Content Amplified

Masset - Content Amplified

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MARKETING
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Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

-1 DIA

How Can Brands Bridge the Gap Between Human Quality and AI Efficiency?

How Can Brands Bridge the Gap Between Human Quality and AI Efficiency? How do quality and artificial intelligence actually meet in a world increasingly flooded with "AI slop"? In this episode of Content Amplified, host Benjamin Ard sits down with Katrine Rasmussen, CMO at Pixelz, to discuss the fundamental shift from using AI as a simple automation tool to using it as a sophisticated creative partner. Katrine breaks down the "Digital Twins" philosophy, explaining why the secret to high-end visual content isn't just the technology itself, but keeping industry experts and human talent at the very center of the process. In this episode, you’ll learn: The Intersection of Quality and AI: Why putting AI tools in the hands of skilled industry creatives is the only way to produce work that meets professional standards. The "Digital Twin" Framework: How Pixels uses digitized versions of real models to create 100% digital campaigns while maintaining human approval and compensation. Ethical Innovation: Why an "ethically sound" approach to AI—involving contracts and consent—is becoming a competitive advantage for major brands. Legal Brand Safety: How to navigate the risks of training data and "doppelgangers" to ensure AI content doesn't lead to lawsuits. Moving Beyond the Prompt: Why technical expertise in fashion and photography is more valuable than being a "prompt engineer" when it comes to brand identity. About the Guest Katrine Rasmussen is the Chief Marketing Officer at Pixelz, a visual content leader that manages imagery and video for the product detail pages (PDP) of global e-commerce retailers. With over five years at the company, she has overseen the transition from traditional retouching to cutting-edge generative AI. Katrine is a prominent advocate for ethical AI and frequently shares insights on how the fashion industry can adopt new tech without sacrificing quality or talent. Connect with Katrine: Katrine's LinkedIn ProfilePixelz Corporate WebsiteText us what you think about this episode!

17 min
-2 DIAS

Is AI Rewriting the Rules of Your Content Strategy?

Discover how the rise of AI-generated summaries is fundamentally changing search engine optimization and why your content strategy must pivot to Answer Engine Optimization (AEO) to stay visible. In this episode of Content Amplified, Benjamin Ard sits down with Bridget Folliard Terrones, VP of Marketing and Communications at the Institute of Real Estate Management (IREM). Bridget shares her unique journey from forensic science to marketing leadership and provides a roadmap for navigating the shift from keyword-stuffing to experience-based content. Inside the Episode: The Shift to AI Summaries: How Google is using AI to do the "heavy lifting" for users, which may decrease organic website traffic.Transitioning to AEO: Why modern content strategy should focus on answering specific questions rather than just tracking keywords.The Power of Human Insights: Why unique human experiences, videos, and testimonials are vital because they cannot be easily generated by AI.Leveraging Content Vehicles: The importance of using blogs, social media, and podcasts to increase your chances of appearing in AI search summaries.Managing AI Risks: Addressing the legal concerns, intellectual property issues, and the need for human oversight to prevent misinformation.About the Guest: Bridget Folliard Terrones is the Vice President of Marketing and Communications at IREM, an organization supporting over 18,000 residential and commercial property managers globally. With 15 years of experience in the field, she brings a deep understanding of how to adapt brand strategy to new technological landscapes. Connect with Bridget: LinkedInCompany WebsiteText us what you think about this episode!

14 min
-3 DIAS

Are You Creating Content Based on Beliefs or Just Demographics?

