The GROW! Show

Marty Grunder
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The GROW! Show is a show that highlights Marty Grunder's annual conference, GROW!. The GROW! show will showcase how anyone in the green industry can grow themselves, their team, and their business.

  1. -13 h

    Interview Series: Andrew Bray on how the Temporary Visa Program Works, and Doesn't Work, for Landscaping Companies

    Upcoming Events: Join Us for a GLC Field Trip (Dayton, OH - Multiple Options in 2026!) Level Up Your Sales Manager at Virtual Sales Manager Bootcamp (July 8-9, 2026) Connect with Fellow ACE Members at ACE Discovery (Tucson, AZ - November 17-20, 2026) Master Aspire Software at the GLC Aspire Workshop (Dayton, OH - August TBD & December 2-3, 2026) Register for GROW! 2027 Annual Conference (Savannah, GA - February 17-19, 2027) Episode #172 In this episode, Marty Grunder is joined by National Association of Landscape Professional's SVP of Government Relations and Membership Andrew Bray to talk about the H-2B program and how it impacts landscaping companies' ability to field a full, skilled team each year. They talk about the history of the program, why it works the way that it does, and what fixes are on the table to allow for a more stable program. H-2B Resources and Advocacy: National Association of Landscape Professionals (NALP) Join NALP Take Action: Voices for Healthy Green Spaces Sign Up for "The Edge” Weekly Newsletter from NALP BOBYARD is an AI-powered takeoff and estimating platform that automates the most time-consuming parts of bidding work. Contractors report up to 65% reduction in takeoff time and 3-5x more bids submitted per estimator. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Key Learnings H-2B Is Capped at 66,000 Visas Per Year, but Demand Is Double That: This year alone, around 130,000 petitions were filed for the April 1 tranche of 33,000 visas. The lottery system runs through letters A through H, and if you land in D or later, you are likely not getting workers. The Landscape Industry Is the Largest User of H-2B by Far: Landscape pros make up about 40% of all H-2B users. The next closest is hospitality at 12 to 13%. The program is built for seasonal work and the landscape industry is its biggest beneficiary. Each H-2B Worker Supports Roughly Four US Jobs: A GAO study found that communities with more H-2B workers had higher median wages than communities without. This program does not take US jobs. It expands them. The Prevailing Wage Is Set by the Department of Labor, Not the Employer: Grunder's H-2B prevailing wage is $18.75. That means they cannot hire anyone, including their own kids, for less than that. It is a fallacy that this is a capitalistic move to pay workers less. Do Not Try to File H-2B Yourself: This is not the same as immigration law. Use a reputable firm. NALP has a list of strategic providers on its website. One wrong move and you are cooked. H-2B Should Never Be More Than 40% of Your Workforce: If you are over that, yo... Chapters (00:00:00) - Start(00:01:53) - Meet Andrew Bray of NALP(00:04:07) - H-2B 101: How the Program Actually Works(00:04:55) - Why the Cap and the Lottery Are Crushing Demand(00:09:36) - The Biggest Misconceptions About H-2B(00:14:01) - Why You Should Never File H-2B Yourself(00:16:04) - Check Out BobYard!(00:16:42) - Why the Landscape Industry Needs H-2B(00:19:34) - The Real Economic Ripple Effect on US Jobs(00:24:04) - A Quick History of the Cap and Returning Worker Exemption(00:26:38) - The Supplemental Visa Battle and Timing(00:28:29) - The Tug of War Inside the Trump Administration(00:31:55) - How Public Perception Is Starting to Shift(00:35:01) - The Push for Certified Seasonal Employer in FY27(00:38:33) - How to Advocate for the Program From Your Town(00:41:30) - If Andrew Could Design the Program From Scratch(00:45:02) - Workforce Planning Takeaways for Every Landscape Pro(00:46:28) - Rapid Fire Wrap Up(00:48:44) - Final Takeaway

