Second Nature

Dylan Bowman & Aaron Lutze

The business of outdoor hosted by Aaron Lutze & Dylan Bowman

  1. -6 H

    Why Curiosity Outlasts Strategy

    Floris Gierman has it all: he's an author, content creator, co-founder of a running apparel brand, and so much more. His approach in hindsight seems methodical and measured in its approach, but the truth is that this all came around from years of consistent, small steps. In this episode, we dig into the day-to-day as well as the big picture of Floris Gierman's world. This episode is supported by Popfly, a platform that connects brands with outdoor, adventure and travel creators for campaigns. Support this podcast by using these links to check out the platform: Get a personalized Brand demo: https://popfly.com?grsf=x4d7gg Get set up as a Creator: https://www.popfly.com/creators?growsurf_campaign=wovvt7&grsf=3jh7ss Show Notes: Floris Gierman: https://www.linkedin.com/in/florisgierman/ Path Projects: https://pathprojects.com/ Floris on YouTube: https://www.youtube.com/@FlorisGierman Flo's First Video: https://www.youtube.com/watch?v=1CAxzM2mkrc Extramilest Podcast: https://extramilest.com/ Personal Best Running Club: https://www.skool.com/personalbest/about Scott Bailey: https://www.linkedin.com/in/scott-bailey-0bb22b28/ Geoff Rowley: https://www.instagram.com/geoffrowley/ Running Breakthroughs (Book): https://amzn.to/4sNFEeC Ryan Hall: https://www.instagram.com/ryanhall3/ Believe In The Run: https://believeintherun.com/ Kilian on Extramilest: https://www.youtube.com/watch?v=OJZO-t6O5Bk BPC - Brand, Product, Content Manors Golf: https://manorsgolf.com/ KetoneIQ: https://ketone.com/Freetrail30 Path Projects Base Liner: https://pathprojects.com/collections/base-liners The Way Of Excellence (Book): https://amzn.to/4sNFEeC Path Projects Basis Tee: https://pathprojects.com/collections/short-sleeves-and-tanks/products/basis-tee Backcountry Slickrock Kit: https://app.popfly.com/@superridertv/storefront Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 h 7 min

  2. 27/03

    The Evolution of Brands, Athletes and Creators

    The Evolution of Brands, Athletes and Creators If there's one thing for certain, it's that nothing ever stays the same - doubly so if you're a brand in the outdoor space or an athlete or creator. Over the past year, we've had so many discussions about what's working, the right way to approach it, and how it has evolved. Jonathan Levitt: https://www.linkedin.com/in/jlevitt815/ Small Shows Hit Different: https://substack.com/@longrunlabs/p-190439642 Hollow Socks: https://hollowsocks.com/ Hollow Socks on Second Nature: https://youtu.be/qri10TgoOMM Jonathan's Previous SN episode: https://youtu.be/fYEjPke9Btg Brand Partnership 101 Article: https://substack.com/home/post/p-170877180 Substack Podcasts: https://on.substack.com/p/introducing-the-substack-recording Colleen Quigley: https://www.instagram.com/steeple_squigs/ Kitworks: https://alnk.to/hsyF2FO Claude: https://claude.ai/ Eternal: https://www.eternal.co Alex Mather on Second Nature The Huddle: https://findmyhuddle.com/ Second Nature Slack: https://www.launchpass.com/second-nature BPC - Brand, Product, Content: Raziq Rauf "This Is Running" (Book): https://amzn.to/3PteKKk Seth LaRue Trail Waves: https://trailwaves.substack.com/ Wahoo Kickr: https://amzn.to/4bAgDgY Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 h 12 min

