Historic Interviews With The Founders Of Social Media, By Lon Safko

Historic Interviews With The Founders Of Social Media, By Lon Safko

Tactics, Tools, & Strategies

  1. 11/06/2014

    Neil Creighton, CEO Of RatePoint Discusses The Power Of Email Marketing

    Neil Creighton, CEO of RatePoint In this histori interview, Lon speaks with Neil Creighton, the CEO of RatePoint email marketing, how he founded GeoTrust which was later acquired by VeriSign. Neal talks about how he combined e-mail marketing with a complete review survey platform so businesses can get reviews from their customers and republish those out in different places, and a lot of that is social. Neal tells us that e-mail marketing is the base part of their service and a lot of businesses use email marketing. He says the ROI on it is very, very high and that for every dollar you spend you get $43 back. Email Marketing is a very effective way to reach your customers.Neal says "A lot of it has to do with social media but the number-one thing people look out for before they transact with a business, whether it's calling a landscaper or plumber is, I buy from businesses reviews. And they generally start at Google and they generally look up the business name and reviews pop up. 70 percent of people believe reviews or they trust reviews from people they don’t know.

    28 min

  2. 11/06/2014

    Tony Mamone, Founder & CEO Discusses Zimbio

    Tony Mamone, Founder & CEO of Zimbio In this podcast Lon Safko speaks with Tony Mamone, the Founder & CEO of Zimbio, the interactive on-line magazine. Tony tells us how his magazine caters to four basic pop-culture categories of news; Style, Entertainment, Current Events, and Sports. Zimbio covers more than just stories, it highlights the people making the stories.In this 30 minute interview Tony shares his ideas about social media, user generated content, and on-line publishing. Tony explains how Zimbio is “self policed and added to” and about “the democratization of publishing”. Tony also tells us how his small 15 person company built Zimbio to more than 13 million readers every 30 days, with the help of 35,000 volunteer contributors, offering a combination of “citizen journalism & paid traditional media”. Zimbio publishes more than 10,000 articles and 5,000 photographs every day!

    30 min

  3. 11/06/2014

    George Strompolos, Content Partnerships Manager Discusses The Phenominal Success Of YouTube

    George Strompolos, Content Partnerships Manager for YouTube In this historic interview, Lon Safko speaks with George Strompolos, Content Partnerships Manager For Google’s YouTube about companies from around the world who are using YouTube to market their company’s products. George tells us that “YouTube isn’t just about teenagers watching videos of dogs on skateboards”. It’s about Fortune 500 marketing and companies like Blendtech and their “Will It Blend”, which caused a 300% increase in sales due to these YouTube videos.In this 25 minute interview George describes how YouTube’s members are uploading 13 hours of video per minute and more than 1 billion video downloads per day! George tells us that YouTube has the same number of users under 18 that they have over the age of 55. He also shares how some of their video content providers are actually making a living from their contextual advertising associated with their videos. One such rising star is “Fred”, a 15 year old pretending to be 6 with anger management issues. You just have to see Fred to believe Fred.

    25 min

  4. 11/06/2014

    Stephanie Ichinose, Director Of Communications Discusses Yelp

    Stephanie Ichinose, Director Of Communications for Yelp In this historic interview, Lon Safko speaks with Stephanie Ichinose, Yelp’s Director of Communications about how Yelp helps! Stephanie explains how “Yelpers” are rating restaurants, auto mechanics, dentists or any company right in your home town.In this 34 minute interview Stephanie describes how Yelp has received more than 3.5 million reviews of services all over the United states, and how Yelp.com has more than 14 million unique visitors every 30 days. Stephanie further describes how the mobile phone has changed the way people access Yelp information. Imagine you’re out to dinner, wanting a good pasta restaurant; turn on your mobile phone, type in pasta, and Yelp returns all of the rated pasta restaurants that’s closest your GPS cell phone and shows their five star ratings!

    34 min

  5. 11/06/2014

    Patrizio Spagnoletto, Senior Director Of Marketing Yahoo! Discusses Search Marketing

    Patrizio Spagnoletto, Senior Director of Marketing Yahoo! Search Marketing - Advertising Your Business with Yahoo! – SEM In this historic interview, Lon Safko speaks with Patrizio Spagnoletto, Senior Director of Marketing Yahoo! Search Marketing where he discusses how easy Yahoo! makes it to create multiple keyword advertising campaigns. He explains how they provide a step-by-step on-line process and even have customer support that will help you over the telephone. Patrizio explained how by choosing more specific two & three word keyword phrases that you can actually target a much more specific customer and at a lower cost.In this 17 minute interview Patrizio describes how many of their 100’s of thousands of customers such as Lending Tree & Amazon manage 100’s of keyword campaigns and how 20% of your keywords can generated 80% of your revenues.

    25 min

  6. 11/06/2014

    Matt Mullenweg, The Inventor Of WordPress Discusses Why The World Is Consumed By It

    Matt Mullenweg, Co-Founder of WordPress In this podcast Lon Safko speaks with Matt Mullenweg, Co-Founder of WordPress and president of Automatic. Matt discusses how and why he created WordPress just to fulfill a need for an easy to use blogging platform and how he had no idea how popular WordPress would become. In this 23 minute interview Matt shares his ideas about how social media and blogs are being used and about his hope this “open source” software platform is improved and maintained. Matt discusses how people are using WordPress within the CIA, FBI, Homeland Security, and Ford Motor Company.

    23 min

  7. 11/06/2014

    Gary Vaynerchuk, Host & Founder Of Wine Library TV Discusses Social Media Marketing

    Gary Vaynerchuk, Host & Founder of Wine Library TV In this historic interview, Lon Safko speaks with Gary Vaynerchuk about his success with building community and Wine Library. Gary tells us how he built his brick and mortar liquor business to more than $50m by building his on-line community.In this 23 minute interview Gary talks about how he built his following using video to more than 80,000 video views everyday of his now 600 videos. We also discuss his “How Do You Monetize A Blog” video, book & TV offers, how to “Network Virtually”, Word Of Mouth On Steroids, and his simple formula to success; PHCC, Patience, Hustle, Content, and Community.

    23 min

  8. 11/06/2014

    David Treadwell, Corporate VP Of Microsoft, Discusses Live Platform

    David Treadwell, Corporate Vice President of Microsoft’s Live Platform - Azure In this historic interview, Lon Safko speaks with David Treadwell, Corporate Vice President of Microsoft’s Live Platform. David discusses Microsoft is all about building connections with people, devices, and data, and how Live can help businesses and individuals “sync to the cloud” (you have to listen to hear what this means), get access to 5gb of on-line virtual storage, and 25gb of photo storage for free.In this 23 minute interview David explains how more than 460 million (nearly a half billion) are currently using Microsoft’s Live Platform and how Microsoft is strive for an open architecture to allow developers access to all of the Microsoft Live tools. David also speaks about the value of Microsoft’s new program called “BizSpark”!

    23 min
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