The Digiday Podcast

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The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

  1. Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

    -5 DIAS

    Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search

    Mondelez vp of global digital commerce, Andrew Lederman, joins the Digiday Podcast to talk through how the CPG giant is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.

    35 min
  2. Why The Guardian’s first reader-facing AI product isn’t a chatbot

    31/03

    Why The Guardian’s first reader-facing AI product isn’t a chatbot

    The Guardian didn’t want to build an AI chatbot. Not a reader-facing one anyway. Not at the risk of that chatbot misrepresenting the news publisher’s journalism and undermining readers’ trust. “We’re not going to die if we don’t build a chatbot tomorrow. We need to be really clear about what the threats are externally, but ultimately what we have is something that’s worth protecting,” said Chris Moran, head of editorial innovation at The Guardian, during a live recording of the Digiday Podcast at the Digiday Publishing Summit in Vail, Colorado, on March 23. While not a chatbot, The Guardian has begun to roll out its first reader-facing AI product. But it doesn’t really look like an AI product. Called Storylines, the product is an AI-generated spin on the related links module common to publishers’ pages. It currently appears on a subset of The Guardian’s so-called “tag” pages, which typically list articles related to a given topic, such as “Trump,” in reverse-chronological order. Amid this article feed is an unassuming box with a selection of related articles threaded to a given narrative or storyline.

    32 min
  3. How to sell an influencer agency: Lessons from Digital Voices founder Jennifer Quigley-Jones

    24/03

    How to sell an influencer agency: Lessons from Digital Voices founder Jennifer Quigley-Jones

    What does it take to sell an influencer agency right now? This week on the Digiday Podcast, Digital Voices founder Jennifer Quigley-Jones joins Kimeko McCoy and Tim Peterson to break down her agency’s sale to PMG. Plus, what it says about the booming creator economy M&A moment.

    55 min
  4. After WPP reckoning: The case for and against principal media

    17/03

    After WPP reckoning: The case for and against principal media

    A decade after the ANA’s bombshell report, the WPP debacle has forced a new standard of clarity in media buying. This week, Digiday executive editor of news Seb Joseph and Michael Burgi, senior editor of media buying and planning, join the Digiday Podcast to discuss why agencies are leaning into principal trading, and why some brands are finally reining them in.

    39 min
  5. TikTok after the legal fight: Why it’s coming for Meta’s ad dollars

    10/03

    TikTok after the legal fight: Why it’s coming for Meta’s ad dollars

    Since its legal woes have been resolved, and the U.S. app was spun out earlier this year, TikTok has taken a muted approach to business. Digiday senior platform reporter Krystal Scanlon joins this episode of the Digiday Podcast to discuss why what looks like business as usual on the surface is more likened to hushed plight for more ad dollars, creators and users.

    37 min
  6. OpenAI's ad push begins, and The Knot is co-piloting

    3/03

    OpenAI's ad push begins, and The Knot is co-piloting

    Ads in ChatGPT have entered their trial run period. Instead of agency partners, it's brands like The Knot Worldwide that find themselves at the helms of OpenAI's ad push. Marketers like The Knot's CMO Jenny Lewis are navigating everything from performance metrics to infrastructure.

    41 min
  7. Why some creators are now back auditing their brand deals

    24/02

    Why some creators are now back auditing their brand deals

    Hootsuite’s partnership with ICE sparked controversy earlier this year, leading creators to take a closer look at the companies they work with. On this episode of the Digiday Podcast, Tameka Bazile shares why she ended her deal with Hootsuite, how it prompted her to audit other brand partnerships, and what creators can learn about balancing ethics, audience expectations, and income.

    40 min
  8. ChatGPT enters the ad game. Now what?

    17/02

    ChatGPT enters the ad game. Now what?

    The other shoe has finally dropped. After months of speculation, OpenAI officially began to test ads in ChatGPT in the U.S. Meanwhile, marketers are still trying to read the tea leaves around OpenAI's ad team, data insights and more as chatbot competition intensifies. Digiday's senior platforms reporter Krystan Scanlon joins the Digiday Podcast to make sense of it all.

    40 min
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Sobre

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

Informação

  • Autoria
    Digiday
  • Anos em atividade
    2015 - 2026
  • Episódios
    485
  • Classificação
    Para todos
  • Copyright
    © 140f8f50-eb15-11f0-90b1-918c2901f3c9
  • Site do programa
    The Digiday Podcast

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