Wake Up Excited!

Brad Frost

Inspiring conversations with exuberant humans about how to live a creative, fulfilling, and authentic life. Hosted by enthusiasm enthusiast, Brad Frost. We experience a brief moment of truth when we first wake up in the morning. Before the cold shower of reality, our infinite to-do lists, and macro-level woes seize our consciousness. We experience a brief moment of excitement — and this pure moment tells us something important about ourselves. There are people out there who seem to move through life with intention, authenticity, creativity, kindness, and enthusiasm. And they do this despite the deeply inperfect world we inhabit. This podcast is an attempt to learn from these people. Through wide-ranging conversations, Wake Up Excited explores guests' passions, interests, enthusiasms, and philosophy of life.

  1. 5d ago

    Mountain Biking, Parenting, and AI’s Breakneck Evolution with Luke Wroblewski

    Luke Wroblewski talks about what’s waking him up excited these days and draws an analogy between trail building and product building, emphasizing prototyping and especially maintenance. The conversation shifts to parenting teens and Luke’s view that people should find their own path, criticizing cookie-cutter career thinking and overly mechanical approaches to life and design. They discuss AI’s rapid, compounding evolution, the widening gap between those keeping up and those not, and how automation should free humans to focus on purpose. Luke shares concerns about awareness and control in agentic systems, shows examples of interfaces for visibility, and argues for collaboration-focused workspaces.  Chapters: (00:00) - Intro (03:41) - Trails are a lot like products (10:28) - Purpose over process (15:57) - AI moving at warp speed (23:15) - What interfaces look like next (27:53) - Keeping the web open (32:34) - Writing with AI (44:47) - Can you trust what agents do (53:13) - Did AI steal the training data? (57:52) - Building an ethics harness for AI tooling (01:13:30) - Luke's work on a shared AI tool workspace for teams (01:22:47) - Grit, incentives, and the mess left behind (01:28:16) - Music picks from Luke (01:32:12) - Where to find Luke online Links:CodexGmailOutlookSlackFigmaNotionClaude CodeRev (rev.art)lukew.commaggieappleton.comtheatlantic.comHomageBig Ears Festivalbillfrisell.comjulianlage.comClaude's Constitution

    1h 33m
  2. Jun 26

    Incubating Ideas, Human Memory, and Designing for Humanity with Don Norman

    Don Norman discusses how his best ideas arrive through “incubation,” often waking him at 1–2 AM to write, and explains how he starts books by finding a guiding title and compelling theme rather than dull “history and basics.” He compares the subconscious to AI: it creatively assembles plausible outputs that may be wrong, requiring conscious evaluation—unlike today’s AI, which can “hallucinate.” The conversation explores reconstructive memory and the unreliability of eyewitness testimony, the power of framing and placebo effects, and how emotions chemically change how the brain operates. Norman describes managing creativity with playful, noncritical collaboration followed by focused stress, and shares optimism rooted in action via the Don Norman Design Award and an “Alliance for Humanity” aligned with UN Sustainable Development Goals. They address AI’s impact on designers, artists, and musicians, arguing for attribution, licensing, collaboration, and the need for all of us to start getting weird. Links: Henri PoincaréElizabeth LoftusWassily KandinskySnarky Puppy4′33″ by John CageMarcel Duchamp | FountainPeter Singer | The Expanding CircleAnthropic | OpenAIDesign for GoodCommit GlobalInfosysUN Sustainable Development GoalsDon Norman Design Award / Alliance for HumanityThe Design of Everyday Things — Don NormanDesign for a Better World — Don NormanTopics: (00:00) - Welcome (01:55) - Finding the Book (03:26) - Incubation and Breakthroughs (09:24) - Eyewitness and Word Framing (11:52) - Placebos and Double Blind (14:34) - Emotions Change the Brain (16:08) - Creativity Needs Stress (23:35) - Optimism as a Choice (25:35) - AI and the Future of Music and Art (37:21) - Rethinking Cheating With AI (40:45) - Cooperation Beats Competition (47:01) - Alliance for Humanity (51:33) - LLMs as Collaboration Hub (59:10) - Humanity Centered Design (01:08:03) - Disagreeing Without Conflict

