Marketing and Mindset for Wellness Coaches is a podcast for health and wellness coaches who are building a business, making the world a healthier place, and designing a first-class life. Each week we’ll talk about what it takes to achieve success and reach the next level of freedom and abundance in business (and life) through a blend of success mindset and marketing strategy. Hosted by Kim Foster, M.D. and certified business coach.
How To Market Your Health Coaching Business When You Don’t Have A Team w/ Sarah Noel Block
One of the biggest struggles I hear from people is how to get started with marketing their business. Especially in the early stages, when they don't have any help or a team to outsource to, so they're doing everything alone. Also, if you don't have a marketing background yourself then how are you supposed to know what to do?
My guest on this episode, Sarah Noel Block, is the founder of Tiny Marketing, where she helps small businesses and entrepreneurs to increase their know, like, trust factor by batch-creating one month of their content marketing, social media posts, and email marketing in one week.
She's got a terrific system that she's developed and uses herself, in her own business, and also for her clients, and in this conversation, she walks me through exactly how she gets it all done.
We also talk about the most beneficial marketing activities when you're at the beginning of building your business, what you should be focusing on – and also what you shouldn't be focusing on – and really how to get traction, so that you can eventually get to the stage where you can outsource some things, and grow from there.
Full episode notes: https://drkimfoster.com/124
Facebook Ads For Health Coaches w/ Christina Bernhard
If you're curious about whether paid ads would be beneficial for growing your health coaching business, but you're unsure because you've heard that ads don't work anymore, or you've heard somebody's horror story about how they lost thousands of dollars to an ad campaign gone wrong, then this episode is for you.
My guest today is Christina Bernhard, and Christina is a Facebook Ads agency owner for coaches, and she specifically works with coaches who are ready to scale their coaching businesses to the next level.
Christina spent years in the corporate world building a marketing department at a law firm, but she found herself dreaming of the freedom to travel where she wanted while doing what she loved. She found a way to navigate through her own limiting beliefs to leave the corporate world, build her business, and trade her things for a backpack of clothes to travel the world.
Now at her home base in Austin, Texas, she carries out her mission to help coaches get their important work out in the world and create a ripple effect of impact through paid media.
I think you're going to love listening in on our conversation about potential rewards that paid ads can bring to your business, the myths around using Facebook ads, the mistakes she sees people making — and what to do instead – plus so much more!
Full episode notes: https://drkimfoster.com/123
Branding Secrets For Health Coaches w/ Naomi Gee
If you're building a health coaching business, you've probably thought about how you want your brand to look.
And if you're like many people, this might mean that you've given some thought to what you want your logo to look like, or maybe what you're going to choose for your colors.
But in this episode, I'm going to challenge your idea of what a brand actually is, and we're going to talk about why creating amazing brand visuals is just not enough on its own…and how you can take your brand from cute but forgettable into true brand recognition.
Today's guest is Naomi Gee, graphic designer and marketing strategist. As a StoryBrand Certified Guide, Naomi knows how important it is for women to connect the stories in their lives to the message of their brand. She's on a mission to help mom-owned businesses, specifically, survive past the start-up phase and thrive in their businesses.
I think you're going to love listening in on our conversation about building an unforgettable, impactful brand for your business.
Full episode notes: https://drkimfoster.com/122
Stress Management Tips For Entrepreneurs w/ April Likins
If you're feeling stressed, and you're trying to run a business, then this episode is for you.
The last couple of years have presented some really unprecedented challenges, and not everyone is coping well. It's even trickier when you're actually working within the health and wellness industry, because we tend to feel a certain amount of pressure to have the perfect lifestyle. But we're not immune to stress.
Wellness professionals are just as vulnerable to stress as anyone else, but I know you may be feeling a certain degree of shame and an impulse to hide your stress and show the world that you're just completely fine.
If you feel like you've got a ton of stress in your life right now, you're not alone.
