Mobile Dev Memo Podcast

MobileDevMemo

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

  1. -3 H

    Season 7, Episode 12: Considering the future of Section 230 (with Ben Sperry)

    On this week's episode of the podcast, I am joined by Ben Sperry, a senior scholar at the International Center for Law and Economics, to explore the shifting landscape of social media litigation. We dive deep into recent court rulings in California and New Mexico that challenge the historical protections of Section 230 by focusing on product design rather than hosted content (see a recent piece by Ben, "Treating Speech as a Bug, Not a Feature," for more background). Among other things, we discuss: Why the shift from content-based liability to product design claims might permanently dismantle the protections afforded by Section 230How the threat of punitive damages may force platforms to implement aggressive age-gating and collateral censorship measuresWhether applying product liability standards to algorithmic recommendation features creates friction with First Amendment principlesWhether smaller tech entrants and startups can survive a legal environment defined by constant litigation and high compliance costsWhat the recent jury verdicts against Meta and Google signal for the future of algorithmic curation across the broader internet ecosystemWhen the focus on addictive design features like infinite scroll will begin to impact other services like streaming platformsHow generative AI and large language models will be categorized under speech laws if Section 230 remains inapplicableThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.

    43 min

  2. 31/03

    The Prosperous Society, Part 2: The Human Nexus of Commerce

    The Prosperous Society is a podcast series by Mobile Dev Memo that articulates an AI Bull Thesis for the digital economy. It argues that the pervasive application of AI to the digital economy will be broadly economically expansionary, leading to increased individual prosperity, expanded consumer choice, and greater human agency. In Episode 2, I argue that the Western political economy treats commerce as a primary mechanism of individual expression, and that artificial intelligence has the capacity to make commerce more expressive as an outward representation of the individual. In this way, the personalization promise of AI should be embraced and amplified, and applications of AI that subsume commerce, or treat it as a chore, are misaligned with the core benefits of AI. By contrast, advertising aligns incentives, incorporates private value through bids, and scales across heterogeneous products and margins, making it the more durable and effective model for product discovery in an AI-driven economy.

    41 min

  3. 24/03

    Season 7, Episode 11: Understanding Unity's Vector (with Felix The)

    On this week's episode of the podcast, I am joined by Felix The, SVP of Product and Engineering - Advertising at Unity, to discuss the inner workings of Unity's Vector product and the strategic integration of engine-level data into the advertising ecosystem. We explore how Unity is rebuilding its machine learning infrastructure to provide more granular predictions and better performance for mobile gaming advertisers. Among other things, we discuss: How the integration of real-time game engine signals can improve user acquisition performance for mobile game advertisersWhy the shift toward massive unified models represents a fundamental departure from the traditional fragmented approach to machine learningWhether the use of runtime data provides a decisive competitive advantage over traditional software development kit signals for predictive modelingWhat the transition from manual creative production to generative exploration means for the long-term sustainability of performance marketing budgetsIf the ability to test core gameplay loops through playables before full development can significantly reduce traditional soft launch riskHow personalized creative units tailored to micro-cohorts will solve the persistent challenge of declining engagement in broad audience targetingThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backVoyantis. Voyantis uses predictive AI to transform customer value into high-impact signals that boost ROAS across Google, Meta, and more.Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.

    44 min

  4. 17/03

    Season 7, Episode 10: Deploying AI personalization at scale

    On this week's episode of the podcast, I am joined by Christina Augustine, the COO of Bloomreach, to discuss the rapidly evolving landscape of AI-enabled personalization in digital marketing and e-commerce. We explore how the shift from predictive models to generative agents is fundamentally changing how brands interact with consumers across multiple touchpoints. Among other things, we discuss: How agentic commerce tools will redefine the traditional customer journey beyond simple search and browse functionsWhether real-time behavioral signals can replace static cohort-based segmentation for truly individualized marketingWhat role Answer Engine Optimization will play in the future of organic discovery as search habits shiftWhy data quality remains the primary bottleneck for brands attempting to deploy sophisticated AI personalization at scaleIf conversational shopping interfaces can significantly reduce product return rates by improving consumer purchase confidenceHow marketers should balance the high cost of personalized SMS with the broader reach of email campaignsWhen the industry will transition from defensive data siloing to a more integrated cross-channel signal environmentThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: YouTubeApple PodcastsSpotify