  3. 20/03

    A Refreshing Approach To Acquisition In the Outdoor Industry

    Recently, two long-standing outdoor industry businesses, Alpenglow Expeditions and Thomson Bike Tours, were acquired by Milky Way Park. But while acquisitions are nothing new to the outdoor industry, the way it came together (and continues to develop) is worth a closer look. On this episode, iconic athlete and Alpenglow founder Adrian Ballinger joins Milky Way Park's founder Matthew Lloyd-Thomas to share the story. Show Notes: Adrian Ballinger: https://www.instagram.com/adrianballinger/ Alpenglow Expeditions: https://alpenglowexpeditions.com/ Matthew Lloyd-Thomas: https://www.linkedin.com/in/matthew-lloyd-thomas-541a9614/ Milky Way Park: https://www.milkywaypark.com/ Chernin Group: https://tcg.co/ Unrivaled Sports: https://www.unrivaledsports.com/ Emily Harrington: https://www.instagram.com/emilyaharrington/ Thomson Bike Tours: https://www.thomsonbiketours.com/ Aiden Charles (Coach): https://www.charlescoaching.com/coaches/ The Duffel Shuffle Podcast: https://www.duffelshufflepodcast.com/ DangerStik: https://www.youtube.com/@DangerStikTV Mt Everest Ski Project: https://www.youtube.com/watch?v=cjZvFY6__qw Centium AI: https://www.centium.ai/ BPC - Brand, Product, Content Luft Bike Shop: https://luftlosangeles.com/ Zipp 404 Wheels: https://www.sram.com/en/zipp/models/wh-404-ftld-b1 Keith McNally "I Regret Everything" (Book): https://amzn.to/40BXhBO Derek Thompson - Fatherhood: https://www.derekthompson.org/p/three-reasons-to-be-a-parent Lenz Heated Socks: https://lenzproducts.com/ Broken Arrow Skyrace: https://www.brokenarrowskyrace.com/ Tangle Podcast: https://podcasts.apple.com/gb/podcast/tangle/id1538788132 Freehub Magazine: https://freehub.com/ John Mackey on David Senra: https://www.youtube.com/watch?v=U8zqsiePKsg Jason Fried on David Senra: https://www.youtube.com/watch?v=BdDCtMA1gSw Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media  Meet us on Slack: https://www.launchpass.com/second-nature  Follow us on Instagram: https://www.instagram.com/secondnature.media  Subscribe to our newsletter: https://www.secondnature.media  Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 h 17 min

  4. 13/03

    The Future Of Investing In The Outdoor Industry

    The Future Of Investing In The Outdoor Industry Mel Strong made a meaningful impression during her first appearance on the podcast, and we've got her back on the podcast again to demystify how brands can raise capital, how to speak to boards and VCs, and to answer the all-important question...should we have our own venture fund? Show Notes: Mel Strong: https://www.linkedin.com/in/melanie-strong/ Mel's First Second Nature Episode: https://www.youtube.com/watch?v=q2V0nDHyQRw Next Ventures: https://www.nextventures.com/ TRE: https://www.therunningevent.com/ Nike ACG: http://nikeacg.com/ Oura: https://ouraring.com/ Trial Library: https://www.triallibrary.com/ Eternal: https://eternal.co/ Trucks (VC): https://www.trucks.vc/ Next Ventures Substack: https://nextventures.substack.com/ Felix Kim: https://www.linkedin.com/in/felixkim93/ Ramble Campgrounds: https://ramble.camp/ BPC - Brand, Product, Content: Ramble Campground: https://ramble.camp/ Path Projects - Basis Tee: https://pathprojects.com/products/basis-tee The Courage To Be Disliked (Book): https://amzn.to/471R716 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 h 15 min

  5. 6/03

    Uplifting Talent In The Outdoor Industry

    Uplifting Talent In The Outdoor Industry Rachael Burnside saw an opportunity to build a stronger community of women in the bike industry by connecting experienced mentors with mentees, which would help build and retain top talent. The fifth round of the Uplift mentorship program is now underway, and in our conversation, Rachael breaks down the playbook of what it took to build this program - and how any other industry can adapt and benefit from making these connections. Show Notes: Rachael Burnside: https://www.linkedin.com/in/rachael-burnside-1bb0b937/ Uplift: https://www.instagram.com/uplift.mentoring.networking/ Shift Active Media: https://www.shiftactivemedia.com/ Rouleur: https://www.rouleur.cc/ Rouleur Live: https://www.rouleur.cc/en-us/pages/rouleur-live Rapha: https://www.rapha.cc/ Alexa Cunningham: https://www.linkedin.com/in/alexa-cunningham-41045433/ Kate Veronneau on Second Nature: https://www.youtube.com/watch?v=RPlJTBv6ABo Stacy Perlis (CFO at Wahoo): https://www.linkedin.com/in/stacy-perlis-cpa/ BPC - Brand, Product, Content: Pure Sport: https://puresport.co/en-us Upway: https://upway.co/ Adweek Article - Outside Interactive: https://www.adweek.com/media/outside-interactive-profit-transformation/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media  Meet us on Slack: https://www.launchpass.com/second-nature  Follow us on Instagram: https://www.instagram.com/secondnature.media  Subscribe to our newsletter: https://www.secondnature.media  Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 h 12 min

