eCommerce Podcast Network

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Canal • 3 programas

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15/12/2025

How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+

Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their Shopify store, Amazon, and a few retail partners, and are achieving around £5million in sales a year. Back on the show for the third time, Davies shares the biggest challenges and breakthroughs Flare Audio has faced — from Meta ad chaos to game-changing sound innovation. A fast-paced episode packed with sharp lessons on resilience, product focus, and scaling a standout eCommerce brand. Hit PLAY to hear: · 🚨 How Flare Audio’s Meta ads collapsed overnight — and the surprising fix that halved their CPA. · 🧩 Why your website wording might be sabotaging your ad performance without you knowing it. · 🎧 The science behind how your ears distort sound… and how Flare turned that into a breakthrough product. · 🌍 What tariff and customs changes REALLY mean for eCommerce brands selling globally in 2025. · 💡 Why niche audiences can spark growth — but can never be your whole strategy. · 🔧 How an inventor-founder balances deep R&D with fast-moving eCommerce realities. Key timestamps to dive straight in: [04:00] Business Challenges and Economic Strain [07:49] Meta Ads Surge & Strategy Shift [09:56] "Flare's Sound Revolution" [14:02] "Invisible Sound Solution Marketing" [17:16] "Innovative Sound Solutions Expanding" [22:39] "Unlocking Music's True Clarity" [23:48] "Holographic Audio Revolution" [29:19] Listen to Davies’ Top Tips! Full episode notes here: https://ecmp.info/573 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

15/12/2025

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44 min
13/10/2025

How COOK Became a £150 Million Food Retailer with James Rutter

James Rutter is the Chief Strategy Officer at COOK, home of award-winning frozen meals and puddings. Founded in 1997, and a BCorp since 2013! COOK now sell via their bespoke website, 111 shops across the UK, and via wholesale. And in the last 15 years they’ve grown from £30million to being on track for £150million in annual sales this year, of which about 1/5 are online. In this episode, James reveals the three pillars that power COOK’s incredible growth — and how you can apply them to your business. Hit PLAY to hear: 💡 Why culture is the ultimate competitive advantage in eCommerce 📝 James’ 7 Laws of Strategy (and why your strategy must fit on ONE page) 🛠️ How to make every team member feel like an “insider” 👥 Cook’s bold hiring program that brings in talent others overlook — and why it works 📈 The simple rhythm Cook uses to keep strategy, budgeting, and execution aligned 🔥 How to turn internal culture into external brand energy that customers love Key timestamps to dive straight in: [03:57] "Vertically Integrated Retail Food Chain" [08:18] "Empowering People in Business" [12:54] "Balancing Recruitment with Social Impact" [15:55] Simplifying Strategy for Clarity [18:57] Painful Choices Ensure Strategic Clarity [21:21] Annual Strategic Planning Process [24:14] Cultivating Authentic Brand Connection [26:50] Confronting Brutal Facts [29:27] Listen to James’ Top Tips! Full episode notes here: https://ecmp.info/564 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

13/10/2025

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38 min
17/11/2025

From Bedroom Startup to £15 Million: The Cheeky Panda Story with Chris Forbes

Chris Forbes is the co-founder at Cheeky Panda, leading the bamboo revolution selling toilet paper, period products, kitchen roll and more. Founded in 2016 they now sell via multiple international Shopify sites, and a plethora of wholesale and marketplace locations. Turnover is now £15,000,000 a year, and did I mention they’re a B Corp? In this episode, Chris Forbes reveals how The Cheeky Panda turned a bold eco idea into a £15M brand loved by customers and retailers alike. From smart scaling moves to making sustainability fun, Chris shares the mindset and marketing strategies behind their incredible growth. Hit PLAY to hear: 🚀 How The Cheeky Panda grew from a bedroom idea to a £15M sustainable brand 🧠 Chris Forbes’ biggest lesson: what to focus on (and what to outsource) when scaling 🌿 Why sustainability alone isn’t a USP anymore — and what actually sells now 😂 How a giant panda costume helped them win fans and supermarket deals 🛒 The secret behind their omnichannel growth across Shopify, Tesco, and more 💡 What it really takes to turn purpose into profit — and stay ahead of the competition Key timestamps to dive straight in: [04:24] "Sustainable Innovation with Purpose" [07:36] Expanding Bamboo Product Range [12:01] Supermarkets Prioritizing Sustainable Suppliers [13:47] Pricing and Quality Drive Success [16:12] "Cheeky Panda: Fun & Friendly" [21:14] Channel Strategies: Pros and Challenges [22:36] Listen to Chris’s Top Tips! Full episode notes here: https://ecmp.info/569 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