    49 min

  5. 11/03

    Season 7, Episode 9: RecSys and internet commerce (with Michael Komasinski)

    On this week's episode of the podcast, I am joined by Michael Komasinski, the CEO of Criteo, to explore the rapidly evolving landscape of agentic commerce and the critical role of recommendation systems in the AI era. We delve into how Criteo is positioning itself as a commerce intelligence layer for AI assistants and the technical distinctions between large language models and purpose-built recommendation engines. Among other things, we discuss: Criteo's recently announced advertising partnership with OpenAIWhether agentic commerce will transition from assisted shopping to fully autonomous purchase decisions without human oversightHow recommendation systems based on purchase data outperform large language models in providing accurate product discoveryIf retailers will eventually trust AI agents to manage complex fulfillment and brand trust in conversational environmentsWhy the integration of semantic language models and high-volume reward algorithms defines the future of digital commerceCriteo GO, Criteo's automated advertising platformHow the partnership between specialized advertising technology and generative AI platforms will reshape the global discovery layerThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.

    37 min

  6. 3/03

    Season 7, Episode 8: Games and AI (with Joost van Dreunen)

    On this week's episode of the podcast, I am joined by Joost van Dreunen, the CEO of Aldora, an adjunct professor at NYU, and the author of the SuperJoost Playlist blog as well as the book One Up. We dive into the profound impact of generative artificial intelligence on the video game industry, exploring the immediate market reactions to new tools and the long-term implications for creative production. Among other things, we discuss: How generative AI models like Google's Genie will actually transform the fundamental mechanics of interactive game enginesWhy public markets reacted so aggressively to experimental AI tools by devaluing established gaming and advertising stocksWhether the reduction of production costs through AI will lead to a surplus of mediocre content for consumersIf game companies are making a mistake by prioritizing technical metrics over the cultural and creative aspects of developmentWhat happens to the cost of gaming hardware when AI companies compete for the same high-end chipsets and resourcesHow a move toward smaller, local language models could eventually disrupt the institutional power of large technology corporationsWhen the focus will shift from simple cost efficiency to utilizing AI for creating genuinely new consumer demandThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.

    52 min

  7. 24/02

    The Prosperous Society, Episode 1: The primacy of distribution

    The Prosperous Society is a podcast series by Mobile Dev Memo that articulates an AI Bull Thesis for the digital economy. It argues that the pervasive application of AI to the digital economy will be broadly economically expansionary, leading to increased individual prosperity, expanded consumer choice, and greater human agency. In Episode 1, I argue that AI production tools will catalyze dramatic growth in output, rendering content distribution as the primary binding constraint for commercial traction. This will accelerate growth in total digital advertising spend in support of product discovery and result in a proliferation of free software, more relevant ads, and higher levels of value offered to consumers through digital experiences. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: YouTubeApple PodcastsSpotify

    42 min

  8. 17/02

    Season 7, Episode 7: MDM Mailbag #7 (with Matej Lancaric)

    In the latest installment of the MDM Mailbag series, I speak with Matej Lancaric, a well-known mobile gaming user acquisition consultant, a co-host of the two & a half gamers podcast, and the author of the Brutally Honest blog. As a reminder: MDM Mailbag episodes center on a guest Q&A, with questions sourced directly from the MDM community. Matej and I discuss a wide variety of topics over the course of our conversation, including: Creative strategy, including Matej's recent primer on integrating AI tools into the creative production processWeb onboarding and web-based user acquisition for mobile gamesThe analytics and reporting tools Matej sees used most commonlyApproaches to competitor analysisThe current mobile gaming conference landscape and which conferences Matej considers to be "can't miss."Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising. The Mobile Dev Memo podcast is available on: YouTubeApple PodcastsSpotify

    51 min
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Sobre

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

Informação

  • Autoria
    MobileDevMemo
  • Anos em atividade
    2018 - 2026
  • Episódios
    165
  • Classificação
    Explícito
  • Copyright
    © MobileDevMemo
  • Site do programa
    Mobile Dev Memo Podcast

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