    50 min

  2. 1/07

    Become a Great Place to Work and Watch the Right People Stay | Marty Grunder

    Upcoming Events: Join Us for a GLC Field Trip (Dayton, OH - Multiple Options in 2026!) Level Up Your Sales Manager at Virtual Sales Manager Bootcamp (July 8-9, 2026) Connect with Fellow ACE Members at ACE Discovery (Tucson, AZ - November 17-20, 2026) Master Aspire Software at the GLC Aspire Workshop (Dayton, OH - August TBD & December 2-3, 2026) Register for GROW! 2027 Annual Conference (Savannah, GA - February 17-19, 2027) Episode #171 Everyone talks about recruiting. But what about retention? In this episode of The Grow Show, Marty Grunder breaks down one of the most critical and often overlooked drivers of success in the landscaping industry: keeping great people. Drawing on 40+ years of experience, Marty shares why the easiest employee to hire is the one you never lose, and how building a strong culture, developing leaders, and creating real opportunities for growth can transform your team. BOBYARD is an AI-powered takeoff and estimating platform that automates the most time-consuming parts of bidding work. Contractors report up to 65% reduction in takeoff time and 3-5x more bids submitted per estimator. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Key Learnings Retention Starts with Culture, Not Wages: Ask yourself, would you want your son or daughter to work here? Would you want to work for you? Culture is not what you write on the wall. It is how people feel on Sunday night before they come into work Monday morning. Culture Eats Strategy for Breakfast: Peter Drucker had it right. Whatever the plan is, culture decides whether it actually happens. Get the culture right and everything else has a chance. Every Manager Owns Retention: HR is not a department. It is a mindset. People quit managers. Every leader has to be able to coach, mentor, train, and address conflict. That is not the HR department's job. It is leadership. Chastise in Private, Praise in Public, and Do It Swiftly: If there is an issue, handle it privately and quickly. If something good happens, call it out specifically in front of everyone. Move fast on both. If It Is Not Written Down, It Did Not Happen: Document every conflict, every conversation, every coaching moment. Jean Seawright has been teaching this for over 25 years. You need it legally, and you need it to see patterns. Hire Slow, Fire Fast, and Get the Bad Apples Out: Every hire is either impressing or depressing. The longer a bad apple stays, the more damage they do. Park a truck if you have to, but get them out and debrief afterward to learn. Give People a Future or Someone Else Will: The best people want more responsibility, opportunity, and growth. Career paths, reviews, promotions, training. The best reason to grow your company is to create opportunities for ambitious people. Be a Lazy River, Not a Raging River or Stagnant Pond: A raging river exhausts everyone. A stagnant pond suffocates them. A lazy river has steady, organized, controlled growth where people are moving but can still catch their breath. Appreciation Does Not Have to Be Expensive: Grunder spent $600 on burgers for the whole team. Marty cooks. Show up at morning stretch. Know their na... Chapters (00:00:00) - Start(00:02:17) - Why Retention Matters More Than Recruiting(00:02:44) - Point 1: Retention Starts With Culture(00:05:38) - Point 2: Every Manager Owns Retention(00:09:11) - HR Is a Mindset, Not a Department(00:11:17) - Point 3: Give Your People a Future(00:13:49) - Meet the Homegrown All-Stars (And Come See Them at a Field Trip)(00:15:06) - Point 4: Appreciation Doesn’t Have to Be Expensive(00:17:31) - Point 5: Do What You Said You Would Do(00:18:48) - Come See It Live at a Field Trip(00:19:35) - Final Takeaway

    21 min

  3. 24/06

    Interview Series: Loren McIrvin of Allied Landscape on Commercial Landscape Maintenance

