69 episodes

The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can:


👉 increase your impact


👉 command higher fees


👉 work with better clients


This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners.


We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.


We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms.


Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more.


Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more.


👉 Learn more at TheRecognizedAuthority.com/podcast


✉️ Subscribe to the email list at TheRecognizedAuthority.com


🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question


⭐ Like what you heard? Please help share the podcast by leaving a rating & review


🤗 Connect with Alastair and The Recognized Authority:


➡️ LinkedIn ➡️ Twitter ➡️ YouTube 


Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗

The Recognized Authority The Recognized Authority

    • Business
    • 5.0 • 9 Ratings

The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can:


👉 increase your impact


👉 command higher fees


👉 work with better clients


This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners.


We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.


We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms.


Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more.


Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more.


👉 Learn more at TheRecognizedAuthority.com/podcast


✉️ Subscribe to the email list at TheRecognizedAuthority.com


🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question


⭐ Like what you heard? Please help share the podcast by leaving a rating & review


🤗 Connect with Alastair and The Recognized Authority:


➡️ LinkedIn ➡️ Twitter ➡️ YouTube 


Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗

    Sell Expertise, Not Your Hands with Kevin C. Whelan

    Sell Expertise, Not Your Hands with Kevin C. Whelan

    We often start out working on execution, implementing projects for clients after they've decided on strategy. Our former guest David C. Baker talks about this as "working with your hands". But we can have more impact, be more profitable, and enjoy our work more if we can shift back a step to the strategy phase, selling our expertise rather than the output of our "hands".






    In this episode, Kevin C. Whelan and Alastair McDermott discuss why and how to make the shift out of selling implementation, a different approach to working with subcontractors & clients, and why Kevin sees being a fiduciary as crucial to his business.






    They also discuss the pros and cons of using affiliate links, how to establish credibility in a niche, and how to think about choosing a different business model.






    “Optimizing for trust is the biggest thing. It's easy to do when you're not financially incentivized by where they spend their money.” -- Kevin Whelan on The Recognized Authority podcast






    “Your one to one work creates your methodology. Once you have it defined, you can then start to split off pieces of it and sell those independently of your one to one engagement as products, memberships and subscription products.” -- Kevin Whelan on The Recognized Authority podcast






    🗒️ Show Notes 🗒️


    Access all the links mentioned in this episode in the show notes here: 


    👉👉 https://therecognizedauthority.com/sell-expertise-not-your-hands/ 👈👈


    ----------------------------------------------------------------------------------------------


    ✉️ Subscribe to the email list at TheRecognizedAuthority.com


    🎙️  Record a question or voice message for the show at TheRecognizedAuthority.com/question


    ⭐ Like what you heard? Please help share the podcast by leaving a rating & review


    🤗 Connect with Alastair and The Recognized Authority:






    ➡️ LinkedIn ➡️ Twitter ➡️ YouTube

    • 50 min
    Specialization Case Study with ReeJade Richmond

    Specialization Case Study with ReeJade Richmond

    Even just contemplating niching down your business can feel absolutely terrifying. That's why I think it's so important to hear from people who have done it successfully, and learn about the massive rewards that they are seeing.


    In this bonus episode, ReeJade Richmond and Alastair McDermott discuss how ReeJade niched down her consulting business to focus specifically on memberships, how she saw results incredibly quickly, and the huge rewards that have come from the tighter focus.


    A massive thank you to ReeJade for allowing me to record our Zoom conversation, and giving permission to publish it.


    If you are interested in niching down and specializing your business, reach out and connect, I'm happy to get on a call with no obligations and let's see if I can be of help!  


    We're also starting a mastermind group in the next few weeks, so if you'd like to get some peer support and feedback on your journey, you can learn more about that here:


    https://therecognizedauthority.com/group 


    🗒️ Show Notes 🗒️


    Access all the links mentioned in this episode in the show notes here: 


    👉👉 https://therecognizedauthority.com/specialization-case-study-reejade 👈👈


    ----------------------------------------------------------------------------------------------


    ✉️ Subscribe to the email list at TheRecognizedAuthority.com


    🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question


    ⭐ Like what you heard? Please help share the podcast by leaving a rating & review


    🤗 Connect with Alastair and The Recognized Authority:


    ➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

    • 17 min
    Creating Your Content Marketing Strategy with Heather Chavin

    Creating Your Content Marketing Strategy with Heather Chavin

    As independent consultants, our approach to publishing content is often haphazard and inconsistent: the topic depending on what issues are top of mind, and the schedule based on our client workload. One way to ameliorate that is to create a content marketing plan: some guiderails to help us stay on track.


