Overnight Success

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ENTREPRENEURSHIP

A podcast about the founders, the innovators, and the remarkable people in the cycling industry and the stories about the icons they've created. Escape Collective is entirely member-funded. If you like this podcast please consider supporting us by becoming a member: https://escapecollective.com/member/

20 AUG

Building TrainingPeaks

In 1999, Joe Friel was drowning in faxes. The legendary cycling coach, later author of The Cyclist’s Training Bible, had 72 clients sending training data every Monday. His desk was buried under paper. His son Dirk, then racing in Belgium, figured there had to be a better way. Over beers at The George in Vail, Dirk convinced his best man—and the only web developer he knew—Gear Fisher, to build a solution. Dirk paid him $3,000. That handshake deal became TrainingPeaks, now the go-to platform for endurance athletes, from amateurs to Tour de France winners. If you’ve worked with a coach or followed a structured plan, you’ve likely used TrainingPeaks. What stood out to me while researching this story is that TrainingPeaks wasn’t built primarily for athletes. Their real customers are coaches. That focus, counterintuitive at the time, turned a simple web tool into a 300-person company that now stretches beyond endurance sports into areas like virtual cycling and even music education software. This story is personal for me. Friel’s Cyclist’s Training Bible changed my life three decades ago. Back then, I’d wait by my inbox for his UltraFit newsletter, one of the few reliable training resources for everyday cyclists. In this episode, you’ll hear the founding story of TrainingPeaks directly from Joe and Dirk Friel, along with co-founder Gear Fisher, who ran the company for 20 years. It’s about solving your own problem, knowing your real customer, and how three guys with no business plan built a cornerstone of modern endurance sports. If you enjoyed this and want to hear more, please become a member of Escape Collective by joining here: https://escapecollective.com/join

1h 46m
27 JUN

Building Albion

Charlie Stewart, Rupert Hartley, and Jack Howker started the British apparel brand Albion nearly a decade ago. It began not in a boardroom, but in the wild weather of Wales. I first met founders Charlie and Rupert by chance on the roads of Mallorca, before they’d launched a single product. Years later, Albion has grown into a respected name in the ultra-distance and adventure cycling scene. This episode traces their journey from pre-dawn London rides to post-work email threads, through the hurdles of product development and the pivotal hires, like legendary designer Graeme Raeburn, that helped transform them from three friends with an idea into a serious brand. It’s a story about staying small when everything tells you to scale fast. About designing for three seasons in a day. And about why authenticity, patience, and humility still matter in building a business—especially one worth believing in.

1h 16m
10 MAR

Building The Service Course (replay)

Over the weekend The Service Course announced its closure. This is a re-play of the episode we previously did that talks about its origin story. We will aim to do a follow-up when the time is right. --- If you follow professional cycling and are attracted to specialty coffee, beautiful custom bikes, and boutique travel, then you’ve surely come across Christian and Amber Meier’s businesses. The couple from Canada, of all places, embarked on a professional cycling career for Christian and settled in the once sleepy Catalan town of Girona. The two of them are the founders of La Fabrica, Espresso Mafia, and The Service Course which have now become Girona institutions that people actively seek out. Now, The Service Course boasts four European locations and includes some of cycling’s biggest stars as both investors and employees. Michael Woods, Kasia Niewiadoma and Edvald Boasson Hagen are all investors, and Simon Gerrans is CEO. It’s a remarkable story that isn’t even close to being finished yet, so grab a coffee, strap in, and hear where Christian and Amber’s story started so you can follow where it’s going.

1h 24m
3 MAR

How Matt Keenan Found His Voice in Cycling (replay)

In this episode of Overnight Success we hear the story of cycling commentator Matthew Keenan.

1h 33m
11 FEB

What happened at The Pro's Closet?

The Pro's Closet represents a quintessential modern startup journey, evolving from a professional mountain biker's eBay side hustle into America's largest certified pre-owned bicycle marketplace. The company's trajectory mirrors both the opportunities and challenges of the pandemic era, riding high on $90 million in funding before facing the harsh realities of market volatility. The Pro's Closet experienced a meteoric rise during the pandemic cycling boom. However, the company soon encountered the perfect storm of challenges that defined the era: cheap capital driving unsustainable growth, miscalculating the cycling boom's longevity, and the whiplash effect that rattled the entire bike industry.

1h 45m
24 JAN

Fran Millar’s vision for Rapha’s future

Rapha recently celebrated its 20-year anniversary and for the majority of that time it was the darling brand of cycling. Everything Rapha touched turned to gold. Founder Simon Mottram saw cycling apparel differently than anyone else and created an entirely new market for people who connected with his vision. In 2017, RZC, the Walton brothers’ investment arm, bought a majority stake in Rapha. Things began to change, and not in a way their customers and community hoped. In 2021, Mottram stepped down as CEO and the business has gone through two (or three, depending on how you count) CEOs since. Not only have they had to deal with the lasting effects of COVID, but many customers will say that the brand is not what it used to be. Last year, in August 2024, Fran Millar stepped into the role of CEO. She has a wide array of experience that has prepared her for this unique challenge, most recently turning around the struggling British heritage brand, Belstaff. Earlier, she was instrumental in starting and running Team Sky, organising Eliud Kipchoge’s sub-two-hour marathon project, and many other career achievements. In this wide-ranging interview with Millar, we talk about what she intends on fixing at Rapha, how she’s going to go about that, and what her long-term vision is for the business.

52 min
22 JAN

How the ASO aquired the Tour de France

Welcome to this special episode where we dive deep into one of cycling's oldest, most fascinating, and perhaps largely unknown stories - how a single French family, best known as their business entity the Amaury Sporting Organisation or ASO, came to control the Tour de France, the world's most famous bicycle race. Because, if you recall, they didn’t invent the TdF. A little french newspaper called L’Auto did. Today we're exploring this remarkable story detailed in Alex Duff's book "Le Fric" (which is slang in french for The Money) and we’ll be speaking with Alex himself about this incredible saga of family, power, and money. Alex is a UK born sports journalist and author of 3 books who has spent much of his career covering the intersection of business, money, and sports. To understand the ASO and the grip they have on the crown jewel of professional cycling, you need to understand the history of the Tour de France and how the Amaury family acquired it. History, national pride, politics and legacy mean so much more than money to this family, and is why the Tour de France will likely never have a price tag put on it.

56 min
20/11/2024

Building the Cape Epic

The Cape Epic is widely regarded as the crown jewel in mountain bike stage racing. Many notable legends of the sport have called it the Tour de France of mountain biking. So how did Kevin Vermaak, a 30-year-old man new to mountain biking create a cultural phenomenon in the MTB world in the far away land of South Africa? This is his remarkable story... If you like this podcast and want to hear more, please support our work by becoming a member: https://escapecollective.com/member/

1h 28m

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A podcast about the founders, the innovators, and the remarkable people in the cycling industry and the stories about the icons they've created. Escape Collective is entirely member-funded. If you like this podcast please consider supporting us by becoming a member: https://escapecollective.com/member/