Lumos House Talks

Blindspot
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Welcome to the Lumos House Podcast! Dive into our curated experiences for tech's most extraordinary founders, builders, and leaders. Lumos House offers a unique blend of work, rest, and play. From exclusive breakfast clubs and wellness activities to tech parties and fireside chats with notable founders, this playlist captures the essence of Lumos House. Join us as we build a community of investors, owners, and operators and create unforgettable moments. Learn more about Lumos House: thelumoshouse.com

  1. Building Brands People Actually Want to Belong To with Ryan Tomlinson

    2/04

    Building Brands People Actually Want to Belong To with Ryan Tomlinson

    What does it take to build brands that actually matter in culture? In this episode of Lumos Talks, Ryan shares a career path that runs through music, street marketing, branded content, celebrity ventures, space storytelling, and some of the most unconventional growth environments you could imagine. From helping artists get seen everywhere to advising companies and institutions on how to speak to culture, Ryan breaks down what makes branding, marketing, and storytelling work — and why too many people still confuse them. He gets into visibility, belonging, brand identity, and why the best marketing systems are built to evolve instead of repeating what worked yesterday. He also explains why marketers who stay too attached to old tactics get left behind, why comments matter more than views, and why understanding who you are not is just as important as knowing who you are. No fluff. Just sharp thinking on growth, culture, and how attention is actually earned.

    26 min
  2. Why Real Personalities Beat Polished Brands with Eddie Yoon

    26/03

    Why Real Personalities Beat Polished Brands with Eddie Yoon

    What actually drives growth when everyone is running the same playbook? In this episode of Lumos Talks, Eddie Yoon — growth operator, AI commentator, and builder in the creative AI space — breaks down what brands still get wrong about marketing. From his early days scaling apps and gaming products to his current work in AI, Eddie shares why awareness matters more than most teams admit, why personality is becoming a competitive advantage, and why overthinking content is one of the fastest ways to lose momentum. He gets into the real metrics that matter, why shares beat followers, why podcasting and IG Reels are such a strong combination, and why some of the best-performing content comes from moving fast instead of polishing everything to death. He also makes the case that brands do not need paid media to win — especially if the product is strong enough to market itself. This is just sharp, practical insight from someone who’s spent years close to the edge of growth, apps, and AI. Hit play.

    25 min
  3. What Smart Brands Are Doing Differently Right Now with Kevin Miller

    19/03

    What Smart Brands Are Doing Differently Right Now with Kevin Miller

    Search is changing. Fast. In this episode of Lumos Talks, Kevin Miller, co-founder and CEO of GRO, breaks down how performance marketing is evolving as AI search starts to reshape the way people discover brands. Kevin shares how he went from early digital marketing experiments to leading an agency focused on paid media, SEO, and GEO — and why the smartest teams are already rethinking how they create content, earn citations, and show up inside LLM-driven discovery. He also explains why revenue and qualified traffic are the only metrics that really matter. Real strategy. Clear opinions. Useful takeaways. Press Play.

    16 min
  4. From MySpace to Cannabis, Marketing the Wild West with Matt Rosenberg

    12/03

    From MySpace to Cannabis, Marketing the Wild West with Matt Rosenberg

    What does it take to market products in industries where the rules are still being written? In Episode 2 of Lumos Talks, we sit down with Matt Rosenberg, a marketing leader who has helped scale brands across streaming, cannabis, and wellness. From the early days at Pandora helping introduce streaming radio to the masses, to monopolizing billboards across California for one of the first cannabis delivery platforms, Matt shares what it’s like building marketing strategies when there’s no proven playbook. He breaks down how to scale awareness when digital channels are restricted, why out-of-home still drives massive impact, and how brands evolve from a single hero product into full lifestyle ecosystems. No theory. Just lessons from someone who’s built growth inside emerging industries. If you care about: Marketing in regulated or emerging markets Turning awareness into real revenue Building brands when traditional channels aren’t available Why SEO and out-of-home still matter Press play.

    26 min
  5. Performance Media in an Industry That Hates Paying with Ian Chambers

    5/03

    Performance Media in an Industry That Hates Paying with Ian Chambers

    Episode Notes What does it take to market something people don’t even want to pay for? In this episode of Lumos Talks, we sit down with Ian Chambers, Director of Marketing & Paid Media at Concord Music Group, to talk performance marketing in one of the toughest industries on earth: music. From explaining pixels to record executives 15 years ago to using digital billboards around major festivals to hijack attention, Ian breaks down what actually moves the needle — and what’s just budget burn. No fluff. No vanity metrics. Just real growth talk from someone doing the work. If you care about: Scaling with limited budgets Making performance strategies work outside e-commerce Turning content into conversion Cutting waste from your media mix Press play.

