The Panel

Justin Jackson & Brian Casel

When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson and Brian Casel tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.

  1. Surviving on the internet

    HACE 4 H

    Surviving on the internet

    Justin is impressed with V0's ability to build working prototypes quickly. We've also got Sora 2 thoughts. And... what should we teach our kids when AI makes everything easy? Brian launches Agent OS v2. Could either of us survive without the internet for more than a day? Timestamps: (00:00) - This can be the show (00:20) - Prototyping Transistor's episode creation UI in v0 (05:39) - Who would be working on this kind of project at Transistor? (12:55) - Our thoughts on Sora 2 (21:00) - How will we be able to tell what's human creations vs AI? (31:40) - Are kids growing up being too dependant on AI? (49:30) - What motivates us is different for each person (56:42) - Is building in AI the key to revenue? (01:02:10) - How has the launch of AgentOS v2 going? (01:06:47) - Customers pulling vs pushing to customers (01:09:55) - Brian's thinknig around content for pro members (01:16:15) - Could we survive in a cabin in the woods without internet? YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode Sora by ChatGPT0xFramer on XCheeky Pint: Des Traynor on Intercom (transcript at 35m15s)Mind the Game PodcastTony Dinh: Oct 2025 Updates - Code, Money, and TravelTypingMind - LLM Frontend Chat UIAgent OS - AI Coding Agents SystemSpec-Driven Development WorkshopMostly Technical: Vision QuestJustin Jackson: 2017 Year in ReviewAlex Duggleby on AI and Junior Developers

    1 h y 35 min
  2. Will vibe coding and AI give product people an advantage?

    HACE 3 DÍAS

    Will vibe coding and AI give product people an advantage?

    Justin Jackson and Brian Casel discuss the evolving landscape of entrepreneurship, particularly in the context of AI's impact on product development, creativity, and the job market. They explore the importance of having a clear vision when using AI tools, the challenges faced by junior developers, and the enduring need for human connection in art and media. The discussion also touches on the future of work, the role of AI in enhancing productivity, and the implications for artists and creators in a rapidly changing environment. Timestamps: (01:48) - Vibe coding a marketing tool for Transistor (11:23) - Coding with AI vs designing with AI (18:35) - Is vibe coding a playground or for serious development work? (24:57) - Negativity around AI and building (46:24) - Artists and AI (01:00:36) - Will we ever go back to the social days of Twitter (01:08:34) - What are your Q4 goals? Do you think about end of the year business planning? (01:31:27) - The importance of telling people what you're doing (01:42:53) - The benefits of a long career YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode v0 by VercelDribbble BalsamiqBig Tech Told Kids to Code. The Jobs Didn’t Follow. - The New York TimesAaron Francis on XThe Last Days Of Social MediaStratechery by Ben ThompsonDitheringAgent OS

    1 h y 49 min
  3. 26 SEP

    Business vibes

    Justin vibe-coded an app 5 minutes before recording this episode. Justin and the Transistor team just got back from Banff for their annual company retreat. How do these retreats actually work? What are they good for? Brian has some pretty good signups for Builder Methods Pro memberships! (How can he keep that momentum going?) He's also juggling Agent OS customer support. Timestamps: (00:00) - Intro (00:21) - Justin's been vibe coding again (02:11) - Transistor's company retreat (14:48) - The benefits of hiring a photographer for team retreats (21:56) - Laying out the vision for Transistor (25:23) - An easy way to tell how often you're shipping new features (34:45) - Builder Methods workshop update (41:31) - Selling annual subscriptions (46:40) - The mixture of feelings around launching (48:52) - The struggle of dealing with inbound messages (54:47) - Figuring out how to help teams as well as individuals (57:54) - What do Justin and Jon want next? (01:16:08) - Should we think about our competitors? (01:31:44) - Vibe coding vs AI assistant in the code YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode Justin's vibe-code app: Segments – Podcast recording timerJustin's app demo videoTown of CanmoreChris Enns: podcast editorBuild Your SaaS | An update from Justin and JonWhat's Next? with Brian CaselClaude Code | ClaudeFast and reliable end-to-end testing for modern web apps | Playwright

