The Attention Shift

Ed Abis, Jo Redfern and Lee Radbourne
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Don’t fit the format. Fix it. The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis, Jo Redfern and Lee Radbourne, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat. This is The Attention Shift powered by Dizplai. Hosted on Acast. See acast.com/privacy for more information.

  1. Super Bowl aftermath, YouTube's measurement crisis & why ITV's Six Nations ads FAILED!

    -11 H

    Super Bowl aftermath, YouTube's measurement crisis & why ITV's Six Nations ads FAILED!

    In this episode of The Attention Shift, Ed and Jo dissect the aftermath of the creator-led Super Bowl, YouTube's identity crisis between creator platform and traditional media player, and why ITV's picture-in-picture Six Nations ads sparked universal fury. From flag football as Olympic trojan horse to the influencer vs. creator divide, we explore what happens when platforms and properties try to have it both ways. Hosted on Acast. See acast.com/privacy for more information.

    31 min

  2. 3/02

    The NFL is handing the Super Bowl to CREATORS? The content distribution evolution

    Why are the world’s most powerful sports organisations suddenly comfortable with losing control of their distribution? In this episode of The Attention Shift, Ed and Jo break down the NFL’s massive creator-led Super Bowl strategy and why "distributed influence" is the new distribution model. From Manchester United's pivot into scripted Hollywood drama to the BBC's historic "YouTube-first" deal, we explore why the old models of distribution are breaking—and what's coming next Hosted on Acast. See acast.com/privacy for more information.

    43 min
  3. Sport Sponsorship is Broken, The Fix & The $190 BILLION Opportunity!

    28/01

    Sport Sponsorship is Broken, The Fix & The $190 BILLION Opportunity!

    Why is the industry pouring record-breaking sums into sports sponsorship when the majority of marketers admit they can't actually track the results? The Attention Shift team debates the uncomfortable reality of "fuzzy" sports sponsorship ROI and the critical shift from passive visibility to active storytelling. Hosted on Acast. See acast.com/privacy for more information.

    34 min

  4. 14/01

    Joe Darkins | Burnley F.C's First CTO, Modernising Football Tech & Connecting Fan Behaviours!

    How do you turn a 142-year-old football club into a tech-led global brand without losing what makes it special? Joe Darkins, Burnley FC's first-ever CTO, reveals the reality of football's digital transformation; from fixing broken Wi-Fi to building a single view of the fan, stopping ticket touting, and making cyber security the club's top priority. This is what happens when a historic, community-focused club decides technology isn't just nice to have, it's crucial to its survival. No buzzwords, just the real work of connecting data, serving local fans, and scaling globally without selling your soul. Listen and let us know your take. Hosted on Acast. See acast.com/privacy for more information.

    34 min

  5. 17/12/2025

    Reacting to Jameela Jamil's VIRAL Clip, & Is the Second Screen "Dumbing Down" Content?

    When audiences are distracted by a second screen, is that a threat to creativity or the future of engagement? Lee, Jo & Ed react to Jameela Jamil’s viral comments on the second screen and TV. They also get into the controversial trend of ‘dumbing down’ TV content for phone users. Also, are attention spans shrinking or are audiences just becoming more selective? From F1 data to NFL RedZone, find out how brands should stop fighting the phone and start building immersive, companion experiences that deepen loyalty. Plus, a "Hot Take Huddle" on the true value of focused versus multitasking attention. Listen and join the - as always - lively discussion… Hosted on Acast. See acast.com/privacy for more information.

    33 min

  6. 05/12/2025

    Tony Pastor: FIRST INTERVIEW on The Rest Is Football’s EXCLUSIVE Netflix World Cup Deal, Goalhanger & What's Next for Podcasting

    In the first official interview since announcing The Rest Is Football's exclusive video partnership with Netflix for the 2026 World Cup, Goalhanger Co-Founder Tony Pastor sits down with Ed Abis to talk origin stories, explosive growth, the shift to video-first shows, LaLiga rights, and what this Netflix deal means for podcasting, creators and sports broadcasting. Hosted on Acast. See acast.com/privacy for more information.

    53 min

  7. 26/11/2025

    Reviewing the EXCLUSIVE Speakers Only Event at Wembley! | Sports Pundit x The Attention Shift

    What does the future of sports media really look like? In this special Sports Pundit x Attention Shift collab, Andy, Jo & Ed break down Speakers Only at Wembley. Featuring insights from the sports business executives driving change in the attention economy, they dive into how fan engagement and interactive media are reshaping the industry, and why legacy organisations need to look beyond sport for innovation. Hosted on Acast. See acast.com/privacy for more information.

    47 min

  8. 12/11/2025

    The Great Attention Shift: Why Co-Creation is Worth MILLIONS!

    Who truly holds the power in the attention economy? Lee, Jo & Ed dive into Ed's brand new report, The Great Attention Shift and the urgent need for sports media to evolve. They discuss how to move from one-way broadcasting to profitable content co-creation. Featuring insights from The Great Attention Shift Report and examples like Bryson DeChambeau & the Kelce brothers, they dissect the challenges every content business is currently facing: how do you unlock new revenue streams without compromising authenticity? Listen and join the chaotic discussion. Hosted on Acast. See acast.com/privacy for more information.

    21 min
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Excerto

Sobre

Don’t fit the format. Fix it. The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis, Jo Redfern and Lee Radbourne, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat. This is The Attention Shift powered by Dizplai. Hosted on Acast. See acast.com/privacy for more information.

Informação

  • Autoria
    Ed Abis, Jo Redfern and Lee Radbourne
  • Anos em atividade
    2025 - 2026
  • Episódios
    18
  • Classificação
    Para todos
  • Copyright
    © Ed Abis, Joe Redfern and Lee Radbourne
  • Site do programa
    The Attention Shift