The SciComm Spectrum

Julia Masselos

A podcast for people who love science but don't want to spend their life in a lab. Each episode focuses on a guest who’s carved out their own unconventional path in science communication — from writers, filmmakers, and performers to entrepreneurs, educators and inventors. Together, their stories form a spectrum of possibilities, and invite you to imagine your own. No matter your talents, there's space for you here. Julia Masselos is a science documentary writer and the host of The SciComm Spectrum podcast. She's a writer for some of the leading science channels on YouTube.

Episódios

  1. Making Research Relatable: Why Science Belongs to All of Us

    28/10/2025

    Making Research Relatable: Why Science Belongs to All of Us

    In this episode, we welcome Ashley Tyrer, a neuroscientist and science communicator based in Aarhus, Denmark. Ashley’s research focuses on how our brains deal with uncertainty — why we make the decisions we do, and how our brain chemistry and past experiences shape those choices. But as much as she loves the data, she’s just as passionate about making science accessible to everyone. Ashley is part of the Organisation for Human Brain Mapping’s Communications Committee (OHBM ComCom), where she leads the blog team and helps turn complex brain research into stories we can all connect with. We talk about why science communication matters to both scientists and the public, the importance of diversity in science, and how being relatable is the only way to build trust. We also touch on how the traditional image of a scientist is changing and the role of citizen science in societal progress. This conversation is a refreshing reminder that science can and should be for everyone. What you’ll learn: 👉 How neuroscience is helping us understand our reactions to uncertainty and surprise 👉 How this varies with neurodiversity and mental health conditions 👉 Why diversity, representation, and relatability are key to building public trust in science 👉 The growing role of citizen science and how we can all contribute to scientific discovery 👤 About the Ashley Ashley Tyrer is a neuroscientist and science communicator based in Aarhus, Denmark. Her research explores how our brains process uncertainty and make decisions, focusing on the role of brain chemistry and individual differences. Beyond the lab, Ashley leads the blog team for the Organisation for Human Brain Mapping’s Communications Committee (OHBM ComCom), where she’s passionate about making neuroscience accessible, fostering diversity in science, and helping bridge the gap between researchers and the public. Follow Ashely here: LinkedIn: https://www.linkedin.com/in/ashleytyrer/  Bluesky: https://bsky.app/profile/did:plc:die4pjz2i5sntut36xzd7z5j  Email: ashley.tyrer42@gmail.com OHBM blog: https://www.ohbm-com.com/ ⭐ Support the Show If you enjoy the podcast, please: Leave a ⭐⭐⭐⭐⭐ review on https://open.spotify.com/show/2XPsYmqwsY898bs2ODraDn?si=0dcbf84e5a3042a4  Share this episode with a friend Drop a comment on YouTube! 🔑 Episode Highlights 03:58 Decision Making and Prediction Errors 07:53 The Impact of Neurochemicals on Decision Making 12:23 Challenges in Mental Health Diagnosis 16:18 The Role of Science Communication 20:40 Involvement with OHBM and Science Outreach 26:55 Impact of Research on Daily Life 28:11 Understanding Brain Bites 30:28 The Role of Communication in Science 32:55 Challenges in Science Communication 38:01 Engagement and Community Feedback 40:01 Effective Science Communication Techniques 48:23 Advice for Aspiring Science Communicators 📲 Connect with The SciComm Spectrum YouTube: https://www.youtube.com/@thescicommspectrum  Linkedin: https://www.linkedin.com/in/youtube-scriptwriter/  Music by music_for_video from Pixabay 18169 Animations by TinMouse Studios science podcast, careers in stem, science communicator, neuroscience, science communication, women in stem, citizen science, diversity in science, brain research, OHBM, human brain mapping, decision making, prediction error, mental health, Ashley Tyrer, podcast, research communication, trust in science, accessibility, public engagement, trust scientists, citizen science, DSM-5