    1 h y 40 min
  4. Business Dad, digital fatigue, Outro.fm, Builder Methods

    12 SEP

    Business Dad, digital fatigue, Outro.fm, Builder Methods

    We're joined by Ian Landsman, from the Mostly Technical podcast, joins us to chat about Outro.fm and Helpspot. We talk digital fatigue, the challenges of maintaining an online presence, the importance of building a community around shared interests, finding the right audience, and balancing personal goals with business objectives. As Brian⁩ prepares to launch Builder Methods Pro, we debate the value of community feedback and the potential for unforeseen opportunities in creating content online. Ian talks with us about the development of Outro.fm as an all-in-one solution for podcasters, the importance of building a membership community, the production side of podcasting tools, and the challenges faced in the podcasting market. Also: the difference between one-time sale products (courses) and SaaS. Timestamps: (00:06) - The pre-show is the show (00:23) - Quitting Twitter (06:19) - Redesigning his website with AI (07:53) - Deciding on what a channel is for (13:59) - Chasing views and likes (20:58) - What are we up to this week (29:36) - Why subscription and community vs team training and consulting (50:32) - What should the premium content be for day one? (57:08) - What is Outro.fm? (01:15:04) - Who are Outro.fm's competition? (01:21:47) - Selling sponsorships for podcasts as a product (01:25:43) - The bet on how much revenue you'll get from your work (01:43:59) - Step 1: Become famous YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode Ian LandsmanA Smart BearBuilder Methods | Training for AI-first software developersOutro.fmMostly Technical Member Site | OutroThe Podcast Website Builder | PodpageLuma · Delightful Events Start HereThe Changelog podcastSyntax - Web Development PodcastHelp desk software for effortless email support

    1 h y 57 min
  5. 16 AGO

    A framework for getting what you want

    Justin's been using Stripe Sigma to learn a lot more about the history of revenue at Transistor. He had a phone call with Jason Cohen about how to get what you want out of your business. And Brian talks through the same frameworks to figure out what might work best for Builder Methods including exploration of courses, cohorts, community, and more. Timestamps: (00:06) - We're back! (00:59) - Brian's healthcare journey (09:36) - Deep dive into Stripe Sigma and Transistor's history (37:38) - Asking yourself the hard questions about your business (42:12) - The value of taking a win now (57:29) - What does Brian want with BuilderMethods (01:14:35) - Rob Snyder's Pull framework (01:30:48) - Can you do community well without the time commitment? (01:35:17) - Cohort vs courses (01:57:23) - How long is a long podcast episode? YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode Jason Cohen: About the authorMostly TechnicalChartMogul | CRM & Subscription Analytics built for B2B SaaS growthMessage from PaddleKit: Email-First Operating System for Creators (formerly ConvertKit)Build Your SaaS | The “charge more” debateAverage Podcast Downloads: Podcast Measurement and GrowthFinding FulfillmentAgent OS | A free open-source system to train smart AI coding agentsThe PULL framework - by Rob SnyderJay Clouse - Creator ScienceLearn Laravel | LaracastsWes BosLearn Ruby on Rails | GoRails

    1 h y 58 min
  6. 11 JUL

    I don't love SaaS anymore

    AI and programming is a hot topic, and it feels like Brian⁩ has found that "founder/audience" fit where his interests align with a wave of audience interest. He and Justin discuss their process for making YouTube videos. Justin also asks: "how do we ensure that our worst tendencies don’t bloom" when we're making products? (Founder retreats and masterminds come up). The big topic: Brian's not loving SaaS (anymore). Timestamps: (00:06) - Brian's YouTube journey (04:29) - What Brian's hoping BuilderMethods could be (08:26) - What does Brian's YouTube video script look like? (10:59) - Why is AI so bad for YouTube editors? (16:57) - One thing Descript really nails (19:44) - How Steve Jobs ruined his early companies (24:25) - Learning about your blindspots (28:40) - Seeking connection in mastermind groups or conferences (38:00) - How can we make sure we don't follow our worst impulses? (42:23) - Zooming in on our battery: what gives us energy? (53:00) - Getting alignment between what you love and what makes you money (01:00:10) - What might not work for one person, can be a smash hit for another (01:03:20) - What is the paid value of content lead companies? (01:21:07) - There are business models that are difficult YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 Leave a comment on YouTube 🦋 Reply on Bluesky Links mentioned in this episode Clarity Flow - Brian's SaaS productTransistor.fm - Justin's companyBuilder MethodsThe Panel Podcast (@panelpodcast.com) | TikTokDescript: Edit Videos & Podcasts Like a Doc | AI Video EditorDaVinci Resolve | Blackmagic DesignDitheringDaring FireballShawn Blanc: Focus Like a Bosscalf + clover creameryDaniel PinkTallyProfit First - Mike MichalowiczMike Michalowicz – How the author of Profit First stays lean by licensing his ideasApple in ChinaJustin’s BlueSky post on Steve JobsThe Pull FrameworkBowling drawingMarketing help for programmers, software companies, and SaaSChecklist idea for marketing pageProfit first professionals

    1 h y 26 min

Acerca de

When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson and Brian Casel tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.

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