    1h 12m
  3. Jun 23

    Homeschooling, Community Confidence, and Being Human at Work with Abby Covert

    Abby Covert shares what excites her now, leaving corporate life, reclaiming creativity through recovery work, sobriety, journaling, and disciplined writing, and how community builds confidence beyond capability. They explore being willing to be bad at things, the pressure to “pick a specialty” online, and bringing fun and psychological safety into work by modeling humanity. They also talk about knowledge decay on the web, AI’s mixed effects, and Abby recommends listening to live Grateful Dead recordings. Links: ◉ How to Make Sense of Any Mess — Abby Covert's first book (mentioned via the "coffee filter" metaphor) ◉ Stuck — Abby Covert's second book, written during her early recovery ◉ Silent Spring — Rachel Carson's landmark book, discussed in the context of posthumous recognition ◉ Grateful Dead — Abby's music recommendation; suggests listening to live recordings ◉ Dick's Picks — Grateful Dead live album series, recommended for newcomers ◉ Live at the Mars Hotel — Brad's Grateful Dead recommendation ◉ Furthur — Post-Dead touring band ◉ Dead & Company — Current continuation of the Grateful Dead legacy ◉ Otis Redding — "(Sittin' On) The Dock of the Bay" — Discussed as an example of posthumous impact ◉ abbycovert.com — Abby's personal site ◉ thesensemakersclub.com — Abby's membership community (weekly discussion meetings) ◉ Be Internet Awesome — Google's internet safety curriculum for grades 2–9 ◉ Wayback Machine — Internet Archive, mentioned in discussion of digital decay/link rot ◉ The Pastry Box Project — Defunct web publication both Brad and Abby contributed to ◉ YouTube — Discussed in context of parental controls and kids' online safety ◉ ChatGPT — Referenced in discussion of AI democratization and vibe coding ◉ Wix — Website builder mentioned in the "mouth coding" story ◉ LinkedIn — Discussed critically re: pressure to specialize publicly ◉ Ikigai — Japanese concept of life purpose, referenced via Alfie Lowe's Venn diagram renovation ◉ The Artist's Way (Morning Pages) — Julia Cameron's journaling practice Abby used in recovery ◉ Indie Web movement — Brad references the ethos of personal websites and decentralized publishing ◉ Information Architecture Institute — Abby was president; discussed in context of community and link rot ◉ Etsy — Abby's last corporate employer before going independent ◉ Stax Records — Memphis label, discussed in context of Otis Redding and posthumous work ◉ Epic Universe — New Universal theme park in Florida; Abby's family visited to celebrate her son's reading milestone Topics Covered: (00:00) - Homeschool Wins (01:05) - SenseMaker Salon Plans (01:51) - Leaving Corporate Comfort (04:51) - Learning While Being Bad (06:30) - Public Failure Online (08:37) - Make It Up (11:53) - Information Is Sketchy (14:38) - Reclaiming Creativity (18:12) - Recovery Journaling Rituals (21:32) - Community Builds Confidence (24:47) - Mentors And Role Models (29:28) - Bringing Fun To Work (32:15) - Authenticity In Meetings (37:09) - Cracking Tough Nuts (43:27) - Teaching Internet Safety (45:04) - Kids Online Boundaries (46:23) - YouTube Parental Controls Fail (47:56) - Internet Safety Curriculum (48:43) - Schools Lag Behind Tech (51:01) - AI Adoption Timelines (54:35) - Digital Decay and Link Rot (56:27) - Indie Web and Collective Memory (01:00:08) - AI Democratization Limits (01:01:45) - Mouth Coding for Nonprofits (01:06:08) - When Vibe Coding Breaks (01:11:36) - Human Culture and Agency (01:15:20) - Privilege Diversity and Consulting (01:24:37) - Coffee Filter Discernment (01:27:54) - Grateful Dead Community (01:30:42) - Where to Find Abby (01:31:28) - Closing Thanks (01:31:50) - Morning Excitement Check

    1h 32m
  4. May 12

    More Queue, Less Feed with Sacha Judd

    Sacha Judd discusses what excites her now: founding Lume Music, which aims to fix broken subscription-era music economics by launching a digital album format bundled with behind-the-scenes content in a beautiful app for dedicated music lovers. She argues the core problem online isn’t digital vs analog but feed vs queue—algorithmic, engagement-driven firehoses versus intentional, chosen experiences—and critiques venture-capital incentives, dark patterns, and how everything breaks at scale. With search and discovery degraded by AI slop, she advocates for human curation (newsletters, blogs, Reddit) and rebuilding “small shops” and healthy neighborhood-like communities, including optimism about AT Protocol apps. She’s writing a book on internet history through online fan communities, highlighting women and queer power users who pioneered governance, tagging, and moderation, and warns against conspiracy thinking and blunt teen social-media bans. Chapters: (00:00) - Lume Music Vision (02:12) - Albums as Artifacts (04:17) - Feed Versus Queue (07:48) - How Platforms Broke (11:45) - Human Curation Returns (14:08) - Finding Real Recommendations (18:06) - Small Networks Not Mega (22:35) - Everything Breaks at Scale (25:56) - Small Shops Web Future (32:58) - Lume Focused Audience (35:08) - Fandom Conspiracies (39:24) - Deepfakes and Literacy (41:55) - Don't Turn It Off (44:24) - Gen Z and Web Memory (47:25) - Unsung Fan Builders (49:56) - Fandom Journey Origins (55:39) - Community Creativity Loop (01:02:25) - Teens Need Safe Spaces (01:04:38) - Wrap Up and Motto (01:06:23) - Music Recommendation (01:07:42) - Where to Find Sasha (01:08:22) - Closing Thanks (01:08:35) - Morning Excitement Check LinksLume MusicSpotifyApple MusicYouTubeSubstackRedditBlueskyBlackskyMastodonLiveJournalTumblrArchive of Our Own (AO3)Uber EatsGoogleGoogle MapsLovableSachajudd.comShit You Should Care AboutMolly White's BlogRachel AndrewDark Forest Theory of the InternetBowling AloneThe X-FilesFormula 1MarvelTaylor SwiftHarry StylesBeyoncéWaiata / Anthems

