Mid-Ice Crisis

Josh Cybulski

Hockey takes from a hockey writer, podcaster and one upon a time broadcaster who is going through a mid-ice crisis.

  1. 1d ago

    The NHL Doesn't Want Fans. It Wants Customers

    The NHL has never been bigger or richer. So why are hockey fans increasingly feeling like customers instead of fans?In this episode of Mid-Ice Crisis, we look at the NHL's corporatization and whether the league is losing what made hockey special.Players are increasingly media-trained. Teams have enormous PR and social media departments. Every nook and cranny of the fan experience is being monetized, from broadcasting and sponsorships to gambling, merchandise and the entire arena experience (This parking lot is brought to you by Bet365).And while the league constantly talks about growing the game and making hockey accessible to more families, the cost of simply being an NHL fan, let alone playing the game, continues to climb. Are you still an NHL fan — or are you starting to feel more like a customer? Mid-Ice Crisis is brought to you by Cwench Hydration. Go to:www.cwenchhydration.ca/SECONDSTORYPOD to get a 15% discount. www.cwenchhydration.com/SECONDSTORYPOD in the U.S. Use promo code SECONDSTORYPOD at checkout Follow Josh Cybulski at: Insta: https://www.instagram.com/authorjoshcybulski/Twitter: https://twitter.com/AuthorJCybulskiFacebook: https://www.facebook.com/jfactor12Buy Josh’s Book: https://www.amazon.ca/Second-Story-Work-Josh-Cybulski/dp/B08JF5M3MN/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1706931882&sr=8-1Listen to Josh’s Audiobook Podcast: https://podcasts.apple.com/ca/podcast/second-story-work-the-novel/id1712487814 #nhl #nhlhockey #nhlteam #hockey #hockeynews #hockeyfans #NHL #Hockey #NHLFans #HockeyCulture #NHLNews #HockeyPodcast #MidIceCrisis #HockeyTalk #SportsPodcast #NHLDiscussion

    The NHL Doesn't Want Fans. It Wants Customers
  2. Sep 11

    The NHL's Cultural Shift: American Players and Canada

    In the latest episode of Mid Ice Crisis, Josh Cybulsi dives into a pressing issue facing the NHL's Canadian teams: the apparent shift in American players' willingness to play in Canadian markets. This conversation isn't just about hockey; it's about the evolving relationship between the U.S. and Canada, and how these dynamics may shape the league's future. Mid-Ice Crisis is brought to you by Cwench Hydration. Go to:www.cwenchhydration.ca/SECONDSTORYPOD to get a 15% discount. www.cwenchhydration.com/SECONDSTORYPOD in the U.S. Use promo code SECONDSTORYPOD at checkout Follow Josh Cybulski at: Insta: https://www.instagram.com/authorjoshcybulski/Twitter: https://twitter.com/AuthorJCybulskiFacebook: https://www.facebook.com/jfactor12Buy Josh’s Book: https://www.amazon.ca/Second-Story-Work-Josh-Cybulski/dp/B08JF5M3MN/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1706931882&sr=8-1Listen to Josh’s Audiobook Podcast: https://podcasts.apple.com/ca/podcast/second-story-work-the-novel/id1712487814 #nhl #nhlhockey #nhlteam #hockey #hockeynews #hockeyfans #canada #canadahockey #hockeycanada #olympichockey #olympics #goldmedal #america #usahockey #usa #hockeylife  Chapters00:00 The Growing Divide: Canada and the US in the NHL04:05 Player Movements: The Case of Connor Hellebuyck11:46 Cultural and Economic Factors Influencing Player Decisions19:46 The Changing Landscape of NHL Markets27:51 Future Implications for Canadian Teams

    The NHL's Cultural Shift: American Players and Canada
  3. Sep 3

    NHL Summer Chaos: Winnipeg, Toronto & Edmonton

    The NHL offseason is nearly over, but did the Toronto Maple Leafs and Edmonton Oilers actually get better? Will Winnipeg be able to trade Connor Hellebuyck before the season starts? On this episode of Mid-Ice Crisis, we break down three of the biggest NHL stories heading into the 2026-27 season: Hellebuyck’s trade request, the Maple Leafs’ extreme offseason makeover, and the Edmonton Oilers’ attempt to fix their roster around Connor McDavid. Are the Jets better off trading Hellebuyck? Did the Leafs finally address the problems that have held them back? And after another disappointing playoff, did the Oilers actually do enough to compete for the Cup? Who got it right? And who could regret their summer moves? Subscribe to Mid-Ice Crisis for NHL news, analysis, trade rumours, hot takes and conversations about the biggest stories around the league. Mid-Ice Crisis is brought to you by Cwench Hydration. Go to:www.cwenchhydration.ca/SECONDSTORYPOD to get a 15% discount. www.cwenchhydration.com/SECONDSTORYPOD in the U.S. Use promo code SECONDSTORYPOD at checkout Follow Josh Cybulski at: Insta: https://www.instagram.com/authorjoshcybulski/Twitter: https://twitter.com/AuthorJCybulskiFacebook: https://www.facebook.com/jfactor12Buy Josh’s Book: https://www.amazon.ca/Second-Story-Work-Josh-Cybulski/dp/B08JF5M3MN/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1706931882&sr=8-1Listen to Josh’s Audiobook Podcast: https://podcasts.apple.com/ca/podcast/second-story-work-the-novel/id1712487814 #NHL #Hockey #AtlanticDivision #MapleLeafs #winnipegjets #oilersnation

