The Creative Edition Podcast

Emma Cortes Ellendt
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The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.

  1. -2 H

    Replay: What are brands looking for in (2026)?

    This episode originally aired in 2024. But in 2026, brands are still looking for these main KPIs and who they want to work with (different types of creators and influencers). Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it.  Here are four top KPIs (key performance indicators) brands might be measuring in 2024: ConversionsBrand liftEngagement Quality of contentTune in to learn more about what brands are looking for with their influencer partnerships! Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

    21 min

  2. 30/12/2025

    Content Creator BINGO (2026): A Mini Checklist for Influencers to Prepare for the New Year

    From refreshing your bio on social media to setting new goals, we're sharing a mini check list for creators and influencers in 2026. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

    24 min

  3. 16/12/2025

    SEO vs. AIO (Artificial Intelligence Optimization), How to optimize your content for AIO in 2026

    Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

    24 min

  4. 09/12/2025

    How to Reduce Friction in Your Content & Help Your Audience Engage More

    In this episode, we break down simple, high-impact ways to reduce friction in your content so your audience watches longer, engages more, and actually finds you through AI search.  You’ll learn how to strengthen your first 3 seconds, use captions and readable text, write AI-optimized captions, improve pacing, and make your videos more accessible and easier to understand.  We also cover how to answer audience questions up front, create repeatable series formats, tailor your CTAs, and remove steps between viewers and action. If you want to grow on Instagram, TikTok, or YouTube in 2026, this episode will help you create clearer, more engaging, and more discoverable content. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

    28 min

  5. 25/11/2025

    Why You Should Launch a Signature Series in 2026

    In today’s episode of the Creative Edition Podcast, we’re diving into one of the most powerful ways to grow your brand, build trust with your audience, and streamline your content workflow: the signature series. A signature series is a recurring, themed content format that becomes part of your brand identity. It’s the series your audience starts to recognize immediately—whether it’s your intro music, your color palette, your editing style, or the unique way you tell stories. Think of it as a repeatable content format that showcases your personality, expertise, and creativity… over and over again. We’ll break down: ✨ What a signature series actually is Why it’s more than a cute title—and how consistent tone, structure, and visuals make your content recognizable anywhere it shows up. 🌟 Why launching a signature series changes everything From building brand recognition, to making content easier to produce, to helping you stand out in a crowded creator landscape. 📈 How a signature series boosts engagement and growth Audiences love repeatable formats. I share the series-style content that has performed best for me—like Seattle in 60 Seconds, which has earned tens of thousands of views, hundreds of shares and saves, and even expanded into multiple themed editions. 🤝 How a series strengthens community and connection We’ll talk about the psychology behind why audiences come back for episode after episode—and how a series becomes an inside language your community shares. 🧭 How your signature series clarifies your niche and positioning A great series invites the right followers in, keeps them engaged, and makes your brand instantly memorable. Plus, I’ll walk you through real numbers from my own signature series—Seattle in 60 Seconds—to show you how a well-executed format can increase reach, shares, saves, and followers. And to wrap up:  💡 Practical tips for building your own signature series in 2026—from brainstorming formats you can sustain, to naming your series, to designing visual consistency, to using AI tools like ChatGPT to streamline your production process. If you’re ready to create content with more ease, build a recognizable brand, and connect more deeply with your audience, this episode will help you launch a signature series you can grow with all year long. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

    24 min

  6. 11/11/2025

    REPLAY: How are you spending your time on social media?

    With 2026 just around the corner, it's a great time to reflect on how we’re spending our time as creatives, entrepreneurs, creators, and more. If you’re an influencer or content creator, you probably spend quite a bit of time on social media. Today we’re going to chat about doing a self-audit on how you’re spending your time on social media. The topics were going to talk about include: Scrolling, saving and sharingCreating content And connecting with your communityFollow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

    16 min

  7. 04/11/2025

    Replay: Looking for an Influencer Manager in 2026? Naomi from Naohms Media shares her tips

    Meet Naomi, Creator Business Coach and the founder of Naohms Media. Naomi joins us to discuss when it may be the right time to bring on an influencer manager and what questions to ask before you sign with an agency. Naomi sheds light on brands hiring mega-creators vs. micro creators and also provides insight on why content creators may not be hired for brand campaigns. Naomi brings a wealth of information for content creators and influencers wanting to bring on a manager. Connect with Naomi on Instagram: https://www.instagram.com/naohms/ Her Podcast: https://naohmsmedia.com/podcast Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

    45 min

  8. 28/10/2025

    Replay: How to Improve Your Copywriting Skills as a Content Creator

    What is copywriting? If you’re creating content on social media or online, you are probably writing on a daily, weekly, or monthly basis. Creators might be writing content for blog posts, websites, landing pages, email newsletters, captions on TikTok, descriptions for youtube, etc. Today, we’re chatting about tips to help you improve your writing for social media and other web channels.  Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

    17 min
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Sobre

The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.

Informação

  • Autoria
    Emma Cortes Ellendt
  • Anos em atividade
    2020 - 2026
  • Episódios
    401
  • Classificação
    Para todos
  • Copyright
    © 2026 The Creative Edition Podcast
  • Site do programa
    The Creative Edition Podcast

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