    Upcoming Events: Join Us for a GLC Field Trip (Dayton, OH - Multiple Options in 2026!) Level Up Your Sales Manager at Virtual Sales Manager Bootcamp (July 8-9, 2026) Connect with Fellow ACE Members at ACE Discovery (Tucson, AZ - November 17-20, 2026) Master Aspire Software at the GLC Aspire Workshop (Dayton, OH - August TBD & December 2-3, 2026) Register for GROW! 2027 Annual Conference (Savannah, GA - February 17-19, 2027) Episode #170 In this episode, Loren talks about his background in the industry and his approach to commercial landscaping. He believes landscapes should be treated as managed assets and that we should be focused on how we add value for customers. This interview is full of great insight for landscaping companies who want to focus on enhancement sales. BOBYARD is an AI-powered takeoff and estimating platform that automates the most time-consuming parts of bidding work. Contractors report up to 65% reduction in takeoff time and 3-5x more bids submitted per estimator. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Key Learnings Stop Selling Maintenance, Start Managing Assets: Property managers already think about HVAC, paving, and building envelopes as assets. The landscape industry's messaging on this is weak. Reframe landscapes as managed assets and you change the entire conversation. Messaging Has to Hit the Team Before the Client: If your team is not bought into the concept of building meaningful landscapes and great partnerships, the message will not land with clients. Culture has to be simplified around adding value, not selling. Property Managers Hire You for Three Things: Reduce risk, identify opportunity, and make their job easy. That's it. Everything else is secondary. The mention of slip and falls, compliance issues, and operating expense matters more than aesthetics. Use a One, Three, and Five Year Roadmap: Long-range plans help clients budget, help them justify spending to stakeholders, and stop you from chasing reactive proposals. Combine that with annual sales campaigns and your year sells itself. Three Calendars Have to Overlap: Operational calendar (when you have capacity), horticultural calendar (when the work should happen), and customer mindset calendar (when they're thinking about it). Miss any one and the campaign falls flat. Humble First, Trusted Second, Advisor Third: Most companies skip straight to advisor and end up with commission breath. Humble means turning down the blower when someone walks by and listening more than talking. Trusted means doing what you say. Advisor comes last and takes years. Start Every Meeting with Maintenance, Not Enhancements: Arrive an hour early, walk the property with the production manager, and open the meeting with the work orders you have already created. Once you've earned the right, then talk enhancements. Skip this and you have commission breath. Protect the Quarterback: Operations exists to clear the field so account managers can run plays. Site walks should be prepped in advance so the conversation can move to value, not chase complaints. Enhancement sales is a team sport. If We See It, They Pay. If They See It, We Pay: The job is to notice issues before the... Chapters (00:00:00) - Start(00:01:59) - Meet Loren McIrvin(00:04:15) - Becoming a Trusted Asset Manager(00:05:11) - Why Landscapes Should Be Treated As Assets(00:07:17) - Inside Allied: 22M, 5 Locations, 225 Employees(00:09:01) - Why Most Companies Stall on Enhancement Sales(00:11:08) - The 3 Calendars That Have to Align(00:14:32) - What Property Managers Are Really Hiring You For(00:16:37) - Reduce Risk, Identify Opportunity, Make It Easy(00:19:04) - How to Turn Account Managers Into Advisors(00:19:31) - Humble, Trusted, Advisor in That Order(00:22:39) - Onboarding New Account Managers the Right Way(00:26:00) - BobYard Partnership(00:26:50) - The Allied Road Map in Action(00:29:36) - How to Screen New Clients(00:32:16) - Hire Slow, Fire Fast (Clients Too!)(00:33:23) - Killing Commission Breath in Account Meetings(00:40:12) - Why Enhancement Sales Is a Team Sport(00:41:58) - The Future of Landscape Maintenance is Landscape Management(00:43:50) - Please Share & Subscribe!

