Unfounded - HE

Unfounded - David Laxer & Ofir Michaeli

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Unfounded is a weekly podcast for business and creative leaders who look beyond the bottom line. Hosted by David Laxer and Ofir Michaeli, 2 creative strategists with vast international experience, the podcast seeks to challenge conventions, tackle herd mentality and fight the abuse of industry buzzwords and lingo that often hide lack of vision and originality.

EPISODE 1

The Good Enough Mindset

We explore the question of speed and its effect on executive decision-making, and how more than ever a flexible, open-minded mindset is what can help executives navigate the stormy waters and help companies stand out in a sea of sameness. David Laxer & Ofir Michaeli dive into the overlooked impact of AI: the ‘good enough’ mindset; flattening the conversation, making executives ask the wrong questions and enslaving companies with a reactive mindset that drives them to pick up the latest playbook, and fills them with a hunger for ineffective formulas.

44 min
EPISODE 2

The System is Rigged

We explore how greatness has become a dirty word in the world of business, and trace the origins to the consultancy world that is predicated on playing it safe, solving problems that aren’t always there and promoting the ultimate anti-innovation slogan of cutting edge=bleeding edge. David Laxer & Ofir Michaeli dive into the stark contrast of Problem vs Potential, and how greatness is not the evolution of very good, but a radically different by-product. Together, they present a new roadmap that requires the tossing out of playbooks and the adoption of a more fluid and creative mindset.

48 min
EPISODE 3

Big Data. Small Thinking.

No one can argue the value of good data. Good data lets us make better informed and well founded decisions. It has revolutionized how businesses operate across every industry and throughout every executive position. But there is a dark side to data. It often causes leaders to fall in love with it; to blindly follow and stop asking the right questions. David Laxer & Ofir Michaeli dive into the blindspots of big data and tackle the issue from an unexpected perspective -- its effect on innovation, leadership and true creativity. Together, they explore the limitations of a data-driven mindset and present a more balanced approach to the complexities of decision making.

56 min
EPISODE 4

Flying Backwards - When a brand lacks complete & utter self awareness! + The potential in finding it

When your national airline can’t get off the ground creatively, it’s time for some tough love. David Laxer and Ofir Michaeli unpack El Al’s identity crisis and explore how a little self-awareness—and even self-deprecation—could help the brand soar again.

49 min
EPISODE 5

The Luxury of Age - Feat. Einat Israeli

We host Einat Israeli, former VP Marketing of Nike Israel, to explore the booming longevity and wellbeing industries, discussing trends, tribes and mindsets, and most importantly, shattering stereotypes.

1h 4m
EPISODE 6

The Power of Slowness

Assaf Guery founded 2 cutting-edge creative agencies, co-founded digital banking giant Varo, and then became a photographer who specializes in capturing the behind the scenes magic of some of the world’s most powerful business people. David Laxer & Ofir Michaeli sit down with their guest and explore the power of slowness in today’s rapid, ever-changing technological landscape. From challenges to opportunities, the episode dives into the complexities of maintaining purpose and focus while scaling up and dealing with the pressures of shareholders.

53 min
EPISODE 7

The Paradox of Productivity

Never has it been easier to create entire worlds at the click of your fingers. Yet this burst of productivity masks a real danger lurking beneath -- what will happen when we collectively lose our ability to think, or if our audience will no longer be able to distinguish between A & B. David Laxer & Ofir Michaeli dive into a number of phenomena such as the Originality Illusion, the Blindspot of Taste, the Death of Difficulty and the Context Gap, all side-effects of the Great New Wonderful AI revolution..

49 min
EPISODE 8

A Question of Character

Business visionaries and leaders come in all shapes and colors, but there is a clear thread that runs through the stories of many of the great ones. It is one that goes beyond just the question of success, track record, critical thinking and decision making. After more than 2 decades of sitting with a wide range of founders and CEOs, David Laxer & Ofir Michaeli share a wealth of anecdotes that transcend the tangible qualities one must possess, and touches upon the intangible yet ever-important quality of character.

43 min
EPISODE 9

No Bread? Let them Eat [AI generated] Cake!

We live in a moment where content is being produced faster than we can blink. But much of it feels a bit like junk food for the mind — easy to make, easy to consume, and ultimately… not very nourishing. The kind of thing that fills the feed but leaves you strangely unsatisfied, as if you’ve eaten an entire bag of digital empty calories.Together with guest Itai Bichler, AI philosopher, public speaker and former Chief Creative Officer at Soda Stream, we dive into the question of intent, taste and agency.

1h 1m

9 Episodes

Unfounded is a weekly podcast for business and creative leaders who look beyond the bottom line. Hosted by David Laxer and Ofir Michaeli, 2 creative strategists with vast international experience, the podcast seeks to challenge conventions, tackle herd mentality and fight the abuse of industry buzzwords and lingo that often hide lack of vision and originality.

Creator

Unfounded - David Laxer & Ofir Michaeli
Years Active

2K
Episodes

9
Rating

Clean
Copyright

© 2025 Unfounded - David Laxer & Ofir Michaeli
Show Website

Unfounded - HE