The 1% Edge

Carlos Nouche

Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.

  1. 1d ago

    E91 - The Cost Of Starting Owner | Julie Case

    In this episode, Julie Case shares her journey from corporate tech executive to startup founder, highlighting the sacrifices, challenges, and strategies involved in building Cadents, an AI-native risk intelligence platform. Discover insights on maintaining passion, adapting to market changes, and the importance of gratitude. Key Topics Journey from corporate to startupSacrifices and costs of building a businessAdapting to market and customer feedbackImportance of passion and gratitudeAI's role in risk management and decision-making - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    E91 - The Cost Of Starting Owner | Julie Case

  2. Sep 1

    E90 - Scale Isn't An Accident | Ryan Lazar

    In this episode, Ryan Lazar shares insights on scaling a business through process, leadership, and discipline. Discover practical frameworks, the importance of cross-functional alignment, and how to build a culture of accountability to drive growth. Key  Topics Scaling a business through processLeadership and coaching in salesImportance of discipline and accountabilityCross-functional collaboration in go-to-market teamsPipeline management and forecastingInstitutionalizing sales frameworks like MedPIC - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    E90 - Scale Isn't An Accident | Ryan Lazar

  3. Aug 25

    E89 - AI Can't Replace This | Eric Hugunin

    In this episode, Carlos Nouche interviews Eric Hugunin, VP of Sales at Ringover, about the irreplaceable human touch in sales amidst AI advancements. They explore how relationships, trust, and personal interactions remain key differentiators that AI cannot replicate, and discuss practical ways to leverage AI for coaching, preparation, and growth. Key Topics: The irreplaceable human touch in salesBuilding trust and relationshipsUsing AI for coaching and preparation Connect with Eric: https://www.linkedin.com/in/erichugunin/ - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    E89 - AI Can't Replace This | Eric Hugunin

  4. Aug 11

    E88 - Transforming Business with AI: A New Approach | Lena Chukhno

    In this episode of the 1% Edge Podcast, Carlos Nouche and Lena Chukhno discuss the evolving landscape of go-to-market strategies for AI solutions. They explore the differences between selling AI and traditional SaaS, emphasizing the importance of focusing on business outcomes rather than just features. Lena shares insights on the challenges of AI adoption, the role of AI in transforming business processes, and the necessity of building trust and credibility with clients. The conversation also touches on the future of AI in decision-making and the importance of keeping a human element in the loop to ensure accuracy and effectiveness. Takeaways Go-to-market for AI involves selling and delivering AI products.AI solutions should focus on driving business outcomes, not just tasks.The market is shifting from task-focused selling to outcome-driven strategies.AI can automate complex tasks that were previously manual.Business intelligence expectations have evolved from dashboards to insights.AI adoption faces challenges related to trust and credibility.Specific measurable outcomes are more convincing than broad claims.AI can assist in decision-making processes, not just data analysis.The future of AI may lead to more engineering roles in various industries.Keeping a human in the loop can mitigate risks associated with AI hallucinations. - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    E88 - Transforming Business with AI: A New Approach | Lena Chukhno

  5. Jul 28

    E87 - Winning with Rhythm: The Key to Sales Leadership | Michael Biedermann

    In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with sales leader Michael Biedermann about the importance of rhythm and foundations in sales leadership. They discuss how curiosity is a vital skill for sales leaders, the common mistakes made in training, and the significance of building a unified team with a clear direction. Michael shares his personal journey of overcoming unemployment and the value of building one's brand. The conversation concludes with insights into Michael's book and his commitment to providing value in the sales community. Takeaways Great sales leaders win with rhythm and foundations.Curiosity is a key skill for effective sales leadership.There is no quick fix to improving a sales team.Training sales leaders is essential for success.Understanding team motivations is crucial for leadership.Building a brand is important during unemployment.Sales teams are often very independent and need unique management.A unified team requires a clear direction and common language.Value should be provided consistently to maintain sharp skills.Writing a book can be a way to serve the sales community. Connect with Michael - https://www.linkedin.com/in/michael-biedermann-b06451/ - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    E87 - Winning with Rhythm: The Key to Sales Leadership | Michael Biedermann

