models. She explains how licensing has become one of the most powerful, scalable revenue streams for creators, often surpassing traditional brand deals, and why strategic management, legal support and long-term brand development are essential. From discovering creators via DMs, to negotiating global licensing deals, to guiding talent through product collaborations and multi-market launches, Jennifer gives a transparent look into what great talent management should look like—and the pitfalls creators must avoid. A standout case study includes her long-standing representation of Sincerely Jules, whose partnership with Billabong grew from simple Instagram posts to a multi-region fashion collection that reached Selfridges, Galleries Lafayette and major retailers across the US, Europe, Latin America and APAC. This is a must-listen for creators, agents, and brands wanting to understand licensing, product development, talent management best practice, and the real work behind building a creator into a global brand. Learn more about your ad choices. Visit megaphone.fm/adchoices

    20 min
  2. S9 Ep16: The Risks and Realities Of AI For Influencers Ft. Max Corbridge

    JAN 13

    S9 Ep16: The Risks and Realities Of AI For Influencers Ft. Max Corbridge

    In this eye-opening episode of the Influence Global Podcast, host Gordon Glenister is joined by Max Corbridge, ethical hacker and founder of Secure Agentics, to unpack the rapidly growing risks that artificial intelligence poses to influencers, creators, brands and everyday users. Max discusses his decade-long career working with high-street banks, the UK government and major organisations to simulate cyber-attacks and strengthen defences. In recent years, his work has increasingly pivoted to AI-driven threats, where attackers now use autonomous agents, voice-cloning and deepfake technologies to scale scams at unprecedented speed. From major breaches such as the Jaguar Land Rover incident to AI-generated YouTube channels that convincingly mimic celebrity voices, Max explains why influencers are uniquely vulnerable—and what they must do to protect themselves, their reputation and their business. This episode is essential listening for creators, talent managers, agencies, marketers and brand partners who need to understand emerging risks in the AI era. Learn more about your ad choices. Visit megaphone.fm/adchoices

    27 min
  3. S9 Ep15: Using Thought Leader Ads On LinkedIn Ft. Kristian Downer

    JAN 6

    S9 Ep15: Using Thought Leader Ads On LinkedIn Ft. Kristian Downer

    In this episode of the Influence Global Podcast, host Gordon Glenister speaks with Kristian Downer, Director of Dowsocial Marketing, about how B2B businesses can use LinkedIn thought leader ads to become more visible, build trust and ultimately generate revenue. Kristian shares how he moved from a “portfolio career” and full-service agency into specialising in LinkedIn ads, why thought leader ads are such a powerful (and often more affordable) option for SMEs, and how using your personal profile in paid campaigns can open doors that traditional sales teams have been knocking on for years. They discuss what kind of content actually works as a thought leader ad (hint: it doesn’t look like an ad), what to absolutely avoid on LinkedIn, and how behind-the-scenes and more human content fits into the mix. Kristian also lifts the lid on his upcoming six-week Thought Leader Ads Bootcamp, designed to help business owners and marketers build, run and optimise their own campaigns without blowing the budget on agency fees. Learn more about your ad choices. Visit megaphone.fm/adchoices

    20 min
  4. S9 Ep14: Creator IQ Marketing Head Shares Insights On The Creator Economy Ft. Brit Starr

    12/30/2025

    S9 Ep14: Creator IQ Marketing Head Shares Insights On The Creator Economy Ft. Brit Starr

    In this episode of the Influence Global Podcast, host Gordon Glenister sits down with Brit Starr, the Head of Marketing at CreatorIQ, a leading influencer marketing and creator intelligence platform. Together, they explore the rapidly evolving creator economy, the shifting role of influencers, the importance of trust and authenticity, and how brands can successfully navigate today’s highly competitive digital landscape. Brit leads marketing at CreatorIQ, where she champions data-driven insights, creator partnerships, and the role of technology in scaling influencer marketing. With more than a decade working across digital communities and creator-led engagement, Brit offers a refined perspective on how brands can leverage influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

    21 min
  5. S9 Ep13: Why Creator Briefs And Contracts Are So Important Ft. Bunmi Jenfa