  6. 27/02

    The Roadmap Of Rumpl

    The Roadmap Of Rumpl Wylie Robinson co-founded Rumpl over a decade ago, bringing an idea to life in the way that every outdoor entrepreneur dreams of doing. Over that time, he's experienced the twists and turns, ups and downs, and during this introspective discussion, we dig into the roadmap and the lessons he's learned from the journey (so far). Show Notes: Wylie Robinson: https://www.linkedin.com/in/wylierobinson/ Rumpl: https://www.rumpl.com/ Kickstarter: https://www.kickstarter.com/ Huckberry: https://huckberry.com/ White Road Investments: https://whiteroadinvestments.com/ Rumpl on Shark Tank: https://www.youtube.com/watch?v=BScmKUoSNdc Rumpl Collabs: https://www.rumpl.com/pages/collaborations BPC (Brand, Product, Content): Kids Ride Shotgun: https://kidsrideshotgun.com/ TowWhee: https://towwhee.com/ Super Rider x Chris King: https://www.youtube.com/watch?v=pvUku8KfEII Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 h 13 min

  7. 20/02

    Uncovering The Fear Of Success

    Uncovering The Fear Of Success Christian Rawles joins the podcast today for an extremely open and honest discussion about career, success, and how we approach our work. Christian has inspired so many thought-provoking conversations offline, we had to get him on the podcast to share his wisdom and insights with everyone. This is a special episode, we hope you enjoy it! Christian Rawles: https://www.christianrawles.com/ KORE Podcast: https://koreoutdoors.transistor.fm/ Enneagram Test: https://www.eclecticenergies.com/enneagram/test Enneagram Made Easy (Book): https://amzn.to/4abMbHO Tiny Experiments (Book): https://amzn.to/3NP5EGZ Billy Oppenheimer Newsletter: https://billyoppenheimer.com/ The Go-Giver (Book): https://amzn.to/4qhcIcO The Lion Tracker's Guide To Life (Book): https://amzn.to/4rndlT6 The Gap and The Gain (Book): https://amzn.to/3NZMGNJ Founders Podcast: https://www.founderspodcast.com/ Five Year Journal: https://amzn.to/3MkQXLd BPC - Brand, Product, Content: Durston Gear: https://durstongear.com/ Centium AI: https://www.centium.ai/ Jonathan Weaver's Substack: https://theantiblueprintproject.substack.com/ Powerwolf: https://www.powerwolf.net/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 h 13 min

  8. 13/02

    The Past, Present and Future of Des Linden

    The Past, Present and Future of Des Linden After winning the Boston Marathon, writing a book, hosting a giant running podcast...what's next? We caught up with Des Linden to talk about her career so far, but more importantly, where she's heading next. Show Notes: Des Linden: https://www.instagram.com/des_linden/ Nobody Asked Us (Podcast): https://podcasts.apple.com/us/podcast/nobody-asked-us-with-des-kara/id1664629953 GU x Des: https://guenergy.com/blogs/press/boston-marathon-champion-joins-gu-athlete-team Magda Boulet: https://www.instagram.com/runboulet/ Ruth Croft: https://www.instagram.com/ruthcrofty/ Brooks - Chief Running Advisor: https://www.brooksrunning.com/en_us/athletes-sponsored-by-brooks-running/des-linden/ Choosing To Run (Book): https://amzn.to/3NGMCT3 Marathon des Sables: https://marathondessables.com/ Black Canyon 50K: https://www.aravaiparunning.com/blackcanyon/ Subway Takes x Des: https://www.instagram.com/reel/DQj8ucBDl4B/ BPC - Brand, Product, Content: Brooks Cascadia Elite (Paris Fashion Week): https://www.brooksrunning.com/en_us/cascadia-elite/ Clearlight Infrared Sauna: https://infraredsauna.com/sanctuary-five-person/ Nothing.Tech: https://nothing.tech/ The Generalist: https://www.generalist.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    58 min
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Sobre

The business of outdoor hosted by Aaron Lutze & Dylan Bowman

Informação

  • Autoria
    Dylan Bowman & Aaron Lutze
  • Anos em atividade
    2024 - 2026
  • Episódios
    150
  • Classificação
    Para todos
  • Copyright
    © 2024
  • Site do programa
    Second Nature
  • Fornecedor

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