233 episodes
Not Your Average Online Marketing Podcast Zach Spuckler
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- Business
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5.0 • 187 Ratings
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This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people. This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.
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079. 30 Days to 100 NEW Members: An Experiment
In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership.
I’m going to be covering why we’r ending the experiment in the first place, how we’re leveraging a webinar to hit our numbers, and what’s been happening so far…
Some of the topics I’ll cover include…
Why I decided to go “all in” and “play full out” on this promotion - and the benefits we’re seeingHow I tapped into relationships I’ve built to help create better odds of success in the experiment.How we’re analyzing our data, and leveraging analytics other than make better decisions going forward too!Tune in to get the low down…
Links Mentioned:
GetSalesDaily.comNot Your Average Membership@ZachSpuckler on InstagramAandra Bohlen's Website
TIMESTAMPS:
00:25: The rules of the experiment are…
05:03: What we’re doing with the daily instagram posts to drive more traffic and engagement to our social media.
09:19: My somewhat counterintuitive perspective on live webinars and accessibility for our audiences around the world world and in the US.
13:04: Utilizing affiliates, organic marketing, and existing assets to drive more engagement of our webinar offer.
15:06: Using Google Analytics and data to determine what the return on the permission that we do is.
18:19: The value of calling in relationships that I’ve built over the years, and what you can take away from it - even if you don’t have any business contacts yet.
20:24: Our webinar strategy explained, and what we plan to do after the webinar runs.
23:35: DM the word “SALES” on instagram for a special invite!
TheAdsBootcamp.com -
078. Growth Stacking: Where to Focus Next For Business Growth
The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to.
We'll explore four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling. I'll share practical insights and actionable strategies for each area.
his episode provides a detailed roadmap for figuring out that next step to take. So, get ready to sharpen your growth strategy and stack the odds in your favor with this episode.
Enjoy!
xx
Zach Spuckler
Links Mentioned
TheAdsBootcamp.comNot Your Average MembershipZach on Instagram
Time Stamps:
03:33: The 4 core things to focus on if you want to grow your business, it really all comes down to these four things.
07:21: The importance of engaged with your audience, and keeping consistent audiences growth - and my favorite way to grow it.
13:10: Why you might want to consider promoting a low ticket offer to START growing your online business - and the benefits of doing that first.
13:48: A Sneak peek at my favorite way to build low ticket offers.
18:08: Once your business is growing, there is so much power in automation - the key is to understand where and what to automate.
22:13: The importance of experimentation, why it may or may not work - and how to maximize the results of your experiment.
TheAdsBootcamp.com -
077. Unconventional Marketing That Works with Dama Jue
I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it!
Dama shares her journey from a traditional job in accounting, to becoming a Pinterest management service provider, and then evolving into funnels and self-study courses.
We explore why she choses to offer multiple products instead of one big signature course - a very different approach according to most marketers.
When you tune in you're going to learn...
Why Dama is an advocate for a multi-offer-product business instead of having one signature course.How Dama was able to sell over 4,000 copies of a $9 offer - and what made it work so wellThe Power of short (but impactful) 15-minute webinars for selling more offers
For all you out there ready to learn from a marketer who defies norms and redefines success - gear up for a session that promises to elevate your marketing mindset and help you stay, as always, not so average!
Links Mentioned:
TheAdsBootcamp.comZach On Instagram Dama's $9 On Brand Fillable Workbooks (aff)Dama's Four by For Footers (aff)Dama's 20 Minute ThriveCart Mini Webinar (aff)Dama's 13 Minute ConvertBox Webinar (aff)Dama on Instagram
Time Stamps:
04:56 Embracing a multi-offer business model - and why it can work so well.
08:39 Realization of why have a really niche marketing strategy was a no-go for Dama.
12:07 Embracing flexibility in content creation and topics.
17:22 Creative strategies for collecting course testimonials effectively.
24:01 Th value in having an unconventional business marketing approach - and why you don't need to listen to the "big names" to win.
28:59 Why you should consider becoming an affiliate for your favorite tools - and how you can weave your links into what you're already doing.
31:52 Unique mini webinars sharing tech and strategy.
41:41 The value of strategic, intentional - and sometimes - rebellious entrepreneurship.
