SEO Unplugged

Itamar Blauer
  • 5.0 (1)
  • MARKETING

SEO Unplugged is the SEO podcast that picks brains and entertains. Host Itamar Blauer invites digital marketing experts to share real-world experiences that can help increase your website's organic visibility. Each episode focuses on a unique SEO topic, with guests sharing first-hand wisdom and tactics that you don't want to miss.

  1. JAN 23

    #38 - How AI Understands Local Search with Gerry White

    How AI interprets local intent is changing the rules of search for businesses and marketers. In this episode, Gerry White breaks down how AI understands local search, what signals matter most, and where SEOs should focus next.

    23 min

  2. 12/16/2025

    #37 - AI Search Mechanics with Dan Petrovic (DEJAN)

    Get your notepad out for this one. In this episode, Dan Petrovic breaks down how AI search actually works - from grounding and citation decisions to prompt variability and real-world SEO implications.

    1h 7m

  3. 11/18/2025

    #36 - UX-Driven SEO with Naomi Francis-Parker (Deliveroo)

    UX and SEO don’t have to compete - they can amplify each other. In this episode, Naomi Francis-Parker unpacks how user experience principles can sharpen your search strategy and drive meaningful engagement.

    23 min

  4. 10/14/2025

    #35 - The Product Mindset in SEO with Gus Pelogia (Indeed)

    A product mindset can transform how SEO strategies get built and executed. In this episode, Gus Pelogia shares how he applies product thinking to SEO, from prioritisation to collaboration with teams.

    19 min

  5. 09/16/2025

    #34 - AI-Era SEO Testing with Ryan Jones (SEOTesting)

    SEO testing is evolving fast in the age of AI. In this episode, Ryan Jones shares how he approaches experiments, interprets results, and adapts strategies for AI-driven search changes.

    22 min

  6. 08/12/2025

    #33 - SEO Analytics with Matthew Mellinger (SEO Gets)

    In a world of AI search, knowing which SEO metrics actually matter is more important than ever. In this episode, Matthew Mellinger breaks down how to approach SEO analytics today and what data points to really pay attention to.

    19 min

  7. 07/08/2025

    #32 - Psychology of Search with Garrett Sussman (iPullRank)

    Understanding how people search is just as important as knowing what they search for. In this episode, Garrett Sussman dives into the psychology behind search behaviour - exploring how shifts toward conversational, multimodal experiences like Google’s AI Overviews and tools like ChatGPT are changing user expectations, decision-making, and how SEOs need to adapt.

    26 min

  8. 06/10/2025

    #31 - Search Personalisation with Otso Karvinen (Quru)

    Search personalisation isn’t new, but it’s becoming more powerful. In this episode, Otso Karvinen unpacks Google’s approach to personalisation through patents and real-world examples, and explores how AI platforms like ChatGPT already excel at delivering tailored results.

    24 min
See All (38)

About

SEO Unplugged is the SEO podcast that picks brains and entertains. Host Itamar Blauer invites digital marketing experts to share real-world experiences that can help increase your website's organic visibility. Each episode focuses on a unique SEO topic, with guests sharing first-hand wisdom and tactics that you don't want to miss.

Information

  • Creator
    Itamar Blauer
  • Years Active
    2022 - 2026
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © Itamar Blauer
  • Show Website
    SEO Unplugged