    24 min
  6. The Future of Investing: Why Money Alone Won’t Cut It with Chris Petkas (Contrarian Capital), Bogdan Savonea (Blindspot) and Matei Psatta (Blindspot)

    29/04/2025

    The Future of Investing: Why Money Alone Won’t Cut It with Chris Petkas (Contrarian Capital), Bogdan Savonea (Blindspot) and Matei Psatta (Blindspot)

    Episode Notes In this episode, we sit down with Chris Petkas, General Partner at Contrarian Capital, to dive deep into why "boring businesses" are the real backbone of the economy—and why they're ripe for innovation. We explore how Contrarian Capital is funding the digitization of small businesses, building audience-driven flywheels, and helping portfolio companies go far beyond just raising capital. You'll also hear the story of how Blindspot connected with Contrarian Capital, how a $12 billboard ad in downtown Miami sparked global demand, and why audience and distribution will define the next wave of startup success. We cover: Why small businesses are the largest untapped opportunity in the U.S. How audience ownership creates outsized growth for founders What startups should really look for in a VC partner beyond the check Go-to-market strategies that actually drive long-term results If you're building, investing, or scaling in 2025 and beyond, this is one you won't want to miss.

    34 min
  7. Beyond the Billboard: How AI is Disrupting OOH Marketing with Lina Maggi and Matei Psatta

    22/04/2025

    Beyond the Billboard: How AI is Disrupting OOH Marketing with Lina Maggi and Matei Psatta

    Episode Notes Welcome to "Beyond the Billboard," a talk during Lumos House to how AI is reshaping the future of Out-of-Home (OOH) marketing. Join Lina Maggi, SVP of Partnership at BCN Visuals, and Matei Psatta, CMO and co-founder of Blindspot, as they talk about groundbreaking innovations in Out-Of-Home advertising technology. Curated specifically for bold marketing professionals and ambitious founders, this discussion dives deep into how artificial intelligence is driving a new golden age for OOH advertising. Learn practical strategies, hear industry insights, learn more about MAIDs, why QR codes aren't useful in OOH, and discover how you can leverage AI to supercharge your DOOH campaigns.

    25 min
  8. The AI Playbook with Chris Petkas (Contrarian Capital) , Alex Seutin (Drillbit) & Alex Jekowsky (Cents)

    14/04/2025

    The AI Playbook with Chris Petkas (Contrarian Capital) , Alex Seutin (Drillbit) & Alex Jekowsky (Cents)

    Episode Notes Learn how the top operators are leveraging AI to build and scale successfully. This session goes beyond theory, diving into real-world strategies for integrating AI into businesses, optimizing workflows, and unlocking new efficiencies. Don’t miss this deep dive into value creation in overlooked sectors and the next wave of AI adoption. C hristopher Petkas is a General Partner at Contrarian Thinking Capital, an early stage VC fund and Main Street Hold Co - along with Codie A. Sanchez. Previously, he's been an advisor to companies and private investment firms on behalf of the DoD. Christopher has also been a Navy Seal, having served 10 years on active duty. Our fireside chat will Alexander Seutin, founder & CEO of Drillbit (YC S24), where he focuses on the intersection of technology and construction. His career has been driven by a goal to create affordable and sustainable housing solutions, influenced by his personal experience with housing insecurity and a desire to make an impact on the future of autonomous infrastructure development. Alexander Jekowsky is the co-founder and CEO of Cents, a company focused on building software for the garment care services industry. He previously founded Ulyngo, a payments platform for higher-ed, which was acquired in 2019. Alexander's focus is on finding opportunities by building in "unsexy industries".

    59 min
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Sobre

Welcome to the Lumos House Podcast! Dive into our curated experiences for tech's most extraordinary founders, builders, and leaders. Lumos House offers a unique blend of work, rest, and play. From exclusive breakfast clubs and wellness activities to tech parties and fireside chats with notable founders, this playlist captures the essence of Lumos House. Join us as we build a community of investors, owners, and operators and create unforgettable moments. Learn more about Lumos House: thelumoshouse.com

Informação

  • Autoria
    Blindspot
  • Anos em atividade
    2024 - 2026
  • Episódios
    17
  • Classificação
    Explícito
  • Copyright
    © Copyright 2026
  • Site do programa
    Lumos House Talks