The Shift Show

Nicole Culver
  • 5.0 (195)
  • BUSINESS
  • UPDATED WEEKLY

The Shift Show helps entrepreneurs get out of hustle and into alignment. This is the show to help you move beyond the old, outdated business model and into your quantum leap. Nicole shows you how to use the principles of energy, spirituality and marketing to build your business in the most aligned way possible. This is the toolkit to handle what business and life throws at you to get to the other side….if you're looking for your quantum leap then this is the show for you. Each week listen for tangible advice + growth tips that give you the tools to change your business and your life. Get out your notebook and let's get started.

  1. 1D AGO

    514: The CEO Mindset You Need in 2026 to Make More Sales & Lead with More Energy

    We’re back with Part 2 of the live podcast we recorded at our recent Elevate retreat. We opened the floor for questions for a true “ask anything” space, and in this live Q&A, I coach through real, messy, in-the-moment CEO situations: how to handle difficult clients without spiraling, how to stay anchored when people judge your ambition, and how to build a bigger life without needing anyone’s permission. We also go deep on burnout and energy, what to do when your business needs you to lead but your body is tapped out, how I would market from scratch without Instagram or email, and the exact mindset shift that helped me stop being afraid of selling. If you’ve ever felt lonely in your ambition, triggered by other people’s behavior, or torn between playing it safe and going all in, this conversation will meet you right where you are. In This Episode, You Will Learn How to create systems that protect your nervous system.A powerful reframe for criticism and side comments so you can keep expanding without shrinking back.A better starting point than “work harder” when you’re exhausted so you can scale with more energy, not more pressure.The “sandbox” approach so you can test bigger ideas without blowing up your whole business.The mindset shift every business woman must make around sales.How to step into your power when self-doubt is loud. Resources + Links Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!  Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast! Find more resources on our website nicoleculver.co Follow Nicole on IG: @nicoleculver

    47 min

  2. JAN 22

    513: What to Do When Success Feels Heavy, 2026 Marketing Predictions & 37 Months of $100K+ Revenue)

    Get ready for some real CEO girl talk, I’m sharing a live podcast we recorded on night one of our recent Elevate Retreat. Our incredible Head of Systems, Katy Widrick is back interviewing me  and nothing was off limits. We get into my predictions for what will set businesses apart in 2026, if I ever feel lonely running my business and how to overcome judgment from the people closest to you. I also share the mindset shifts that made 2025 my most joyful year, the fears I still work through behind the scenes, and the standards I’ve had to raise to build a wildly profitable business that still feels like a life. You’ll hear a new way I’m thinking about visibility, what I’m doing differently with AI, and why dreaming bigger always comes with a cost… but the payoff is worth it. In This Episode, You Will Learn A clear direction for 2026 and what will matter most as the market shifts.What to do when you get judged for leveling up.A powerful standard to adopt as a leader (and a parent) that promotes personal responsibility vs dependence.The biggest mistake business owners are making with AI today (and what to do instead.)The hidden reason you may feel lonely in business.One simple way to build REAL confidence, in moments. Resources + Links Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!  Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast! Find more resources on our website nicoleculver.co Follow Nicole on IG: @nicoleculver

    39 min

  3. JAN 12

    512: What We Learned From a Year of Testing, Iterating, and Trusting Data

    This episode is a candid look at what really happened in our business over the last year -- the wins, the testing, the things that worked, and the things that didn’t work the way we expected. We’re breaking down the biggest shifts we’ve seen in the industry over the past 12 months, why so many strategies that used to work are stalling out, and what this year taught us about selling, demand, and leadership at this level. You’ll hear why we stopped treating promotions like “make or break” moments, how we think about testing without spiraling, and why building a strong backend gives you the confidence to innovate on the front end without fear. We also talk about the shame spiral so many business owners are stuck in right now -- feeling disappointed, frustrated, or behind -- and how a simple perspective shift can open the door to momentum again. Most importantly, we’re sharing how we’re approaching 2026 differently. Why demand has to be created before the offer.Why controlling your buyers no longer works.Why building a world people want to be part of is what makes sales feel easier.And how you can start shrinking your sales timelines without burning yourself out. If this year felt heavier than you expected, if sales felt harder than they should, or if you’re ready to stop relying on one strategy and start building something more sustainable -- this conversation will change how you look at your business heading into 2026.

