Middle Row w Coco Mocoe

Coco Mocoe
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Interviewing your next favorite celebrity & dissecting the trending topics 🍿 Instagram: @cocomocoe TikTok: @cocomocoe YouTube: Coco Mocoe

  1. 12/08

    The Biggest Marketing Myth Rebecca Black Proved Wrong

    WATCH THE OFFICIAL MUSIC VIDEO FOR "HOT WET DELIRIOUS" BY REBECCA BLACK HERE: https://www.youtube.com/watch?v=MX6ZbnN0z6E&list=RDMX6ZbnN0z6E&start_radio=1 Today's episode of "Middle Row w Coco Mocoe" podcast features Rebecca Black! Such a special guest. She started music over 10 years ago but has really honed her craft in the recent years after opening for Katy Perry, releasing her previous projects "Let Her Burn" and "Salvation" and now becoming one of the most sought after DJ's. Now, she is gearing up to release her third studio album, "Age of the Exhibitionist". I wouldn't call this a rebrand. I would call it something else. We talk about that marketing myth in today's episode. Enjoy, coconuts! 🥥 TOPICS & TIME STAMPS: 0:00 - Coco Mocoe’s Marketing Analysis of Rebecca Black 7:00 - Watching music video 11:59 - How to find a good stylist 13:10 - What is different about this era and album roll out versus her last 14:55 - The album cover was initially a mistake 17:23 - What was it like working with Katy Perry on the Lifetimes Tour 19:52 - What is one of the most difficult things about being a DJ that people don’t realize 21:50 - How she got into DJ’ing 24:20 - How did broiler room come about 27:35 - Being a female DJ in a male dominated space 29:50 - How chaotic is it in a booth when DJ’ing 39:00 - How has being a DJ helped her with creating her own music 40:50 - The “rebrand” strategy If you made it this far, you're already a Coconut — so make it official. 🥥 Subscribe to the channel and drop a comment below telling me which artist you think is about to take off. I read them all and it might just land them in the Middle Row seat. Follow me for more: Instagram | @cocomocoe TikTok | @cocomocoe Email | cocomocoe@gmail.com Add the official Middle Row playlist to your library on Spotify to hear what songs and artists I think are going to break big next:https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9 Watch previous episodes of the podcast here Charli XCX: https://www.youtube.com/watch?v=_HwNYv1VOpo&t=34s Adela: https://www.youtube.com/watch?v=VDhjDJybhsM&t=299s Slayyyter: https://www.youtube.com/watch?v=c0CCuvFUHX0&t=29sKylie Cantrall: https://www.youtube.com/watch?v=cNBYiEpNwB4&t=1062s Executive Producers: Coco Mocoe & Trinna Tracy Videographer: Operation Podcast Editor: Coco Mocoe Creator: Coco Mocoe Filming Location: Spotify Theater, Los Angeles