17/11/2025

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31 min
19/08/2024

From Zero to Seven Figures: FRAHM Jacket’s Pre-order Success Story with Nick Hussey

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order. Founded in 2018 they did £2.2million via their Shopify site in 2023. Hit PLAY to hear: Why honesty and transparency are key for any brand The role of preorders in building a successful business Thinking long-term Practicing sustainability in your business Why product quality trumps quantity Key timestamps to dive straight in: [05:20] Commuter cycling brand failed to reach potential. [07:14] Nick’s determination to build a successful business. [11:51] House-husband, kids, mental health, brand growth. [15:35] High-growth businesses erode brand, face downfall. [17:44] Preorder, exclusivity, anticipation, positive reviews. [19:49] Growth is a metric of a business. [23:44] Creativity blossoms when money is scarce. [24:57] Listen to Nick’s Top Tips! Full episode notes here: https://ecmp.info/504 . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

19/08/2024

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38 min
04/11/2024

How to Create the Perfect Google Ads Account Structure with Shri Kanase

Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale. In fact… Yoru Marketing is one of the fastest growing and top rated Google Ads PPC Marketing Agencies in the USA because they’re all about your results. Hit PLAY to hear: Why account structure mattersAll about the TPS approachProduct feed optimisationThe importance of conversion trackingHow to deal with seasonal changes Key timestamps to dive straight in: [05:31] Success in Google Ads relies on strategic structure. [07:38] Optimized product feed crucial for ad success. [12:23] Focus on high-buying intent for successful campaigns. [15:09] Test, separate, scale: optimize profitable product campaigns. [17:22] Focus on training algorithm for right audience. [19:50] Classify products by different life cycle stages. [23:02] Customize strategies based on performance and needs. [27:03] Listen to Shri’s Top Tips! Full episode notes here: https://ecmp.info/515 Episode sponsored by Yoru Marketing. Apply for your Free Google Ads Audit >> https://yorumarketing.com . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

04/11/2024

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35 min
13/01/2025

The Person in Personalisation: How to Humanize the eCommerce Customer Experience with author David Mannheim

David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent. Hit PLAY to hear: Why most personalisation isn’t personal—and how to fix it The surprising link between empathy and customer retention Netflix’s 10-year lesson on making personalisation work The one question every brand should ask to connect deeply Easy, actionable steps to humanize your marketing today Key timestamps to dive straight in: [05:38] Debate over email subject lines' impact importance. [08:18] Feeling nickel-and-dimed; brands lack personalization empathy. [11:24] In-store vs. online: personalization, empathy difference. [13:16] Personalization: Familiarity, acknowledgment, care, intimacy, authenticity, listening. [19:31] Brands should prioritize personalization for customer retention. [23:12] Framework created; personalization start routes explored. [24:30] Understanding intent personalizes communication in eCommerce. [25:51] Listen to David’s Top Tips! Full episode notes here: https://ecmp.info/525 . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

13/01/2025

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32 min
16/09/2024

How Perkies is Empowering Women and Driving Sales with Rosie Mangiarotti

Rosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing 100% year on year. Hit PLAY to hear: Why you should solve real pain points in your business How Perkies adapted and evolved their product line Rosie’s collaboration with the Breast Cancer Research Foundation The importance of leveraging sales channels Focusing on continuous innovation Key timestamps to dive straight in: [04:43] Started business, launched products, inspired by entrepreneurs. [07:31] Reduced focus on sticky bras, emphasis on nipple covers. [12:37] Creating realistic, enhancing nipple products for survivors. [14:16] Empowering women, giving back, problem solver. [17:32] Early Amazon launch and reviews drive sales. [21:13] Listen to Rosie’s Top Tips! Full episode notes here: https://ecmp.info/508 Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