    45 min

  4. 17/06

    Plan Now for 2027, Your Success Depends Upon It! with Marty Grunder

    Upcoming Events: Join Us for a GLC Field Trip (Dayton, OH - Multiple Options in 2026!) Level Up Your Sales Manager at Virtual Sales Manager Bootcamp (July 8-9, 2026) Connect with Fellow ACE Members at ACE Discovery (Tucson, AZ - November 17-20, 2026) Master Aspire Software at the GLC Aspire Workshop (Dayton, OH - August TBD & December 2-3, 2026) Register for GROW! 2027 Annual Conference (Savannah, GA - February 17-19, 2027) Episode #169 While we can't stop executing for 2026, we also need to be doing some strategic planning for 2027 and beyond NOW. In this episode, Marty shares the 3-step process they've used when trying to launch a new service or expand to a new area. He details what the Grunder Landscaping Co. team did to ease into big changes, and what you can do if you're planning to do anything differently next year. BOBYARD is an AI-powered takeoff and estimating platform that automates the most time-consuming parts of bidding work. Contractors report up to 65% reduction in takeoff time and 3-5x more bids submitted per estimator. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Key Learnings If You Are Only Working on This Year, You Are Already Behind: The companies that keep growing are constantly asking what's next. The ones that plateau are heads-down on this season. By the time January hits, the planning window is closed. Learn First, Test Second, Invest Third: Most owners flip this order. They buy the trucks, hire the people, and lease the building, then try to figure out how to run the new service. Reverse the order and the risk drops dramatically. Step One Is Buying Information, Not Profit: Visit other companies. Bring in consultants. Attend conferences. Partner with experts. Send your people to training. The goal at this stage is to learn, not to make money. This is the cheapest part of the entire process. Step Two Is a Pilot, Not a Launch: Run it on 10 maintenance clients. Rent the equipment before you buy it. Assign one crew. Sell some work in the new market before you open the branch. GLC sold 1.5 million in Cincinnati before opening the office there. One Successful Project Proves Nothing: Twenty projects start to tell a story. Look for patterns. Can you consistently sell it? Will clients pay? Can you perform it at the quality standard you want? What operational problems keep showing up? Step Three Is Invest, but Only After Proof: Once the concept is proven and you know clients will write checks for it, commit fully. Buy the equipment, hire the team, lease the building, launch marketing. The risk has not disappeared, but assumptions have been replaced with data. Most Expansions Fail for Three Reasons: The owner moves too fast. The owner falls in love with their own idea. The business has not earned the expansion yet. GLC waited until they were doing 15 million in Dayton before opening Cincinnati. Expansion Doesn't Happen Because Equipment Shows Up, It Happens Because Leadership Shows Up: Who owns that new division? Who is accountable? Who wakes up thinking about its success? If you cannot answer that question, you are not ready. Mistakes Are Tuition, but Keep the Tuition Affordable: Marty has tried a Christmas tree stand (... Chapters (00:00:00) - Episode Intro(00:01:59) - Why You Need to Plan for 2027 Right Now(00:03:07) - The 3-Step Growth Process(00:03:34) - Step 1: Low-Risk Experiments and Learning(00:06:01) - Step 2: Test on a Smaller Scale(00:09:33) - Christmas Trees, Power Washing, and Other Lessons(00:11:55) - Step 3: Expand and Invest(00:13:49) - The 3 Reasons Most Expansions Fail(00:15:39) - Questions to Ask Yourself About 2027(00:16:39) - Why Smarter Bets Beat Bigger Bets(00:17:29) - The Real Reason to Grow: Your People(00:18:17) - Come See Us at a Field Trip(00:18:55) - Please Share & Subscribe!

    20 min

  5. 10/06

    Interview Series: Stephen Shapiro on Team Dynamics and How Teams Can Work Better Together

