Renegade Marketers Unite

Drew Neisser
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  • MARKETING
  • SEMANALMENTE

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

  1. -1 DIA

    The Real Work of Customer Obsession

    Most companies say they put customers at the center of their business. Few actually operate that way.  In this episode of Renegade Marketers Unite, Drew Neisser talks with JD Dillon (Tigo Energy), Carlos Carvajal (Anaqua), and Nikhil Chawla (Resilience) about what it takes to turn customer voice into real organizational change. Together, they unpack what customer-centric leadership looks like in practice—from retention programs and executive briefings to listening to real sales calls and turning customer signals into action across the business.  The result is a more operational view of customer obsession, one where the voice of the customer shows up not just in dashboards, but in meetings, decisions, and everyday habits. The big idea: Customer centricity becomes powerful only when it shows up in everyday habits—meetings, messaging, and decisions. If you want to move from customer-aware to customer-obsessed, this episode delivers practical strategies you can apply immediately.  What You'll Learn:  Why customer obsession must show up in company habits, not just strategy decks  How marketing leaders are using customer voice to shape planning and priorities  Why stories and quotes from customers often move teams faster than dashboards  How narrowing customer centricity to a clear job-to-be-done makes it actionable  Why customers should appear in all-hands meetings, planning sessions, and executive briefings  How marketing teams can turn customer conversations into a repeatable growth engine    This Episode Is For  B2B CMOs and marketing leaders who want to move beyond talking about customer centricity and start embedding customer insight into how their organizations actually operate.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

    49 min

  2. 6/03

    Autonomous Transformation: The Strategy Shift for AI

    AI is forcing a leadership choice. You can treat it like a stack of use cases and end up with a lot of motion and a little progress. Or you can start with a clear vision of the future you want, make strategy visible, and use that to align decisions across the business.  In this episode, Drew Neisser talks with Brian Evergreen, author of Autonomous Transformation, about why the AI conversation so often collapses into tools and use cases, and how leaders can pull it back to vision, outcomes, and the kind of alignment that drives transformation. What you'll take away:  Why optimization can keep you busy while you stay stuck  How to make a future vision concrete enough to act on  What "no strategy without vision" means, and how to spot fake strategy  Why leaders default to scorecards, and how it stalls transformation  How Brian's "nindrant" separates "we can do" from "we need alignment"  Why use case first AI limits gains, and how to shift to value creation Plus:  A simple workshop to surface visions before projects  A clean split between what marketing can do now and what needs CRO and CFO alignment  How to move AI from tool talk to a value creation leadership conversation If you are tired of AI conversations that start with tools and end with small wins, listen to this episode for a vision first approach that changes what you do next.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

    52 min

  3. 27/02

    When Org Design Shapes Strategy

    Marketing org design isn't an HR exercise. It determines whether your team spends the year reacting… or actually executing.  In this episode of Renegade Marketers Unite, Drew sits down with Charles Groome (Insightful) and Heather Adkins (Trimble) to unpack what a 2026-ready marketing organization really looks like.  Spoiler: It's not built around functional silos.  Instead, they explore campaign-led team structures, mindset-driven hiring, and operating systems designed for speed, adaptability, and accountability.  You'll hear:  How Insightful uses an effort + outcomes framework to evaluate performance  Why Trimble reorganized around nine global initiatives instead of functional silos  The rise of integrated campaign units to tighten alignment  How to hire T-shaped marketers who blend storytelling and data  Ways to give teams more autonomy without sacrificing accountability  How better org design can reduce burnout and increase clarity  If your team structure hasn't changed in years, your team may struggle to adapt when the market shifts.  This conversation will challenge how you think about structure, talent, and what it takes to build a marketing team that can pivot with confidence.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

    52 min

  4. 20/02

    Positioning as a Growth Lever

    Feature-and-function decks aren't winning anymore. In this episode of Renegade Marketers Unite, Drew sits down with Bob Wright (Firebrick) to break down how B2B CMOs can use positioning to drive growth, shorten sales cycles, and stand out in crowded markets.  They unpack why product-first stories fail, how to get to "one voice" across the company, and what it really means to own a key business problem that buyers care about. In this episode:  The three biggest positioning mistakes: product-first thinking, misalignment, and no owned problem  Creating urgency when "do nothing" is the real competitor  Why "why you, why now" matters more than "how it works"  When and how to rethink positioning after PLG, acquisitions, or expansion  How to stand out in a world of AI sameness  Building positions that sales actually uses If your messaging is drifting into "blah blah blah" territory, this episode will help you reset around problems, not products.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

    51 min

  5. 13/02

    Making Reputation Measurable (and Defensible)

