239 episodes

The "With Jason Barnard…" podcast features many of the world's leading marketers and covers a multitude of digital marketing topics. It is produced by Kalicube and (as the name suggests) hosted by the Brand SERP Guy, Jason Barnard.



About:

The podcast slogan: the smartest people in marketing talk to Jason Barnard about topics they know inside out. The conversations are always intelligent, always interesting and always fun!



The Guests:

Over the first three seasons, the podcast has featured over 160 amazing guests including Cindy Krum, Barry Schwartz, Rand Fishkin, Eric Enge, Joost de Valk, Aleyda Solis and Bill Slawski.



The Topics:

Jason and his guests discuss a wide variety of marketing and digital marketing topics that may seem disparate at first glance, but actually fit together in the context of this podcast series. From technical SEO to copywriting, from knowledge panels to influencer marketing, from Machine Learning to social media, from branding to conversion rate optimisation, from user experience to Google’s Knowledge Graph, from databases to design and on and on and on!



The Host:

As the name of the podcast (With Jason Barnard...) suggests Jason Barnard hosts the series, but he is also the director! Jason (the Brand SERP Guy) has worked in digital marketing for over 20 years. Read more here https://jasonbarnard.com



Backstory:

The podcast was originally called #SEOisAEO, but the name changed to With Jason Barnard... in 2020 when Jason decided to broaden the range the topics covered on the podcast. For the first year and a half, the episodes were recorded face to face at major digital marketing conferences around the world including SMX London, YoastCon, CopyCon and Digital Olympus. However in June 2021, the recordings moved online as an offshoot of the Kalicube Tuesdays livestream event series (https://kalicubetuesdays.com).

With Jason Barnard..‪.‬ Jason Barnard

    • Business
    • 4.5 • 8 Ratings

The "With Jason Barnard…" podcast features many of the world's leading marketers and covers a multitude of digital marketing topics. It is produced by Kalicube and (as the name suggests) hosted by the Brand SERP Guy, Jason Barnard.



About:

The podcast slogan: the smartest people in marketing talk to Jason Barnard about topics they know inside out. The conversations are always intelligent, always interesting and always fun!



The Guests:

Over the first three seasons, the podcast has featured over 160 amazing guests including Cindy Krum, Barry Schwartz, Rand Fishkin, Eric Enge, Joost de Valk, Aleyda Solis and Bill Slawski.



The Topics:

Jason and his guests discuss a wide variety of marketing and digital marketing topics that may seem disparate at first glance, but actually fit together in the context of this podcast series. From technical SEO to copywriting, from knowledge panels to influencer marketing, from Machine Learning to social media, from branding to conversion rate optimisation, from user experience to Google’s Knowledge Graph, from databases to design and on and on and on!



The Host:

As the name of the podcast (With Jason Barnard...) suggests Jason Barnard hosts the series, but he is also the director! Jason (the Brand SERP Guy) has worked in digital marketing for over 20 years. Read more here https://jasonbarnard.com



Backstory:

The podcast was originally called #SEOisAEO, but the name changed to With Jason Barnard... in 2020 when Jason decided to broaden the range the topics covered on the podcast. For the first year and a half, the episodes were recorded face to face at major digital marketing conferences around the world including SMX London, YoastCon, CopyCon and Digital Olympus. However in June 2021, the recordings moved online as an offshoot of the Kalicube Tuesdays livestream event series (https://kalicubetuesdays.com).

    The Key to Retention for E-commerce (George Kapernaros and Jason Barnard)

    The Key to Retention for E-commerce (George Kapernaros and Jason Barnard)

    George Kapernaros talks with Jason Barnard about the key to retention for E-commerce.







    George Kapernaros holds a bachelor's degree in political science and international relations from the most prestigious university in Greece. He started his career in content marketing at Smarter Chains (an Industry 4.0 tech startup founded by former Procter & Gamble executives). In 2018, he joined Divbrands (bootstrapped e-commerce startup) as a direct response / performance copywriter. He was the company's third contractor. Within two years, Divbrands grew to over 100 employees and contractors, and he rose to Head of Copy, Marketing Manager, and eventually Marketing Director of the company. In late 2020, he felt an irresistible urge to pursue new ventures and left Divbrands to begin his entrepreneurial journey. To this day, he maintains a great, consultative relationship with Divbrands.







    Attracting new customers in the ecommerce space is becoming increasingly difficult because advertising costs are extremely high, and continue to rise. And as more marketers join this growing area of business and competition increases, getting clients to buy more than once is also increasingly a challenge.







    Customer retention sounds simple, but it takes more than just a plan to get customers to buy once, buy twice, and buy again. Building customer trust, quality products and post-service communication are critical. Plus the type of products your company sells will define the strategies you need to implement.