  2. 3/08

    Adéla Wants to be Polarizing

    Filmed in November 2024. Adéla's first-ever podast interview. WATCH THE "SUPERSCAR" MUSIC VIDEO HERE: https://www.youtube.com/watch?v=Pn6ey6HOkP4 In this episode of "Middle Row w Coco Mocoe", we are joined by Adéla as she breaks down her music video for "Superscar". This was her second single, ever, and it already has over 1 million views on YouTube and she is building a cult-like fandom, as a result. We discuss her background growing up Slovakia, her USSR ballet training, her time on "Pop Star Academy" on Netflix, her current relationships with castmates (including the KATSEYE girls), how she found her producer, Liam Benayon, how Grimes discovered her and more. Adéla is going to be a huge star! I am so lucky to say that I got the first-ever, sit down interview with her. Her music, vision, athleticism and artistry is something huge labels would pay for even their biggest artists to have even a slice of. Recently, she put out "Aint in LA", toured with Demi Lovato and performed at Lollapalooza 2026, and gearing up to release her debut album, PRIMA. To make it an easier viewing experience for you, here are the time stamps for the episode: 0:00 - Introduction0:51 - Snacks4:00 - How Adela learned English 6:41 - The storyline of “SuperScar” music video7:40 - The executive auditioning symbolism 8:51 - The Ashley O hair9:49 - Little sister in the video 12:20 - Adela’s favorite shot of the video 12:57 - How she decided on pink hair 15:06 - How Adela came up with the title “Superscar” 17:45 - How she came up with the scar imagery for the cover art18:22 - “I’m not in the business of being liked” 19:30 - Adela’s background & USSR ballet growing up 21:20 - What it was like appearing on “Pop Star Academy” on Netflix24:30 - How she handles online hate 26:40 - Who Adela is still close to from the show & KATSEYE group28:16 - The filming schedule of “Pop Star Academy” over the course of two years 31:26 - How she met her producer, Liam Benayon32:00 - “Homewrecked” storyline34:00 - Adela’s next song “Machine Girl” 34:50 - Industry interest in Adela since her first singles as an independent artist36:05 - How Grimes discovered Adela and reached out to her37:40 - Adela’s big three in astrology Where you can find more of Adéla: Spotify: ⁠https://open.spotify.com/artist/2qanRMyA5bNuTvz1dK45OP⁠Instagram: ⁠https://www.instagram.com/adelajergova/⁠YouTube: ⁠https://www.youtube.com/@AD%C3%89LAJERGOV%C3%81⁠TikTok: ⁠https://www.tiktok.com/@adelajergova?lang=en⁠ Where you can find more of Coco Mocoe: Instagram: ⁠https://www.instagram.com/cocomocoe/⁠TikTok: ⁠https://www.tiktok.com/@cocomocoe⁠Follow the official "Middle Row" playlist on Spotify: ⁠https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9?si=e4dc55829d754ad0&nd=1&dlsi=d97fc2d2e8c64f95⁠ Executive Producers: Coco Mocoe & Trinna Tracy Videographer: Operation Podcast Editor: Coco Mocoe Creator: Coco Mocoe Filming Location: Spotify LAEmail: cocomocoe@gmail.com

  3. 29/07

    How Kylie Cantrall became Disney's next golden child

    WATCH "BOY FOR A DAY" MUSIC VIDEO HERE⁠⁠WATCH "DENIM" MUSIC VIDEO HERE⁠ Kylie Cantrall talks about going from Disney Channel to pop star, her viral “Hollywood Hair Theory,” and the stories behind her music videos like “Denim,” “Boy for a Day,” and “Raised by Rihanna.” She shares hidden easter eggs, growing up in LA, and what it’s like creating music for Gen Z. Watch the full interview on Middle Row with Coco Mocoe now. Follow me! Instagram | ⁠@cocomocoe⁠ TikTok | ⁠@cocomocoe⁠ Email: cocomocoe@gmail.com Follow the official ⁠"Middle Row" playlist⁠ on Spotify Executive Producers: Coco Mocoe & Trinna Tracy Videographer: Operation Podcast Editor: Sammi Social | Comfort Creator Photographer: Chase Hanssen Creator: Coco Mocoe Filming Location: Spotify LA Comment below what music artist you think is next to take off! #KylieCantrall #DisneyChannel #PopStar #DenimMusicVideo #BoyForADay #MiddleRow #HollywoodHairTheory #GenZMusic

  4. 27/07

    Christopher Nolan's Blind Spot

    Does Christopher Nolan have a pattern when it comes to writing women? In this episode of Middle Row with Coco Mocoe, we analyze Nolan’s adaptation of The Odyssey through a feminist film lens—examining how his female characters often act as emotional vessels, plot catalysts, and symbols of male regret. Drawing from Sverre Sigfussion’s thesis, "Noir Guilt Complex: The Death of Women as a Catalyst for Character Development," we look back at films like Inception, The Dark Knight, The Prestige, and Oppenheimer, and map those character tropes onto The Odyssey’s key female figures: Penelope (Anne Hathaway), Circe (Samantha Morton), Calypso, and Athena. Read the thesis here Plus, we break down standout performances and the controversial casting of Travis Scott as the Bard. CHAPTERS: Introduction — 0:00 The 2015 Thesis — 5:03 The Prestige — 5:44 The Dark Knight — 6:28 Inception — 6:42 Oppenheimer — 7:44 Other male directors portrayal of women in the storyline — 11:40 SPOILERS AHEAD Penelope in the Odyssey — 17:09 Circe — 19:16 Calypso — 24:16 Athena — 27:18 The making of the odyssey -- 30:54 If you made it this far, you're already a Coconut — so make it official. 🥥 Subscribe to the channel and drop a comment below telling me which artist you think is about to take off. I read them all and it might just land them in the Middle Row seat. Follow me for more: Instagram | @cocomocoe TikTok | @cocomocoe Email | cocomocoe@gmail.com

