BAM Deepdives

BAM Marketing Congress
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The Belgian Association of Marketing, event organiser OFCORES and Emakina, an EPAM company have joined forces to gather the most inspiring national and international marketing experts for an inspiring chat. The result is a series of unique podcast episodes with fascinating marketing stories, useful tips and tricks, anecdotes and so much more.

  1. More Tech, Less Impact: What Marketers Are Missing

    -6 DIAS

    More Tech, Less Impact: What Marketers Are Missing

    In this episode, we explore why marketing often falls flat despite having more tools and technology than ever to deliver great customer experiences. Marketoonist Tom Fishburne has spent over 20 years drawing cartoons about the marketing industry, using humour to spotlight what goes wrong, and how to make it go right. We’ll discuss why humour matters, how it can help marketers connect on a deeper level, and what lessons his cartoons reveal about doing our best work. This conversation is essential for marketers who want to combine creativity, empathy, and effectiveness in a fast-changing world.

    21 min
  2. The Distinctive Asset Dilemma: When Brands Should Change - and When They Shouldn’t

    13/03

    The Distinctive Asset Dilemma: When Brands Should Change - and When They Shouldn’t

    In this episode, we explore the dilemma facing marketers today: balancing the need to modernize brand assets with the importance of maintaining consistency. As the old certainties about what defines brand distinctiveness are challenged, brands must adapt while ensuring their visual identity remains effective and recognizable in today’s fragmented media environment. Together with Professor Jenni Romaniuk, Research Professor of Marketing and Associate Director at the Ehrenberg-Bass Institute, we unpack the latest evidence-based insights on managing distinctive assets, including indicators for when to modernize and when to stay the course. This conversation is essential for marketers navigating the tension between timeless principles of brand building and the demands of an ever-changing media ecosystem.

    25 min
  3. Consistency in the Age of Chaos: Rethinking Brand Building for a Fragmented World

    27/02

    Consistency in the Age of Chaos: Rethinking Brand Building for a Fragmented World

    In this episode, we explore the dilemma facing marketers today: how to build a consistent brand in a world of media and creative fragmentation. As the old certainties of TV dominance fade, brands must adapt to a landscape where platforms demand novelty and freshness, while evidence insists on consistency and repetition. Together with Tom Roach, VP of Brand Strategy at Jellyfish and one of marketing’s most influential voices, we unpack the new rules for brand building and how to maintain singularity of message while meeting the relentless demand for fresh, platform-fit content. This conversation is essential for marketers navigating the tension between timeless fundamentals and evolving creative tactics.

    35 min
  4. Marketing vs. Finance: Who’s Really Driving Growth?

    13/02

    Marketing vs. Finance: Who’s Really Driving Growth?

    In this episode, we explore why marketing has surrendered to finance and why that’s a problem. Rory Sutherland argues that by obsessing over short-term ROI and narrow performance metrics, companies sacrifice long-term brand value, creativity and growth. Drawing on behavioural science, he explains why perception, psychology and reframing problems often create more impact than purely financial or engineering solutions. Ultimately, his message is clear: marketing must reclaim its seat at the table, not by speaking the language of finance, but by confidently advocating for its own way of thinking.

    46 min
  5. "Why curiosity is marketing’s ultimate competitive advantage"

    5/02

    "Why curiosity is marketing’s ultimate competitive advantage"

    In this episode, Carla Johnson reframes curiosity as a strategic skill — not a distraction — and shows why it’s one of marketing’s strongest competitive advantages. She introduces applied curiosity and explains how better questions lead to stronger creativity, smarter decisions and more meaningful innovation. A must-listen for marketers who want to move beyond efficiency and create work that truly stands out.

    34 min
  6. #5 THOMAS ERIKSON - What you as a leader should know

    25/02/2025

    #5 THOMAS ERIKSON - What you as a leader should know

    In this episode, Sarah Claeys (from Emakina, an EPAM company) speaks with Thomas Erikson to delve into the difficult topic of leadership in marketing. Together, they examine what it takes to be a leader and how knowing about behavioural science can support that. Thomas delves into topics like the critical role of communication and self-awareness in leadership and how recognizing different behavior types can enhance leadership skills. Discover the personal challenges Thomas faced and the lessons learned from them, providing invaluable advice for current and aspiring leaders in any field. Looking towards the future, Thomas gives us a glimpse of the new areas he's exploring and leaves us with key advice for anyone striving to improve their leadership capabilities. This episode is essential for professionals eager to understand what makes a good leader and what influences interpersonal dynamics in professional settings.

    46 min
  7. #4 MAARTEN DE NEVE & ANTHONY IGLESIAS GUERRA - Unpacking hyper-personalisation in marketing

    18/02/2025

    #4 MAARTEN DE NEVE & ANTHONY IGLESIAS GUERRA - Unpacking hyper-personalisation in marketing

    In this episode, Sarah Claeys (from Emakina, an EPAM company) delves into the transformative power of personalisation in today’s marketing strategies. Together with Anthony Iglesias Guerra (from Carrefour) and Maarten De Neve (Emakina) she examines how top-tier technologies like AI and data analytics are revolutionizing the way brands engage with their consumers by creating uniquely tailored experiences. Together, they discuss practical applications, emerging trends, and the impact of the advent of hyper-personalisation on business outcomes. Discover how leading companies are getting ready to harness the potential of personalisation to predict customer preferences, enhance interaction, and drive unparalleled business growth. Tune in to gain invaluable insights into making your marketing strategy not only reactive but also intuitively proactive. This episode is essential for professionals eager to harness technology to elevate their marketing initiatives to new heights.

    44 min
  8. #3 MATT NAVARRA - What your social media team should know

    11/02/2025

    #3 MATT NAVARRA - What your social media team should know

    In this episode, Sarah Claeys (from Emakina, an EPAM company) speaks with Matt Navarra to delve into the hot topics of Social Media for next year’s marketing strategies and beyond. Together, they examine some selected topics and ask why they are important for marketeers. Matt delves into topics like Threads and BlueSky, social commerce, the LinkedIn Renaissance, spatial experiences, ADHD and how to build your Social Media teams. Discover what the future of social holds and gain invaluable insights into making your marketing strategy ready for 2025 and beyond. Also learn more about the impact of ADHD on Matt’s professional life. This episode is essential for professionals eager to understand what to expect from social media in the short term and to elevate their marketing to new heights in the long term.

    38 min
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Excerto

Sobre

The Belgian Association of Marketing, event organiser OFCORES and Emakina, an EPAM company have joined forces to gather the most inspiring national and international marketing experts for an inspiring chat. The result is a series of unique podcast episodes with fascinating marketing stories, useful tips and tricks, anecdotes and so much more.

Informação

  • Autoria
    BAM Marketing Congress
  • Anos em atividade
    2023 - 2026
  • Episódios
    36
  • Classificação
    Explícito
  • Copyright
    © BAM Marketing Congress
  • Site do programa
    BAM Deepdives

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