16/09/2024

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31 min
28/10/2024

Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey

Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1% for the planet and Surfers Against Sewage. Guy founded Detrash in January this year and started selling in June exclusively via it’s Shopify store. Guy was previously on the show talking about his multi-million turnover pet food brand Pooch and Mutt. Hit PLAY to hear: Starting a new business with purpose and passion Practicing proactive sustainability The growing trend of ethical consumerism Disrupting industries with sustainable options Why a small team matters for startups Key timestamps to dive straight in: [04:43] Enjoys advisory roles, charity work, and entrepreneurship. [09:11] Watch provokes sustainable conversations and reminders. [11:22] Greenwashing in FMCG packaging is really annoying. [13:26] The more people want recycled products, the more businesses are going to get into recycled materials. [16:54] Tried limited drops, now using dispatch windows. [21:00] Helped start business with minimal funds, advised caution. [22:35] Listen to Guy’s Top Tips! Full episode notes here: https://ecmp.info/514 Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

28/10/2024

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32 min
22/07/2024

Episode 500: Top Tips for Making an eCommerce Store More Profitable

You are listening to a milestone episode – eCommerce MasterPlan’s episode 500!! To celebrate this significant event, we gathered past guests – 20 of them! – and asked them the question: “what’s your top tip to make an eCommerce store more profitable?” Here’s our guest line-up for this extra-special episode: Mike Stevens, The Direct to Consumer Playbook, Lucy Jeffrey from Bare Kind Socks, Christine Nicholson, The Exit Readiness Expert, Jaye Cowle from Launch, James Gurd, Digital Juggler Ltd., Gary Amstutz from RubberStampSA, Adam Bastock, Small99 Kathleen Sullivan Garman, SullyGarman & Associates Steven Sashen from Xero Shoes Anthea Morris, Better2Know Kristian Hansen from Slø Alison Metcalfe, Alison Metcalfe Ltd., Kunle Campbell from 2x eCommerce Janis Thomas, Look Fabulous Forever, Izabela Russell from Music Radio Creative, Luke Carthy, eCommerce Consultant, Patricia Callwood from True Serenity Tea, Laura Riches, Laylo, And Ben Dreyer from Boden! It’s the episode you’ve been waiting for so tune in to this mash-up episode as we find out how to ensure profitable growth for your business and so much more. Full episode notes here: https://ecmp.info/500 Download Shopify's Omnichannel Report >> https://ecmp.info/shopify . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

22/07/2024

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43 min
07/02/2024

Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency

Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency. For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling. In this episode, we discuss: How people are now moving from performance marketing to storytellingThe importance of having a central theme in brand storytellingWhat to do when implementing storytelling in your campaigns Dive in: [04:40] Shift mindset from performance marketing to branding. [06:18] Disney uses a 7-stage process for storytelling. [08:23] Customers engage with the brand’s central theme. [11:03] Andy shares their three-stage process of Build, Storytell, and Sell. [15:14] Preparing multiple assets for cross-channel advertising is crucial. [16:44] Exclude previous website visitors, target new audience. [21:45] Starting is important, find your brand story. [23:45] Listen to hear Andy’s Insider Tips! Find our notes: https://keepopt.com/190 Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

07/02/2024

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32 min

Home to shows created to help DTC brands and all those selling products via their own websites to grow, thrive, and enjoy the eCommerce journey.

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eCommerce Podcast Network

Top de programas

How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+

How COOK Became a £150 Million Food Retailer with James Rutter

From Bedroom Startup to £15 Million: The Cheeky Panda Story with Chris Forbes

From Zero to Seven Figures: FRAHM Jacket’s Pre-order Success Story with Nick Hussey

How to Create the Perfect Google Ads Account Structure with Shri Kanase

The Person in Personalisation: How to Humanize the eCommerce Customer Experience with author David Mannheim

How Perkies is Empowering Women and Driving Sales with Rosie Mangiarotti

Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey

Episode 500: Top Tips for Making an eCommerce Store More Profitable

Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency

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