  5. 13/07

    Why "Spamming Content" Actually Works (The Love Island USA Strategy)

    Did you know that Love Island USA was originally considered a "failure to launch" during its first three seasons on CBS? From strict broadcasting rules to sanitized episodes, the show almost came to a complete close. Cut to today, and Love Island USA is running laps around major scripted drama series like Bridgerton and House of the Dragon to become the biggest show in the country. In today’s solo episode of Middle Row with Coco Mocoe podcast, I’m breaking down my marketing theory on the exact decisions that catapulted this franchise into a cultural phenomenon. We discuss the massive impact of the Bravo fandom, why Ariana Madix was the ultimate tipping point, and the logistics behind the real-time "war room" editing in Fiji.Most importantly, we explore the "Firehouse Effect" in marketing—the strategy of drowning out your competition through sheer volume of content—and how you can apply this to your own brand, music, or content creation journey (plus the dangerous risks of the 2020s digital surveillance state). I want this to be a discussion rather than a lecture, so leave a comment below: why do you think Love Island USA became the #1 show in the US? What blind spots did I miss? If you enjoyed this episode, please leave a review on Spotify or Apple Podcasts to help us climb the charts, and subscribe for more pop culture marketing deep dives! If you made it this far, you're already a Coconut — so make it official. 🥥 Subscribe to the channel and drop a comment below telling me which artist you think is about to take off. I read them all and it might just land them in the Middle Row seat. Chapters: 0:00 - Introduction 3:10 - The History of Love Island USA 6:25 - Why they replaced Sarah Hyland as host with Ariana Maddix 10:10 - Why Ariana Maddix was the tipping point for the show 13:35 - How love island use has remained the most watched show in the U.S. for three years 16:30 - The firehose method 20:32 - The risk of the firehouse method: CBS’s Big Brother 28:48 - How to apply the firehose method in marketing to yourself Follow me for more: Instagram | @cocomocoe TikTok | @cocomocoe Email | cocomocoe@gmail.com Add the official Middle Row playlist to your library on Spotify to hear what songs and artists I think are going to break big next:https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9 Executive Producers: Coco Mocoe & Trinna Tracy Videographer: Operation Podcast Editor: Coco Mocoe Creator: Coco Mocoe Filming Location: Spotify Theater, Los Angeles #LoveIslandUSA #ArianaMadix #MarketingStrategy #TrendForecasting #MiddleRowPodcast #PopCulture #ContentCreator

  6. 6/07

    How Ella Langley became bigger than pop music

    Ella Langley has been putting out music for almost 10 years now, with her first song "Clear the Clouds" coming out in 2017. But what branding and marketing decision did she make a few years ago that turned her into the biggest artist in the world, with "Choosin Texas" being one of the longest standing #1 songs on the Billboard charts of the year? Let me know in the comments what other trending topics, artists and celebrities you want me to cover in the "Middle Row w Coco Mocoe" podcast. New episodes every other Monday! f you made it this far, you're already a Coconut — so make it official. 🥥 Subscribe to the channel and drop a comment below telling me which artist you think is about to take off. I read them all and it might just land them in the Middle Row seat. Follow me for more: Instagram | ⁠@cocomocoe⁠ TikTok | ⁠@cocomocoe⁠ Email | cocomocoe@gmail.com

  7. 22/06

    How to get 200M streams before signing to a label (ft. Mad Tsai)

