Our B2B SaaS Journey

SixSides

Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.

  1. 6D AGO

    50: Live from Melbourne

    In this episode, Mitchell and Gavin record in person from a Melbourne hotel room ahead of AIM, share what it cost to exhibit and what they’re actually trying to achieve, and unpack big momentum updates across Project Rendezvous, CCF, and a major push to get SixSides dashboards ready for live demos. Links atlas.devChapters (00:00) - Audio note - recording in person with two mics (00:28) - Live from Melbourne - exercise trip meets lead gen trip (02:53) - Morning person vs night person (and the need for naps) (05:39) - Project Rendezvous update - multi-year potential and pricing pressure (08:29) - What AIM is and why we’re exhibiting (09:23) - Booth setup - reusable banner, shipping pain, and vendor shoutout (12:19) - Booth envy - avoiding the event tech aisle and why positioning matters (15:08) - Conference strategy - lead rating, rapport, and follow-up commitments (17:12) - Pricing direction - per-event pilots to SaaS, dashboards as the key (26:57) - Shoutout to Clay Smith on Bluesky (28:44) - CCF President’s Lunch recap - JT on stage and Tag, You're It via event photos (31:51) - Dashboards build sprint - consolidating repos and shipping fast with AI (35:42) - Using AI for white papers - foundations first, then polish (38:13) - Weight loss update - 5kg down, walking focus, no booze habits (46:00) - Lessons learned coming next week - pitching, exhibiting, and confidence building In this episode, we cover:Recording in person from Melbourne and the joys of mismatched micsExercising like maniacs and discovering who’s a morning person vs a night personWhat AIM is, why we’re exhibiting, and how much it costBooth setup decisions, reusable banners, and avoiding the intimidating event tech aisleConference lead strategy - cold/warm/hot leads and getting commitment to follow upProject Rendezvous update - pricing pressure, US decision makers, and multi-year deal potentialShifting from per-event pricing to SaaS pricing, and why dashboards are the unlockThe CCF President’s Lunch recap, JT on stage, and a new angle for Tag, You're It using event photosHow we’re both using AI - white papers for sales, dashboards for product iterationMitch’s weight loss journey update Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! Connect with us SixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides

    47 min
  2. FEB 2

    49: Why we're being so transparent

    In this episode, we unpack why we’ve chosen to be so transparent on the podcast - the upside for listeners, the potential risks with customers and competitors, and where we draw the line on sharing sensitive details. We also share a stack of updates as AIME approaches, including meeting bookings, a new client trial, analytics learnings from Heroly, multi-agent AI workflows, and a big strategic planning prompt from Inductive. Plus, wedding prep and fitness check-ins to round things out. Chapters (00:00) - Intro (00:46) - AIME meeting bookings update (Gavin on 11+, Mitch on 3) (03:20) - Banner logistics and prep for Melbourne (06:07) - The secret AI breakthrough teaser for AIM (09:28) - Why we’re being so transparent (and the downsides) (16:34) - Being “small” vs getting on people’s radar (18:40) - New client trial and shifting to community-based pricing (20:43) - Why short events don’t suit “tagging” features (22:10) - Catching up with Heroly: analytics, AI and advice (24:35) - Using multiple AI agents in parallel (what worked, what didn’t) (29:00) - Claude Code vs Cursor experiments (30:02) - Project Hammer update and deadlines (30:40) - Inductive session: backcasting to $10M-$20M (32:45) - Wedding planning update (catering, dogs, MC/DJ, photo booth, bus) (37:41) - Fitness check-in (weight, habits, 5k walks, Apple Watch, Strava) (46:24) - Episode 50 coming up and outro In this episode, we cover:Why we’re choosing transparency, and what could go wrongThe trade-offs between “looking big” vs being honest about being smallAIME prep: meeting bookings, banners, and how we’re pitching the standA new client trial and testing a community-based, ongoing pricing modelWhy “tagging” style features don’t suit short events and meetupsLearning from Heroly's analytics setup (and what we’re missing)Using multiple AI agents in parallel without melting your brainCursor vs Claude Code, and what we’re experimenting with nextProject Hammer update and timelines for event setupBackcasting with Inductive to plan for a $10M-$20M futureWedding planning progress and suit decisionsFitness habits: daily 5k walks, early gym sessions, and staying consistentEpisode 50 coming up Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! Connect with us SixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides

    47 min
  3. JAN 26

    48: No dice

    In this episode, we debrief a not-quite-right funding program (and a rejection that honestly saved us time), share encouraging momentum on Project Rendezvous, and get into full pre-conference mode for AIME in Melbourne - flights, accommodation, banner logistics, meeting bookings, and the lead capture tool build. Chapters (00:00) - Intro - wedding prep and what’s on this week (07:01) - Funding chat - rejected for the first interview and why it wasn’t a fit (10:15) - Project Rendezvous update - signs are positive (and it could change everything) (14:25) - Marinus check-in - timelines, sponsors, and expectations (15:23) - Lead capture tool progress - backend done, frontend next (18:36) - AIME prep - flights, accom, and the Melbourne plan (21:26) - Credit card points - Amex without spending beyond your means (23:25) - Booth logistics - banner arrives and meeting booking portal opens (26:00) - No dice - supplier drama, refunds, and the Alibaba pivot (29:30) - 75 hard vs 75 medium - fitness updates, shin splints, and staying consistent In this episode, we cover:Why the accelerator style funding program wasn’t a fit (10 weeks in-office with no guarantee)A positive update on Project Rendezvous and what “long-term partner” could meanCatching up with Marinus ahead of their May conference and sponsor scale (60+ exhibitors)Progress on the sponsor lead capture tool - backend done, frontend nextWhether the lead capture tool should become a separate appAIME conference prep - flights, accommodation, bikes, and daily walking plansApplying for an Amex to earn points on business spend (without spending beyond your means)Banner arrived - and it’s way heavier than expectedMeeting booking portal opened and how we’ll approach outreachThe dice order saga, the refund, and switching to Alibaba for cheaper dice75 hard vs 75 medium updates - plus shin splints, walking plans, and diet tweaksExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! Connect with us SixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides

    40 min
  4. 47: We're thinking about funding

    JAN 19

    47: We're thinking about funding

    In this episode, Mitch and Gavin ease back into the year with a big life update (Mitch’s tea ceremony), some very real fitness chat, and then get into the spicy question they keep circling - should SixSides consider funding to accelerate growth? Chapters (00:00) - Intro and personal stuff (17:30) - Back to business - AIM prep (18:29) - Booth logistics - table hire costs and keeping it simple (19:04) - Ordering dice, cancelling the order, and refunds (19:49) - Shout out to Nick Taylor (20:56) - Booking flights and timing around AIME (21:24) - Main topic - we’re thinking about funding (25:30) - What funding changes for Gavin (focus, lead gen, capacity) (29:08) - The trade-offs - bosses, reporting, networks, advice (31:10) - Lead capture tools and sponsor lead gen pricing (34:14) - Reducing reliance on attending events in person (37:31) - Getting the most out of a work trip (Project Hammer travel stacking) (39:35) - Referral to an international events company (40:16) - Wrap up and where to find us In this episode, we cover:Mitch’s edit note - the first 17 minutes are very not-businessGetting back into fitness - 75 Hard, 75 Medium, and 75 EasyParkrun follow-up, chafing survival strategies, and being sickMitch’s tea ceremony recap - games, challenges, and family speechesAIME prep - booth setup decisions, signage, hiring tables, and keeping it simpleOrdering custom dice and cancelling a dropship orderShout out to Nick Taylor and the promised diceBooking flights and planning travel around eventsThe big topic - funding vs bootstrapping and what “full-time” would changeLead capture tools, sponsor lead gen, and how to create more inbound opportunitiesReducing reliance on attending events in person and planning for clashes and overseas eventsReferrals and partnerships that could pull SixSides into new regionsExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! Connect with us SixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides

    41 min
  5. JAN 12

    46: Our biggest bid yet

    In this episode, we’re back from the break and gearing up for the biggest pitch of our SaaS journey so far. Gavin walks us through how we approached pricing for Project Rendezvous — a potentially game-changing deal — while Mitch shares what he didn’t finish during the holidays. We also get into prepping for AIME, our lead capture tool, why we’re ordering custom dice (yes, dice), and a whole lot of honest founder chat about fitness, burnout, and figuring out what kind of company we want to be. Links 8 Ball Pool app: iOS and AndroidChapters (00:00) - Intro - back for 2026 (00:37) - Holiday catch-up - first aid incident and a tough Christmas (06:00) - Mitch’s new pool table hobby (and the 8 Ball Pool app) (10:34) - Project Rendezvous update - sponsor prospectus and indicative pricing (12:25) - Pricing advice - “get the logo first, pricing second” (16:42) - Big opportunity pressure - backlog, speed, and protecting advantage (20:24) - Learning from podcasts - growth tactics and AI agents in sales (26:57) - AIME prep - booth planning, swag, and ordering custom SixSides dice (31:47) - Mitch’s “spectacle” ideas vs conference reality (32:40) - AR concept - how we might wow people at the booth (34:10) - Badge scanning tool - OCR lead capture and follow-ups (36:18) - Do we even need a TV? Booth strategy chat (38:48) - Travel logistics - flights, accom, and budgeting (41:26) - Mitch’s tea ceremony - getting “married” before the wedding (43:28) - Project Hammer Sydney trip planning (44:35) - Virtual office - looking legit with a business address (45:48) - Fitness goals - running, Strava, Parkrun, and wedding prep (52:13) - Wrap-up - where to find us and the SixSides dice giveaway In this episode, we cover:Our experiences over the holiday period (including some intense moments)Why Mitch didn’t get as much done on SixSides as he hopedThe story behind Project Rendezvous and our pricing strategyCreating sponsor and pricing documents for a major eventHow Gavin’s ex-CEO helped shape our approachPlanning for AIME: dice giveaways, AR interactions, and moreWhether we need to aim higher for in-person eventsWhy Gavin is rethinking our pace and whether we should stay bootstrappedWhat we’re learning from other SaaS founders via podcastsOur lead capture tool and how OCR is helping us demo at AIMEVirtual offices, customer perception, and looking legitFitness goals and accountability leading into Mitch’s weddingMitch’s pool table obsession (and why 8 Ball Pool is surprisingly educational)Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! Connect with us SixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides

    54 min
  6. JAN 5

    45: Getting to know Mitch and Gav

    In this episode, Mitchell and Gavin take a break from the usual product updates to share the personal backstories that shaped them - from childhood and family life, to early career detours, to how they eventually teamed up to build SixSides. Chapters (00:00) - Intro - co-founders, holiday timing, and why this episode (01:07) - Gav’s 2026 challenge: learning harmonica (01:49) - Why we’re doing a “get to know us” episode (02:48) - Gav’s childhood, moving around, and early perspective shift (06:11) - Mitch’s childhood, Central Coast life, and independence (13:44) - Family pressure, mentors, and what shaped Gav (16:38) - Counselling, relationships, and communication lessons (24:45) - Mitch’s path into coding: GTA SA-MP and first paid dev work (31:20) - Gav’s path into sales: labour work, Vodafone, mining, and SaaS (37:58) - Redeye, the MBA, and the start of Sales Market Fit (41:06) - Mitch goes solo: the spreadsheet gig and long-term client (50:38) - RecruitKit: product lessons and selling reality (52:50) - How Mitch and Gav met (CV Check), and the coaching era (59:00) - EventKit to SixSides: Laracon AU, community angle, and the Laravel IP snag (01:10:59) - SixSides today: what “six sides” means, working together, and what’s next In this episode, we cover:Why we recorded a “get to know us” episode for the holiday breakGavin’s childhood, moving around, and the perspective it gave himMitchell’s upbringing, independence early on, and the teachers who influenced himCounselling, relationships, and learning to communicate betterHow Mitchell got into coding through GTA: San Andreas Multiplayer scriptingGavin’s winding path into sales - from labour roles to Vodafone, mining, and SaaSThe stepping stones that led to RecruitKit, EventKit, and ultimately SixSidesHow Mitch and Gav met through a CV Check sales process (and why Mitch resisted)Why SixSides focuses on community-building, not “just another event app”Where the name SixSides comes from and the six sides of an eventWhat it’s like working together as co-founders, and how they handle frictionA look ahead at growth, hiring, and what 2026 might demandExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! Connect with us SixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides

    1h 26m
  7. 12/29/2025

    44: How much did we actually make this year?

