Stuck at Zero: Why Your Online Business Isn't Making Any Money + What To Do About It

Gillian Perkins
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  • Entrepreneurship
  • Series

Your business isn't making the money you want it to make. Maybe it's been months. Maybe it's been years. And by now you've probably started asking yourself some hard questions: Is my offer good enough? Am I just bad at sales? Is my niche too crowded? Am I even cut out for this? Stick with me, because those probably aren't the real problem. I'm Gillian Perkins. I've run my online business for almost 10 years (the last eight or nine profitable), grown an audience of nearly a million followers, and brought in over $2.5 million along the way. I've also spent the last seven years working with over 3,000 clients and customers, helping them build businesses that actually make money. So I've seen this problem from both sides - lived it, and helped fix it for others. In this series, I'm walking you through exactly why your business is stuck at zero and exactly what to do about it: Episode 1: Why your offer, your messaging, and your sales funnel probably aren't the real problem - and what's actually going on Episode 2: The real reason your business isn't making sales (it's probably not what you think) Episode 3: The common "fixes" people try, and why they don't actually solve the problem Episode 4: The simple formula behind consistent, predictable revenue Episode 5: What to prioritize to start making real money - and how to scale once you do If your business has been stuck at zero, it's time to figure out why... and what you can do to finally start making money.

Episodes

  1. Episode 1

    Episode 1: The 4 Excuses Keeping You Stuck at Zero

    Welcome to the first episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it. I'm Gillian Perkins, and over the past 10 years I've built an online business that's brought in over $2.5 million, grown an audience of almost a million followers, and personally coached over 3,000 clients and students. But early on, I made just about every mistake in the book - including creating over half a dozen courses that didn't sell a single copy. In this episode, we're debunking the most common excuses people give for why their business isn't making money, and why fixing them won't actually solve the problem. Listen to the full episode to hear: Why creating over half a dozen courses didn't fix a "bad offer" problemThe "messaging trap" and why so many creators get stuck rewriting sales copyThe "zero input, zero output" rule behind why a better funnel won't helpThe treadmill analogy for why consistency alone won't grow your businessLearn more about Gillian: Build Your Audience Bootcampwww.gillianperkins.com

    11 min

  2. Episode 2

    Episode 2: The Real Reason Your Business Isn't Making Money (Hint: It's Not Your Business)

    Welcome to the second episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it. In the first episode, I covered why your offer, your messaging, your funnel, and your consistency aren't the real problem. So in this episode, we're getting to what actually is: you don't have a business problem, you have an audience problem. Listen to the full episode to hear: The "location, location, location" principle, applied to online businessWhy the businesses that struggle most are the ones without an audience, regardless of offer qualityHow I grew from a crappy camcorder in my teenage bedroom to over 700,000 YouTube subscribers, and what changed once my audience started growingWhy you don't need to be great at sales once you have the right audienceLearn more about Gillian: Build Your Audience Bootcampwww.gillianperkins.com

    9 min

  3. Episode 3

    Episode 3: The One Number That Predicts Whether Your Business Will Make Money

    Welcome to the third episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it. Most people stay stuck bouncing between fixes - a new funnel, new messaging, a new website - without ever addressing the real issue. In this episode, I'm sharing the one benchmark that changes everything. Listen to the full episode to hear: The distraction cycle keeping so many entrepreneurs stuck at zeroWhy 1,000 engaged email subscribers is the tipping point for most creatorsThree underrated benefits of building an audience beyond just making sales: impact, education, and opportunityWhy growing your first 1,000 subscribers is the hardest part - and why it gets easier from thereLearn more about Gillian: Build Your Audience Bootcampwww.gillianperkins.com

    8 min

  4. Episode 4

    Episode 4: The Simple Math: How Much Money 1,000 Subscribers Can Actually Make You

    Welcome to the fourth episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it. Now that you know the benchmark to aim for, it's time to do the math. In this episode, I'm breaking down real launch numbers across three different offer types to show you exactly what's possible with just 1,000 engaged subscribers. Listen to the full episode to hear: Real launch math: what 1,000 subscribers can generate with a $300 course, a $2,000 coaching offer, and a $50/month membershipWhy 5,000 social followers is roughly what it takes to reach 1,000 email subscribersRoughly how many social followers it takes to convert into 1,000 email subscribersWhy 1,000 of the right people will always outsell 100,000 of the wrong onesLearn more about Gillian: Build Your Audience Bootcampwww.gillianperkins.com

    9 min

  5. Episode 5

    Episode 5: Your 6-Month Plan to Build an Audience (Finale)

    Welcome to the fifth and final episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it. We've covered why your business is stuck and the numbers behind getting unstuck. In this final episode, I'm laying out exactly how to build your audience: the three strategies I recommend, plus a simple six-month plan you can start on today. Listen to the full episode to hear: The three core strategies for audience growthWhy converting followers into email subscribers matters so muchA month-by-month breakdown of the six-month plan, from finding your "who" in month one to optimizing based on real data in month sixThe three places people usually get stuck - the "who," the "how," and the "why" - and how to figure out which one is youMy offer of a free coaching call to help you take the next step - right here: gillianperkins.com/bookLearn more about Gillian: Book your free coaching callBuild Your Audience Bootcampwww.gillianperkins.com

    20 min
  • 5 Episodes

About

Your business isn't making the money you want it to make. Maybe it's been months. Maybe it's been years. And by now you've probably started asking yourself some hard questions: Is my offer good enough? Am I just bad at sales? Is my niche too crowded? Am I even cut out for this? Stick with me, because those probably aren't the real problem. I'm Gillian Perkins. I've run my online business for almost 10 years (the last eight or nine profitable), grown an audience of nearly a million followers, and brought in over $2.5 million along the way. I've also spent the last seven years working with over 3,000 clients and customers, helping them build businesses that actually make money. So I've seen this problem from both sides - lived it, and helped fix it for others. In this series, I'm walking you through exactly why your business is stuck at zero and exactly what to do about it: Episode 1: Why your offer, your messaging, and your sales funnel probably aren't the real problem - and what's actually going on Episode 2: The real reason your business isn't making sales (it's probably not what you think) Episode 3: The common "fixes" people try, and why they don't actually solve the problem Episode 4: The simple formula behind consistent, predictable revenue Episode 5: What to prioritize to start making real money - and how to scale once you do If your business has been stuck at zero, it's time to figure out why... and what you can do to finally start making money.

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