Location Insights

unerry
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Welcome to the Location Insights Podcast Where we bring you information, news, and insights from Partners, Clients, and Data Scientists about: Location marketing, Retail Media, POI, Data Analysis, and other interesting topics.

Episodes

  1. Trailer - Welcome to Location Insights [English]

    EPISODE 1

    Trailer - Welcome to Location Insights [English]

    Welcome to the Location Insights Podcast Where we bring you information, news, and insights from Partners, Clients, and data scientists about- Location marketing- Retail Media- POI- Data Analysis Have questions or like to be on the show drop us a mail: global@unerry.co.jp

    1 min
  2. 【日本語版】トレーラー - Japanese Trailer for Location Insights

    EPISODE 1

    【日本語版】トレーラー - Japanese Trailer for Location Insights

    【日本語版】Location Insights トレーラーパートナー、クライアント、データ サイエンティストからの情報、ニュース、洞察をお届けします。- ロケーションマーケティング- 小売メディア- POI- データ分析 ご質問や番組への出演希望はこちらまでメールください: global@unerry.co.jp

    1 min
  3. Episode 1 - Introduction to POIs (Points of Interest) with Jason Richman, CEO of Safegraph

    EPISODE 1

    Episode 1 - Introduction to POIs (Points of Interest) with Jason Richman, CEO of Safegraph

    Welcome to the Location Insights PodcastThis episode features an interview with Jason Richman, CEO of Safegraph, discussing the fascinating world of Location Data and POIs (Points of Interest). Safegraph website: https://www.safegraph.comSafegraph POI Data Documentation: https://docs.safegraph.com Topics covered include: Jason's background and experience leading up to the location data industry.Anatomy of POI Data:Simple definition of POI Data and its common business uses.How Safegraph collects POI data globally.Strategies for keeping POI data FRESH (Up-to-date).Safegraph’s POI Verification process.Current changes and trends observed in the POI data industry.Have questions or like to be on the show drop us a mail: global@unerry.co.jp

    29 min
  4. [日本語] セーフグラフ CEO ジェイソン・リッチマンによる POI (Points of Interest) の紹介

    EPISODE 2

    [日本語] セーフグラフ CEO ジェイソン・リッチマンによる POI (Points of Interest) の紹介

    [日本語] セーフグラフ CEO ジェイソン・リッチマンによる POI (Points of Interest) の紹介[注: このエピソードの音声は、オリジナルの英語の書き起こしからの AI 音声で作成されています。] Location Insights ポッドキャストへようこそこのエピソードでは、Safegraph の CEO、Jason Richman とのインタビューを特集し、位置データと POI (Points of Interest) の魅力的な世界について語ります。 セーフグラフ Web サイト: https://www.safegraph.comセーフグラフ POI データ ドキュメント: https://docs.safegraph.com 取り上げられるトピックは次のとおりです。  位置データ業界に至るまでのジェイソンの経歴と経験。 POI データの構造: POI データとその一般的なビジネス用途の簡単な定義。 セーフグラフが POI データをグローバルに収集する方法。 POI データを新鮮 (最新) に保つための戦略。 Safegraph の POI 検証プロセス。 POI データ業界で観察される現在の変化と傾向。ご質問や番組への出演希望はこちらまでメールください: global@unerry.co.jp

    26 min
  5. [日本語] インタビュー Macagua founder Takeshi Yamamoto

    EPISODE 3

    [日本語] インタビュー Macagua founder Takeshi Yamamoto

    [日本語]  本エピソードでは、マカグア創業者の山本武志氏を迎え、スマホから収集される「人流データ」を活用したロケーションマーケティングの現在と未来を紐解きます 。さらに、金融業界でのオルタナティブデータ活用やAIによる戦略立案といった産業への波及効果 、そして最重要課題であるプライバシー保護と法規制への対応について、実践的な視点から凝縮して解説しています 。 ご質問や番組への出演希望はこちらまでメールください: global@unerry.co.jp

    29 min
  6. Episode 2 - Interview with Macagua founder Takeshi Yamamoto

    EPISODE 4

    Episode 2 - Interview with Macagua founder Takeshi Yamamoto

    Welcome to the Location Insights PodcastGuest Takeshi Yamamoto - Founder, Macagua Focus: location marketing and solutions leveraging foot traffic / human movement data, with experience expanding and supporting location-data businesses in Japan and global markets. Host Ryan Imaizumi - Global Marketing, unerry Inc Note: the audio for this episode is created by handcrafted transcription from the original Japanese conversation and voiced with AI audio. Have questions or like to be on the show drop us a mail: global@unerry.co.jp In this episode of the Location Insights Podcast, Ryan Imaizumi (unerry) sits down with Takeshi Yamamoto, founder of Macagua, to unpack how foot traffic / human movement data is being used for location marketing—from audience profiling and ad targeting to store strategy, real estate, and even finance. We also explore why adoption has differed between global markets and Japan. What “foot traffic data” really is, and how it’s collected and organized at scale. Topics covered include: How brands use real-world movement patterns to improve targeting, efficiency, and measurementWhy combining online behavioral data + offline movement data can strengthen customer understandingGlobal examples: Australia (publisher use cases) and France/Paris (shift from paper flyers to digital targeting)Non-marketing use cases: store openings/closures, retail & real estate strategy, alternative data in financeWhere AI may help next: moving from “insights” to actionable recommendations

    21 min

Trailers

About

Welcome to the Location Insights Podcast Where we bring you information, news, and insights from Partners, Clients, and Data Scientists about: Location marketing, Retail Media, POI, Data Analysis, and other interesting topics.

Information

  • Creator
    unerry
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2026 unerry