    In this episode, we look back on our first full year of building SixSides and share our top 5 moments each – from the emotional, to the hilarious, to the surprisingly profitable.Chapters (00:00) - Intro - uncaffeinated Mitch, cafe loyalty, QR code banter (02:14) - What are we doing - year in review, top 5 moments, full transparency on numbers (03:05) - Revenue and expenses - $15k in, $10.5k revenue, $23k spend, what surprised us (07:34) - Bootstrapping chat - when funding might make sense, momentum and market advantage (10:57) - Putting more money in - hiring ahead of revenue, marketing role, managing risk (13:39) - Top 5 moments begin - Mitch’s #5: starting the podcast (18:09) - Gav’s #5: starting this venture together (19:58) - Mitch’s #4: meeting in person in June (21:11) - Gav’s #4: The Founders Collective as a living case study (23:06) - Mitch’s #3: Volunteering WA win and the payoff (25:41) - Gav’s #3: designing “holy shit moments” and seeing them work live (28:29) - Mitch’s #2: Laracon AU stress test - will the app fall over? (31:58) - Gav’s #2: end-of-year momentum shift and inbound opportunities (34:39) - Mitch’s #1: Brisbane hangs - drinking on the couch with Gav and Mel (38:21) - Gav’s #1: Project Rendezvous - the opportunity that could change 2026 (42:28) - Bonus moments - conflict, communication, lessons from Denmark (47:41) - Where to find us - Gavin’s plugs, Mitch’s socials, Happy New Year and what’s next In this episode, we cover:SixSides 2025 year in review - what changed (especially in the last 3 months)Revenue for the year: $10.5k invoiced/received (excluding two agreements for next year)Funding put in by founders: $15k total (setup, hosting pre-credits, AIM sponsorship)Total spend for the year: just over $23k (incl. AIME for next year, contractor work, hosting, accounting)Current bank position: roughly $2.5k left in the accountWhat bootstrapping feels like right now - and when funding might make senseThe “spend $2k to make $20k” mindset - spending only when it’s revenue generating or reduces costsHiring ahead of revenue - likely bringing on a marketing person next yearTop 5 moments each (mix of personal and business highlights)Starting the podcast and why it’s become a weekly journal + creative outletMeeting in person (June catch-up) and building the co-founder relationshipThe Founders Collective as a “living case study” for SixSides (events, RSVPs, lead gen)Volunteering WA delivery - first big in-person win and the emotional payoffDesigning “holy shit moments” and seeing them work live at eventsLaracon AU “stress test” - hundreds of photo uploads, infra holding up, learning from edge casesEnd-of-year momentum shift - more inbound conversations and unexpected opportunitiesProject Rendezvous teaser - why it could be a step-change opportunityNavigating conflict and improving communication as co-foundersQuick wrap: where to find you both online + New Year / upcoming long-form episode teaserExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! Connect with us SixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides

    49 min
  8. 12/22/2025

    43: Our goals for 2026

    In this episode, Mitchell and Gavin wrap the year with a Christmas check-in and map out what 2026 needs to look like for SixSides, including revisiting the $300k goal, chasing bigger multi-event deals, and getting ready for AIM in February.Chapters (00:00) - Intro and Merry Christmas (01:06) - Revisiting the $300k goal for 2026 (03:40) - Sharing revenue and founder contributions next episode (04:49) - What drives $300k: multi-event deals and bigger contracts (06:06) - Leads coming from LinkedIn outreach and Mitch’s profile (08:27) - Setting a baseline goal: $120k invoiced in 2026 (10:32) - Project Rendezvous meeting update and buy-side milestones (14:10) - AIME conference prep: booth, signage, meetings portal (17:00) - Marketing hire plan and lead gen investment (18:55) - Pausing outreach for the holiday period (19:23) - New leads, long-term opportunities, and international interest (20:49) - Mitch’s work Christmas party and the “future company dinner” idea (24:40) - Cursor UI mockups, speed of shipping, and product quality lift (33:10) - Inbox zero and dashboard work over the break (34:50) - Roadmap: dashboards, photo selection, notifications, user-level galleries (41:15) - Fireflies didn’t record the biggest meeting (43:10) - Wrap up, where to find the boys, and what’s next In this episode, we cover:Revisiting the $300k goal for 2026, and why the market signals feel different nowA more conservative baseline goal: invoicing $120k in 2026Project Rendezvous update, pricing pressure, and competing against “product-only” vendors“Buy-side milestones” and how to arm internal champions with the right infoAIME (February) planning: booth setup, reusable signage, and booking meetings via the event portalHiring a part-time marketing resource to run lead gen strategy and iterationPausing LinkedIn outreach over the holidays (and why that matters)Why a self-serve setup flow and dashboards are the next big product bottleneck to killCursor-generated UI mockups that look production-ready in two promptsRoadmap thoughts: dashboards, photo selection, notification inbox, and lifting galleries/connections to the user levelThe joys of a work Christmas party… and why remote teams miss thatFireflies failing to record your biggest meeting and the scramble to memory-dump notesExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped. Got questions or topics you want us to cover? Email us at journey@sixsides.co If you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people! Connect with us SixSides: sixsides.coBook a call with Gavin: call.sixsides.coMitchell on Bluesky: mitchdav.isMitchell on LinkedIn: mitchdavGavin on LinkedIn: gavintyeGavin on YouTube: gavintye1SixSides on LinkedIn: sixsidesSixSides on X: sixsideseventsSixSides on Bluesky: sixsides.coSixSides on Youtube: sixsidescoSixSides on Substack: sixsides

    45 min

About

Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.