Rent It Out: The Rental Side Hustle Podcast

Cal Hardage
  • 5.0 (1)
  • Entrepreneurship

What if the stuff sitting in your garage, driveway, or backyard could pay your bills? Every week, host Cal Hardage sits down with real people who are building income by renting out the things they own — trailers, tents, bounce houses, kayaks, tools, cameras, party gear, and things you'd never think to rent. They share exactly how they got started, what they charge, how they find customers, and what they wish they'd known sooner. No real estate. No landlord headaches. Just creative people turning everyday items into reliable income streams. Whether you're looking to earn a few hundred extra dollars a weekend or build a full rental business on the side, you'll walk away from every episode with real numbers, real stories, and ideas you can act on immediately. New episodes every week. List it. Rent it. Repeat. PODGRAZE-VERIFY-P9S8YQ

Episodes

  1. May 14

    10. Building Automated Rental Businesses That Scale

    On this episode of the Rent It Out Podcast, Cal sits down with Bodhi, a software engineer and founder of Locki, to talk about the evolution of automated rentals and the growing opportunities in the rental side hustle world.  Bodhi shares how he and his uncle built one of the world’s first paddleboard vending machines in Australia, allowing customers to rent paddleboards without needing staff onsite. What started as a creative experiment turned into a successful automated rental business before COVID changed everything.  The conversation dives into:  How automation removes friction from rental businesses  Why last-minute rentals are rapidly growing  The importance of Google and Apple business profiles  Why multiple pickup locations dramatically increase traffic  What trailer types make the most money at different business stages  New rental trends including tools, water sports equipment, and golf simulators  The concept of “distribution as a moat” in rental businesses  Why convenience matters more than ever for customers Bodhi also shares insights from working with some of the largest automated trailer rental operators in the world and explains how small operators can compete by focusing on accessibility, automation, and customer convenience.  If you’ve ever considered starting a rental side hustle or expanding your current rental operation, this episode is packed with practical insights and future-focused ideas. Resources Mentioned LockiiGoogle Business Profile Apple Business Connect

    42 min
  2. 8. How Networking Turned Into Customers (Without Selling)

    Apr 23

    8. How Networking Turned Into Customers (Without Selling)

    On this episode of the Rent It Out Podcast, Cal sits down with Nikki, who shares how she’s growing a tote rental business, not through ads or cold outreach, but through simple, consistent networking. After years as a stay-at-home mom, Nikki found herself stepping into unfamiliar territory: meeting new people, attending events, and building connections from scratch. What started as a small effort to support their business quickly turned into a powerful customer acquisition strategy. Instead of pitching or selling, Nikki focuses on building real relationships and those relationships are turning into rentals, referrals, and long-term opportunities. If you’ve ever struggled with finding customers or felt uncomfortable selling, this episode will give you a practical, approachable path forward. In this episode:  How Nikki went from “knowing no one” to building a strong network  Why networking works better than selling for service-based rentals  The exact follow-up system she uses after meeting people  How realtors are becoming a key referral source  What to say (and not say) when talking about your business  Why relationship-building beats hard sales every time  How to get started networking, even if you’re uncomfortable Resources Mentioned:  Local networking groups and events  Realtor partnerships  Small Business Development Centers Find Out MoreTotes on LoanTotes Rental Business Owners

    41 min
  3. 7. My Trailer Rental Journey: Mistakes, Lessons, and What I’d Do Differently

    Apr 16

    7. My Trailer Rental Journey: Mistakes, Lessons, and What I’d Do Differently

    This episode is different. Instead of another success story, I’m sharing my own journey into the trailer rental business. And it’s still a work in progress. From buying my first trailers to dealing with damage on day one, chasing “passive income,” and realizing I wasn’t marketing nearly enough… I break down what actually happened. If you’ve ever thought about starting a rental side hustle, this is the honest version, not the highlight reel. I cover:  Why I got into trailer rentals in the first place  The biggest mistake that cost me money  What I misunderstood about “hands-off” income  Why my business grew… then slowed down  Marketing efforts that worked (and didn’t)  Lessons from buying the wrong equipment  What I would do differently if starting today  The decision I’m facing: go all-in or get out This isn’t a polished success story. It’s a real look at building something that hasn’t fully clicked yet and figuring out what comes next. If you're in the middle of your own journey, this one’s for you.

