Compact Disasters

Compact Disasters

Compact Disasters is a podcast that delivers bite-sized episodes exploring some of the world's most catastrophic events, from natural disasters to human-made tragedies. Each episode, lasting less time than it takes to enjoy a coffee, dives into the causes, consequences, and lasting impacts of these events, offering listeners a concise but comprehensive overview. Whether it's hurricanes, industrial accidents, or historical calamities, the podcast aims to engage and inform audiences with well-researched, fast-paced content that is both educational and gripping. Perfect for history enthusiasts, curious minds, or anyone looking to learn about significant disasters without a huge time commitment.

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    You Might Also Like: Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

    Introducing Mike Cessario: ”No investor was gonna write me a check for the concept.” from Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman. Follow the show: Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman A skull-emblazoned design with a funny slogan is just not what people expect when they’re buying a healthy beverage. But that’s exactly why Liquid Death Founder and CEO Mike Cessario thought there was room for disruption. He didn’t think funny, cool, irreverent marketing should be limited to things that are bad for you. What if this approach could even help people make healthier choices? Now the healthy beverage company trying to “Murder Your Thirst” has expanded to soda-flavored sparkling water, iced tea, and energy drinks and it was valued at $1.4 billion in March 2024. Mike sits down with Bob to talk about how he got from inspiration, to concept, to funding an original order of 150,000 cans. He has great insights on both creativity and analytics, shares lessons from all the surprises and challenges he faced in becoming an entrepreneur and explains why he dislikes traditional marketing as much as most people do. See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

Sobre

Compact Disasters is a podcast that delivers bite-sized episodes exploring some of the world's most catastrophic events, from natural disasters to human-made tragedies. Each episode, lasting less time than it takes to enjoy a coffee, dives into the causes, consequences, and lasting impacts of these events, offering listeners a concise but comprehensive overview. Whether it's hurricanes, industrial accidents, or historical calamities, the podcast aims to engage and inform audiences with well-researched, fast-paced content that is both educational and gripping. Perfect for history enthusiasts, curious minds, or anyone looking to learn about significant disasters without a huge time commitment.

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