On The Same Landing Page

Astra Newton, Jason Morton, Paul Kutchmarski, Lee Jackson, Holly James
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On The Same Landing Page is a podcast by Web Presence, an agency in Macclesfield who work with Charities to unlock funding of upwards of £80,000 a year to use for digital advertising.

  1. 02/10/2023

    E21: How Citizen’s Advice Use Data To Evolve Their Marketing, Resources And Community Support With Hayley Wright

    Working in the comms and marketing department of a small charity can feel like you have a huge mountain to climb without the correct tools and funding to make it to the top. In this episode, Hayley Wright, communications and engagement manager at Citizens Advice talks through the difference between marketing at a regional versus national level and how to adapt to the change in resources and budgets. Citizens Advice Website: https://www.citizensadvice.org.uk/ Web Presence Charity Ad Grants: https://webpresence.digital/charity-ads-agency/ #podcast #charity #digitalmarketing #marketing #googleads

    59 min

  2. 07/09/2023

    E20: Crafting Compassion: How CALM's Campaigns Drive Change for Mental Health

    Fundraising Director at CALM, Emily Clayton, explains how focusing on the message of the charity and raising awareness for their cause has massively increased their donations - without having to ask for money! CALM's website: https://www.thecalmzone.net/ Unseen Signals Campaign: https://www.thecalmzone.net/unseen-signals Web Presence Charity Ad Grants: https://webpresence.digital/charity-ads-agency/ #Charity #Advertising #CharityAdvertising

    40 min

  3. 24/08/2023

    E19: Cause-Driven Creativity: LGBT Foundation's Matthew Belfield Explores The Link Between Passion, Purpose and Pride

    Matthew Belfield from the LGBT Foundation understands how to narrow the focus of a campaign for maximum impact. He also explains how passion for the cause is integral to generating new ideas and finding new ways to resonate with your target audience. LGBT Foundations Website: https://lgbt.foundation/ Web Presence Charity Ad Grants Program: https://webpresence.digital/charity-ads-agency/

    49 min

  4. 06/07/2023

    E18: Bloody Good Strategies: How Bloody Good Period Balance Influencer Marketing, Comedy Events and Branding to Spread Their Message

    Standing out as a charitable organisation can be difficult but Bloody Good Period have got it nailed! Focusing on portraying a strong and unique brand message whilst working with influencers and hosting events to further their message, BGP has expanded their reach to a massive audience. Helping to increase their donations and create endless opportunities for collaboration and charitable growth. BGP Website: https://www.bloodygoodperiod.com/ Bloody Funny Comedy Night Tickets: https://bloodygoodperiod.beaconforms.com/form/a72e80e7 Understanding Experiences of Periods Report: https://www.bloodygoodperiod.com/_files/ugd/ef817c_849426d0798a4b8ea35daeba2f4a16e7.pdf

    41 min

  5. 13/06/2023

    Keywords: What will digital marketing look like in 2024 with AI, Video & TikTok?

    Marketing trends are an ever-evolving source of inspiration for marketers and with the emergence of AI we are all wondering what comes next... In 2022 we made some predictions on where the trends were going to go, in this episode Marketing Manager, Jason Morton, looks back at the predictions we made and provides more information on how these trends have evolved in the past year.

    12 min

  6. 20/04/2023

    Keywords: Using The News To Get Charity Views

    The news is a constant source of information for the general public and as news stories shine a light on different topics, charities are able to benefit from the increased awareness of the issues they are trying to solve. In this episode of On the Same Landing Page our head of advertising, Astra Newton, talks about how our different charity guests have used the news to promote their cause and increase donations for their beneficiaries. Websites: Web Presence Website: https://webpresence.digital/charity-ads/ Play It Forward Website: https://play-itforward.org/ Rainforest UK Website: https://www.rainforestfoundationuk.org/ Bikeability Website: https://www.rainforestfoundationuk.org/ Action For Children Website: https://www.actionforchildren.org.uk/

    11 min

  7. 11/04/2023

    E17: TEDx Speaker Jo Roberts Explains How Partnerships & People Are Critical To Thrive As A Medium-sized Charity

    In an increasingly digital world, we often forget the benefits that spending time in nature can provide us, The Wilderness Foundation is working hard to combat the effects that spending too much time online is having on our culture. In this episode of On The Same Landing Page, we speak to Jo Roberts, CEO of The Wilderness Foundation as she explains how successful partnerships and building a strong brand have helped to increase their number of beneficiaries from 3,000 to 8,000 in just 5 years. With a history of successful campaigns and programs, Jo is a real leader in the non-profit space, you don't want to miss this episode! Links: Web Presence Website: https://webpresence.digital/ The Wilderness Foundation Website: https://wildernessfoundation.org.uk/

    45 min

  8. 09/03/2023

    E16:Fundraising, Transparency and Action for Children with Katie Cartwright

    Transparency has become a buzzword in the non-profit sector, with donors and stakeholders demanding more openness and accountability from organizations. But what does transparency really mean, and how can charities effectively communicate their impact and financials to their supporters? In this episode of On The Same Landing Page, we speak with Katie Cartwright, the head of regional fundraising at Action For Children about the importance of transparency, storytelling and targeting your audience on the right platforms when it comes to raising funds for charitable causes. Web Presence Charity Ad Grants Service: https://webpresence.digital/charity-ads-agency/ Action For Children Secret Santa Campaign: https://www.actionforchildren.org.uk/support-us/secret-santa/ Links to Fake Facts Research: https://www.actionforchildren.org.uk/our-work-and-impact/policy-work-campaigns-and-research/policy-reports/

    54 min
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Sobre

On The Same Landing Page is a podcast by Web Presence, an agency in Macclesfield who work with Charities to unlock funding of upwards of £80,000 a year to use for digital advertising.

Informação

  • Autoria
    Astra Newton, Jason Morton, Paul Kutchmarski, Lee Jackson, Holly James
  • Anos em atividade
    2022 - 2023
  • Episódios
    25
  • Classificação
    Para todos
  • Copyright
    © Astra Newton, Jason Morton, Paul Kutchmarski, Lee Jackson, Holly James
  • Site do programa
    On The Same Landing Page