    Upcoming Events: Join Us for a GLC Field Trip (Dayton, OH - Multiple Options in 2026!) Level Up Your Sales Manager at Virtual Sales Manager Bootcamp (July 8-9, 2026) Connect with Fellow ACE Members at ACE Discovery (Tucson, AZ - November 17-20, 2026) Master Aspire Software at the GLC Aspire Workshop (Dayton, OH - August TBD & December 2-3, 2026) Register for GROW! 2027 Annual Conference (Savannah, GA - February 17-19, 2027) Episode #168 In this episode, author Steve Shapiro talks about milestone projects in his career, how people who are different from you push you to be better, and what drives innovation in teams and companies. In his new book, You're Not Playing with a Full Deck, he details how teams often are missing key perspectives with too many alike thinkers. This episode previews that book and applies this mindset to small businesses. BOBYARD is an AI-powered takeoff and estimating platform that automates the most time-consuming parts of bidding work. Contractors report up to 65% reduction in takeoff time and 3-5x more bids submitted per estimator. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Key Learnings If You Only Hire People Who Fit the Mold, Eventually Your Organization Grows Mold: Opposites don't attract, they detract. But when we surround ourselves with people who think like us, we get stale ideas, musty ideas, and the same things we have always had. Understand Who You Are Not: Most people focus on identifying their strengths. The bigger unlock is identifying who you are not. That tells you exactly which kind of people you need to surround yourself with. The person who drives you crazy is often the person you need most. Find Your Ray: Steve had a coworker named Ray who drove him nuts, but together they did the greatest work of his career. Not in spite of their differences, because of them. Everyone needs a Ray. Appreciate them, learn from them, have empathy for them. Organizations Have Personalities Too: Company personality is not defined by the mix of people you have. It is defined by what gets valued, recognized, and rewarded. People leave companies when they do not feel valued or appreciated. Expertise Is the Enemy of Innovation: Past experience worked in the past. It does not necessarily work in the future. If the world is changing, we cannot keep relying on the same perspectives and the same expertise we have always had. Relational Conflict Is Bad, Idea Conflict Is Good: Some conflict will always happen when you work with people who are different. Conflict over ideas is productive. If everyone agrees on every idea, you will never do anything new. Match the Environment to the Person, Not Just the Task: Do not stick people in boxes. A structured person can be creative if you give them a structured approach. A relational person can be a great implementer if you give them flexibility. Communicate to the Whole Deck, Not Just Your Cult: Most leaders speak only to the dominant culture in their company. Use the four-part rhythm: problem, pain, solution, vision. That hits every personality type. Most Leadership Teams Are Too Rational: A leadership team full of logical, structured thinkers will miss the relational side. Brin... Chapters (00:00:00) - Episode Intro(00:01:53) - Meet Stephen Shapiro(00:03:05) - The Origins of Personality Poker(00:04:47) - What It Means to Not Be Playing With a Full Deck(00:06:14) - The Ray Story: The Coworker Who Changed Everything(00:09:45) - The Four Suits and Why Innovation Fails(00:10:51) - How to Spot the Perspectives You Are Missing(00:12:24) - Why Hiring Like Yourself Stalls Growth(00:16:55) - Find Your Ray(00:19:41) - Empathy as a Leadership Superpower(00:21:42) - Match the Environment to the Person(00:23:40) - The 4-Part Communication Framework(00:27:23) - Rational vs Relational Leadership Teams(00:29:49) - The Leader’s Real Job Is Asking Better Questions(00:32:47) - AI, Humanness, and Where Real Value Lives(00:34:56) - Using AI Without Losing Critical Thinking(00:37:37) - Final Takeaway and Where to Find Stephen

    41 min

  6. 3/06

    Nothing Happens Till Someone Sells Something! | How to Run an Effective Sales Meeting with Marty Grunder

    Upcoming Events: Join Us for a GLC Field Trip (Dayton, OH - Multiple Options in 2026!) Level Up Your Sales Manager at Virtual Sales Manager Bootcamp (July 8-9, 2026) Connect with Fellow ACE Members at ACE Discovery (Tucson, AZ - November 17-20, 2026) Master Aspire Software at the GLC Aspire Workshop (Dayton, OH - August TBD & December 2-3, 2026) Register for GROW! 2027 Annual Conference (Savannah, GA - February 17-19, 2027) Episode #167 This episode of The Grow Show focuses on how to run effective sales meetings that actually drive accountability, alignment, and growth within a team. Marty breaks down why most sales meetings fail, the key components of a productive and engaging meeting, and how leaders can use meetings to build stronger sales cultures, improve communication, sharpen skills, and create momentum. BOBYARD is an AI-powered takeoff and estimating platform that automates the most time-consuming parts of bidding work. Contractors report up to 65% reduction in takeoff time and 3-5x more bids submitted per estimator. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Key Learnings The Purpose of a Sales Meeting Is Simple: Create clarity, accountability, alignment, and momentum. That is it. Every effective meeting should answer four questions: Where are we going? What's working? What's not working? What are we going to do next? Your Team Needs Focus, Not More Information: Most salespeople are overwhelmed, distracted, reactive, and busy. They have too many dials and too much data. A good sales meeting cuts through the noise. Most Sales Meetings Fail for Predictable Reasons: No structure, they become reporting sessions, no accountability, and leaders talk too much. If you are doing 90 percent of the talking, your team is doing 10 percent of the thinking. Always Start With Wins: Real wins. Closed deals, breakthroughs, objections overcome, referrals. Recognition creates energy, and energy changes performance. Keep this fast and intentional, five to ten minutes. Salespeople Need Scoreboards, Not Feelings: Review key metrics every meeting: leads, appointments, close rate, proposal volume, average ticket, pipeline value, follow-up activity. But do not weaponize numbers. They bring clarity, not shame. The Leader Should Speak Last: Your best ideas are already sitting inside your team. Ask Tony what he thinks, ask Jimmy, ask Oscar. Facilitate the discussion. The mistake leaders make is assuming they always need to provide the answers. Role-Play Is the Most Underutilized Tool in Sales: Skills deteriorate without repetition. If someone cannot confidently communicate in front of their peers, they will not do it at the kitchen table or in a boardroom. Practice creates muscle memory, just like a tight end running routes. Never End a Meeting Without Clear Commitments: Vague expectations create vague results. Every person should leave knowing what they are responsible for, what success looks like, and when the next check-in is. Consistency Matters More Than Intensity: A decent meeting every week beats one incredible meeting every quarter. Rhythm is what creates the culture you want. Praise in Public, Chastise in Private: Coach with honesty,...