    In this episode,Heather Chavin and Alastair McDermott discuss what a content marketing strategy looks like for an independent consultant, how thinking of it as a funnel can be useful for content ideation, and why time management is key to successful content production.


    They also discuss how to dig deeper into your client's problem and symptoms to create content ideas, how to analyse what's working in your content strategy, and why being number 1 is so important.


    “The ability to craft the time to stop and reflect, and move into problem solving mode or move into development mode is really important. 


    Otherwise, just expect more of the same. Tomorrow will be just like today.” -- Heather Chavin on The Recognized Authority podcast


    “We're willing to pay more for number one. We're willing to trust number one more because other people have told us number one is number one, right? Social proof is built into it. 


    If you want to cut through the noise, you need to be number one for the person who's looking for you.” -- Heather Chavin on The Recognized Authority podcast


    👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑


    🗒️ Show Notes 🗒️


    Access all the links mentioned in this episode in the show notes here: 


    👉👉 https://therecognizedauthority.com/creating-your-content-marketing-strategy 👈👈


    ----------------------------------------------------------------------------------------------


    ✉️ Subscribe to the email list at TheRecognizedAuthority.com


    🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question


    ⭐ Like what you heard? Please help share the podcast by leaving a rating & review


    🤗 Connect with Alastair and The Recognized Authority:






    ➡️ LinkedIn ➡️ Twitter ➡️ YouTube

    • 52 min
    Building Your Podcast Funnel with Jonathan Baillie Strong

    Building Your Podcast Funnel with Jonathan Baillie Strong

    Podcasting is a hot topic, and you heard before on this show and others why you should consider both guesting on podcasts, and even starting your own podcast. But where to start?






    In this episode, Jonathan Baillie Strong and Alastair McDermott discuss how to approach podcasting as an authority building platform. They talk about different formats of podcasts, how a podcast mini-series can be very effective at building authority in a specific niche, and how to create a podcast funnel for your business.






    They also discuss podcast guesting, how to ensure hosts actually consider your guest pitch, and how to use video to promote podcasts.






    “If you don't catch people's attention immediately with video, people tend to drop off.






    The same thing doesn't really apply to podcasting. 






    When people listen to podcast episodes, they tend to listen to them all the way through.” -- Jonathan Baillie Strong on The Recognized Authority podcast






    “Podcasting lends itself well to B2B, because a lot of B2B products and services are complex to understand, and have a lot of nuance to them.” -- Jonathan Baillie Strong on The Recognized Authority podcast






    🗒️ Show Notes 🗒️


    Access all the links mentioned in this episode in the show notes here: 


    👉👉 https://therecognizedauthority.com/building-your-podcast-funnel/ 👈👈


    ----------------------------------------------------------------------------------------------


    ✉️ Subscribe to the email list at TheRecognizedAuthority.com


    🎙️  Record a question or voice message for the show at TheRecognizedAuthority.com/question


    ⭐ Like what you heard? Please help share the podcast by leaving a rating & review


    🤗 Connect with Alastair and The Recognized Authority:


    ➡️ LinkedIn ➡️ Twitter ➡️ YouTube 

    • 49 min
    How to Make More Time for Your Consulting Business with Faheem Moosa

    How to Make More Time for Your Consulting Business with Faheem Moosa

    If you're a consultant who wants to build authority, you need to do that through content creation. That involves writing and speaking. Publishing words, videos, or podcasts.


    Every consultant who walks this path hits the same problem: lack of time. How do you find the time to deliver high pressure client projects, create content, and build a pipeline?


    In this episode, Faheem Moosa and Alastair McDermott discuss how consultants can build a sales pipeline while you're also working on projects, understanding where your time goes, your productivity and priority management. 


