The Social Grenade Show

Robin Wilson

Welcome to the Social Grenade Podcast — where we blow up boring automotive marketing. 🚗💥 Host Robin Wilson sits down with top dealers, creators, and marketers redefining how cars get sold online. Real talk, zero fluff — just raw conversations about what’s working right now in social media, branding, and dealership growth.

  1. 🚨 Is Your Dealership's Social Media Stuck in 2005? Robin Wilson’s Social Grenade Will Fix That! 🚗💥

    FEB 5

    🚨 Is Your Dealership's Social Media Stuck in 2005? Robin Wilson’s Social Grenade Will Fix That! 🚗💥

    In this episode of Street Smarts, powered by SmartWolf Consulting, the conversation dives into what actually works when it comes to dealership social media — and what’s killing results. Most stores are stuck in the past, treating social like a dumping ground for inventory. No engagement. No personality. No sales. But it doesn’t have to be that way. Enter Robin Wilson — founder of SCP Agency and EPIC BDC, and creator of the game-changing Social Grenade app. She’s on a mission to help dealerships stop the scroll, spark real conversations, and actually move metal with social strategies that are organic, authentic, and ridiculously effective. Host Darrell Steed gets into the weeds with Robin about what it takes to build a high-converting social presence that stands out in today’s crowded market. If your team’s asking, “Why isn’t our social media working?” — this is the episode they need to hear. 💣🚗 🎥 Dive into Darrell Steed's YouTube channel for more eye-opening and thought-provoking content:    / @smartwolfconsulting     🚀 Dominate Organic Social Media and Take the Lead in Car Sales! 💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople 🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower? 📱 Text START to 321-510-0989 to schedule your FREE Demo! 🌐 Get Early Access here: www.SocialGrenade.com ✉️ info@socialgrenade.com 🤝💬 Connect with Robin Wilson, Founder of Social Grenade:Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too: Facebook:   / robin.wilson.353   LinkedIn:   / robinwilsonscp

    1h 8m
  2. 🚗 From 19 Cars a Month to a New Path: How Social Media Changed the Game 📱 ft. Nathaniel Kauffman

    JAN 29

    🚗 From 19 Cars a Month to a New Path: How Social Media Changed the Game 📱 ft. Nathaniel Kauffman

    Imagine selling 19 cars a month—not because of cold calls, not because of walk-ins, but because of social media. 🚀 In this episode, I sit down with Nathaniel Kauffman, a former dealership salesperson who built his success through consistent, strategic social media content. Now, he’s stepping away from the sales floor and deciding what’s next. We dive into:📲 How social media fueled his record-breaking sales🤯 The biggest lessons he learned from content creation🔄 What he’d do differently if he went back into sales❓ What’s next for him after leaving the dealership world Whether you’re in sales, marketing, or just looking for inspiration, this episode is packed with game-changing insights. Don’t miss it! 🎧🔥 #SocialSelling #CarSales #MarketingMatters 🚀 Dominate Organic Social Media and Take the Lead in Car Sales! 💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople 🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower? 📱 Text START to 321-510-0989 to schedule your FREE Demo! 🌐 Get Early Access here: www.SocialGrenade.com ✉️ info@socialgrenade.com 🤝💬 Connect with Robin Wilson, Founder of Social Grenade:Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too: Facebook:   / robin.wilson.353   LinkedIn:   / robinwilsonscp

    33 min
  3. 🎤 From Parodies to Profits: The Creative Journey of AdWorx Media 🎬

    JAN 23

    🎤 From Parodies to Profits: The Creative Journey of AdWorx Media 🎬

    What happens when you mix creativity, marketing, and a bit of musical genius? You get AdWorx Media, the powerhouse agency behind some of the most entertaining and effective song parody videos for car dealerships and beyond! 🚗🎶 In this episode, I sit down with Josh Mannucci and Matt Goodman, the brilliant minds behind AdWorx Media, to dive into their creative journey. From their early beginnings to the unique paths that led them to revolutionize dealership advertising, we discuss:🎸 How they turned music and video into a marketing superpower😂 The art of using humor to sell cars (and other products!)📈 What makes a great viral campaign—and how dealerships can leverage this strategy If you love creativity, storytelling, and out-of-the-box marketing, this episode is a must-listen! Tune in now and get inspired to level up your content game. 🎧✨ #AdWorxMedia #SocialGrenadePodcast #MarketingWithMusic 🚀 Dominate Organic Social Media and Take the Lead in Car Sales! 💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople 🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower? 📱 Text START to 321-510-0989 to schedule your FREE Demo! 🌐 Get Early Access here: www.SocialGrenade.com ✉️ info@socialgrenade.com 🤝💬 Connect with Robin Wilson, Founder of Social Grenade:Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too: Facebook:   / robin.wilson.353   LinkedIn:   / robinwilsonscp

    58 min
  4. How to ACTUALLY Increase Engagement on Social Media | The Dealer Playbook with Michael Cirillo

    JAN 16

    How to ACTUALLY Increase Engagement on Social Media | The Dealer Playbook with Michael Cirillo

    In this episode, Michael Cirillo is joined by Robin Wilson, founder of Social Grenade, to explore the chaotic, quirky, and surprisingly rewarding world of social media marketing for car dealerships. They’ll uncover what actually works, what doesn’t, and why posting inventory photos like it’s 2003 Craigslist isn’t the way to go. If you’ve ever asked yourself:“Are we overposting or underposting?”“Why is no one engaging with our content?”“Should we dive into TikTok, or just stick to after-hours showroom dance routines?” Robin’s here with practical, no-nonsense answers.✨ She also shares invaluable insights on:✨ Building an engaged online community.✨ Why responding to every review—yes, even the bad ones—is crucial.✨ How a simple tattoo post led to selling a Camaro (seriously).✨ This isn’t your average social media discussion. It’s fun, candid, and packed with actionable advice. If you’re ready to stop shouting into the social media void and start making meaningful connections, tune in now! 🎥 Watch the full episode on Michael Cirillo’s YouTube channel:    • How to Actually Sell Cars On Social Media,...   🚀 Dominate Organic Social Media and Take the Lead in Car Sales! 💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople 🌟 Ready to Arm Your Team with the Ultimate Social Media Firepower? 📱 Text START to 321-510-0989 to schedule your FREE Demo! 🌐 Get Early Access here: www.SocialGrenade.com ✉️ info@socialgrenade.com 🤝💬 Connect with Robin Wilson, Founder of Social Grenade:Leave a comment on this video and it'll get a response. Or you can connect with Robin on different social platforms too: Facebook:   / robin.wilson.353   LinkedIn:   / robinwilsonscp

    44 min

About

Welcome to the Social Grenade Podcast — where we blow up boring automotive marketing. 🚗💥 Host Robin Wilson sits down with top dealers, creators, and marketers redefining how cars get sold online. Real talk, zero fluff — just raw conversations about what’s working right now in social media, branding, and dealership growth.