    NHL Summer Chaos: Winnipeg, Toronto & Edmonton
  4. Jul 29

    Who Won the Pacific Division Offseason? | Oilers Gamble, Sharks Surge & Vegas Waits

    In this episode of Mid-Ice Crisis, we discuss: • Did the Oilers make the right decisions?• Can Vegas remain the team to beat in the Pacific?• Are the Kings finally built to make a deep playoff run?• Is San Jose's rebuild ahead of schedule?• What are the Vancouver Canucks?• How bad will Calgary be?• Did anyone have a worse summer than Anaheim?• Why is Seattle stuck in the mushy middle? Plus, we rank every Pacific Division team's offseason, hand out our winners and losers, and debate which clubs improved the most heading into the 2026-27 NHL season. Who do you think had the best offseason in the Pacific Division?Drop your rankings in the comments and join the conversation! Mid-Ice Crisis is brought to you by Cwench Hydration. Go to:www.cwenchhydration.ca/SECONDSTORYPOD to get a 15% discount. www.cwenchhydration.com/SECONDSTORYPOD in the U.S. Use promo code SECONDSTORYPOD at checkout Follow Josh Cybulski at: Insta: https://www.instagram.com/authorjoshcybulski/Twitter: https://twitter.com/AuthorJCybulskiFacebook: https://www.facebook.com/jfactor12Buy Josh’s Book: https://www.amazon.ca/Second-Story-Work-Josh-Cybulski/dp/B08JF5M3MN/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1706931882&sr=8-1Listen to Josh’s Audiobook Podcast: https://podcasts.apple.com/ca/podcast/second-story-work-the-novel/id1712487814 #NHL #Hockey #PacificDivision #EdmontonOilers #VegasGoldenKnights #LosAngelesKings #VancouverCanucks #CalgaryFlames #SeattleKraken #AnaheimDucks #SanJoseSharks

    Who Won the Pacific Division Offseason? | Oilers Gamble, Sharks Surge & Vegas Waits
  5. Jul 10

    Who Won The Metropolitan Division Offseason? | Capitals, Rangers & Penguins All Make Big Moves

    The Metropolitan Division has been one of the NHL's busiest divisions this summer, and we're breaking down every major move. From Washington adding impact players to push for another Stanley Cup, to the Rangers aggressively reshaping their roster, to Kyle Dubas continuing to retool the Penguins, every team in the Metro has revealed its direction heading into the 2026-27 season. In this episode of Mid-Ice Crisis, we discuss: • The Capitals' aggressive push to stay among the NHL's elite • Pittsburgh's youth movement and what's next for Sidney Crosby's Penguins • Carolina's decision to largely keep its championship roster intact • New Jersey's efforts to strengthen its depth around Nico Hischier and Jack Hughes • Philadelphia's continued rebuild and roster additions • The Islanders' attempt to retool on the fly • What's next for Columbus after another summer of uncertainty Plus, we rank every Metropolitan Division team's offseason and debate which club improved the most, which team has the most work left to do, and who could surprise people when the puck drops this fall. Who do you think had the best offseason in the Metropolitan Division? Let us know in the comments. Mid-Ice Crisis is brought to you by Cwench Hydration. Go to:www.cwenchhydration.ca/SECONDSTORYPOD to get a 15% discount. www.cwenchhydration.com/SECONDSTORYPOD in the U.S. Use promo code SECONDSTORYPOD at checkout Follow Josh Cybulski at: Insta: https://www.instagram.com/authorjoshcybulski/Twitter: https://twitter.com/AuthorJCybulskiFacebook: https://www.facebook.com/jfactor12Buy Josh’s Book: https://www.amazon.ca/Second-Story-Work-Josh-Cybulski/dp/B08JF5M3MN/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1706931882&sr=8-1Listen to Josh’s Audiobook Podcast: https://podcasts.apple.com/ca/podcast/second-story-work-the-novel/id1712487814 #NHL #Hockey #WashingtonCapitals #NewYorkRangers #PittsburghPenguins #CarolinaHurricanes #NewJerseyDevils #PhiladelphiaFlyers #NewYorkIslanders #ColumbusBlueJackets #MidIceCrisis

    Who Won The Metropolitan Division Offseason? | Capitals, Rangers & Penguins All Make Big Moves

About

Hockey takes from a hockey writer, podcaster and one upon a time broadcaster who is going through a mid-ice crisis.