    Many CMOs face the same dilemma: You're asked to prove "brand," then told brand tracking is too expensive. So you invest in analyst relations, adjust PR, navigate layoffs, or shift strategy without a reliable way to show how those moves affect market perception.    RepuTracker was built to solve that problem. Developed for members of the CMO Huddles Leader program, RepuTracker provides a monthly, evidence-based view of your company's reputation so you can see whether it's rising, slipping, or holding steady, and why. In this episode, Drew is joined by Taran Nandha (Growth Natives) to demo the RepuTracker beta. They show how the tool tracks reputation month to month across multiple signals, then get practical about how to read the output, explain it to leadership, and see whether your moves are showing up in the market. In this episode:  How RepuTracker turns scattered public signals into a monthly reputation score with trends and competitor benchmarks.  What it measures across key dimensions: Power of voice, awareness, engagement, perception, and employee sentiment.  How sources and weighting work behind the scenes across dozens of platforms.  How to use trendlines and recommendations to move from "we dipped" to a clear next step.  Plus:  Why direction over time matters more than one noisy review or spike.  How to sanity-check dips using internal context and profile audits.  What could come next, from deeper source auditing to tracking visibility in AI search and LLM references. If you're curious how RepuTracker works, what signals it pulls from, and how to interpret the output month to month, this episode is the walkthrough.  Learn more about the CMO Startegy Labs ➡️ https://cmohuddles.com/strategy-labs For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

    43 min

  6. 6/02

    Intentional AI Adoption

    AI is now a standing agenda item. It shows up in QBRs, board packets, and 2026 budget plans with a big expectation stamp on it. CMOs are being asked to operationalize it fast, prove value in workflows, and keep risk, governance, and tool sprawl under control. To get specific about what to prioritize next, Drew brings together Guy Yalif (Webflow), Andy Dé (Lightbeam Health Solutions), and Kevin Briody (DisruptedCMO). Together, they focus on how CMOs can move from scattered experiments to intentional AI adoption across people, process, and technology, and what it takes to make AI a trusted part of how marketing runs. In this episode:  Guy shares an AI fluency maturity model and explains why the shift to operational excellence is a change management challenge.  Andy breaks down agentic AI and workflow automation with examples from CI, outbound, RFPs, content, and AEO, using "why, what, how, so what."  Kevin focuses on the people and platform side, from job anxiety and culture to vendor shakeouts and MarTech-level discipline.  Plus:  Centering AI plans on people and fluency so it feels additive, not threatening.  Using councils, fast-track approvals, and guardrails to scale safely.  Balancing efficiency with human experience and customer acceptance.  Treating AI tools like core MarTech, with scrutiny around contracts, integrations, and vendor longevity. If you want your 2026 AI plan to feel like a strategic advantage instead of a collection of pilots, this conversation will help you decide what to run, what to scale, and what to skip.  Learn more about the CMO Startegy Labs ➡️ https://cmohuddles.com/strategy-labs Check out Firebrick ➡️ https://firebrickconsulting.com/ For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

    52 min

  7. 30/01

    The Framemaking Sale: Building Buyer Decision Confidence

    Most marketers worry about whether buyers trust their brand. Brent Adamson, author of The Framemaking Sale, argues that the actual issue sits somewhere else: Buyers do not trust themselves. In this episode, Drew sits down with Brent to challenge three big assumptions: That more supplier trust is the answer, that buyers have a neat journey to map, and that customer centricity is always the right north star. In this episode:  Why decision confidence matters more than supplier trust  How shifting from "trust us" to "trust yourselves" reshapes GTM  How to rethink buyer journeys through the "never again" and spaghetti-bowl lens.  Framemaking in practice, from nudges and checklists to maturity models.  The three Es, Establish, Engage, Execute, as a shared marketing and sales playbook. Plus:  Escaping the smartness arms race by editing content to reduce anxiety and build buyer self-confidence.  Turning social proof into a confidence engine, using "other customers like you…" stories.  Making content supplier-agnostic, helping buyers ask better questions and weigh tradeoffs. If you want your buyers to trust themselves enough to decide, start here.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

    57 min

  8. 23/01

    Unlocking B2B Intelligence with AI Workflows

    If AI is only helping you write copy, you are leaving real leverage on the table.  Every marketing team is buried in invisible busywork; a trail of repetitive, manual steps hiding inside every task. So what happens when you take one of those messy workflows, map every step, and rebuild it?  In this episode, Drew talks with Dave Brong (Level Agency) about how CMO Huddles transformed a messy, 10-step post-meeting grind into an automated system that transforms hundreds of conversations into structured insight, searchable intelligence, and real business value.  In this episode:  How a manual, repetitive workflow became an automated intelligence engine  How transcripts, metadata, and semantic search unlock institutional knowledge  The reality: Only ±10% of the system relies on AI (code does the heavy lifting)  When to use low-code tools vs. engineers for reliability, privacy, and scale Plus:  A simple method to audit workflows and spot automation opportunities  How to balance build vs. buy for AI workflows  How to amplify human judgment instead of replacing it If you are tired of manual follow-up, underused data, and AI hype without impact, this conversation is for you.   For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

    50 min
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Sobre

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

Informação

  • Autoria
    Drew Neisser
  • Anos em atividade
    2017 - 2026
  • Episódios
    610
  • Classificação
    Para todos
  • Copyright
    © CMO Huddles, LLC 2026
  • Site do programa
    Renegade Marketers Unite

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