45:50 Interview highlights and review.
TheAdsBootcamp.com -
076. Sales Streaks: Creating DAILY Sales In Your Business
In this week's episode of the Not Your Average Online Marketing Podcast, I share insights on how to create consistent and ongoing sales streaks in your business.
I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak.
When you tune into this week's episode you'll learn...
The Evergreen Ads Engine—a three-tier system that drives leads, engages new subscribers, and retargets potential customers. The Automation that creates a DAILY presentation of his offers to new subscribersThe Value of a "Tripwire" to his daily sales streakIf you're looking to generate sales daily, this episode is a must-listen!
Links Mentioned:
Lizzy Goddard's Silver Moons Sales (aff)The Evergreen Engine - Episode 66TheAdsBootcamp.com@ZachSpuckler on Instagram (DM the World "Engine" for a FREE Guide)
TheAdsBootcamp.com -
075. Intentional Profitability with Prerna and Mayank Malik: Beyond Revenue Goals
In today’s episode, we dive into the nitty-gritty of ‘Intentional Profitability’ — a mantra the Maliks live by.
This power couple goes deep on how past trials, including battles with health and financial tribulations, have shaped their approach to business.
With clarity and conviction, they share how starting with modest pricing and growing in alignment with client needs has been their key to success — a refreshing approach in a world that often pushes for high-ticket sales at the onset.
When you tune into this week's episode you're going to hear...
The importance of "intentional profitability" and building a business that serves your life, not arbitrary goals.
How to price your services based on your experience, and proof of concept - not just going with what "feels good".
How to package services correctly to avoid blurring of responsibilities and scope creep!Tune in now to get intentionally profitable!
Links Mentioned
Content Bistro NewsletterPrerna & Mayank on InstagramThe Facebook Ads BootcampZach on InstagramTheAdsBootcamp.com -
074. Yoga Mats to Marketing: Brett Larkin's Journey of Adaptation and Growth
Brett Larkin emerged as a guiding presence in the digital space, intimately engaged in the co-creation process with her audience for years. Her beginnings were marked with the challenge of attracting an audience and providing valuable content. However, as her presence developed, so did her relationship with her followers.
They began to voice their concerns and questions - these questions from her community became the seeds from which her YouTube videos, podcast episodes, and social media posts blossomed.
Through this dance of give-and-take, Brett's organic approach in listening and responding to her audience's needs not only illustrated her skill in content creation but also cemented her reputation as a content creator profoundly in tune with her community.
in this weeks episode we cover some AWESOME topics including...
Slimming Down to Scale Up: Find out why Brett took a bold step in reducing her email list dramatically. The Power of Personalized Marketing: We discuss the impact of tailor-fitted marketing strategies and share how to apply these in the initial business stages.A Deep Dive into Genuine Invitation: Brett sheds light on how authentic connections fuel her success.
Tune in to hear an authentic convo between two seasoned marketers!
Linked Mentioned:
Brett LarkinBrett Larkin on YouTubeBrett's Book - Yoga Life (Amazon Affiliate Link)Zach Spuckler on Instagram - @Zach Spuckler
TheAdsBootcamp.com
Customer Reviews
My Favorite Business Podcast
Zack is an excellent teacher, and I learn so much from him! He explains things in a simple way to make it easy to understand and actionable without making you feel like you have to do exactly what he says.
This is hands-down my favorite podcast to listen to with business related stuff. I always check for the latest episode and that’s saying a lot because I’m not much of a podcast person.
A breath of fresh air
I’ve been in business for about a decade and worked with many business coaches - some good, some bad. I’ve become a bit jaded by all the multiple 6-figure and 7-figure talk or coaches who are adamant about one way to grow a business. We’re all different and I love that Zach offers different strategies and acknowledges that selling B2C is different than B2B. So many business coaches don’t and have completely lost touch. Zach is down to earth, has a big heart and I’m glad I joined his membership. Lots of value!
Practical, clear and effective online marketing strategies.
I love Zach’s down-to-earth humor and his realness about what it takes to successfully run marketing for an online business. I’ve learned so much from this podcast and have been empowered to put on my Business Chief Marketing Hat and be strategic and focused with my marketing decisions. Thank you Zach and Team!
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