    53 min
  2. How a Microbiologist Became a Life Science Marketing Director

    21/10/2025

    How a Microbiologist Became a Life Science Marketing Director

    Ever wondered how to pivot from academia into science communication? In this episode I sit down with Teja Sirec, founder of BioTheia, a consultancy helping life science and biotech companies build smart, lean marketing strategies. After eight years as a microbiologist researching bacterial sporulation, Teja made the leap from the lab bench to the world of scientific communication and marketing. She now works as a fractional marketing director, helping startups and SMEs find their voice, and grow in competitive biotech markets. If you’re a PhD or postdoc wondering what other possibilities lie beyond academia, or you’re keen to pivot into industry but need a bit of guidance to make the first steps, this episode will give you loads of insights on how to build your path with purpose. What you’ll learn in this episode: 👉 How to test drive your way into a new career beyond the lab 👉 Why life science companies need storytelling and strategy to thrive and grow 👉 The surprising cultural differences between academia and industry 👉 Actionable advice for PhDs and postdocs thinking about pivoting from research into a communication career 👤 About Teja Teja Sirec is a fractional marketing director and founder of BioTheia marketing consultancy for life science companies. After 8 years as a researcher looking into bacterial sporulation, Teja felt the call to follow a path in science communication. Little by little, she transitioned from the lab to science writing, marketing, and eventually launching her own life science marketing consultancy. Now, she helps life science companies grow by building lean marketing strategies and communications plans that get them noticed.  Follow Teja here: Website: ⁠⁠https://biotheia.com/⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/tejasirec/⁠⁠ ⭐ Support the Show If you enjoy the podcast, please: Leave a ⭐⭐⭐⭐⭐ review on ⁠⁠https://open.spotify.com/show/2XPsYmqwsY898bs2ODraDn?si=0dcbf84e5a3042a4⁠⁠ Share this episode with a friendDrop a comment on YouTube! 🔑 Episode Highlights 01:43 The Importance of Marketing in Biotech 03:44 Target Audience in Life Science Marketing 04:38 Innovations in Life Science Technologies 06:48 The Role of a Fractional Marketing Director 07:55 Navigating Early Stage Marketing Challenges 11:11 Transitioning from Academia to Marketing 19:02 Teja's Academic Background and Research 22:04 The Journey of Career Exploration 25:29 Transitioning to Science Writing 29:39 Expectations vs. Reality in Communications 32:05 Cultural Differences: Academia vs. Industry 35:06 Reflections on the Journey 38:07 Looking Ahead: Future Aspirations 📲 Connect with The SciComm Spectrum YouTube: ⁠⁠https://www.youtube.com/@thescicommspectrum⁠⁠ Linkedin: ⁠⁠https://www.linkedin.com/in/youtube-scriptwriter/⁠⁠  Music by⁠⁠ music_for_video⁠⁠ from⁠⁠ Pixabay⁠⁠ 18169 Animations by TinMouse Studios life science marketing, biotech marketing, PhD career change, academic to industry, biotech startups, fractional marketing director, BioTheia, Teja Sirec, scientific communication, career transition, science writing, STEM careers, biotech strategy, marketing for scientists, science careers, PhD jobs, lab to industry, biotechnology communication, marketing consultancy, biotech innovation, STEM marketing, science branding, life sciences industry, PhD transition, career advice for scientists, science communication, science communicator, science storytelling, science marketing

    43 min
  3. How to Build a Purpose-Driven Science Animation Studio

    15/10/2025

    How to Build a Purpose-Driven Science Animation Studio

    This week, we met Tom Sanders, founder and animation director of Tin Mouse Studios — a purpose-driven animation studio behind educational projects for the Science Museum, TED-Ed, the NHS and more. We explore what it takes to build a meaningful creative business that bridges science, storytelling, and design. From pitching ideas to crafting explainers for public health, Tom shares his insight into what makes science communication powerful. The conversation dives into how AI is reshaping animation and education, and why human curiosity and critical thinking still lead the way. Tom discusses the art of turning complex topics into visual stories anyone can understand, the specific constraints of making video for different spaces, and how to balance creativity with accuracy.  Tune in to hear how Tom’s purpose-first approach fuels both his business and creativity, and the lessons he’s learned from a decade of experience. What you’ll learn in this episode:  👉How to build a purpose-driven creative studio that blends animation, education, and science communication. 👉Why simplicity and storytelling outperform jargon when explaining complex scientific ideas. 👉A behind-the-scenes look at what it’s like to create educational films for institutions like the Science Museum and NHS, from pitch to final animation. 👤 About the Guest Tom is the founder and animation director of Tinmouse Animation Studios. For almost 10 years, Tinmouse has been creating content that truly matters through education and purpose-led projects, with clients including the London Science Museum, UK Parliament Education, TedEd and Imperial College London. He also runs a geography website for kids, Archie and Bean’s Adventures. Follow Tom here: Website: https://www.tinmouseanimation.com/  LinkedIn: https://www.linkedin.com/in/tomsanderstinmouse/  Science Museum Showcase: https://www.scienceandmediamuseum.org.uk/whats-on/sound-and-vision  Archie and Beans: https://www.archiboldclutterbuck.co.uk/  If you enjoy the podcast: Leave a ⭐⭐⭐⭐⭐ review on https://open.spotify.com/show/2XPsYmqwsY898bs2ODraDn?si=0dcbf84e5a3042a4  Share this episode with a friend Drop a comment on YouTube! 🔑 Episode Highlights 00:00 Introduction to Tinmouse Animation Studios 01:34 The Remote Studio Experience 02:11 The Animation Production Process 04:48 Diverse Projects and Niche Focus 07:26 Passion for Animation and Career Journey 09:03 Evolution of Animation Practices 09:50 The Impact of AI on Animation 13:52 The Importance of Research in Educational Content 15:59 Case Study: Science Museum Project 21:46 Navigating Multiple Roles in Animation 23:12 Building Confidence in a Non-Traditional Career 28:27 Case Study: COVID-19 Educational Videos 31:37 Creating Relatable Content in Animation 34:53 Measuring Success in Educational Videos 38:10 Balancing Creativity and Accuracy in Science Communication 41:03 The Animation Production Process 47:01 Passion for Education and Geography 50:55 Future Aspirations and the Role of AI in Animation 📲 Connect with The SciComm Spectrum YouTube: https://www.youtube.com/@thescicommspectrum  Linkedin: https://www.linkedin.com/in/youtube-scriptwriter/  Music by music_for_video from Pixabay 18169 Animations by TinMouse Studios science communication, animation studio, educational animation, Tin Mouse Studios, science storytelling, explainer videos, museum education, Science Museum London, NHS communication, creative business, purpose driven studio, storytelling in science, visual communication, creative careers, STEM education, educational media, digital learning, animation process, science explainer, educational content creation, creative entrepreneurship, science engagement, educational storytelling