    35 min
  4. 6. How a Photo Booth Side Hustle Turned Into Fully Booked Weekends

    Apr 9

    6. How a Photo Booth Side Hustle Turned Into Fully Booked Weekends

    What started as a single idea and about $3,000, turned into a fully booked rental business. In this episode, you’ll hear how Amberlyn Richie built a photo booth side hustle from scratch while working a full-time job and raising a family. After spotting a gap in her small-town market, she took action, landed her first event, and quickly found herself booked nearly every weekend. We talk through how the business actually works—from 360 booths to selfie booths, digital vs print, and what it takes to run events without burning out. Amberlyn also shares what she’s learned about pricing, managing multiple bookings, and why staying in smaller markets can be a major advantage. If you’re looking for a rental idea that works in real life—not just online—this episode will give you a clear starting point. In This Episode:  How she started with one 360 photo booth  Getting fully booked through word of mouth  360 booths vs selfie booths (what’s the difference)  Digital vs print rentals (and what customers actually want)  Pricing, time minimums, and event structure  Managing multiple rentals with a small team  Lessons from early mistakes and upgrades  Why small towns can be better than big cities 🛠️ Resources & Mentions:  Canva (for templates and overlays)  Photo booth event software platforms  TikTok (for learning and marketing ideas)  YouTube (learning setup and operations) 👤 Connect with Amberlyn:  Website: Richie 360 Photo Booth Rentals | https://www.richie360photoboothrentals.com/ Social: Richie Photo Booth Rentals (Facebook, Instagram, TikTok)

    42 min
  5. 5. Renting Moving Totes: From $2,000 Startup to 61% Utilization with David Stillson

    Apr 2

    5. Renting Moving Totes: From $2,000 Startup to 61% Utilization with David Stillson

    David Stillson hated cardboard boxes and that frustration turned into a business. When David and his wife Nikki needed to move, he went looking for a cheaper alternative to buying boxes and stumbled onto tote rental. For about $2,000, he bought a pallet of commercial logistics totes and dollies, used them for his own move, and started renting the rest. Their first customer needed totes to transport live coral from a 180-gallon fish tank. Their fourth rental was a 150-tote corporate order they didn't have the inventory to fill...yet. Now they're running 380 totes out of their garage, hitting 61% utilization, and booked out weeks in advance with residential movers, real estate agents, and corporate clients. In this episode, David covers:→ How he researched and validated the idea using ChatGPT and competitor scraping→ Why he chose commercial logistics totes over $7 Home Depot bins→ The bundle pricing structure that makes it easy for customers to say yes→ How in-person networking (and premium cookies) outperformed paid ads→ Logistics of delivering, cleaning, and storing hundreds of totes from home→ His advice for anyone who wants to start a rental side hustle this year If you've been looking for a physical rental idea that's low drama, low loss risk, and easy to scale from your own driveway, this episode is for you.

    44 min
  6. 4. What Is a Rental Side Hustle - And Why You Should Care

    Mar 26

    4. What Is a Rental Side Hustle - And Why You Should Care

    Most people walk right past a rental side hustle without realizing it. Not because it's complicated but because it looks too simple.  In this solo episode, Cal Hardage breaks down exactly what a rental side hustle is, why the economics work, what makes a good rental item, and who this model is actually built for. He also pulls in stories and clips from the first three guests, Jamie (bounce houses), Justin (trailer rentals), and Adam (party tents), to show that these aren't unicorn stories. They're regular people who ran the math, took a chance, and figured it out as they went. What you'll hear: → The core idea: buy something once, rent it over and over, get paid every time it goes out the door → Why rental income works differently than trading time for money → The four characteristics of a great rental item → The sweet spot between "too cheap to rent" and "too expensive to own" → Why most people talk themselves out of this before they even try — and what the three most common objections actually look like → What's coming up on the show (including a new Famous Four format starting Episode 5) → Cal's own origin story with Load It Trailers Whether you're thinking about starting a rental business or just trying to understand if this model could work for you, this episode will give you a clear picture of what it actually is and what it takes.

