AIGA Design Podcast

AIGA, the professional association for design
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The official podcast feed of AIGA, the professional association for design. We explore various facets of the design discipline, profession, and industry to help our listeners learn about the past and present and prepare for the future. The theme of our 2024-2025 season is "Design and Performance."

  1. 17/03

    Branding as a Cultural Force with Robin Landa

    In this episode, hosts Lee-Sean Huang and Giulia Donatello welcome distinguished professor, author, and creativity expert Robin Landa. Recently honored with the 2025 Stephen Heller Prize for Cultural Commentary, Landa discusses her prolific career as the author of 27 books and her evolving philosophy on design’s role in society. The conversation spans Landa’s origin story: from designing Barbie clothes as a child to honing her craft as a writer. We also explore her latest work, which frames branding not merely as a commercial tool, but as a significant cultural force with ethical responsibilities. Major Themes Branding as a Cultural Actor: Landa argues that modern brands have moved beyond simple differentiation and positioning. They are now cultural participants that influence public discourse, equity, and inclusion, carrying a responsibility to contribute positively to the communities that sustain them.The Evolution of Design Writing: Landa reflects on how writing began as a practical necessity for academic promotion but became a core part of her identity. She emphasizes the importance of design commentary as a form of cultural commentary that should live beyond the "silo" of the design community.Redesigning the Learning Environment: As an educator, Landa advocates for a shift from the "talking head" factory model of education to active, flexible, and social spaces. She suggests that classrooms should be designed for engagement and participation rather than compliance.AI and the Human Element: Discussing the rise of AI in the creative workflow, Landa notes that while students need technical fluency, the true value of a designer now lies in judgment, ethics, and lived experience—qualities AI lacks.Diversity as a Creative Catalyst: Innovation happens at the "edge" where different disciplines and backgrounds meet. Landa highlights the need for structural diversity in creative leadership to move beyond symbolic References Branding as a Cultural Force: https://amzn.to/3PH80IC Leadership by Design: https://amzn.to/47QOm37 MasterCard’s Where to Settle: https://www.mastercard.com/news/europe/en/newsroom/press-releases/en/2023/mastercard-s-where-to-settle-platform-to-offer-new-features-job-listings-and-apartment-rentals/ Sheba Reef Builders: https://www.shebahopegrows.com/en-en?&=681856277402&gad_source=1&gad_campaignid=20799781648&gbraid=0AAAAAC66XqpqSC0WC1oRrgVID3xKi880H Man Ray - When Objects Dream: https://www.metmuseum.org/exhibitions/man-ray-when-objects-dream

    41 min

  2. 24/02

    Humanizing Data Through Design with Giorgia Lupi

    In this episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello sit down with Giorgia Lupi to explore her journey from an architecture student and musician in Italy to a pioneer of data humanism and partner at Pentagram in New York City. Giorgia discusses her latest books, her Love Letter to the New York City subway, and why she recently broke up with ChatGPT. Whether you're a seasoned designer or a curious learner, Giorgia’s insights invite us to see data as a profoundly human, creative, and essential storytelling tool. TIMESTAMPS 00:00 - Introduction to Giorgia Lupi and her focus on data humanism 02:00 - Giorgia’s early influences: architecture, music, and data collection at her grandmother’s tailor shop 05:00 - Spark moments: designing band album artwork and transitioning into data visualization 06:40 - Discussing her book Speak Data and the process behind it 09:00 - The human stories within data: interviews with leading thinkers on data’s meaning 13:15 - The Dear Data project: weekly postcards and framing personal data conversations 16:00 - Inspired by data visualizations and how personal relationships shape data storytelling 18:00 - Data as a love letter to the NYC subway system: poetic visualization of transit data 25:00 - Designing data for children: This Is Me and Only Me and engaging young audiences 27:30 - The challenge of complex data: finding human stories in big or aggregated datasets 30:20 - Designing the data set: choosing what to include and how to add context 32:00 - Combining qualitative and quantitative data: mentoring teams and storytelling strategies 34:30 - The evolving role of data in design and how to navigate cross-disciplinary data practices 38:00 - Perspectives on AI: cautious optimism, data as a resource, and preserving human creativity 43:00 - Inspirations and making for the sake of making: art exhibitions, painting, and experimentation 45:30 - Final thoughts: cultivating critical thinking and curiosity in a data-driven world REFERENCES Our previous episode of the AIGA Design Podcast with Giorgia Lupi from 2020: https://creators.spotify.com/pod/profile/aigadesign/episodes/Giorgia-Lupi-on-Data-Humanism-ecs2f7Giorgia Lupi’s personal website: https://giorgialupi.com/Pentagram – The World’s Largest Independent Design Consultancy: https://www.pentagram.com/ Speak Data: Artists, Scientists, Thinkers, and Dreamers on How We Live Our Lives in Numbers: https://amzn.to/4qXAQl4 Dear Data: https://amzn.to/3Msgrqj This is Me and Only Me: https://amzn.to/46pMrlHA Data Love Letter to the Subway: https://www.mta.info/agency/arts-design/digital-art/data-love-letter Two Craigs Take on a 1-Year Performance Challenge (2025 AIGA Design Conference): https://www.youtube.com/watch?v=gdjkZu_qvDM 2Craigs: https://www.2craigs.com/ Ruth Asawa, A Retrospective: https://www.moma.org/calendar/exhibitions/5768Wifredo Lam, When I Don’t Sleep I Dream at MoMA: https://www.moma.org/calendar/exhibitions/5788Alfred Jensen at the Pace Gallery: https://www.pacegallery.com/artists/alfred-jensen/