    12/23/2025

    S9 Ep13: Why Creator Briefs And Contracts Are So Important Ft. Bunmi Jenfa

    In this episode, Bunmi Jenfa, founder of The Fashion Law Edit shares practical, no-nonsense guidance on the realities of creator–brand relationships, with a strong focus on contracts, legal protection and professional negotiation. Drawing on deep operational experience in influencer marketing, she reframes creator work as a commercial service, not a casual collaboration, and explains why understanding contracts is now essential. Bunmi highlights that many creators still sign agreements without fully reading or questioning the terms, leaving them vulnerable to lost income, misuse of content or restrictive clauses that limit future opportunities. She outlines the most common mistakes creators make, including agreeing to overly broad usage rights, missing exclusivity restrictions, undervaluing deliverables and assuming contracts are non-negotiable. The episode breaks down the core components of a solid influencer contract, covering scope of work, payment terms, usage rights, exclusivity, cancellation clauses and content ownership. Particular emphasis is placed on licensing and copyright, where creators often give away long-term value without fair compensation. Bunmi also addresses legal compliance, moral clauses and reporting requirements, explaining how vague or poorly understood terms can create risk. Overall, the episode equips creators with a clear, grounded framework to protect themselves, negotiate confidently and approach brand partnerships with professionalism and long-term sustainability in mind. Learn more about your ad choices. Visit megaphone.fm/adchoices

    21 min
  6. S9 Ep12: Gen Z Culture And The Future Of Social Influence Ft. ‘The Black Sparrow’ aka Anesu Malisa

    12/12/2025

    S9 Ep12: Gen Z Culture And The Future Of Social Influence Ft. ‘The Black Sparrow’ aka Anesu Malisa

    This episode of the Influence Global Podcast features an insightful conversation between host Gordon Glenister and TikTok creator The Black Sparrow aka Anesu Malisa, centred on Gen Z culture, content creation, and the future of social influence. The discussion opens with a relaxed introduction before moving into Sparrow’s journey as a creator and his observations about digital behaviour, platforms, and audience dynamics. The conversation offers a real, unfiltered look at how young creators view digital influence today. Sparrow’s insights demonstrate how authenticity, experimentation, and understanding platform culture are crucial for modern creator success. Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min
  7. S9 Ep11: Building Your Personal Brand On LinkedIn - The Best Strategies Shared Ft. Fatima Khan aka LinkedIn Tea

    11/19/2025

    S9 Ep11: Building Your Personal Brand On LinkedIn - The Best Strategies Shared Ft. Fatima Khan aka LinkedIn Tea

    Gordon speaks with LinkedIn strategist and creator Fatima Khan about how she built the LinkedIn Tea brand and helps founders and professionals turn content into qualified leads. The conversation covers audience-first positioning, consistent posting, hooks that stop the scroll, storytelling that builds authority, smart use of DMs, and realistic expectations of the algorithm. Fatima shares practical steps for moving from “chasing views” to designing offers, CTAs and conversations that convert. Fatima Khan (LinkedIn Tea) — LinkedIn coach/strategist known for “spilling LinkedIn tea”: actionable insights on personal branding, community-led growth and lead generation for founders and operators. She advises to lean into video when it serves the point. Repurpose story-led clips; watch emerging creator incentives (00:20:33–00:20:50). Connect with Fatima here on Linkedin https://www.linkedin.com/in/fatima-rasheed-khan/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    23 min
  8. S9 Ep10: Social Commerce Is The Future Ft. Dmitry Olerinskiy

    11/04/2025

    S9 Ep10: Social Commerce Is The Future Ft. Dmitry Olerinskiy

    Dmitry Olerinskiy, Digital Strategy Director, Decathlon. Decathlon’s Digital Evolution: How one of the world’s largest sports retailers is embracing digital strategy to enhance customer experience both online and in-store. Data-Driven Insights: The role of analytics and AI and influencer marketing in understanding consumer behaviour and tailoring product offerings. Omni-channel Strategy: Integrating physical retail with e-commerce to create seamless brand experiences. Leadership and Culture: Dmitry’s insights on driving innovation through culture, collaboration, and empowering teams. Key Takeaway: Digital transformation isn’t about technology alone — it’s about people, purpose, and progress. Dmitry emphasises the importance of agility, sustainability, and customer-centred thinking in shaping the future of retail. Learn more about your ad choices. Visit megaphone.fm/adchoices

    22 min
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5
out of 5
11 Ratings

About

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

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