    22 min
  7. 3. The Tent Is Just the Bread: How Adam Built a Party Rental Business From 3 Tents and a Credit Card

    Mar 23

    3. The Tent Is Just the Bread: How Adam Built a Party Rental Business From 3 Tents and a Credit Card

    Adam was one month from finishing college when he decided to start a tent rental company. He maxed out credit cards, cashed in birthday bonds, bought three tents, and advertised in the Yellow Pages and the local Penny Saver. That was 22 years ago. Today Adam runs a full party rental operation in upstate New York, tents, tables and chairs, dance floors, lighting, restroom trailers, and more, generating at least $200K per year from tents alone. His framework for the whole business: the tent is just the bread. The money is in everything under it. This episode is packed with hard-won perspective: how to price equipment so you break even in 10 rentals, why Google Ads is the only marketing channel that makes sense for event rentals, when to say no to a revenue stream that's making your life miserable, how to use efficiency equipment to double your profit without adding a single job, and why he's made an estimated $300K in mistakes — so you don't have to. What you'll learn Why Adam started with 3 tents on credit cards right out of collegeThe "tent is just the bread" framework and everything under it is the real moneyTarget payback: recover your equipment cost within 10 rentalsWhy he dropped $150K/year in catering revenue and doesn't regret itGoogle Ads as the only marketing that works for event rental (search-based business)Using Facebook Reels to reach people who don't know restroom trailers existEfficiency equipment: how Adam cut tent setup time from 4–5 hours to under 2Profit margins: up to 30% if you run efficiently, closer to 12% if you don'tRenting trucks seasonally instead of buying themThe $300K in mistakes — and the credit card processor that cost him $90K over 6 yearsWhy rentals are one of the few businesses where you can bootstrap to millionaire statusTimestamps [0:00] How Adam got started: one month before college graduation[2:00] First years: Yellow Pages, Penny Saver, mom's SUV[4:00] Why nothing went wrong early and when it started getting hard[5:00] The tent count question: why 30 tents isn't the right gauge[6:00] What he actually rents: tents, tables, chairs, dance floors, restroom trailers[8:00] Dropping catering equipment: $150K revenue that wasn't worth it[9:00] Customer acquisition: Google Ads only for tents, Reels for restroom trailers[12:00] Still working crew lead and the company culture advantage[13:00] 10-rental payback framework for pricing equipment[15:00] Setup equipment: from hammers to powered hand carts and stake pullers[19:00] Revenue: $200K/year from tents, over $1M lifetime in tents[20:00] Getting started revenue: $20–25K cash at age 22–23[22:00] Profit margins: 30% efficient, 12% inefficient[23:00] Weather as the biggest ongoing challenge[29:00] The $300K in mistakes including $90K in credit card fees over 6 years[31:00] "Rentals are one of the few businesses where you can bootstrap to millionaire"[32:00] Famous Four QuestionsFind Out More YouTube: The Tent Guy (free — covers ~80% of the business) startapartyrentalcompany.com (course) TikTok: @realworldsidehustles

    37 min
  8. 2. Renting a Backyard Trailer for $40: How Justin Built Full-Time Income Renting Utility Trailers

    Mar 23

    2. Renting a Backyard Trailer for $40: How Justin Built Full-Time Income Renting Utility Trailers

    Justin had a utility trailer sitting in his backyard. He didn't want to sell it, didn't want it rotting away, so he listed it on Facebook Marketplace for $40 a day — and someone rented it three days later. That same customer still rents from him today. Five years later, Justin runs a fleet of seven trailers out of Jacksonville, Florida, averaging $9,000 a month in gross revenue. It's his full-time income. He also built Trailer Hustle, a community and resource hub approaching 20,000 members, for people doing exactly what he does. This episode covers the entire arc: starting with no contract, no toolbox, and a handshake in a movie theater parking lot — to building a systemized rental business with contactless pickup, a maintenance fund, local networking partnerships, and almost 40% recurring revenue from repeat commercial customers. What you'll learn Why the best trailer to start with is the one you already haveHow Justin went from $40/day to ~$100/trailer/day averageFour customer acquisition channels: Marketplace, Google Reviews, local networking, rental platformsThe donut-and-pizza strategy for building referral relationships with U-Haul locationsWhy 39.5% of his revenue comes from recurring commercial customers (HVAC, roofing, landscapers)How to set up a maintenance fund: $100/trailer/month, covers almost everythingThe $20 flat-rate minor damage fee that adds up and trains customers fairly24-hour minimum rentals and why he never does hourlyContactless rental setup and when to go hands-on firstHow to handle discounts: pick one percentage (his is 20%) and never deviateTimestamps [0:00] How Justin got started: trailer in the backyard, $40/night[2:00] First rental: no contract, movie theater parking lot, handshake[4:00] Adding a toolbox, raising to $50, the iterative improvement approach[5:00] Current operation: 7 trailers, full-time income, founded Trailer Hustle[6:00] Four ways to find customers[7:00] The donut strategy for U-Haul partnerships[9:00] Networking with commercial businesses; HVAC, roofing, landscapers[13:00] Pricing philosophy: be selfish, train your customers[18:00] Contactless rentals: pros, cons, when to start[24:00] Revenue: $9K/month average, slow $7K, great $11–12K[25:00] The maintenance fund and tire warranty strategy[29:00] The $20 minor damage flat rate[32:00] What he got wrong: not taking it seriously early enough[35:00] Biggest challenges: market saturation perception and spouse support[41:00] Famous Four QuestionsFind Out More. TrailerHustle.com Trailer Hustle Facebook group Trailer Hustle Podcast