Mastering the "why" behind your audience's actions is the only way to break through the noise in an increasingly automated world. In this episode of Content Amplified, host Benjamin Ard sits down with April Grudier, a seasoned marketing leader with deep roots in both B2C and B2B, to explore the shift from surface-level demographics to belief-level audience insights. April reveals her "scrappy" methods for uncovering what keeps your customers up at night and explains why PR is no longer just "fluff"—it is a critical tool for teaching AI models who your brand is. Inside this episode: Belief vs. Demographics: Why the best content connects with what people value, protect, and prove, rather than just their job title. The Scrappy Researcher’s Toolkit: How to find deep audience insights without a massive research department by leveraging sales calls, AI-summarized reviews, and niche media consumption. The Content Filter: A strategic approach to mapping content to the buyer’s journey while ensuring every piece serves a clear purpose of awareness, engagement, or conversion. The PR Renaissance: How PR is shaping modern discoverability by feeding the large language models (LLMs) that power AI searches. Structuring for AI: Practical tips for formatting press releases and partner content to ensure your brand surfaces in AI-generated answers. About Our Guest: April Grudier is a versatile marketing leader who transitioned from a background in education to a prolific career in B2C and B2B marketing. Having held nearly every marketing role imaginable at major brands like Staples and BJ’s Wholesale Club, she now brings her expertise to the payments industry. She currently serves as a marketing leader at BlueSnap (recently acquired by Payrock), where she focuses on global growth and integrated content strategies. Connect with April: LinkedIn: April Grudier Company Website: PayrocText us what you think about this episode!

24 min
29/01

Creating High Performing Newsletters Using AI and Subject Matter Experts

Discover how to create newsletters that people actually want to open by combining the efficiency of AI with the authentic voice of your internal experts. In this episode of Content Amplified, Ben sits down with Olivia Martinez to discuss how Mission uses specific GPTs to ghostwrite for their leadership while maintaining a personal touch. Olivia breaks down the exact strategies used to increase open rates by over 15% and click-through rates by 3%. Key takeaways from this episode include: How to train a GPT to mimic the specific tone and cadence of a Subject Matter Expert.Why human review is a non-negotiable step in the AI content workflow.The data-backed reason you should send newsletters from a specific person rather than a brand name.A proven "1-2-3" newsletter structure (1 Big Idea, 2 Things to Check Out, 3 Things I’m Loving) that boosts engagement.Strategies for building relationships with busy executives to get them involved in content creation.About Olivia MartinezOlivia Martinez is the Director of Partner Marketing and Communications at Mission, a CDW company and AWS premier tier partner. With a background starting in healthcare administration, Olivia now focuses on growing influence with AWS sellers and overseeing Mission's external storytelling through PR, social media, and newsletters. Connect with Olivia and Mission LinkedIn: https://www.linkedin.com/in/oliviamartinez431/Mission Website: https://www.missioncloud.com/Text us what you think about this episode!

15 min
28/01

Authentic Marketing Strategies for the Age of Generative AI

Discover how to leverage the efficiency of generative AI without creating "AI slop" that alienates your audience. In this episode of Content Amplified, Ben Ard sits down with Andy Brooks to discuss the delicate balance between utilizing new technology and maintaining the human connection. While AI offers incredible speed, it often acts as an "affirmation loop" that validates mediocre ideas rather than challenging them. Andy explains why marketers must treat AI as a partner rather than a replacement to ensure their brand narrative remains genuine. Topics discussed in this episode: Why AI should be viewed as a "not terribly bright" but fast marketing coordinator.How to overcome the learning curve of effective prompting vs. just getting an output.Why Gen Z audiences are reacting negatively to AI-generated imagery.The importance of keeping "real" elements (stories, products, and people) untouched by AI.Whether "No AI Used" will become a permanent badge of honor for brands.About the Guest:Andy Brooks is the Director of Marketing and Communications. With a diverse background in radio, television, and software development, Andy has devoted his recent career to mastering the ins and outs of marketing technology. He is the author of two books and teaches courses on creating with Generative AI on Coursera, focusing on helping people increase efficiency without losing authenticity. Connect with Andy on LinkedIn: https://www.linkedin.com/in/aceebro/View Andy's course: https://www.coursera.org/instructor/andrew-brooksText us what you think about this episode!