    25 min

  7. 27/05

    Marty's Prediction: The One Thing That Will Define the Best Landscaping Companies in Five Years

    Upcoming Events: Join Us for a GLC Field Trip (Dayton, OH - Multiple Options in 2026!) Level Up Your Sales Manager at Virtual Sales Manager Bootcamp (July 8-9, 2026) Connect with Fellow ACE Members at ACE Discovery (Tucson, AZ - November 17-20, 2026) Master Aspire Software at the GLC Aspire Workshop (Dayton, OH - August TBD & December 2-3, 2026) Register for GROW! 2027 Annual Conference (Savannah, GA - February 17-19, 2027) Episode #166 What will separate elite landscape companies over the next five years? In this episode, Marty Grunder shares why the future won’t belong to companies with the best trucks or biggest crews — it will belong to companies with the best operational intelligence. From AI and leadership systems to recurring revenue and client relationships, Marty breaks down the mindset shifts landscape leaders need to make now to stay ahead. BOBYARD is an AI-powered takeoff and estimating platform that automates the most time-consuming parts of bidding work. Contractors report up to 65% reduction in takeoff time and 3-5x more bids submitted per estimator. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Key Learnings Operational Intelligence Will Beat Equipment, Labor, and Design: The winning companies will turn their data, client relationships, and leadership systems into a scalable platform. They will know more, communicate faster, predict better, and execute more consistently than competitors. Traditional Competitive Advantages Are Becoming Commodities: Equipment is temporary. Labor is unstable. Design is replicable. Marketing is easier than ever with AI. A $2 million company can look like a $30 million company online. Execution consistency at scale is what separates elite operators now. Good Managers Make Good Decisions With Good Data: Operational intelligence means seeing your business in real time, not waiting until the end of the month. Connect your CRM, estimating, production, job costing, communication, and equipment into one operating rhythm. Watch the Five Signals: Margin drift, client friction, leadership health, capacity forecasting, and owner dependency. Elite companies track these in real time and make decisions before competitors even realize there is a problem. AI Is a Tool, Not the Answer: AI amplifies whatever system already exists. A disorganized company using AI just becomes more disorganized faster. The companies that benefit most already have the processes, standards, and clean data to plug it into. Bet on Recurring Revenue Ecosystems: The future winning company will behave more like a membership organization than a contractor. Focus on lifetime value, recurring services, add-ons, and advisory positions. Manage the entire outdoor experience year-round. Clients Do Business With You Because They Trust You: When Grunder surveyed clients 25 years ago, they did not lead with quality or creativity. They said they trust us. Operational excellence frees up time to spend with teams and clients, which is how trust gets built. The Best Companies Will Reduce Owner Dependency: Look at how many decisions require you, how many problems wait for you, how many relationships exist only because of you. Scalability depends on distributing leadership,... Chapters (00:00:00) - Episode Intro(00:00:45) - A Reminder on Your Rolling Billboards(00:01:53) - Caleb’s Big Question About the Next 5 Years(00:03:15) - Why Operational Intelligence Will Win(00:05:46) - The Old Advantages Are Now Commodities(00:07:45) - The Five Signals Elite Companies Track(00:09:54) - AI Is an Amplifier, Not the Answer(00:11:00) - Betting on the Membership Revenue Model(00:12:47) - Why Trust Is the Real Product(00:14:13) - The Five-Year Action Plan(00:16:39) - The Mindset Shift That Changes Everything(00:17:20) - Come See Us at a GLC Field Trip