    23 min

  4. 12/16/2025

    511: The Real Reason My Business Got Easier at Multi-Seven Figures

    In this episode of The Shift Show, I'm pulling back the curtain on one of the most important decisions Dan and I have ever made in our business: hiring our Head of Systems and true number two, Katy Widrick. This is the real, behind-the-scenes story of how we found her, why this role changed everything for us, and how having the right person supporting the visionary allowed our business to scale with more ease, stability, and leadership clarity. Katy and I also share our origin story and what it's actually like to work together inside a multi-seven-figure company. We talk about how systems, leadership, and trust all intersect, and why growing a team isn't about adding more people, it's about building the structure that allows you to rise. If you're a CEO who knows you're meant to lead bigger, but feels the weight of holding everything yourself, this episode will give you a powerful look at what's possible when your business is truly supported.

    35 min

  5. 12/10/2025

    510: Obsessed Buyers Still Exist...Here's Where They Are

    If you've been telling yourself "my audience is quiet… I must be f*cked," this episode is your wake-up call. Nicole and Dan are pulling back the curtain on one of the biggest misconceptions floating around in 2025: the belief that slow sales are caused by external forces — the economy, December, the algorithm, audience size, insert-excuse-here. In this raw, cozy, couch-recorded episode, they break down: ✨ Why a 'quiet audience' isn't a sign to panic — it's a sign to fix your messaging ✨ The 3B Problem (boring, bland, or buried) that's killing your conversions ✨ How to compete in an attention economy where your buyers are scrolling Taylor Swift clips and cookie reels ✨ What actually creates obsession-level demand — the kind that has people buying now, not "next year" ✨ Why experts tend to be the most boring marketers (and the exact fix) ✨ How to find the 20% of your audience who are ready to take action right now ✨ And how you can pre-book your January revenue before the year even ends This episode is a myth-buster, a mindset shift, and a messaging intervention all in one. If you're tired of "slow," tired of believing the noise, and ready to tap into the buyers who want to move fast… this conversation is going to flip a switch. And if you want to take this deeper, join us for Pre-Booked Profit — our 2-day workshop where we'll show you how to build instant demand, identify your action-takers, and pre-sell your January offers before January even begins.

    21 min

  6. 12/02/2025

    509: The Invisible Funnel: The Fastest Path to 100K Months

    Most CEOs think they have a "front-end" problem… but the truth is, the biggest revenue leaps come from what no one sees. In this episode, Nicole and Dan break down the Invisible Funnel—the backend engine that helped them hit 37 straight months of six-figure revenue. You'll hear how they went from $100 days to $100K months, why most funnels are built for slow buyers, and the backend moves that make scaling to 100K+ not just possible, but predictable. To get the private training on this, DM Nicole the word invisible.

    24 min

  7. 11/26/2025

    508: The Confession I Didn't Expect After Three Years of Six Figure Months

    We have officially held six figure months for 36 months. And it took me until last night to truly acknowledge it. In this episode, we talk about what it really takes to sell the same offer for four years, build a multi seven figure brand with your partner, hold your standards year after year, and still find the joy, magic, and fun in the business. If you ever feel guilty about slowing down or celebrating yourself, this episode is your permission slip. APPLY TO WORK WITH US HERE

    26 min

  8. 11/20/2025

    507: the obsession effect: how to attract buyers who move fast

    In this episode, Nicole breaks down one of the most important shifts happening in the online space right now: obsession. If you want steady sales, high-quality buyers, and a business that actually feels fun again, you need to understand what your best buyers are obsessed with — and how to match your messaging to their hyperfixation. Nicole and Dan share what's trending with their clients right now, why so many CEOs are tired and jaded, and the mistake that keeps so many entrepreneurs selling to people who aren't willing to do the work. You'll learn how to shift your focus to your rich niche, why convincing energy leads to burnout, and how to attract the buyers who are already committed, invested, and ready to move today — not "someday." If you're ready to find your spark again, speak to buyers who actually want the result you deliver, and make sales feel easy, this episode is a must-listen.  APPLY HERE to work with us.

    17 min
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5
out of 5
195 Ratings

About

The Shift Show helps entrepreneurs get out of hustle and into alignment. This is the show to help you move beyond the old, outdated business model and into your quantum leap. Nicole shows you how to use the principles of energy, spirituality and marketing to build your business in the most aligned way possible. This is the toolkit to handle what business and life throws at you to get to the other side….if you're looking for your quantum leap then this is the show for you. Each week listen for tangible advice + growth tips that give you the tools to change your business and your life. Get out your notebook and let's get started.

Information

  • Creator
    Nicole Culver
  • Years Active
    2016 - 2026
  • Episodes
    544
  • Rating
    Explicit
  • Copyright
    © 2026 Nicole Culver
  • Show Website
    The Shift Show

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