And it's exactly why I wanted to bring in today's guest who happens to be not only a client of mine from my business mentorship programs, but who also specializes in helping people deal with stress.
April Likins is a board-certified health coach who received training at both Duke Integrative Medicine AND the Institute for Integrative Nutrition. Driven by her own past health collapse and health challenges, she's fiercely passionate about helping women thrive inside and out. April's specialty is helping professional women and female entrepreneurs reduce stress, find balance, and feel the joy and freedom to walk in their purpose, passions, and callings.
I got to know April last year because she became a client of mine, and I've been watching her business evolve and flourish, and it's been amazing. In particular, I want you to note how specific April is with her niche and the area she specializes in with her work in the wellness space, because that is such a key piece to why she's been having great success in her business.
Full episode notes: https://drkimfoster.com/121
How To Start Booking Health Coaching Clients Every Month w/ Amy Lippman
If you're building a business as a coach in the health and wellness space, then there's a good chance that what you need right now is more clients.
Clients are the lifeblood of your business, of course. And without consistent clients coming in, then your business is going to struggle.
But many new coaches really aren't sure how to market their businesses and get clients. And that's okay! In this episode, you're going to learn some marketing strategies and some ways of getting new clients coming in–and that's even if you're brand new.
My guest today is Amy Lippman. Amy is a Marketing Strategist and the founder of Marketing For Health Coaches.
Many years ago Amy attended the Institute for Integrative Nutrition and, after 5 years as a health coach, back in 2011, she merged her marketing roots with her passion for wellness by launching her company, Marketing for Health Coaches, where she's helped thousands of health coaches and nutritionists successfully get clients, launch online programs, and grow their lists.
Amy has got some really practical suggestions for how to get health coaching clients, even when you're brand new, and I think you're going to find this interview super helpful.
Here are some of the things you'll learn…
Why health coaches often struggle to market themselves Amy's simple formula for getting clients consistently The importance of finding your audience How Amy uses "Wellness Parties" to build her client base How to use public speaking to grow your client base Leveraging live-streaming to grow your following with ease …and lots more!
Full episode notes: https://drkimfoster.com/120
How To Structure A Group Coaching Program
In this episode I’m going to teach you how to develop your first group coaching program, what needs to go into it, and walk you through the 3 key steps needed to design & sell your first (or next!) group program... so you can scale your business and pave the way to more abundance and freedom.
We’re also going to talk about the multiple benefits of launching a group program (both for you and for your clients) because there are a lot of reasons why you would want to do this inside your coaching business.
Here’s what you’ll learn…
Why group programs are a solution for burnout How group coaching programs enable your business to scale and grow faster Why launching a group can accelerate your social proof Why a group program is so beneficial for your clients, too The 3-step process for putting together a group coaching program What decisions need to be made when designing your group …and lots more!
Complete show notes here: https://drkimfoster.com/119
A well recommended podcast! Very useful information
Being a guest on the "How to Start Booking Health Coaching Clients Every Month" episode was a true delight! Kim is the best interviewer, she knows how to pull out the most useful information from her guests. If you're a health coach, then this podcast is a treasure for you. Very useful and practicle information on multiple subjects.
Kim’s show has so much value!!!
If you are a wellness coach new to growing your business you don’t want to miss out on this podcast! Kim’s wealth of knowledge combined with the amazing guests she has on her show make for a very valuable experience for anyone wanting to learn more about how to grow their wellness business. The topics that she has on each show are very relevant. Plus, Kim is a wonderful interviewer and really gets the best information from her guests in addition to having a calming and soothing voice. I highly recommend you listen to this show
Very encouraging and helpful with a friendly “non-sales” approach!
I really love listening to Kim Foster’s podcasts because she always delivers value and she not pushy. It’s really like you’re just talking to a friend but a friend who wants to see you succeed in business as well as in your life. On a personal note and unrelated to the purpose of her podcast, I find her voice very soothing so when I’m driving and listening to her podcasts I feel calm and relaxed!