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Welcome to Get Discovered, a podcast about AI, SEO, and online discoverability in the age of AI. We speak with founders, business leaders, and experts who are navigating this fast-paced technology right alongside you. The better we all understand it, the higher the chances that no one gets left behind. Learn more: https://prerender.io/get-discovered-podcast/

16/12/2025

What Is AI, Really? - Season Finale with Carli Van Stolk

Everyone has a different idea of what AI actually is. In the season one finale of the Get Discovered podcast, Joe brings on Carli Van Stolk, producer of the show. Together, the two dissect what it's like starting a podcast for the first time, explore what's happening in season two, and ultimately, arrive at their shared definition of what AI really is. What to expect from this episode: A candid chat between two colleagues navigating starting a podcast for the first timeKey takeaways from season oneAn exploration of what AI really is, and how it ties into the cultural fabric of our current societyResources from the episode: Find Joe on LinkedIn: https://www.linkedin.com/in/joewalsh22/Find Carli on LinkedIn: https://www.linkedin.com/in/carli-van-stolk/About Get Discovered Get Discovered is a podcast from Prerender.io on AI, SEO, and online discoverability. We speak with business leaders, SEOs, and AI experts on how AI is impacting our world—and what you can do to keep up. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts. Learn more: prerender.io/get-discovered-podcast Thanks for listening to the first season of the podcast with us. We'll see you soon for season two!

21 min
10/12/2025

"People Forget That AI Existed Before ChatGPT" with Belma Ibrahimović, Head of AI at saas.group

In this episode of Get Discovered, host Joe Walsh sits down with Belma Ibrahimović, Head of AI at saas.group, for a grounded and practical look at what AI can and can’t do today. Belma shares a brief history of artificial intelligence, what LLMs are genuinely good at and what they arent, and how she thinks LLMs aren't real AI. The conversation also looks ahead to the future of AI, touching on robotics, real-world constraints, and what it will take for us to keep up. What to expect from this episode: The real limitations of AI models and why they make certain mistakesHow training data shapes model quality, behavior, and blind spotsWhen to trust AI tools and when to verify their outputsWhy basic AI literacy is becoming essential for every role, not just technical onesA look at future challenges, including robotics and real-world AI reliabilityResources from the episode: AI for Everyone (Coursera, Andrew Ng): https://www.coursera.org/learn/ai-for-everyoneAI Engineering: Building AI Applications: https://www.amazon.com/AI-Engineering-Building-Applications-Foundation/dp/1098166302Homo Deus: A Brief History of Tomorrow: https://www.amazon.com/Homo-Deus-Brief-History-Tomorrow/dp/0062464310AI 2041 by Kai-Fu Lee: https://www.ai2041.com/Generative AI for Everyone: https://www.coursera.org/learn/generative-ai-for-everyoneConnect with Belmont on LinkedIn: https://www.linkedin.com/in/belma-ibrahimovic/About Get Discovered Get Discovered is a podcast from Prerender.io on AI, SEO, and online discoverability. We speak with business leaders, SEOs, and AI experts on how AI is impacting our world—and what you can do to keep up. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts. Learn more: prerender.io/get-discovered-podcast

44 min
02/12/2025

The Hidden Costs of AI with Fabio de Almeida [Part 2]

In this follow-up conversation, Fabio de Almeida returns to the Get Discovered podcast to dive deeper into the real, often overlooked costs of AI systems. Beyond the hype and promise of efficiency, Fabio zeroes in on the data: how LLMs source it, what’s included (and excluded), and why it matters. He breaks down the financial, operational, and social implications that both users and companies should understand before scaling AI adoption. Building on Part One, this episode moves from theory to practice, revealing what leaders don’t know they don’t know about data quality, model training, and the long-term sustainability of AI. What to expect from this episode: The data behind AI systemsWhat data LLMs are trained onHow to manage and protect your personal dataWhat to know about implementing safe, sustainable, and scalable AI systems for a healthier societyResources from the episode: Rest of World: restofworld.orgAI Snake Oil by Sayash Kapoor: https://www.aisnakeoil.com/Find Fabio on LinkedIn: https://www.linkedin.com/in/fabiodealmeida9/About Get Discovered: Get Discovered is a podcast from Prerender.io on AI, SEO, and online discoverability. We speak with business leaders, SEOs, and AI experts on how AI is impacting our world—and what you can do to keep up. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts. Learn more: prerender.io/get-discovered-podcast

42 min
25/11/2025

Agents, AI Fundamentals, and Launching an AI Startup: Britton Upchurch from Perci

In this episode of Get Discovered, we sit down with Britton Upchurch, founder of Perci, to explore the rapidly evolving world of AI, user agents, and what launching an AI-powered startup is like. Britton breaks down the foundational principles behind AI, the real constraints shaping AI systems today, and why the next few years will fundamentally change how teams build, automate, and scale their workflows. He shares a grounded view of where AI is genuinely delivering value, where it still falls short, and how businesses should think about adoption without getting lost. We also discuss: Launching Perci, an AI startup for marketers and ecommerce managersWhy agent reliability is the core challenge for the next wave of AI toolsThe technical patterns Perci AI uses to orchestrate complex automationsHow agents will reshape roles, workflows, and decision-makingAI fundamentalsAnd moreWhether you’re an engineer, SEO, or marketing leader trying to make sense of the agentic future, Britton’s perspective offers a practical, high-signal look at what’s coming, supported by a grounded conversation about AI's fundamentals themselves. Episode Resources: - Andrew Ng: https://www.andrewng.org/ - Jeremy Howard: https://www.linkedin.com/in/howardjeremy/ - Perci: https://www.perci.ai/ - Find Britton on LinkedIn: https://www.linkedin.com/in/brittonupchurch/