    47 min

  3. 6/02

    Why paper still matters in the age of digital and AI

    In this episode, Lee-Sean Huang and Giulia Donatello host Andy Curson and Rob Slowe from Arctic Paper as they dive into sustainable papermaking, the role of print in a digital age, and collaborations with emerging designers. Discover how Arctic Paper balances environmental responsibility with innovation, and how print continues to evolve as a meaningful medium for creativity and storytelling. Arctic Paper’s portfolio: mills in Sweden and Poland, offering coated, uncoated, book, and high-end papersThe relationship between Arctic Paper and the Munken Design Brand, and insights into their global activitiesCollaborations with European design schools for over 20 years, fostering youth creativityThe evolution of agenda design: flexibility, interactivity, and the shift from static to fluid layoutsThe value of physical books and print in an era dominated by screens, emphasizing quality and sensory experienceArctic Paper’s sustainability initiatives: FSC, Cradle to Cradle, CO2 reduction, water conservation, and environmental stewardshipChallenges in translating digital files to print, ICC profiles, and ensuring color fidelityDigital tools like Munken Sans font and Munken Creator for hybrid design approachesThe future of print: high-end books as niche luxury items, akin to vinyl recordsThe impact of AI on design and print, emphasizing the importance of tactile, slow media for deep engagement Resources & Links: Arctic Paper Official Website: https://www.arcticpaper.comMunken Paper: https://www.arcticpaper.com/brands/munken/Munken Sans Typeface: https://colab.munken.com/munken-sansMunken Creator Web Tool: https://colab.munken.com/munkencreatorFSC Certification: https://fsc.org Timestamps:  00:00 - Introduction to the Eyes on Design theme and guests from Arctic Paper 02:29 - Arctic Paper’s global presence and product offerings 04:09 - Clarification of Arctic Paper and Munkin Brand relationship 05:34 - The backgrounds and careers of Andy and Rob in the paper industry 11:34 - Long-standing collaboration with European art and design schools 14:32 - Big shifts in youth design practices: flexibility and interactivity 16:33 - How COVID influenced innovative student projects and engagement with paper 19:04 - Challenges of translating digital files to print on uncoated paper 21:03 - The role of paper quality in creating memorable experiences 24:47 - Arctic Paper’s commitments to sustainability and environmental impact 27:31 - Innovations in reducing water and energy consumption in papermaking 30:14 - The physical environment as part of sustainability and community well-being 31:24 - How Arctic Paper bridges expectations between digital and print media 34:41 - Digital tools and experiments like Munken Sans font and Munken Creator platform 39:24 - The future of luxury books and print as a niche market akin to vinyl records 41:59 - The timeless value of physical books and passing on treasured works 42:35 - AI's role in design, print, and storytelling: preserving tactile skills amid digital growth 45:09 - Looking ahead: embracing both digital and physical mediums, fostering new creatives