    George Kapernaros discusses a whole host of tactics and strategies for your ecommerce business in this wonderful episode. And he shares incredible email marketing tips that will help with retention and vastly improve your ecommerce marketing strategy.







    As always, the show ends with passing the baton… George Kapernaros passes over the virtual baton to next week's groovy guest, Austin Armstrong. 







    What you’ll learn from George Kapernaros







    * 00:00 George Kapernaros and Jason Barnard* 01:15 George Kapernaros’ Brand SERP* 02:35 Google My Business Looks Like a Knowledge Panel* 05:26 How Hard is it to Earn Ecommerce Customers?* 05:50 What is Retention in Ecommerce?* 07:07 The Most Common Misconception about Customer Retention* 07:37 How Customer Retention Differs from One Company to Another* 08:15 How Do Product Types Determine Customer Retention?* 14:10 Email Marketing Strategies for Better Retention* 19:20 The Importance of Email Communication for Ecommerce Marketing* 21:00 What Impact Does a Personalised Text Email Have on an Ecommerce Marketing Strategy?* 24:06 George Kapernaros’ Ecommerce Marketing Tips* 25:50 How Discounts and Special Offers Influence an Ecommerce Marketing Strategy* 28:03 Passing the Baton: George Kapernaros to Austin Armstrong







    This episode was recorded live on video August 9th 2022







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

    • 29 min
    How to Write a Short Book to Boost Your Search Engine Results (Mike Capuzzi and Jason Barnard)

    How to Write a Short Book to Boost Your Search Engine Results (Mike Capuzzi and Jason Barnard)

    Mike Capuzzi talks with Jason Barnard about how to write a short book to boost your search engine results.







    Mike Capuzzi is a publisher, author and book publishing coach who has been helping clients achieve exceptional marketing results since 1998. In 2019, he launched Bite Sized Books, a new publishing concept for creating short, helpful books (known as Shooks). Mike is the author of 15 books, including two Amazon #1 bestsellers, The 100-Page Book and The Magic of Short Books.







    Writing a book is a powerful marketing strategy that a marketer or business owner can use. Rather than making money directly from sales, a book is an opportunity to differentiate yourself from the competition: since you and your competitors may already be using a number of similar tactics, writing a book is something that will set you apart. An a massive bonus is that they also increase your authority in search engines like Google.







    Mike Capuzzi and Jason Barnard focus on how to create "Shooks" (short, helpful books), with the same quality content as the longer books, but in a conversational format with a built-in upsell. Mike also reveals how to stay focused when writing a shook, how long it takes to write one, and how many pages it should have. Plus, this episode covers other interesting ideas like free book strategy and building a book-centric marketing strategy.







    As always, the show ends with passing the baton… Mike charmingly hands over the virtual baton to next week’s incredible guest, George Kapernaros.







    What you’ll learn from Mike Capuzzi







    * 00:00 Mike Capuzzi and Jason Barnard* 00:43 Mike Capuzzi’z 100 Page Book* 01:15 Mike Capuzzi’z Brand SERP* 01:52 What is a “Shook”?* 05:58 Who are Shooks for and Who are they not for?* 07:20 Can Doing Upsell Affect the Value of a Book?* 08:06 What are the Two Pathways Built for Readers?* 09:25 Book-centric Marketing Strategy* 11:08 How to Make Money With a Book* 13:00 The Free Book Strategy* 14:48 What Does Shook-centric Authority Mean?* 17:53 Are Books a Monologue?* 18:45 Mike Capuzzi’s Thoughts on Creating a Website for Each Book* 21:23 Purple Cow vs The Big Idea* 23:33 Mike Capuzzi Challenges Jason Barnard to Write a Shook* 26:10 How Long Does it Take to Write a Shook?* 27:35 Tips for Staying Focused When Writing a Shook* 29:25 Passing the Baton: Mike Capuzzi to George Kapernaros







    This episode was recorded live on video August 2nd 2022







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

    • 30 min
    Use Your Skillset to Make Money Online in Midlife (Pamela Wilson and Jason Barnard)

    Use Your Skillset to Make Money Online in Midlife (Pamela Wilson and Jason Barnard)

    Pamela Wilson talks with Jason Barnard about use your skillset to make money online in midlife.







    Pamela Wilson coaches mid-career people to build profitable online businesses. She is the creator and head trainer of The Offer Accelerator, where she helps people create high-value offers that generate $10-20,000 in revenue each month. Pamela is a digital marketing consultant, keynote speaker and founder of PamelaWilson.com. She is the author of two popular books on content marketing: Master Content Marketing and Master Content Strategy.