    1h 9m
  5. May 7

    The Revenge of the Real with Amber Case

    Amber Case reflects on where you live and how returning to a familiar place can help think clearer. Case discusses seeking authentic, small-scale community, work nights, recess-like breaks, welcoming rituals, and mutual support. She contrasts these with expensive, scalable “community” models and argues effective communities rely on kindness, simplicity, history, and durable governance patterns. She connects this to “revenge of the real,” emphasizing tactile cognition, constraints, long-term thinking, and calm technology principles. Topics discussed: (00:00) - Morning Excitement Check (00:42) - Hot Wheels New York (01:46) - Secret Summer Chateau (03:01) - Dopamine Defragging (04:09) - Why Denver Feels Right (07:37) - Growth And Change (10:43) - Finding Real Community (12:23) - The Company Work Nights (15:44) - Against Scaled Clubs (19:23) - Designing Durable Groups (32:10) - Why People Dont Join (40:31) - History Analog Wisdom (46:00) - Unmoored Digital Life (48:13) - AI Effort Paradox (49:11) - Tactile Work Matters (50:16) - Constraints Create Meaning (51:17) - Handwriting And Cognition (52:42) - Farm Fantasy Reality (57:27) - Arts Therapy Embodiment (59:33) - Multisensory Education (01:00:57) - Long Term Craft Economy (01:07:06) - Local Repair Culture (01:10:37) - Universals Of Design (01:12:42) - Collaboration Conference Idea (01:14:33) - Against Main Character Metrics (01:16:48) - Buzzwords Get Commodified (01:19:24) - Calm Tech Certification (01:22:55) - Human Breaks And Texture (01:25:09) - Wrap Up And Music Pick (01:28:00) - Final Thanks And Goodbye (01:28:43) - Morning Excitement Check Links & ResourcesThe Place You Love Is GoneThe Road to Science FictionThe Lion, the Witch and the WardrobeChuck PalahniukMarshall McLuhanCory DoctorowFight ClubCrystal Quartez

    1h 29m
  6. May 5

    Adaptability, Curiosity, & Creative Breadth with Brendan Dawes

    Brendan Dawes is a multi-disciplinary artist, designer, and technologist. joins me to talk about creativity, curiosity, and what it actually means to thrive as a maker right now — when everything feels like it's being disrupted overnight. Brendan has been combining different inputs with creative outputs for his vast career, so I've been thinking about him a lot as we enter this new creative age. When I saw his name in the credits of the incredible Eno documentary, I screamed and reached out to him immediately. In our conversation, we get into Brendan's "event horizon" theory of creativity (staying at the edge of what you know and don't know), why judgment matters more than skill in a world of generative systems, and what Brian Eno figured out about technology that most designers are still catching up to. (00:00) - Morning Excitement Check (00:11) - What Drives You (02:48) - Living On The Edge Of Your Knowledge (06:12) - Adapting To Change (10:42) - Tools And Modular Thinking (19:12) - AI And Human Judgment (22:44) - From One To Many (29:15) - Humanities And Work (35:27) - The Eno Documentary Story (40:54) - The Collaboration-Community Magic of the Web (43:28) - Say Yes To Opportunities (44:30) - Craft + Time + Judgement + People (45:40) - Designing Successful Collaborations (48:55) - Creative Tension Stories (52:36) - Creative continuity vs "Great Artists Steal" (56:49) - Looking Backwards, Capturing, and Archiving For Future Inspiration (59:24) - A Nonlinear Journey Into a Broad Creative Career (01:04:49) - Leaving The Factory (01:06:30) - Full-Self Creativity (01:08:33) - Vinyl Recommendations (01:12:22) - Where To Follow Brendan Follow Brendan:◉ Website: https://brendandawes.com◉ Instagram: https://instagram.com/@brendandawes◉ Bluesky: https://bsky.app/profile/brendandawes.xyzFollow Brad:◉ Website: https://bradfrost.com◉ Newsletter: https://bradfrost.com/newsletter◉ LinkedIn: https://linkedin.com/bradfrost◉ Bluesky: https://bsky.app/profile/bradfrost.com

    1h 14m

About

Inspiring conversations with exuberant humans about how to live a creative, fulfilling, and authentic life. Hosted by enthusiasm enthusiast, Brad Frost. We experience a brief moment of truth when we first wake up in the morning. Before the cold shower of reality, our infinite to-do lists, and macro-level woes seize our consciousness. We experience a brief moment of excitement — and this pure moment tells us something important about ourselves. There are people out there who seem to move through life with intention, authenticity, creativity, kindness, and enthusiasm. And they do this despite the deeply inperfect world we inhabit. This podcast is an attempt to learn from these people. Through wide-ranging conversations, Wake Up Excited explores guests' passions, interests, enthusiasms, and philosophy of life.

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