Trade Tales

Business of Home, Kaitlin Petersen
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Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

  1. -5 DIAS

    Jess Ebert on why delegation is the key to longevity

    Jess Ebert received a flood of new clients a few years back—and soon realized that the abundance of work was doing the business more harm than good. As she pared down the pipeline, she brought the firm closer to its ideal clientele—and started to clear the path for her own transition within her firm’s workflow. In this episode, she also shares how she communicates her entire team’s value to clients, the many ways hiring a PR firm is helping her navigate the changing social media landscape and why taking Wednesdays off represents a pivotal moment in her entrepreneurial journey. LINKSJess EbertKaitlin PetersenBusiness of HomeThis episode was sponsored by Garrett Leather.

    48 min

  2. 18/03

    Ask Us Anything: Chloe Redmond Warner on establishing processes that fit your firm

    Oakland, California–based designer Chloe Redmond Warner joins the show to answer a question from a designer who is wondering if stronger systems could lend her firm a greater sense of professionalism. Redmond Warner offers advice on why an unstructured design process might miss out on the value-engineering phase, how to find the sweet spot between client responsiveness and total control, and why issuing a project schedule from the outset can help establish a firm’s sense of authority. This episode was sponsored by Four Hands and Crypton. LINKSChloe Redmond WarnerKaitlin PetersenBusiness of Home

    34 min

  3. 11/03

    Melissa Oholendt on how to become the creative director of your design firm

    Melissa Oholendt has guided her firm through some major changes in recent years, including opening a second office halfway across the country and the introduction of a new business partner. She explains how every step she’s taken is a building block toward a bigger vision. In this episode, she shares the business partner who helped her firm set its sights higher, the strategy behind identifying an Instagram audience, and how she stays above the emotional fray when it comes to discussing finances with clients. LINKSOho InteriorsKaitlin PetersenBusiness of Home

    1 h 2 min

  4. 4/03

    Ask Us Anything: Alex Kaehler on strategic growth

    Chiacgo-based designer Alex Kaehler joins the show to answer a question from a designer who has stayed busy as a team of one, but wonders what growth might look like for her small firm. Kaehler offers advice on how to grow your firm without increasing your workload, using social media as a lower-lift lead generator and why size doesn’t always equate to success. LINKSAlex Kaehler Kaitlin PetersenBusiness of HomeThis episode was sponsored by Four Hands and Crypton.

    32 min

  5. 25/02

    A surprising path to partnership for Bergman Vass

    Dana Bergman Falcione and Erica Vassalotti had a surprising path to partnership. In this episode, they explain how they’ve come together—and how their workflow allows each of them to tackle their own domain within the design work while conveying a shared vision to clients. Elsewhere, they share what it takes to delegate decision-making, how they’ve divided their roles as co-leaders of the firm, and why they’ve avoided becoming the technicians of their business.This episode is sponsored by Joon Loloi. LINKSBergman VassKaitlin PetersenBusiness of Home

    54 min

  6. 18/02

    Ask Us Anything: Dan Mazzarini on how to get client approval for antiques

    Dan Mazzarini, the founder of New York–based interiors firm Mazzarini & Co., joins the show to answer a question from a designer who wants to start sourcing antique and vintage pieces, but needs guidance navigating the purchasing process. Mazzarini offers advice on how to buy time with vendors while seeking client approval, what it takes to highlight an item’s top selling points, and why putting extra effort into visualization can help clients get on board with the broader vision.  LINKS Dan Mazzarini Kaitlin Petersen Business of Home This episode was sponsored by Four Hands and Crypton.

    33 min

  7. 11/02

    Yates Desygn on the course correction that saved their team

    Bryan and Mike Yates discovered that at the height of their firm’s success, their team’s morale was at its lowest. In this episode, they explain how that realization prompted an internal overhaul, setting in motion a structure that amplifies each employee’s strengths. Elsewhere, they share the low-overhead approach that got their business off the ground, the business consultant that inspired them to transform their firm’s structure, and how they’ve strategically created curriculums that outline pathways to growth for the members of their team. This episode is sponsored by Joon Loloi. LINKS Yates Desygn  Kaitlin Petersen Business of Home

    1 h

  8. 4/02

    Ask Us Anything: DuVäl Reynolds on finding new clients in a slowdown

    DuVäl Reynolds, the founder of East Coast interior design firm DuVäl Design, joins the show to answer a question from a designer whose steady stream of clients has slowed down dramatically in recent months. Reynolds offers advice on how to spot early indicators for a slowdown in new business, adjusting your messaging to attract ideal clients, and the value of diversifying your firm’s offerings during slow months. LINKS DuVäl Reynolds Kaitlin Petersen Business of Home This episode was sponsored by Four Hands.

    34 min
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Sobre

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

Informação

  • Autoria
    Business of Home, Kaitlin Petersen
  • Anos em atividade
    2021 - 2026
  • Episódios
    161
  • Classificação
    Para todos
  • Site do programa
    Trade Tales

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