Marketers Do Coffee

Christine Orchard
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Smart conversations about content, growth, and building trust online. Like a coffee for your marketing brain. A podcast by Christine Orchard.

  1. 3/03

    Stop Making More Content. Fix Your POV + Offer Instead | Nick Bennett, Duo Consulting | Nick Bennett, Duo Consulting

    If your content isn’t generating business for you, it’s probably not a content issue. It’s your offer and how clear your POV is. In this episode, Nick Bennett and I break down why so many solopreneurs and consultants get stuck at $20K-$50K/month, why custom services become the obstacle to your growth, and how standardizing your offer changes everything. But we also go deeper. Because even the best offer won’t land if you don’t truly own your point of view. Nick shares how he helps founders stop riding the referral rollercoaster and start building predictable pipeline, plus why strategy alone is useless without execution (and why you can’t outsource conviction). If you’re a consultant, coach, or service provider who feels like you’re doing “all the right content things” but revenue isn’t moving, this episode will help you diagnose the real issue.💌 Want more conversations like this? Subscribe to the newsletter:https://marketersdocoffee.com

    47 min

  2. 22/01

    Why Jillian Richardson Hates Your LinkedIn Profile (And How to Fix It)

    Jillian Richardson is one of LinkedIn's top ghostwriters, and she went viral for telling us all to "get a little weirder" on LinkedIn.In this episode, we do live LinkedIn profile teardowns to show you exactly how to turn your profile into a revenue-generating asset.Most LinkedIn profiles are professionally boring: generic headlines, resume-speak, zero personality. But Jillian proves that embracing your quirks and showing your distinct point of view is what actually attracts clients.In this episode, we break down:→ What it really means to have a LinkedIn profile that "makes you money"→ Live profile teardowns: what to fix in your headline, about section, and more→ Why "getting weird" on LinkedIn actually works for business development→ The difference between profiles that get compliments vs. profiles that get clients→ How to make your headline speak to what clients need (not just what you do)→ Why showing personality attracts the right people—and repels the wrong ones→ Small profile tweaks that lead to unexpected business opportunitiesWhether you're a founder, exec, or business owner, this episode will help you turn your LinkedIn profile into a client magnet.

    49 min

  3. 30/10/2025

    This is why your team doesn’t post on LinkedIn (and how to fix it) | EGC video expert Dom Odoguardi

    We all know employee posts crush company pages on LinkedIn, getting 12× more engagement. But the real question is, how do you get your team, especially the non-marketers, to actually post? In this episode, Dom Odoguardi, founder of doContent and ex Head of GTM at YC-backed startup Trellis, shares how he built employee-generated content systems that actually stick. → Full show notes and extras: marketersdocoffee.com

    35 min

  4. 16/09/2025

    Why AI won’t save you from bad positioning (and what will) | Justyna Ciecierska

    Good content gets attention in the moment. But when 95% of buyers aren’t ready now, recall is what drives revenue later. In this episode, I sit down with Justyna Ciecierska — positioning strategist and creator of the Marketing Waiting Room™ — to unpack why funnels are dead, why most content gets forgotten, and what actually makes buyers recall you at the moment of need. We cover the two-room model (marketing vs sales), the enemy test that sharpens your message instantly, and how to use AI as a sparring partner, not a silver bullet. This episode is brought to you by Sked Social. As a marketer, you’ve probably tried half a dozen schedulers. But Sked is different: flat-rate unlimited users plus Instagram-specific features that actually work (visual grid, auto-publish Stories, first comment, client approvals). For consultants and agencies juggling multiple clients on multiple platforms, Sked finally puts everything in one place. Start your free 7-day trial: http://go.marketersdocoffee.com/skedsocial Use code CHRISTINE20 for 20% off your first 3 months. Subscribe for show notes and extras from my conversations with marketers who think like founders. Connect with Justyna and Christine on LinkedIn.

    44 min

  5. 06/08/2025

    "How I Scaled Ali Abdaal to Millions without Losing His Voice" | Former Head of Content, Ines Lee

    Your AI workflows are dialed. Your content calendar’s full. Your LinkedIn posts are sharp. But something still feels… off. In this episode, Ines Lee, Oxford PhD turned content strategist for creators like Ali Abdaal (6M+), Zain Kahn (1M+), and Veritasium (18M+), reveals what it actually takes to scale content without losing your voice. We go deep on: - What it’s really like running content ops for a YouTube empire - How to turn rough ideas into timeless thought leadership - The not-so-glamorous truth behind “strategy” - And why thought leadership isn’t just a buzzword, it’s a craft Whether you’re a solo marketer, ghostwriter, or building a content engine, you’ll walk away with battle-tested frameworks and spicy takes from someone who’s shaped viral brands and bestselling books. → Full show notes: https://www.marketersdocoffee.com

    1 h 2 min

  6. 26/06/2025

    The design mistake costing you conversions (and how to fix it) | with Sarah Hart

    You’ve got the logo, the brand colors, the Canva templates. But your design still feels flat. Like it’s blending into the feed instead of turning heads. In this episode, Sarah Hart the founder and creative director at Hart & Co. shows you how to trade pretty-but-passive visuals for branding that actually sells. Sarah breaks down her “visual sales funnel” framework, the psychology behind scroll-stopping design, and how to make brand choices that boost trust and purchase intent. If your visual identity feels more “meh” than magnetic, this one’s for you.

    49 min

  7. 05/06/2025

    Why great content still gets ignored (and how to fix it) | Senior content marketer Nicole Gottselig

    You’re posting smart things. You’re doing the work. But still, your content feels… off. In this episode, Nicole Gottselig, senior content marketer and host of Connect with Purpose, shares how to stop hiding behind polished but forgettable content and start writing like yourself again. From coaching SaaS founders and Olympic teams to publishing 300+ human-first posts by hand, Nicole’s approach is a masterclass in finding your authentic voice in a world full of templates and AI noise. ☕ Subscribe for episode highlights and bonus content:https://www.marketersdocoffee.com

    48 min

  8. 20/05/2025

    Punk Rock MBA’s YouTube playbook for B2B founders & marketers (with Finn McKenty)

    Want to crack organic reach on YouTube to grow your brand Finn McKenty, creator of The Punk Rock MBA (130 million views on YouTube), shares how his videos consistently outperform tech giants like Salesforce and Microsoft using culture-first content and a creator mindset. We explore why most B2B YouTube content fails, how to “niche up” instead of down, and why emotional resonance gets better reach than educational content. This is the blueprint for founders or marketers who are struggling to get their companies discovered. ☕ Get episode highlights + playbooks:https://www.marketersdocoffee.com

    47 min
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Sobre

Smart conversations about content, growth, and building trust online. Like a coffee for your marketing brain. A podcast by Christine Orchard.

Informação

  • Autoria
    Christine Orchard
  • Anos em atividade
    2025 - 2026
  • Episódios
    13
  • Classificação
    Para todos
  • Copyright
    © Christine Orchard
  • Site do programa
    Marketers Do Coffee