    18 min

  8. 20/05

    Are You a Liar? The Lies That Get in the Way of Growth with Marty Grunder

    Upcoming Events: Join Us for a GLC Field Trip (Dayton, OH - Multiple Options in 2026!) Level Up Your Sales Manager at Virtual Sales Manager Bootcamp (July 8-9, 2026) Connect with Fellow ACE Members at ACE Discovery (Tucson, AZ - November 17-20, 2026) Master Aspire Software at the GLC Aspire Workshop (Dayton, OH - August TBD & December 2-3, 2026) Register for GROW! 2027 Annual Conference (Savannah, GA - February 17-19, 2027) Episode #165 In the 42 years that Grunder Landscaping Co. has been in business and the 30+ years Marty has been working with fellow landscape pros through The Grow Group, he's seen every excuse. Often the biggest thing standing in a team's way? Themselves and the lies they let become reality. In this episode Marty shares the common self-limiting things he hears, and how teams can move beyond this to be successful this year. BOBYARD is an AI-powered takeoff and estimating platform that automates the most time-consuming parts of bidding work. Contractors report up to 65% reduction in takeoff time and 3-5x more bids submitted per estimator. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️  Subscribe to Our Youtube Channel! Key Learnings Growth Is Not a Straight Line, It Is a Staircase: Growth stalls, plateaus, and sometimes looks like failure right before a breakthrough. Business growth is often delayed compensation for consistent effort. Most people quit because the timeline did not match what they imagined. The Hardest Thing for an Entrepreneur to Say Is I Need Help: Businesses do not scale through isolation. They scale through leverage: people, systems, partnerships, mentors, peer groups. Trying to do everything yourself eventually makes you the bottleneck. Growth Always Takes Longer and Costs More Than You Think: Marketing costs more. Hiring costs more. Mistakes cost more. What worked at $5K a month breaks at $50K. Scaling means rebuilding parts of the business over and over again. That is normal, not failure. Perfection Is Hesitation in Disguise: Ready, ready, ready, aim, aim, aim is not preparation. It is fear. Meanwhile someone less talented but more willing wins. Business rewards execution over perfection. You Were Not Good at This When You Started Either: If someone can do the task 80 percent as well as you, let them do it. Give your team a shot. They will learn from your mistakes and accelerate past where you started. Hard Work Alone Is Not a Growth Strategy: You can work 14 hours a day and stay stuck if your positioning is weak or your systems do not scale. The smarter you work, the luckier you get. Build a business where the right work compounds. More Customers Will Not Fix Broken Systems: Sometimes you do not need more traffic, you need more clarity. Better retention, better messaging, better pricing, better onboarding. Growth does not fix broken systems. It exposes them faster. The Finish Line Keeps Moving: Every new level brings new complexity. More revenue means more responsibility, more decisions, more pressure. You do not grow by reaching a level with no problems. You grow by becoming the person who can handle bigger ones. Reflection Questions What is one belief about growth that you have been holding onto that... Chapters (00:00:00) - Episode Intro(00:00:57) - Shoutout to Vince Torchia(00:01:27) - Why So Many Businesses Stay Stuck(00:02:22) - Lie #1: Growth Should Be Predictable(00:04:47) - Lie #2: I Have to Do This Alone(00:07:47) - Lie #3: It Shouldn’t Take This Long or Cost This Much(00:10:04) - Lie #4: I Need Everything to Be Perfect First(00:12:13) - Lie #5: Hard Work Alone Will Get Me There(00:13:40) - Lie #6: More Customers Will Fix My Problems(00:14:47) - Lie #7: The Next Level Will Be Easier(00:15:51) - The Mindset Shift That Changes Everything

    19 min
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Sobre

The GROW! Show is a show that highlights Marty Grunder's annual conference, GROW!. The GROW! show will showcase how anyone in the green industry can grow themselves, their team, and their business.

Informação

  • Autoria
    Marty Grunder
  • Anos em atividade
    2023 - 2026
  • Episódios
    100
  • Classificação
    Para todos
  • Copyright
    © 2023
  • Site do programa
    The GROW! Show
  • Fornecedor

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