    57 min
  4. From Struggling Science YouTuber to Biotech Animation Studio Founder

    07/10/2025

    From Struggling Science YouTuber to Biotech Animation Studio Founder

    Today we talk with Victor Lee, founder of MedProductions, a studio turning complex biotech and pharma science into clear, engaging animations. Victor shares how he went from making science YouTube videos during the pandemic to building a business with his brother, and why storytelling and creativity are at the heart of effective science communication. He explains how tailoring content for patients, investors, or pharma teams means simplifying without losing accuracy — and why enthusiasm often matters more than credentials. Victor reflects on his path through biomedical engineering, molecular biology, cognitive science, and teaching, as well as launching a biotech venture in Honduras. He stresses the value of referrals, partnerships, and starting before you feel ready. The conversation also explores the overlap between teaching teens and pitching biotech CEOs, and future trends. What you’ll learn 👉 How to adapt science stories for different audiences without losing impact 👉 Why passion, persistence, and referrals can matter more than certificates 👉 Insights into biotech trends and opportunities in science communication 👤 About the Guest Victor Lee is the founder of MedProductions, a science animation studio that works with biotech and pharma companies to turn complex science into stories people can understand and remember. He’s also the host of Biotech Orbit, and ex-science teacher, and founder Bio-Gen Life, a genetic testing kit distribution company for cancer prevention in Honduras. Follow Victor LinkedIn: https://www.linkedin.com/in/victor-lee-aplicano/MedProductions: https://medproductions.media Support the show Leave a ⭐⭐⭐⭐⭐ review on Spotify https://open.spotify.com/show/2XPsYmqwsY898bs2ODraDn?si=0dcbf84e5a3042a4 Share this episode with a friend Drop a comment on YouTube! 🔑 Episode Highlights00:00 Introduction to Victor Lee and Med Productions 01:18 The Journey to Starting Med Productions 04:45 Client Engagement and Project Lifecycle 06:21 Understanding Pharma vs. Biotech Companies 08:30 Tailoring Content for Different Audiences 09:39 Balancing Simplicity and Scientific Accuracy 11:14 The Importance of Passion in Science Communication 13:56 Collaboration Dynamics with Creative Partners 15:21 Imagining a Pixar-style Biotech Story 15:40 Victor's Academic Background and Transition to Industry 18:36 Advice for Academics Seeking Creativity 20:39 Teaching Experience and Its Impact on Communication 24:42 The Role of Confidence in Learning Science 28:08 Connecting with Diverse Audiences in Science Communication 29:09 Breaking Barriers in Science Communication 30:01 From Teaching to Industry: A Journey of Growth 31:44 Building a Business: The Story of Biogen Life 36:26 Cultural Insights in Medical Interventions 38:16 The Art of Networking: Building Relationships 39:41 Overcoming Nervousness: The Power of 'Why' 41:15 Exploring the Biotech Orbit Podcast 44:51 Innovations in Biotech: The Promise of Organoids 46:39 Defining Identity: Entrepreneur, Communicator, or Builder? 50:26 Key Takeaways: Starting and Staying Focused 📲 Connect with The SciComm Spectrum YouTube: https://www.youtube.com/@thescicommspectrum Linkedin: https://www.linkedin.com/in/youtube-scriptwriter/ Spotify: https://open.spotify.com/show/2XPsYmqwsY898bs2ODraDn?si=e466ba0e33884422 Music by music_for_video from Pixabay 18169 Animations by TinMouse Studios science communication, science storytelling, science animation, communicating science, science explained, biotech storytelling, biotech communication, pharma communication, biotech animation, med productions, Victor Lee biotech, Victor Lee Med Productions, biotech orbit podcast,, SciComm Spectrum podcast, science for investors, science made simple, explain complex science, turning science into stories, biotech entrepreneurship