    WATCH MAD TSAI’S MUSIC VIDEO FOR “BITE”: https://www.youtube.com/watch?v=2GevLw6cqBI&list=RD2GevLw6cqBI&start_radio=1 How does a bedroom pop artist cross 200 million streams entirely on their own before signing to a major label? Today on Middle Row, we are joined by the artist Mad Tsai to break down his rise in music while finishing his degree at UCLA.  From the viral, LGBTQ+ fan-edit momentum of "Boy Bi" to the 100-million-stream milestone of "Stacy’s Brother," Mad Tsai explains how activating niche fandoms can activate internet subcultures to pull an artist's music into their world. We dissect the fundamental shift in listener psychology; such as, contrasting traditional, forced record label marketing with the organic power of TikTok fan edits (ex. BookTok, anime edits, and viral Love Island clips). We also look at the data behind Alex Warren’s 134-post pivot for his hit "Ordinary," how Mad Tsai leaned into online friction and critics to fuel his rollouts for "DA DA DA" and "STRAYS," and the deep personal storytelling of culture and queerness that is a through line in his music.  Chapters:  0:00 - Introduction  9:46 - Why his name is Mad Tsai 13:32 - Why artists have alter egos 15:20 - How to get 200-million+ streams before even signing to a record label 16:26 - Being a UCLA student while videos are going viral 17:57 - The personal challenge that made him viral 19:46 - The fan edits that made his songs viral 23:26 - The niche online that made his music viral 24:54 - Turning online drama into massive roll-out moments 25:46 - The online hate that kept him from posting music for 2+ years 33:13 - Mad’s ethnic background (Peruvian, Canto, Taiwanese) 36:18 - Mad’s queer identity 39:01 - Songs that explore his sexuality 41:20 - Where is the best spot to eat in LA 43:46 - Mad’s sun, moon and rising 44:31 - Mad’s upcoming tour Subscribe to get notified anytime a new podcast episode of “Middle Row w Coco Mocoe” drops every other Monday! Follow @ cocomocoe on socials:  instagram.com/cocomocoe tiktok.com/@cocomocoe  cocomocoe.substack.com

  8. 8/06

    The Katseye Kurse: The Marketing Strengths & Blind Spots of the World's Biggest Girl Group

    KATSEYE got Grammy nominations, a viral Gap campaign, a sold-out tour, and one of the best-selling albums in America, all in under two years. So why can't the girls escape criticism? In this episode of "Middle Row with Coco Mocoe", I break down what I'm calling the "Katseye Kurse," the collision between HYBE and Geffen's K-pop machine and a Western fandom that plays by completely different rules. I get into the Manon hiatus and the silence that followed, the Dream Academy contestants who got recycled into HYBE's next global group, Saint Satine, the Mickey Mouse Club blueprint with dropped artists being launched into stardom, and why the label's biggest marketing win might also explain its biggest blind spot. This isn't bad luck. It's a system that was built for impact. But who pays the price of the whiplash? Chapters 0:00 - Introduction 7:54 - Pop Star Academy on Netflix 12:03 - Mickey Mouse Club 14:12 - Who didn't make Katseye but have since launched music careers? 16:08 - The Introduction of Saint Satine aka Prelude 17:48 - The moment KATSEYE became a household name 19:32 - The Manon Hiatus 20:24 - Why doesn't Hybe address the Manon rumors? 21:33 - The importance of fan accounts 24:26 - Why the K-Pop infrastructure failed in western media 26:48 - The Gen-Z Vs. Gen Alpha Dilemma 30:03 - Can the "Katseye Kurse" be broken? New episodes of Middle Row every other Monday. If you made it this far, you're already a Coconut — so make it official. 🥥 Subscribe to the channel and drop a comment below telling me which artist you think is about to take off. I read them all and it might just land them in the Middle Row seat. Follow me for more: Instagram | @cocomocoe TikTok | @cocomocoe Email | cocomocoe@gmail.com Add the official Middle Row playlist to your library on Spotify to hear what songs and artists I think are going to break big next:https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9 Executive Producers: Coco Mocoe & Trinna Tracy Videographer: Operation Podcast Editor: Coco Mocoe Creator: Coco Mocoe Filming Location: Spotify Theater, Los Angeles

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Sobre

Interviewing your next favorite celebrity & dissecting the trending topics 🍿 Instagram: @cocomocoe TikTok: @cocomocoe YouTube: Coco Mocoe

Informação

  • Autoria
    Coco Mocoe
  • Anos em atividade
    2022 - 2026
  • Episódios
    132
  • Classificação
    Explícito
  • Copyright
    © Coco Mocoe
  • Site do programa
    Middle Row w Coco Mocoe

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