  6. Jul 14

    E86 - The Art of Closing Techniques for Sales Professionals | James Muir

    In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with James Muir, founder and CEO of Best Practice International, about effective sales closing techniques. They discuss the surprisingly low close rates in sales, the importance of asking the right questions, and the concept of the 'Perfect Close'—a method that facilitates customer engagement without feeling manipulative. James shares insights on understanding customer concerns, the significance of identifying ideal customers, and the necessity of predictability in sales forecasting. The conversation culminates in James's personal journey and his philosophy of continuous improvement, emphasizing the importance of helping customers achieve their desired outcomes. Takeaways 50 to 90% of sales interactions end with no commitment.The best close is the one that matches the customer's pace.The Perfect Close involves asking two key questions.Understanding customer concerns is crucial for closing deals.Salespeople should be ruthless in identifying ideal customers.Predictability in sales forecasting is essential for success.Continuous improvement is key to personal and professional growth.The Perfect Close can be applied in various contexts, not just sales.Facilitating the buying process helps build trust with customers.Success is not just about closing deals, but ensuring customer satisfaction. Connect with James - https://www.linkedin.com/in/puremuir/ - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    E86 - The Art of Closing Techniques for Sales Professionals | James Muir

  7. Jul 7

    E85 - Winning at Work and Home: The Myth of Balance | Cory Carlson

    In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Cory Carlson, an author and executive coach, about the challenges and strategies of achieving success at work and home. They discuss the myth of work-life balance, the importance of communication, and practical time management strategies. Cory shares insights from his own journey, emphasizing the need for intentionality in both personal and professional life, and the significance of creating a supportive community for men. The conversation also touches on the importance of self-care, morning rituals, and maintaining relationships with friends and family. Takeaways Winning at work and home is possible with intentionality.Communication with family is crucial for managing work commitments.Time management requires planning and prioritization.Taking vacations is essential for long-term sustainability.Creating a morning ritual can set a positive tone for the day.Self-care is foundational for being a good partner and parent.A supportive community can enhance personal growth and accountability.Balancing work and home life is not a 50-50 split but an integration.Understanding your priorities can lead to better decision-making.Investing in relationships with friends is important for overall well-being. We hope you enjoyed! Don't forget to like and subscribe to never miss an episode! - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    E85 - Winning at Work and Home: The Myth of Balance | Cory Carlson

  8. Jun 30

    E84 - Changing The Sales Mindset | Brent Adamson

    In this episode of the 1% Edge, host Carlos Nouche engages with Brent Adamson, a renowned author and researcher in B2B sales. They explore the evolving landscape of sales, particularly the challenges and opportunities presented by modern buyer behaviors. Brent emphasizes the importance of decision confidence in driving high-quality, low-regret purchases and discusses how sales professionals can better engage buyers by focusing on customer self-perception rather than supplier perception. The conversation also delves into the significance of mutual success plans and collaboration in the sales process, highlighting the need for sales professionals to adapt their language and approach to foster buyer confidence and agency. In this conversation, Brent Adamson discusses the concept of frame making as a mindset rather than a methodology in sales. He emphasizes the importance of helping customers build trust in themselves and their decisions, rather than just selling them on the product's value. The discussion also covers value realization, scenario planning, and the significance of a customer-centric approach in sales. Brent shares personal insights on growth and the challenges of balancing professional and personal life, ultimately advocating for a mindset that prioritizes customer empowerment and decision-making. Takeaways 75% of B2B buyers prefer to purchase without sales interaction.The biggest driver of growth is decision confidence.High quality, low regret purchases are essential for growth.Customers need to feel confident in their decisions.Sales should focus on customer self-perception.Mutual success plans help align buyer journeys.Collaboration is crucial in the sales process.Framing sales conversations can enhance customer confidence.Language choice in sales impacts buyer engagement.Building trust is foundational for effective sales discussions. Frame making is a mindset, not a methodology.Building trust involves helping customers trust themselves.The best way to gain customer trust is to empower them.Value realization should be presented as a range, not a single point.Helping customers make decisions quickly is key to sales success.Sales is about making customers feel better about themselves.The worst place to finish in sales is second.Personal growth involves managing negative emotions effectively.A customer-centric approach leads to better sales outcomes.Sales professionals should focus on helping customers justify their decisions. - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    E84 - Changing The Sales Mindset | Brent Adamson
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About

Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.

Information

  • Creator
    Carlos Nouche
  • Years Active
    2025 - 2026
  • Episodes
    91
  • Rating
    Clean
  • Copyright
    © 2026 Carlos Nouche