    Mid-career marketers often have in-depth knowledge about their craft. They know a lot about the ins and outs of business. But when they strike out as an independent consultant, they often struggle and scramble with the thought of always attracting a new audience, pulling prospects into the bottom of funnel, and converting them into clients. How can you, as a consultant, make that process less of a problem by building a foundational income that takes the stress out of marketing yourself?







    This wonderful episode with Pamela Wilson and Jason Barnard looks at how you can create a high value offer to your audience by researching your market, examining your existing skills, and more importantly, listening to the people you serve. And oh, retainers in businesses are gems.







    As always, the show closes with passing the baton… the delightful Pamela Wilson passes the virtual baton to next week's super groovy guest Mike Capuzzi.







    What you’ll learn from Pamela Wilson







    * 00:00 Pamela Wilson and Jason Barnard* 00:38 Pamela Wilson’s Brand SERP* 02:08 Pamela Wilson’s Knowledge Panel* 04:32 Multiple Income Streams Make a Lot of Sense* 07:01 The Importance of Retainers in a Business* 10:11 Pamela Wilson’s Tips for Writing and Selling Books* 14:00 Steps to Creating High Value Offer* 14:14 Research Your Market: Know Their Challenges and How to Help Them* 14:54 Why Your Offer Should Reflect Your Personal Values* 15:59 Consider Your Existing Skills* 17:46 Create a Trial Version of the Service You Offer* 19:28 Listening to the People You Serve is Key* 23:36 How to Leverage Your Audience and Followers Online for a New Offer* 28:10 Passing the Baton: Pamela Wilson to Mike Capuzzi







    This episode was recorded live on video July 26th 2022







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

    • 29 min
    The Value of SEO (Andrew Holland and Jason Barnard)

    The Value of SEO (Andrew Holland and Jason Barnard)

    Andrew Holland talks with Jason Barnard about the value of SEO.







    Andrew Holland is a well-known voice in the field of search engine optimisation (SEO). His story starts in the police, takes a detour to the British Boxing Board of Control and currently sees him as Head of Organic at Manchester SEO agency Embryo. Andrew's perspective on search engine optimisation is based on his knowledge and deep understanding of the consumer journey, search intent, The Messy Middle and Behavioural Psychology. After hearing what Andrew has to say, your view of marketing and how you use it to increase sales could change forever.







    There is no immediate and definitive timeframe for visible results in SEO. It takes time, a lot of effort and ultimately, hard work. All too often, SEO is either forgotten or seen as standalone by companies in their digital marketing strategies. But what if SEO itself is brand marketing? Quite interesting!







    In this digitalised world, search engines like Google are the first port of call for information for clients of any business. That makes Google, Bing, DuckDuckGo and others key. With the visibility SEO provides, the brand awareness it builds, the wealth of audience insights SEO offers … that means it has enormous power as part of a brand marketing strategy.







    Andrew Holland and Jason Barnard discuss the value of SEO at length in this amazing episode, including Andrew's fantastic Behavioural Science analogy to branding.







    As always, the show ends with passing the baton… Andrew groovily turns over to next week’s lovely guest, Pamela Wilson.







    What you’ll learn from Andrew Holland







    * 00:00 Andrew Holland and Jason Barnard* 02:21 Andrew Holland’s Brand SERP* 03:20 Organic Vs SEO* 04:39 Andrew Holland’s View on SEO* 05:38 Seth Godin - Andrew Holland’s Favourite Marketer* 07:29 Creating Content while Providing Opportunities to Think Differently* 10:12 How Does SEO Become Brand Marketing* 10:47 Brand Marketing and Direct Advertising - What is the Differnece?* 12:43 Behavioral Science and Branding* 15:38 What is Google’s Messy Middle?* 16:14 Internal Trigger of Online Purchase* 16:29 External Trigger of Online Purchase* 18:19 Product Knowledge Panels* 21:12 The Value of SEO for Brand Marketing* 27:32 Passing the Baton: Andrew Holland to Pamela Wilson







    This episode was recorded live on video July 19th 2022







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

    • 28 min
    SEO Audits: Now and Into The Future (Brian Harnish and Jason Barnard)

    SEO Audits: Now and Into The Future (Brian Harnish and Jason Barnard)

    Brian Harnish talks with Jason Barnard about SEO audits: now and into the future.







    Brian Harnish is a Search Engine Optimization (SEO) Professional and web developer with extensive practical knowledge of SEO, online marketing and advertising. He is self-motivated, enthusiastic, and a conscientious team player with proven experience in sales and content creation for digital media, creating marketing campaigns for new product launches across various social media channels, devising marketing and advertising strategies, and tracking product sales and costs by analyzing and entering sales, expense, and new business data.