16 min
27/01

6 Strategic Pillars to Amplify Your Content and Drive Revenue

Are you drowning in a sea of unorganized content but starving for a cohesive strategy that actually drives business outcomes? In this episode of Content Amplified, Ben sits down with Jennifer Halsey to discuss the journey of moving from "content chaos" to clarity by building a dedicated content strategy function from the ground up. Jennifer reveals how to take an organization with hundreds of fragmented assets and transform that library into a strategic engine that fuels every stage of the buyer’s journey. She shares her proven framework for aligning content with business goals, securing executive buy-in through quick wins, and tackling the unsexy but essential work of building a scalable foundation. In this episode, you will learn: The 6 Strategic Pillars: A breakdown of the six outcomes content must drive, including revenue acceleration, customer success, and brand authority.The 3-Phase Implementation Roadmap: How to prioritize "quick wins" to earn trust before moving on to foundational organization and long-term scaling,Solving Content Chaos: Strategies for fixing common issues like poor findability and fragmented messaging in technical industries.Amplifying Expertise: How to use content to authentically amplify the technical brilliance already existing within your teams.About the Guest:Jennifer Halsey is a seasoned marketing leader currently serving at Dragos, an industrial cybersecurity company. With over 17 years of prior experience leading marketing at the International Society of Automation (ISA), Jennifer specializes in demand generation, brand management, and content strategy for technical audiences. She is passionate about using content as the fuel that allows all other marketing functions to shine. Connect with Jennifer: LinkedIn: https://www.linkedin.com/in/jennifer-halsey-3504559/Website: https://www.dragos.com/Text us what you think about this episode!

22 min
22/01

The Untapped Power of Your About Page and Founder Stories

Is your "About Us" page just a brochure, or is it driving real connection? In this episode of Content Amplified, host Ben Ard sits down with marketing veteran Courtney Klepsch to discuss why the "About Us" page is the most undervalued asset on your website. They dive deep into how founder stories, employee advocacy, and authentic community narratives can build trust and cut through the noise of modern marketing. In this episode, you will learn: Why the "About Us" page is the best place to humanize your brand.How founder stories create lasting connections with customers.Using company culture stories to attract top-tier talent.Balancing AI tools with the need for human refinement in content.Why younger generations demand authenticity over high production value.About the Guest: Courtney Klepsch is a seasoned marketing and communications professional with over 25 years of experience spanning news media, digital marketing, and industries ranging from staffing to biotech and real estate. She is passionate about helping brands connect with their audiences through authentic storytelling. Connect with Courtney: LinkedInText us what you think about this episode!

17 min
21/01

Using Creative Risks To Stand Out In Niche Industries

Discover how to transform dry technical concepts into high performing creative campaigns that stand out in crowded niche markets. In this episode of Content Amplified, Ben Ard sits down with GinaRenee Autrey to discuss how she successfully implemented themes like Shakespeare, Dr. Seuss, and classic muscle cars to market hydropower engineering services. Gina Renee shares her unique process for finding real world analogies to explain complex problems and reveals exactly how she gained executive buy in for bold marketing strategies. Topics discussed in this episode: How to use creative analogies to differentiate your brand in "boring" or technical industries.Case Study: Using a female boxer to showcase agility in the oil and gas sector.Case Study: The "To Be or Not To Be" Shakespeare campaign regarding dam decommissioning.Strategies for lobbying leadership and technical staff to approve outside the box ideas.How to listen to technical experts to spark creative brainstorming sessions.About the Guest:GinaRenee Autrey is the Director of Marketing and Strategic Impact at Kleinschmidt, a firm specializing in the hydropower sector. With over 20 years of experience in the AEC (Architecture, Engineering, and Construction) world, she specializes in building marketing programs from the ground up and driving industry buzz through creative thought leadership. Connect with GinaRenee on LinkedInText us what you think about this episode!

16 min

Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

Autoria

Masset - Content Amplified
Anos em atividade

2023 - 2026
Episódios

395
Classificação

Para todos
Copyright

© 2026 Content Amplified
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Content Amplified