50 min
18/11/2025

"We Have No Idea How Far AI Will Go" with SEO Expert Patryk Wawok

SEO expert Patryk Wawok joins the Get Discovered podcast to unpack how AI is reshaping our world, and what SEOs, marketers, and the general public should think about now. With experience supporting Fortune 500 organizations and driving $50M+ in revenue for clients, Patryk shares a practical, no-nonsense view of where AI fits into our workflows and how to stay ahead as both AI and search evolve. In this episode, we cover: How to think about AI todayWhere AI and search may be heading nextPractical guidance for SEOsAnd future thoughts on where AI will goTune in for a grounded, forward-looking conversation designed for SEOs, marketers, and digital leaders who want to stay discoverable in an AI-driven search landscape. Episode resources: Patryk Wawok - LinkedIn: https://www.linkedin.com/in/wawok-patryk-seo/ Organic Hackers: https://organichackers.com/

43 min
11/11/2025

AI Tips for SEO Teams with Ané Wiese, SEO Lead at saas.group

AI is changing the SEO space big time. But not every change has been for the better. Ané Wiese, SEO Lead at saas.group, joins Joe Walsh to share practical ways to use AI as a productivity tool, not a shortcut. She explains how her team built clear rules for automation, used AI to handle repetitive SEO tasks, and kept humans in the loop for quality control. In this episode: Why “AI slop” is just a phase, plus what comes after itHow to use AI as a smart assistant, not a replacement for expertiseThe simple rubric saas.group uses to decide when to automateWays to balance efficiency with human quality controlWhy trust and authenticity will define the next era of SEOListen to learn how the smartest SEO teams are using AI: not to cut corners, but to scale clarity, consistency, and creative insight.

46 min
04/11/2025 · BÓNUS

Voices of BrightonSEO: Conversations with B2B SaaS Brands at BrightonSEO [Bonus]

Tune into this special edition bonus episode, recorded live at BrightonSEO. Carli Van Stolk, producer of Get Discovered, takes over the mic from Joe and interviews guests from fellow brands in the SEO space, such as Oncrawl, Yoast, Otterly AI, Fasterize, Majestic, and more.

16 min
28/10/2025

The Hidden Costs of AI with Fabio de Almeida from Dom Rock [Part 1]

AI is reshaping the way we work, create, and optimize for search. But behind the innovation are real-world costs that we rarely talk about. In this two-part episode of Get Discovered, Fabio De Almeida, Creative Director at Dom Rock and PhD candidate in speculative design, joins Joe Walsh to unpack the hidden costs of AI. From its environmental impact and labour demands to the biases built into large-scale training models, there's more beneath the AI curtain. Together, they explore how SEOs, marketers, and developers can stay informed about these trade-offs and adopt AI responsibly, without losing sight of efficiency, creativity, or ethics. What to expect from this episode: What “the hidden costs of AI” actually mean in a practical senseThe environmental footprint of model training and computing powerThe unseen labour behind dataset labelling and moderationHow bias forms in large language models and how it affects outputThe human implications of “AI at scale” across industriesHow to balance innovation with responsibility in technical and marketing workflowsAI is changing our world in many positive ways. But it’s not free, and its costs extend well beyond budgets. Understanding those trade-offs helps professionals build more sustainable, transparent, and effective use of AI in their work. Episode resources: - Empire of AI by Karen Hao: https://www.amazon.com/Empire-AI-Dreams-Nightmares-Altmans/dp/0593657500 - Atlas of AI by Kate Crawford: https://katecrawford.net/atlas - The Eye of the Master by Matteo Pasquinelli: https://www.versobooks.com/products/735-the-eye-of-the-master?srsltid=AfmBOopSxFUQ76zEvZOk8x4GGZX1aHpOLXpG7PsgA7bbSf4JQ0va2pX- - The Cost of Connection by Nick Couldry & Ulises A. Mejías: https://www.amazon.com/Costs-Connection-Colonizing-Appropriating-Capitalism/dp/1503603660 About Get Discovered: Get Discovered is a podcast from Prerender.io on AI, SEO, and online discoverability. We speak with business leaders, SEOs, and AI experts on how AI is impacting our world—and what you can do to keep up. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts. Learn more: prerender.io/get-discovered-podcast

44 min

EXCERTO

S1 Trailer: Introducing the Get Discovered Podcast from Prerender.io

How would you define AI? Conversations about AI either go way over our heads or drastically oversimplify what's happening. And even though we hear about the AI hype left, right and center, no one seems to have a clear definition of what AI really is. That's why we created the Get Discovered podcast. With guests from around the world—like Anna Nadeina from saas.group, Marius Meiners from Peec AI, Erin Simmons from Women in Tech SEO, and many more—season one takes a high-level approach to simplifying AI. And ultimately, arriving at a clear, shared definition of what AI is. The better that we all understand it, the higher the chances that no one gets left behind. Tune into the Get Discovered podcast from Prerender.io wherever you get your podcasts.

S1

•

1 min

great trailer, great guest lineup

24/09/2025

helloooooo3578

can’t wait for this to launch!

Welcome to Get Discovered, a podcast about AI, SEO, and online discoverability in the age of AI. We speak with founders, business leaders, and experts who are navigating this fast-paced technology right alongside you. The better we all understand it, the higher the chances that no one gets left behind. Learn more: https://prerender.io/get-discovered-podcast/

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