    44 min

  4. 5/02

    Introducing "Eyes on Design," AIGA's 2026 Programming Theme

    Join co-hosts Lee-Sean Huang and Giulia Donatello as they kick off a brand-new season of the AIGA Design Podcast. We’re diving deep into our new programming theme, "Eyes on Design." Whether you’re a long-time listener or brand new to the show, Lee-Sean and Giulia take a moment to (re)introduce themselves and share the backgrounds (and biases) they bring to design discourse. Have a story to tell? We’re scouting for guests! Send your pitches to podcast@aiga.org. Join the conversation: We love hearing from you. Drop us an email or a voice message with your thoughts on the new season The AIGA Design Podcast is 100% member-supported. Join AIGA today at aiga.org to support our work and connect with our community of design professionals, educators, and leaders.

    18 min

  5. 23/12/2025

    Designing for the World We Live In: Aleksey Fedorov on Meaning, Performance, and Brand Impact

    In this episode of the AIGA Design Podcast, hosts Lee-Sean Huang and Giulia Donatello sit down with Aleksey Fedorov, Director of Global Brand Marketing at Microsoft, for a wide-ranging conversation on branding, performance, and the evolving role of design in society. Aleksey reflects on his nonlinear career path and how moments of tension, uncertainty, and failure have shaped his creative practice. Together, they unpack how brands can move beyond metrics to create meaning, build trust, and reflect the complexity of the world we live in. The conversation also explores the role of AI in creative work, the importance of inclusion and representation in brand systems, and what it means to design not just visuals, but immersive, living worlds. Drawing on his experience at Microsoft and his involvement with AIGA, Aleksey shares insights on how institutions and brands must continue to evolve, embracing discomfort and staying grounded in human values to remain relevant and impactful. Episode Recommendation: Book: Art Since 1900 Newsletter: Benedict Evans Movie: Her Show: Andor

    48 min

  6. 17/12/2025

    The Human Element People First: Devika Menon on Participatory Service Design

    In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello engage in an inspiring conversation with Devika Menon, a service design and delivery lead at the City of Philadelphia. They explore Devika's diverse career journey, from her early days in animation film design to her current role in civic design. The discussion highlights the importance of human-centered design, the challenges of working within government systems, and the significance of participatory service design. Devika shares insights on navigating uncertainty, the impact of cultural experiences on design thinking, and the value of collaboration in creating sustainable change. Episode Recommendations: Book: Good Services: Decoding the Mystery of What Makes a Good Service Book: Braiding Sweetgrass

    35 min

  7. 09/12/2025

    Shaping Your Path: Kevin Flores on Career Growth, AI and Design Leadership

    In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello engage in a thought-provoking conversation with Kevin Flores, an experienced product and design leader, founder and coach. They delve into Kevin's diverse career journey, from his early days in Silicon Valley to his experiences with major corporations like LinkedIn and Verizon. The discussion highlights the importance of adaptability in design careers, the evolving role of design leaders, and the significance of personal branding. Kevin shares insights on navigating the challenges of the design industry, the impact of AI on design processes, and the value of cultivating a unique design sense. He reminds designers that even as AI evolves, maintaining a sharp critical lens remains an essential skill. Episode Recommendations: Kevin's Book: Design Career Handbook Short Film: Powers of Ten Book recommendation: Orbiting the Giant Hairball

    56 min

  8. 29/09/2025

    Balancing Anger and Hope: George Aye on Pissed Off Optimism in Design

    In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello speak with George Aye, co-founder of Greater Good Studio⁠, about his concept of “pissed off optimism”, the tension between acknowledging what’s broken and believing in the possibility of meaningful change. The conversation explores the power of community, the realities of navigating race and identity in the design profession, and the transitions and trade-offs that come with moving from designer to business owner. George also reflects on the principles that guide his studio, the importance of ethics in design education, and the role designers can play in supporting social change. The episode concludes with inspirational media recommendations and a call to action for designers to connect with local nonprofits.

    53 min
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The official podcast feed of AIGA, the professional association for design. We explore various facets of the design discipline, profession, and industry to help our listeners learn about the past and present and prepare for the future. The theme of our 2024-2025 season is "Design and Performance."

Informação

  • Autoria
    AIGA, the professional association for design
  • Anos em atividade
    2019 - 2026
  • Episódios
    132
  • Classificação
    Para todos
  • Copyright
    © AIGA, the professional association for design
  • Site do programa
    AIGA Design Podcast

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