    They also discuss how to make and deliver a Big Promise to your clients, how to partner with them rather than be a service provider, and how to start thinking like a business owner.






    “The biggest mistake consultants make is not learning sales and marketing. 


    The world changes, industries change, politics change, technologies change. 


    Your business has to respond, and that requires sharp marketing &  sales.” -- Faheem Moosa on The Recognized Authority podcast






    “It's totally up to you if you want to do everything yourself. But if you have a goal of growing your business, and you feel that it's going to take 80 hours a week to do that, then it's prudent to hire somebody to take care of the lower yielding tasks.” -- Faheem Moosa on The Recognized Authority podcast






    🗒️ Show Notes 🗒️


    Access all the links mentioned in this episode in the show notes here: 


    👉👉 https://therecognizedauthority.com/make-more-time-for-your-consulting-business 👈👈


    ----------------------------------------------------------------------------------------------


    ✉️ Subscribe to the email list at TheRecognizedAuthority.com


    🎙️  Record a question or voice message for the show at TheRecognizedAuthority.com/question


    ⭐ Like what you heard? Please help share the podcast by leaving a rating & review


    🤗 Connect with Alastair and The Recognized Authority:






    ➡️ LinkedIn ➡️ Twitter ➡️ YouTube

    • 52 min
    Building Your Audience with Dan Sanchez

    Building Your Audience with Dan Sanchez

    Effective marketing is difficult to get right, and independents like us have a lot to juggle when marketing ourselves.


    Hubspot says that the biggest determinant of effective marketing is your audience. If we're not properly targeting our ideal clients, we might as well not be marketing at all.


    In this episode, Dan Sanchez and Alastair McDermott discuss how to start building an audience, what types of channel to target, and how the different types of content can work for each channel.


    They also discuss Dan's two channel rule, how to use long form and short form content synergistically, and how to use content to save time.






    “Have one channel for short form content, one channel for long form content. Short form would be like LinkedIn, Twitter, Tik Tok, long form would be blogs, podcast, YouTube videos. Being okay with being all in on just two mediums is probably the best thing you can do as a solopreneur or independent consultant.” -- Dan Sanchez on The Recognized Authority podcast






    “Get more out of your content, use your content to save you time. Whatever your long form channel is, use it to answer questions. Keep a list of all the questions you get, write the best possible answer that you can without customizing it for the client.” -- Dan Sanchez on The Recognized Authority podcast






    🗒️ Show Notes 🗒️


    Access all the links mentioned in this episode in the show notes here: 


    👉👉 https://therecognizedauthority.com/building-your-audience/ 👈👈


    ----------------------------------------------------------------------------------------------


    ✉️ Subscribe to the email list at TheRecognizedAuthority.com


    🎙️  Record a question or voice message for the show at TheRecognizedAuthority.com/question


    ⭐ Like what you heard? Please help share the podcast by leaving a rating & review


    🤗 Connect with Alastair and The Recognized Authority:






    ➡️ LinkedIn ➡️ Twitter ➡️ YouTube

    • 48 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Reuben Swartz ,

Practical, personable

Wish I’d had this when I was starting my consulting practice. Lots of simple, human advice for people who might think that consulting has to be an awful slog on the sales and marketing side.

JonBai ,

Top notch advice

If you’re struggling to get quality leads or clients for your consulting practice, you’ll need a guide to help you stand out as an expert - and this just the show that does exactly that. Alastair has brought together a great pool of experts who provide some extremely valuable insights into what it takes to command higher fees and work with better clients.

ENJunkie ,

So many actionable insights!

Alastair is a great guy who is eager to help. This comes through loud and clear on his show. He is one of those rare interviewers who asks the questions you’d ask if you were there. I especially enjoyed the episode with Norbert Schwarz about quality audio. Mind. Blown.

Top Podcasts In Business

Ramsey Network
NPR
Andy Frisella #100to0
Jocko DEFCOR Network
Wondery
Guy Raz | Wondery

You Might Also Like

Jonathan Stark and Rochelle Moulton
Jonathan Stark
David C. Baker and Blair Enns
Steve Gordon
Drew McLellan
The Futur