    52 min
  5. From Anthropologist to #1 YouTube Strategist for Doctors

    30/09/2025

    From Anthropologist to #1 YouTube Strategist for Doctors

    In the very first episode of The SciComm Spectrum, host Julia Masselos sits down with Heathcote to explore the evolving world of science communication in the digital age. From working with radiologists and psychologists to building strategies for YouTube science channels, Heathcote shares how his unconventional career path led him into the heart of the creator economy. This wide-ranging conversation dives into the power of storytelling in science, how to overcome the curse of knowledge, and why imposter syndrome doesn’t have to hold you back. Heathcote also unpacks the role of AI in radiology, the challenges of keeping content both engaging and evidence-based, and the rising problem of misinformation online. If you’re curious about the future of science communication, want to learn how experts and communicators can better connect with audiences, or are looking for inspiration to carve out your own path in SciComm, this episode is packed with insights you won’t want to miss. What you’ll learn in this episode 👉 How to turn a non-linear, “zigzag” career path into a strength in science communication and digital media, even without a scientific background 👉 Practical strategies for helping experts (like doctors and scientists) share knowledge online through YouTube, storytelling, and copywriting 👉 Insights on overcoming imposter syndrome, building authentic content, and using a “spiky point of view” to stand out in a crowded creator economy. 👤 About the Guest Heathcote Ruthven is a writer and marketer who works with health and science YouTubers, including two of the biggest radiologists on the platform.His mission is to help evidence-based creators tell better stories so they can cut through noise, cut through the insane misinformation and low quality content online, and teach what they know in a way that sticks. Follow Heathcote Website: https://www.storiedexperts.com/ LinkedIn: https://www.linkedin.com/in/heathcote-ruthven/ If you enjoy the podcast Leave a ⭐⭐⭐⭐⭐ review Share this episode with a friend Drop a comment on YouTube! 🔑 Episode Highlights00:00 Introduction and Background 01:57 The Value of a Zigzag Career 03:16 Transitioning into Radiology and YouTube 05:33 Daily Life as a YouTube Content Creator 07:47 Overcoming Imposter Syndrome 09:56 The Importance of Communication in Science 12:46 Navigating Audience Expectations 15:06 The Role of Experts in Content Creation 17:16 Finding Your Niche in YouTube 19:59 Advice for Aspiring Creators 22:21 Building Connections and Networking 31:16 Active Listening: The Key to Connection 33:56 Finding Meaning in Science Communication 36:21 The Power of Educational Communities 39:25 The Importance of Peer Feedback 45:28 Navigating Misinformation in the Digital Age 49:17 The Role of Evidence-Based Communication 🔗 Links & Resources Mentioned Heathcote’s academic paper: Perspective: AI Productivity Will Not Benefit Employed Radiologists - https://www.sciencedirect.com/science/article/pii/S3050577125000313 Radiologist Dr. Christoph Agten’s YouTube channel: https://www.youtube.com/@DrChristophAgten Edutainers Founder Ed Lawrence: https://www.youtube.com/@ed-lawrence George Blackman’s scriptwriter resources: https://www.georgeblackman.com/ Sean’s CopyThat YouTube channel: https://www.youtube.com/@CopyThat Nicolas Cole and Dickie Bush’s Shop 30 for 30 writing course: https://www.ship30for30.com/ 📲 Connect with The SciComm Spectrum YouTube: https://www.youtube.com/@thescicommspectrum Linkedin: https://www.linkedin.com/in/youtube-scriptwriter/ Music by music_for_video from Pixabay 18169Animations by TinMouse Studios YouTube strategy, storytelling for experts, content marketing, science communication, YouTube growth, YouTube for doctors, medical professionals online, healthcare marketing, radiology education, medical YouTubers, imposter syndrome, building authority online, spiky point of view, online education communities, expert storytelling

    58 min

Sobre

A podcast for people who love science but don't want to spend their life in a lab. Each episode focuses on a guest who’s carved out their own unconventional path in science communication — from writers, filmmakers, and performers to entrepreneurs, educators and inventors. Together, their stories form a spectrum of possibilities, and invite you to imagine your own. No matter your talents, there's space for you here. Julia Masselos is a science documentary writer and the host of The SciComm Spectrum podcast. She's a writer for some of the leading science channels on YouTube.