    49 min
  9. 1. From $300/Week to $500K/Year: How Jamie Built a Bounce House Empire in Rural Georgia

    Mar 23

    1. From $300/Week to $500K/Year: How Jamie Built a Bounce House Empire in Rural Georgia

    Jamie Schluckebier was making $300 a week as a youth pastor when he spotted an opportunity at a church fundraiser: someone was getting paid just to set up and pick up bounce houses. He sold a car someone had given him, bought his first inflatable, and started building — treating those two units like they were a hundred. Thirteen years later, he runs a fleet of nearly 100 inflatables in rural South Georgia, bringing in over $500K a year while working about 30 minutes to an hour a day. Jamie talks through the full journey: starting from zero with no budget, learning SEO and Google Ads from scratch, pricing himself out of the race-to-the-bottom trap, building a team he trusts, and eventually stepping back from the day-to-day entirely. This is an honest conversation about what it actually takes. The dopamine hits when things click, and the big learning curves that wipe people out if they're not ready for them. What you'll learn Why Jamie treated 2 bounce houses like they were 100 from day oneThe $79 bounce house that made him furious and what he learned from itHow to get customers without Facebook Marketplace (and why he quit it 8 years ago)Pricing strategy: why being the cheapest kills your businessThe weekend delivery model that protects his team and his family timeAverage ticket order of $445 and which units make the most money (water slides)What 20% profit margin looks like at scale with employees and trucksHow he automated almost everything with Event Rental Systems softwareWhat first-year operators can realistically expect: $75K–$100K if they hustleTimestamps [0:00] Jamie's origin story, from six figures to $300/week[3:00] Buying his first bounce house with a donated car[5:00] The pride of that first delivery on a beat-up 4x6 trailer[8:00] What his operation looks like today: ~100 inflatables, 4 trucks, 2 FT employees[13:00] How he gets customers: SEO, Google Ads, no Facebook Marketplace[16:00] Pricing strategy and the $79 bounce house story[22:00] Revenue: $500K+/year in rural South Georgia[24:00] Best units: wet/dry combos and 20-ft dual lane water slides[29:00] The weekend delivery model[30:00] Profit margins: ~20% after salaries, insurance, trucks[33:00] Biggest challenge: keeping up with AI and marketing[35:00] Famous Four QuestionsFound out More kosocialsoftware.comTikTok: @jamiepartyrentalmarketing

    44 min

  10. Mar 14

    Welcome to Rent It Out | The Rental Side Hustle Podcast

    What if the stuff you already own could pay you every week? Rent It Out is the podcast for anyone who's ever looked at a trailer, a bounce house, a flower wall, or a washing machine and wondered — could that make me money? Every Thursday, host Cal Hardage sits down with real people who've built rental side hustles one item at a time. No real estate. No landlord headaches. Just creative entrepreneurs who looked at what the market needed and figured out how to put it to work. These aren't overnight success stories. They're real businesses built by real people who started with one thing and figured out the rest. Cal runs his own trailer rental operation out of rural Oklahoma — three trailers, real numbers, and a genuine obsession with what's possible in the rental economy. New episodes every Thursday. Subscribe on Apple Podcasts, Spotify, or wherever you listen. Got a rental side hustle? Cal wants to hear from you at rentitoutpodcast.com. List it. Rent it. Repeat.

    2 min

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What if the stuff sitting in your garage, driveway, or backyard could pay your bills? Every week, host Cal Hardage sits down with real people who are building income by renting out the things they own — trailers, tents, bounce houses, kayaks, tools, cameras, party gear, and things you'd never think to rent. They share exactly how they got started, what they charge, how they find customers, and what they wish they'd known sooner. No real estate. No landlord headaches. Just creative people turning everyday items into reliable income streams. Whether you're looking to earn a few hundred extra dollars a weekend or build a full rental business on the side, you'll walk away from every episode with real numbers, real stories, and ideas you can act on immediately. New episodes every week. List it. Rent it. Repeat. PODGRAZE-VERIFY-P9S8YQ

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