    A detailed SEO audit report will be more effective if the clients understand clearly what they need to implement to improve on their website. And taking a step back and walking clients through each step of the process with a well-presented report, that takes into account the context of their industry, will definitely encourage them to implement what was recommended.







    Brian Harnish and Jason Barnard discuss SEO audits for agencies in this episode. Agencies work in a variety of industries, each of which requires a different approach to SEO audits as well as a different understanding of SEO. However, Brian's approach is a scalable SEO audit process no matter what niche your clients operate in.







    As always, the show ends with passing the baton… Brian passes the virtual baton to next week’s absolutely fantastic guest, Andrew Holland.







    What you’ll learn from Brian Harnish







    * 00:00 Brian Harnish and Jason Barnard* 00:44 Brian Harnish’s Brand SERP and Knowledge Panel* 02:31 What Process Does Brian Harnish Use for SEO Audits?* 04:53 PAA Boxes: Recent Change in Presence on the SERP* 07:03 Creating an SEO Audit Process that Scales* 09:16 Spring Cleaning Websites* 13:01 The Concept of E-A-T in SEO audits* 14:54 Prioritising Traffic Volume Vs Topicality* 15:37 Content Gap Analysis* 17:03 How to Create an SEO Audit Template* 19:20 The Importance of an SEO Audit Report that Stands Out from the Crowd* 21:46 Incorporating Graphic Design into an SEO Audit Report* 27:31 Passing the Baton: Brian Harnish to Andrew Holland







    This episode was recorded live on video July 12th 2022







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

    • 28 min
    Selling More and Better With Ethical Email Marketing (Yuval Ackerman and Jason Barnard)

    Selling More and Better With Ethical Email Marketing (Yuval Ackerman and Jason Barnard)

    Yuval Ackerman talks with Jason Barnard about selling more and better with ethical email marketing.







    Yuval Ackerman is the person you want to work with if you want to promote your brand without all the possible sleazy sales tactics in email marketing - but don't know how to do it yourself. As an ethical email strategist and copywriter, she helps entrepreneurs and companies tell their stories and sell without feeling guilty (and even have fun doing it!). She believes that email is a wonderful platform to build genuine and honest relationships with your audience, bypassing the unreliable "middle man" of social media. When she's not thinking of fun and ethical ways to help her clients market themselves, Yuval enjoys all things food, writing songs, and hosting a podcast about conscious relationships called “Loving Against My Instincts.”







    It is a daunting task to be exceptional and stand out in the vast number of emails subscribers receive every day. When the subscriber's email inbox has a string of unread messages from multiple businesses they will be very tempted to ignore your email entirely.







    Luckily, we have Yuval Ackerman to help! As a marketer this episode with the brilliant Yuval Ackerman and Jason Barnard will be an immense help for you to prevent your email marketing efforts from going to waste.







    Yuval's wonderful ethical email marketing tips focus on building a deep relationship with subscribers and reaching out to understand their needs and desires. But how? Build a community, ask that community what they want and how you can help. It's paramount to approach your email list with a personal touch, engage and re-engage.







    And lastly, think of your email as a dialogue you can have with subscribers, not just a monologue.







    As always the show ends with passing the Baton…Yuval charmingly passes the virtual baton to next week’s groovy guest, Brian Harnish.







    What you’ll learn from Yuval Ackerman







    * 00:00 Yuval Ackerman and Jason Barnard* 01:46 Yuval Ackerman’s Brand SERP* 05:12 Why Do You Need to Do Ethical Email Marketing?* 06:30 Why is Email Marketing Important for a Business?* 07:17 Is It Possible to Establish a Long-Term Relationship Through Automated Emails?* 07:31 Yuval Ackerman’s Email Marketing Tips* 09:30 How Does Consistency Affect Email Marketing?* 11:12 How to Avoid Excessive Email Marketing Campaigns* 11:42 How Can You Find Out More About What Your Subscribers Want?* 19:02 How Much Influence Does the Subject Line Have on an Email Marketing Strategy?* 21:34 What Subject Line Makes Subscribers Open an Email?* 22:35 Re-engaging with Subscribers* 23:48 Text Email Vs HTML Email* 29:23 Passing the Baton: Yuval Ackerman to Brian Harnish







    This episode was recorded live on video July 5th 2022







    Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

    • 29 min

Customer Reviews

4.5 out of 5
8 Ratings

8 Ratings

BookGuy96 ,

Great content

Jason does a great job bringing quality guests on and creating an impactful conversation.

gabecarbonara ,

Amazing show!

Truly amazing show! Love it! Please keep up the amazing work.

Melinda Byerley ,

Must-Listen for Digital Marketers

Jason's show is definitely a must-listen for any digital marketers who are looking for honest conversations backed with actionable insights and useful advice that you can apply to your own business. Really great podcast!

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